Building your brand is crucial to success. That means everything from your logo and colour palette to your preferred fonts and tone of voice for content. We put everything together in consultation with you.
When starting a business or achieving business growth, you need a recognisable brand and presence. sitecentre® combines creative brand design with marketing expertise to build brands that connect with your target audience. We go beyond aesthetics to create strategic brand identities that drive business growth.
Using initial brand research to uncover key insights, we develop a branding strategy to clearly define your brand's unique qualities, values, and attributes. Our branding services also involve bringing your brand to life through logo design, visual identity and collateral and launching it to employees and the market.
Get StartedOur marketing team are experts in helping your build a brand for business growth. By understanding your business, we develop branding that people connect with. Brand recognition is crucial to your success, and we make it easy.
Our in-house software gives us more data on your audience and informs all of our branding.
Our job isn’t done until you’re happy. We offer unlimited revisions on all branding tasks.
When our job is done, you have complete ownership of all your designs and branding products to use as you please.
From business cards to full brand guidelines, we’ll help your business get started the right way.
Branding is all about establishing a public persona for your business, and it takes expertise to make that happen. Our core capability is brand strategy, offering a complete solution to energise, inspire, and elevate your brand. We can also help you with ongoing internal and external brand and marketing campaigns and ongoing brand measurement.
sitecentre’s expert marketing team offers a comprehensive branding service, including everything you need. Our brand development process encompasses not just design but also marketing. Our brand development process involves creative and analytical input from experienced brand creators that have been involved in a number of successful brands.
By partnering with sitecentre®, you get a truly collaborative approach, and we deliver branding packages you’ll love.
Crisp, transparent, recognisable logos developed to align with your ideas and your company values.
If you’re in retail, hospitality or eCommerce, we can help with eye-catching, memorable packaging designs.
Booklets are designed to advertise your business or specific products and product ranges.
A great way to establish authority in your industry is with eBooks. We’ll help bring them to life.
We custom-design graphics, avatars and profile images for all social media channels, ensuring consistency.
The world may be moving more digital these days, but a well-designed business card still has plenty of value.
Postcards for letterboxes can give you access to a whole new audience for local area advertising.
Professionalism counts for a lot, so let us take care of designing letterhead in your original brand.
Advertise products, events, sales and much more with expertly designed flyers made to attract and convert.
Fridge magnets are a great way to remind your customers you’re there to help, especially in service industries.
High-quality, clear and concise brand guidelines make it easy for employees and contractors to align with your brand.
Brochures are still a terrific way to put your business on display in all the right places. Let our designers help.
With so much of our correspondence going digital, it’s essential to have a unique, branded email signature.
There’s no job too big for sitecentre®. We can design eye-catching billboard advertising to put your business on display.
All of our branding work is designed to appeal to your target audience, which comes after plenty of research.
Research, data and analysis drive our branding decisions at sitecentre®. We use artificial intelligence and machine learning technology to analyze extensive audience data, ensuring every brand decision is informed by real insights about your target market.
This research helps us identify ideal colour palettes according to the psychology of your target audience. There's an art to building a brand, and a lot of it comes down to how you connect with an audience.
Let our team research and provide you with optimal colour palette options. Our branding decisions are formulated with your industry and target audience in mind.
We take a completely collaborative approach here at sitecentre®. It all starts with understanding your business, goals, and target audience. Understanding you and your business is the first step in creating effective branding for you.
We take your idea to provide you with options, and we’re not satisfied until you completely love your new branding. Our business branding service includes unlimited revisions until you’re pleased, with everything, including:
Some creative agencies put restrictions on using content provided to you. To us, that makes no sense. When we're building your brand, we want you to end up with complete control over everything.
From print media such as brochures, flyers and letterheads through to digital files such as logos, we deliver everything to you in multiple formats you can use anywhere.
We take on all types of projects, from company naming and brand identity design for new businesses to brand strategy and positioning for multi-national companies on full corporate rebranding projects.
No matter what the challenge is, our team of brand designers have the experience and expertise to guide our clients through the process. As brand architects and creative strategists, we develop campaigns that deliver results in full alignment with your strategic objectives.
