Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2024. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Setup Google Remarketing Ads

How To Setup Google Remarketing Ads

Danny Mahoney

Want to set up a successful remarketing campaign through Google Ads? Our informative guide will help you create a remarketing list to attract website visitors.

Top Picks Shopify Themes

Our Top Picks For Shopify Themes

Kristi Ray

Are you starting a business and searching for the best Shopify themes to create a stylish and user-friendly online store? We’ve got you covered with our favourite Shopify themes in this guide.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

Optimise Google’ Featured Snippet

How To Optimise For Google’s Featured Snippet

Stephanie Salud

Want to learn about the best techniques to optimise your website for Google’s Featured Snippet? Learn all about it with this comprehensive guide.

Negative SEO?

What is Negative SEO?

Brodey Sheppard

Wondering what negative SEO is and how you can protect your website? Find out what negative SEO is, and how to recover if you get attacked by competition.

Schema/Structured Data & ?

What Is Schema/Structured Data & How To Use It?

Stephanie Salud

Is schema markup or structured data new to you? By following our guide, you will be able to use it correctly and gain an advantage in SEO.

Website User Testing

Website User Testing

Kristi Ray

Now that your website prototype is ready, it’s time to put it to the test. Learn how to use website user testing for business success in this guide.

Tools Creating Google Display Ads

Tools For Creating Google Display Ads

Brodey Sheppard

Building a marketing campaign to get your business noticed? Learn all about Google Display Ads and the right tools to reach your target audience here.

Buy Website Themes

Where To Buy Website Themes

Danny Mahoney

Wondering where to buy website templates and stunning themes from? All you need to know about website templates and where to buy them is in this guide

Image Optimisation: Worth ?

Image Optimisation: Is It Worth It?

Brodey Sheppard

Considering using image optimisation techniques for your website? If yes, check out our guide to learn if image optimisation is worth your time!

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

Hosting Providers Australia

Best Hosting Providers In Australia

Kristi Ray

Find the Top Hosting Providers in Australia — Free SSL Certificate, 24/7 support and top-notch services start at $1.39 per month.

Backlinks?

What Are Backlinks?

Allan Dumayas

Wondering what backlinks are and how they are relevant to your SEO strategy? Go through our detailed guide to know all the details.

Tips Retain Top Rankings Search Engines

Tips to Retain Your Top Rankings in Search Engines

Brodey Sheppard

You may have optimised your website design, created precisely targeted content, earned authority links, and so on. And now, you have finally made it to the Top 5 to 10 spot in SERP’s.

Word Mouth Marketing Strategies

Best Word Of Mouth Marketing Strategies

Danny Mahoney

Want to learn about the word of mouth marketing strategy? Our guide has all the information on word of mouth marketing and how it can improve your business.

Call Actions Marketing Material

Call To Actions and Your Marketing Material

Brodey Sheppard

Is your business suffering from a weak call to action? You can fix your problem today by following our tips and tricks.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content in 2024? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

Create Landing Page Converts

How To Create A Landing Page That Converts

Brodey Sheppard

Want to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2024.

Calculate ROI CPL Google Ads

How to Calculate ROI and CPL in Google Ads

Allan Dumayas

Planning to invest in an inbound marketing campaign on a platform like Google Ads? Read our guide and know how to calculate CPL and ROI in Google Ads.

Content Writing eCommerce Products

Content Writing For eCommerce Products

Kristi Ray

Writing content can be time-consuming and challenging. Our guide covers everything you need to know about eCommerce product descriptions.

Calculate Budget Google Ads

How To Calculate A Budget For Google Ads

Danny Mahoney

Wondering how much to spend on Google Ads? Fret not because this comprehensive guide will answer all of your budgeting queries while ensuring high traffic on your website.

Bring Brand Life?

How Do You Bring A Brand To Life?

Brodey Sheppard

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2024 and beyond.

- Website Design Basics

Must-Have Website Design Basics

Allan Dumayas

Are you considering a new website for your business? Check out these tried and tested UI/UX design basics every website should have.

Hiring SEO Agency

Things To Ask Before Hiring an SEO Agency

Danny Mahoney

Building an existing brand and its SEO from scratch? Get the best SEO agency for your business that can answer these 11 pertinent questions.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

History Web Design

The History of Web Design

Kristi Ray

Ever wondered how, and when web design took over the online world? This guide will answer all of your questions about the history of web design.

Tips Improve Google Business

Tips To Improve Your Google My Business

Brodey Sheppard

Looking to improve your GMB listing but to no avail? Here we are the best tips to improve your GMB with an extensive guide on everything you need to know!

History Google Search

The History Of Google Search

Kristi Ray

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

UX Principles Creating Websites

UX Principles For Creating Websites

Brodey Sheppard

Creating beautiful websites isn’t all it seems. There are important UX and UI principles to follow to build a relationship with your traffic and convert higher. Take a look at our list of the most important website UX principles.

Famous Logo Designers &

Famous Logo Designers & What They Got Right

Kristi Ray

Wondering what makes a logo unique, intriguing, and attractive? Check out our guide on world-renowned symbols and what they did right.

Google Crawl Websites?

How Often Does Google Crawl Websites?

Kristi Ray

Google will often crawl your website to keep data fresh, up-to-date and detect changes. But how often does Google crawl your site?

