Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2024. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

SEO-Friendly Pagination

Kristi Ray

18^th Sep, 2022

Wondering how to improve your website ranking through SEO-friendly pagination? Find out how paginated pages can benefit your website and how to avoid common mistakes.

What is Content Repurposing?

Princess Kang

13^th Sep, 2022

You can reduce time and costs by recycling your content. Learn how content repurposing works and how to use it to your advantage in this guide.

Content Personalisation

Brodey Sheppard

06^th Sep, 2022

Are you looking for ways to make your content more valuable for users? Check out our guide to know how content personalisation can help your business grow.

How To Get Your Website On Page #1 Of Google

Brodey Sheppard

01^st Sep, 2022

Tired of employing digital marketing tactics that don’t work? Get your website on page #1 of Google and increase traffic by following our detailed guide.

Why Your Business Needs A Blog

Kristi Ray

25^th Aug, 2022

Are you ready to start your business blog? This guide highlights the importance and how it can boost your ranking in SERPs.

The Guru’s Guide To B2B Marketing In 2024

Brodey Sheppard

20^th Aug, 2022

Are you looking to improve your B2B marketing efforts? Learn how to develop a successful marketing B2B marketing strategy for your business with this comprehensive guide.

Why Digital Marketing Fails (And What To Do About It)

Danny Mahoney

16^th Aug, 2022

Wondering why digital marketing fails and what to do about it? The following informational guide has all the answers to put your mind at ease.

Marketing Strategies for Small Businesses

Kristi Ray

08^th Aug, 2022

Are you ready to take your small business to the next level with digital marketing? Get started with our easy-to-follow guide on digital marketing and SEO.

What Is A Google Knowledge Panel & How To Acquire One?

Princess Kang

04^th Aug, 2022

Are you wondering if your business needs a Google Knowledge Panel? Let us Help! You can learn more about the benefits and how to create one in our guide.

Google Ads: How To Decrease CPA

Brodey Sheppard

01^st Aug, 2022

Do you know how to use Google Ads to scale your campaign better while keeping CPA down? You can get the best results by using these proven and tested techniques.

What Is CPC?

Danny Mahoney

25^th Jul, 2022

Thinking of posting online ads and starting a new digital advertising campaign for your business? Here’s all you need to know about CPC and paid ad campaigns.

Organic vs. Paid Traffic

Brodey Sheppard

22^nd Jul, 2022

Want to know whether to focus your online efforts on paid or organic traffic? Here’s what you need to know about which is more effective for your conversion rates!

Go To Market Strategy (GTM Strategy)

Princess Kang

19^th Jul, 2022

Do you want to build a go-to-market strategy to ensure the success of your new launches? Learn how to develop and implement one in our guide!

Ultimate Guide to Marketing Funnels

Brodey Sheppard

15^th Jul, 2022

Thinking about acing the marketing funnel game to improve business, but don’t know where to begin? Learn how to incorporate it into your marketing strategy with our guide.

Guest Posting Outreach

Danny Mahoney

12^th Jul, 2022

Have you been wondering how to search for guest posting opportunities? Learn how to pitch a guest post, how to build relationships with other bloggers, and more!

8 Effective Ways to Build Brand Authority

Kristi Ray

10^th Jul, 2022

Are you interested in building your brand authority online? This guide will teach you several techniques to set yourself apart from your competition and build customer loyalty.

What Are Orphan Pages?

Princess Kang

05^th Jul, 2022

Are you having trouble understanding what orphan pages are? Read our guide to learn where you can find these pages and how to remove or add them to your website.

Headless CMS: What You Need To Know

Brodey Sheppard

29^th Jun, 2022

Do you want to know how a headless CMS can help you manage online content? Find out why so many businesses are switching to a headless CMS in our guide.

Guide To Google Analytics 4

Brodey Sheppard

24^th Jun, 2022

Want to use Google Analytics 4 to measure traffic across your website? Check out our comprehensive guide on implementing GA4 on our website.

How to Optimise Your Google Shopping Feed

Kristi Ray

21^st Jun, 2022

Ready to take the next step with your Google Shopping Feed? You’ll find the best tips and tricks for writing product descriptions, image optimisation, and SEO in this guide!

Video Marketing Strategy Guide

Danny Mahoney

15^th Jun, 2022

Ready to boost your conversion rates by implementing an online video marketing strategy? Read our beginners guide on how to get started on your video campaign.

How To Increase Blog Content Conversions

Brodey Sheppard

10^th Jun, 2022

Finding it a little difficult to increase the conversion rates of your blogs? Not to worry, here is an extensive guide on the topic to help you out.

Website Security Guide

Stephanie Salud

08^th Jun, 2022

Don’t let cyberattacks ruin your online business. Learn everything you need to know about website security with our comprehensive guide. With over 30,000 websites attacked daily, protect your website by understanding the ins and outs of website security. Our guide covers all the necessary information to secure your website in 2024.

Australian Local Listing Sites

Kristi Ray

29^th May, 2022

Looking for the most popular Australian listing websites for your business? Check out our guide as we go over the 24 best free and paid online business directories!

SEO For Tradies

Brodey Sheppard

24^th May, 2022

Trying to determine whether you need SEO? Read our guide to know about some basic SEO concepts and tools that tradies should know.

Geofencing Marketing

Danny Mahoney

20^th May, 2022

Do you intend to expand your business based on the location of your target customers? Geofencing marketing helps you do just that.

