Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2025. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

What Is Alt Text & Why Should You Use It?

Brodey Sheppard

29^th Jan, 2022

What is Alt text in HTML? Should you use it, and is there an SEO advantage to it? Read our expert guide on optimising image alt text the easy way.

What Is A Redirect — Should You Use Web Redirects?

Brodey Sheppard

25^th Jan, 2022

Have trouble setting up redirects on your website? Here’s all you need to know about when and why to set up website redirects and how they can impact SEO.

Beginner’s Guide to Evergreen Content

Kristi Ray

20^th Jan, 2022

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

What Are The 3 Types of SEO?

Brodey Sheppard

14^th Jan, 2022

Do you know that SEO strategies can amp up your digital marketing game like no other? That’s why we’re here to help learn it all.

eCommerce Themes Worth Buying

Stephanie Salud

10^th Jan, 2022

Looking for themes to buy for your new eCommerce website? Look no further, as our guide lists the best themes for eCommerce stores, plus the features and benefits of each.

How Does Video Help SEO

Danny Mahoney

07^th Jan, 2022

Want to understand how to make the best use of videos for improving your SEO? Don’t worry — we’ve got you covered with our complete guide on the topic.

How To Create a User Persona

Brodey Sheppard

01^st Jan, 2022

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Exact Match Domains & SEO

Kristi Ray

27^th Dec, 2021

Wondering what exact match domains are and if they will be a good SEO strategy for your online business? Follow our guide as we define EMDs and how best to use.

Boost Your eCommerce Sales with Better Conversion Rates

Kristi Ray

22^nd Dec, 2021

Struggling with eCommerce sales? Learn actionable steps to boost your conversion rates and transform your campaign’s performance into a success story.

What is Domain Authority?

Stephanie Salud

19^th Dec, 2021

Unravel the mystery of Domain Authority with this straightforward guide and discover how to supercharge your website’s performance today.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

16^th Dec, 2021

Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.

The Definitive Guide To Shopify SEO

Stephanie Salud

12^th Dec, 2021

Discover how to boost your Shopify store’s visibility and traffic with our comprehensive SEO guide. Perfect for store owners looking to dominate search results in 2025.

How To Setup Google Remarketing Ads

Danny Mahoney

06^th Dec, 2021

Want to set up a successful remarketing campaign through Google Ads? Our informative guide will help you create a remarketing list to attract website visitors.

Our Top Picks For Shopify Themes

Kristi Ray

29^th Nov, 2021

Are you starting a business and searching for the best Shopify themes to create a stylish and user-friendly online store? We’ve got you covered with our favourite Shopify themes in this guide.

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

24^th Nov, 2021

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

How To Optimise For Google’s Featured Snippet

Brodey Sheppard

17^th Nov, 2021

Want to learn about the best techniques to optimise your website for Google’s Featured Snippet? Learn all about it with this comprehensive guide.

What is Negative SEO?

Brodey Sheppard

12^th Nov, 2021

Wondering what negative SEO is and how you can protect your website? Find out what negative SEO is, and how to recover if you get attacked by competition.

What Is Schema/Structured Data & How To Use It?

Stephanie Salud

09^th Nov, 2021

Curious about how schema markup can boost your SEO game? Our step-by-step guide reveals how structured data helps search engines understand your content better and rank you higher.

Website User Testing

Kristi Ray

05^th Nov, 2021

Now that your website prototype is ready, it’s time to put it to the test. Learn how to use website user testing for business success in this guide.

Tools For Creating Google Display Ads

Brodey Sheppard

01^st Nov, 2021

Building a marketing campaign to get your business noticed? Learn all about Google Display Ads and the right tools to reach your target audience here.

Where To Buy Website Themes

Danny Mahoney

25^th Oct, 2021

Wondering where to buy website templates and stunning themes from? All you need to know about website templates and where to buy them is in this guide

Image Optimisation: Is It Worth It?

Brodey Sheppard

23^rd Oct, 2021

Considering using image optimisation techniques for your website? If yes, check out our guide to learn if image optimisation is worth your time!

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

13^th Oct, 2021

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

Best Hosting Providers In Australia

Kristi Ray

07^th Oct, 2021

Find the Top Hosting Providers in Australia — Free SSL Certificate, 24/7 support and top-notch services start at $1.39 per month.

What Are Backlinks?

Allan Dumayas

05^th Oct, 2021

Wondering what backlinks are and how they are relevant to your SEO strategy? Go through our detailed guide to know all the details.

Tips to Retain Your Top Rankings in Search Engines

Brodey Sheppard

30^th Sep, 2021

You may have optimised your website design, created precisely targeted content, earned authority links, and so on. And now, you have finally made it to the Top 5 to 10 spot in SERP’s.

Best Word Of Mouth Marketing Strategies

Danny Mahoney

21^st Sep, 2021

Want to learn about the word of mouth marketing strategy? Our guide has all the information on word of mouth marketing and how it can improve your business.

Call To Actions and Your Marketing Material

Brodey Sheppard

16^th Sep, 2021

Is your business suffering from a weak call to action? You can fix your problem today by following our tips and tricks.

The Do’s and Don’ts Of Content Marketing

Kristi Ray

11^th Sep, 2021

Want to get better at creating content in 2025? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

How To Create A Landing Page That Converts

Brodey Sheppard

06^th Sep, 2021

Want to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2025.