Avoid Cheap SEO

Why You Should Avoid Cheap SEO

Danny Mahoney

Tempted to hire cheap SEO services for website optimisation? In this guide, we’ll tell you all about cheap SEO packages and why it is advisable to avoid them at all costs.

Guide Citations Local SEO

Guide to Citations for Local SEO

Brodey Sheppard

Citations are a key ranking factor and a core part of local SEO. To build a successful local SEO strategy, learn how to manage local citations here.

Fundamentals Logo Design

The Fundamentals Of Logo Design

Brodey Sheppard

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Bing Ads

Why You Should Consider Bing Ads

Kristi Ray

Wondering if you should make the shift to Bing Ads? Learn everything you need to know about Bing Ads, and why you should be using it here.

Brochures Relevant

Why Brochures Are Still Relevant

Danny Mahoney

B2B businesses have always benefited from brochures. While digital assets continue to grow, brochures remain relevant, and here’s why.

Dash Underscore URL SEO

Dash Or Underscore In URL For SEO

Kristi Ray

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

Colour Boost Sales

How Colour Can Boost Your Sales

Brodey Sheppard

Ever wondered how colour can influence your customers and increase sales? Fret not because this informative guide on the psychology of colour will answer all of your questions.

Internal Links SEO?

What Are Internal Links In SEO?

Brodey Sheppard

In this detailed guide, we answer your questions about what internal links In SEO are, its importance & why do you need an internal linking strategy.

Find Keywords SEO

How To Find The Best Keywords For SEO

Kristi Ray

How to find the best keywords for your website? Our advanced guide will improve your website organic rankings with proper keyword research strategies.

Content Silos SEO

How To Use Content Silos In SEO

Brodey Sheppard

You can easily create the perfect website structure using content clusters. Learn how to use content silos in SEO & their importance to ranking.

NLP -Page SEO

NLP For On-Page SEO

Brodey Sheppard

Want to know about natural language processing (NLP) for on-page SEO? Read our guide to learn more about how NLP can improve the quality of your content and on-page SEO.

Definitive Guide Keyword Intent

The Definitive Guide on Keyword Intent

Kristi Ray

Wondering what keyword intent exactly is and what it is used for? Go through our comprehensive guide to know all about it! Everything you need to know about keyword intent, and why it matters.

Tools Google Ad Auditing

Best Tools for Google Ad Auditing

Danny Mahoney

Is your Google Ads account performing as it should? Find out where your website is underperforming with these Google Ads auditing tools.

Keywords?

What are Keywords?

Kristi Ray

You’ve heard of keywords, but what are they? Learn about keywords, research and how to improve your traffic using them in this guide.

SEO Priority

Why SEO Should Be Your Priority

Kristi Ray

Wondering why SEO should be a priority for your website? Read our guide for all the answers on the importance of SEO. sitecentre® breaks down the most important factors in 2024.

Tools Improve Website Speed

Tools To Improve Website Speed

Brodey Sheppard

Looking for tools to speed up your site? We’ve got you covered with this informative guide that contains all the nitty-gritty about website speed.

Click Fraud Prevention Google Ads

Click Fraud Prevention on Google Ads

Brodey Sheppard

Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.

Long SEO Work?

How Long Does SEO Take To Work?

Kristi Ray

You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.

Performance-Based SEO Work?

Does Performance-Based SEO Work?

Kristi Ray

Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.

Important Unique Content Google?

How Important Is Unique Content For Google?

Danny Mahoney

Do unique content matter for Google and your rankings? In this guide, we will discuss the need to have unique content versus duplicate content in SEO.

Designing Website Based Human Behaviour

Designing A Website Based On Human Behaviour

Brodey Sheppard

Enhancing your website for better human understanding is critical with the growing demand for UI and UX design. Get all the details in this guide.

Google Ads Management Tools

Best Google Ads Management Tools

Kristi Ray

In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.

HTML Sitemap . XML Sitemap SEO

HTML Sitemap vs. XML Sitemap for SEO

Brodey Sheppard

Not sure if you should use HTML sitemap or XML sitemap for SEO? We provide a brief comparison between both the sitemaps and the benefits.

STAG . SKAG Google Ad Campaigns

STAG vs. SKAG Google Ad Campaigns

Brodey Sheppard

Not sure which Google Ads setup is best for 2024? Find out which is better between STAG and SKAG for your grouping of your Google Ad campaigns.

Search Intent?

What Is Search Intent?

Danny Mahoney

Search Intent is a crucial concept in the digital marketing world. Our guide hopes to provide you with all the information that there is to know about keyword intent in research.

Website Builders 2024

Best Website Builders of 2024

Kristi Ray

Looking for the best website builders for your online business? Check out our top 13 site builders for building your eCommerce store or business site.

SEO . Google Ads

SEO vs. Google Ads

Brodey Sheppard

If you’re weighing SEO vs. Google Ads, you may wonder which is better. This page discusses both to help you decide which strategy is right for you.

Google Prefers Brands

Why Google Prefers Brands

Kristi Ray

Wondering why Google prefers brands over non-branded domains in its results? Our comprehensive guide will explain the importance of branding in SEO.

Hosting Affect SEO?

Does Hosting Affect SEO?

Danny Mahoney

Does web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.

Ready to get started?

Ready to grow to the next level with sitecentre®?

Get Started 1300 755 306