Google Ads For Tradies

Brodey Sheppard

15^th May, 2022

Planning to use the Google Ads platform for your trade? We’ve brought you an excellent guide covering all the important aspects of the process.

How To Implement Schema In WordPress

Stephanie Salud

09^th May, 2022

Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!

Customer Journey Mapping

Kristi Ray

03^rd May, 2022

Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.

How To Start A Blog in 2024

Brodey Sheppard

29^th Apr, 2022

Considering starting a new blog or adding articles to your existing website? Here’s a detailed guide to help you get started with your new blog!

When & How To Disavow Backlinks

Stephanie Salud

22^nd Apr, 2022

Want to disavow backlinks that are harming your SEO efforts? Then check out our guide that will protect your website from link-related penalties.

What Every Business Should Do On ‘Google My Business’

Brodey Sheppard

17^th Apr, 2022

New to ‘Google My Business’ and don’t know your way around it? Then this guide will let you know the basics and help you make the most out of it.

What Type Of Backlinks Are Worth More On A Website?

Danny Mahoney

11^th Apr, 2022

Trying to increase your website’s ranking in Google SERPs with a backlinking strategy? Learn what backlinks you should be prioritising in our guide.

How To Get Started With An eCommerce Store?

Stephanie Salud

06^th Apr, 2022

Not sure where to begin the process of starting an eCommerce store? This is an easy-to-read guide to help you get started with your online store!

Brand Style Guide vs. Brand Identity

Kristi Ray

04^th Apr, 2022

Want to take the next step to make your brand stand out? This guide will teach you how to apply brand style and identity to your business strategy.

Ultimate Guide to Google Display Network

Danny Mahoney

01^st Apr, 2022

Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.

QR Codes for Small Business

Brodey Sheppard

28^th Mar, 2022

Wondering how a QR code could benefit a small business like yours? Learn how to integrate QR codes into your business strategy in this guide.

Stopping SEO Working? Decoding SEO Challenges

What Is Stopping SEO From Working? Decoding SEO Challenges

Stephanie Salud

25^th Mar, 2022

Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.

Outbound Marketing Vs. Inbound Marketing

Brodey Sheppard

22^nd Mar, 2022

How does outbound marketing differ from inbound marketing? Find out how these two differ along with their pros and cons in this guide.

Best Digital Marketing Tools

Kristi Ray

15^th Mar, 2022

Looking for the most effective digital marketing tools available online? We’ll go over the best tools for managing, analysing, and optimising your digital marketing campaigns.

Spying On Competitors Google Ads

Stephanie Salud

07^th Mar, 2022

Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.

Does Google Still Use Meta Keywords?

Danny Mahoney

02^nd Mar, 2022

Do you want to know if Google is still using the keyword meta tag for ranking a website? Read this detailed informational guide to learn more about it

How to Optimise for Voice Search in 2024

Brodey Sheppard

26^th Feb, 2022

Want to optimise your website through Google voice search? Know everything you need to do while highlighting the voice search key aspects in this blog

How To Create An SEO Content Strategy

Brodey Sheppard

23^rd Feb, 2022

Have you been thinking about improving your SEO content strategy for 2024? Check out our informative guide to have a fool proof content schedule.

How Long Does It Take For Google Ads To Work?

Stephanie Salud

18^th Feb, 2022

How long does it take Google Ads to deliver results? You’ll find all the answers you need in this detailed guide on Google Ad timelines.

How To Write SEO Friendly Blog Posts

Kristi Ray

14^th Feb, 2022

Wondering how to write SEO friendly blog posts? Keep reading to learn the tips and tricks for ideal search engine optimisation for blog posts.

How to Calculate SEO ROI

Danny Mahoney

10^th Feb, 2022

Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.

What is Keyword Stuffing?

Brodey Sheppard

05^th Feb, 2022

Need help using the right keywords to boost your SEO ranking? Read our detailed guide to learn how keyword stuffing affects your rankings.

What Is Alt Text & Why Should You Use It?

Brodey Sheppard

29^th Jan, 2022

What is Alt text in HTML? Should you use it, and is there an SEO advantage to it? Read our expert guide on optimising image alt text the easy way.

What Is A Redirect — Should You Use Web Redirects?

Stephanie Salud

25^th Jan, 2022

Have trouble setting up redirects on your website? Here’s all you need to know about when and why to set up website redirects and how they can impact SEO.

Beginner’s Guide to Evergreen Content

Kristi Ray

20^th Jan, 2022

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

What Are The 3 Types of SEO?

Brodey Sheppard

14^th Jan, 2022

Do you know that SEO strategies can amp up your digital marketing game like no other? That’s why we’re here to help learn it all.

eCommerce Themes Worth Buying

Stephanie Salud

10^th Jan, 2022

Looking for themes to buy for your new eCommerce website? Look no further, as our guide lists the best themes for eCommerce stores, plus the features and benefits of each.

How Does Video Help SEO

Danny Mahoney

07^th Jan, 2022

Want to understand how to make the best use of videos for improving your SEO? Don’t worry — we’ve got you covered with our complete guide on the topic.

How To Create a User Persona

Brodey Sheppard

01^st Jan, 2022

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Exact Match Domains & SEO

Kristi Ray

27^th Dec, 2021

Wondering what exact match domains are and if they will be a good SEO strategy for your online business? Follow our guide as we define EMDs and how best to use.