How to Calculate ROI and CPL in Google Ads

Allan Dumayas

01^st Sep, 2021

Planning to invest in an inbound marketing campaign on a platform like Google Ads? Read our guide and know how to calculate CPL and ROI in Google Ads.

Content Writing For eCommerce Products

Kristi Ray

27^th Aug, 2021

Writing content can be time-consuming and challenging. Our guide covers everything you need to know about eCommerce product descriptions.

How To Calculate A Budget For Google Ads

Danny Mahoney

23^rd Aug, 2021

Wondering how much to spend on Google Ads? Fret not because this comprehensive guide will answer all of your budgeting queries while ensuring high traffic on your website.

How Do You Bring A Brand To Life?

Brodey Sheppard

16^th Aug, 2021

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2025 and beyond.

Must-Have Website Design Basics

Allan Dumayas

12^th Aug, 2021

Thinking of redesigning your website? Start with these essential UI/UX elements that can make or break user experience, driving traffic and conversions.

Things To Ask Before Hiring an SEO Agency

Danny Mahoney

06^th Aug, 2021

Building an existing brand and its SEO from scratch? Get the best SEO agency for your business that can answer these 11 pertinent questions.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

02^nd Aug, 2021

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

The History of Web Design

Kristi Ray

27^th Jul, 2021

Ever wondered how, and when web design took over the online world? This guide will answer all of your questions about the history of web design.

Tips To Improve Your Google My Business

Brodey Sheppard

21^st Jul, 2021

Looking to improve your GMB listing but to no avail? Here we are the best tips to improve your GMB with an extensive guide on everything you need to know!

The History Of Google Search

Kristi Ray

16^th Jul, 2021

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

UX Principles For Creating Websites

Brodey Sheppard

13^th Jul, 2021

Creating beautiful websites isn’t all it seems. There are important UX and UI principles to follow to build a relationship with your traffic and convert higher. Take a look at our list of the most important website UX principles.

Famous Logo Designers & What They Got Right

Kristi Ray

08^th Jul, 2021

Wondering what makes a logo unique, intriguing, and attractive? Check out our guide on world-renowned symbols and what they did right.

How Often Does Google Crawl Websites?

Kristi Ray

05^th Jul, 2021

Curious how often Google checks your website for updates or changes? Discover what influences Google’s crawling frequency and how to optimise your site for better visibility.

Why You Should Avoid Cheap SEO

Danny Mahoney

01^st Jul, 2021

Tempted to hire cheap SEO services for website optimisation? In this guide, we’ll tell you all about cheap SEO packages and why it is advisable to avoid them at all costs.

Guide to Citations for Local SEO

Brodey Sheppard

25^th Jun, 2021

Citations are a key ranking factor and a core part of local SEO. To build a successful local SEO strategy, learn how to manage local citations here.

The Fundamentals Of Logo Design

Brodey Sheppard

18^th Jun, 2021

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Why You Should Consider Bing Ads

Kristi Ray

15^th Jun, 2021

Wondering if you should make the shift to Bing Ads? Learn everything you need to know about Bing Ads, and why you should be using it here.

Why Brochures Are Still Relevant

Danny Mahoney

08^th Jun, 2021

B2B businesses have always benefited from brochures. While digital assets continue to grow, brochures remain relevant, and here’s why.

Dash Or Underscore In URL For SEO

Kristi Ray

05^th Jun, 2021

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

How Colour Can Boost Your Sales

Brodey Sheppard

01^st Jun, 2021

Ever wondered how colour can influence your customers and increase sales? Fret not because this informative guide on the psychology of colour will answer all of your questions.

What Are Internal Links In SEO?

Brodey Sheppard

27^th May, 2021

In this detailed guide, we answer your questions about what internal links In SEO are, its importance & why do you need an internal linking strategy.

How To Find The Best Keywords For SEO

Kristi Ray

25^th May, 2021

How to find the best keywords for your website? Our advanced guide will improve your website organic rankings with proper keyword research strategies.

How To Use Content Silos In SEO

Brodey Sheppard

22^nd May, 2021

You can easily create the perfect website structure using content clusters. Learn how to use content silos in SEO & their importance to ranking.

NLP For On-Page SEO

Brodey Sheppard

20^th May, 2021

Want to know about natural language processing (NLP) for on-page SEO? Read our guide to learn more about how NLP can improve the quality of your content and on-page SEO.

The Definitive Guide on Keyword Intent

Kristi Ray

19^th May, 2021

Wondering what keyword intent exactly is and what it is used for? Go through our comprehensive guide to know all about it! Everything you need to know about keyword intent, and why it matters.

Best Tools for Google Ad Auditing

Danny Mahoney

17^th May, 2021

Is your Google Ads account performing as it should? Find out where your website is underperforming with these Google Ads auditing tools.

What are Keywords?

Kristi Ray

14^th May, 2021

You’ve heard of keywords, but what are they? Learn about keywords, research and how to improve your traffic using them in this guide.

Why SEO Should Be Your Priority

Kristi Ray

11^th May, 2021

Wondering why SEO should be a priority for your website? Read our guide for all the answers on the importance of SEO. sitecentre® breaks down the most important factors in 2025.