When you partner with sitecentre®, you get a complete branding package that's entirely yours to use however you see fit.
We offer transparent branding pricing to help you plan your brand investment. Every package includes unlimited revisions and full ownership of all designs.
Ideal for: Businesses needing just a logo, existing businesses with branding but outdated logo
Includes: 3-5 custom logo concepts based on research, unlimited revisions until you're satisfied, delivered in all formats (AI, EPS, PNG, JPG, SVG for all uses), full ownership and copyright transfer, logo variations (color, black, white, stacked, horizontal), typically 3-4 weeks completion
Investment: Simple logo $800-$1,200, complex logo with multiple elements $1,500-$2,500
Ideal for: New businesses launching with complete brand foundation, rebrands needing essentials
Includes: Everything in Logo Design PLUS: psychology-based color palette (3-5 colors with hex codes), font selection (primary and secondary typography), basic brand guidelines (10-15 page PDF with usage rules), business card design (print-ready), letterhead design (print-ready)
Timeline: 6-8 weeks
Investment: Startup basics $2,500-$3,500, established business rebrand $3,500-$5,000
Ideal for: Businesses wanting complete brand identity system, professional services requiring polished brand, businesses planning significant growth
Includes: Everything in Basic Package PLUS: social media graphics package (profile images, cover photos, post templates for Facebook, Instagram, LinkedIn), email signature templates for team, extended brand guidelines (30-40 page PDF), brand messaging and voice guidelines, 3-5 marketing collateral designs (choose from brochures, flyers, postcards, magnets, presentation templates)
Timeline: 8-12 weeks
Investment: Professional package $5,000-$7,500, comprehensive with extensive collateral $7,500-$10,000
Ideal for: Established businesses requiring complete rebrand, multi-location businesses needing consistency, corporate organizations with complex requirements
Includes: Comprehensive market research and competitive analysis, brand strategy workshop with stakeholders, complete brand identity system, full brand guidelines (50+ pages with detailed usage), messaging frameworks and positioning, complete marketing collateral suite (10+ items), brand launch strategy and rollout planning, employee brand training materials
Timeline: 12-16 weeks
Investment: Standard enterprise $10,000-$15,000, complex corporate rebrand $15,000-$25,000+
Individual Services:
Business cards design: $200-$400
Brochure design (8-12 pages): $400-$800
Flyer design: $200-$400
Email signature template: $150-$300
Social media graphics package: $500-$1,200
Brand guidelines only (from existing brand): $1,500-$3,000
Logo refresh/modernization: $500-$1,500
Packaging design: $800-$2,500 per product
What's Included in All Packages: Unlimited revisions (we iterate until you're completely satisfied), full ownership (all designs and source files are yours), multiple file formats (print-ready and web-optimized versions), psychology-based design (research-driven color and font selection), brand consistency across all materials, dedicated designer (single point of contact throughout project)
Payment Terms: Typically 50% deposit to commence work, 50% balance on completion and your approval. Payment plans available for packages $5,000+ (3-month terms).
Why the Investment: Your brand is used for 5-15+ years typically, making cost per year minimal. Professional branding increases perceived business value by 20-30% according to industry studies. Consistent branding improves customer recognition by 3.5x. Quality brand design delivers ROI measured in years of use and customer trust. DIY branding often costs more long-term through inconsistency, poor design hurting professionalism, and expensive rebrands within 2-3 years.
A clear, collaborative process from discovery to delivery. You'll know exactly what happens at each stage and when to expect your completed branding.
Week 1-2: Discovery & Research
Discovery call to understand your business vision, values, and target audience. Industry research and competitor analysis to identify differentiation opportunities. Brand positioning discussion and direction setting. Mood board creation exploring visual directions.
Week 2-3: Concept Development
Sketch and concept exploration based on discovery insights. Present 3-5 completely different logo concepts with rationale for each. Gather your feedback and preferences on presented concepts. Direction selection (choose favorite or combine elements from multiple).
Week 3-4: Refinement
Revise chosen concept based on your detailed feedback. Unlimited revision rounds until you're 100% satisfied with design. Finalize colors, typography, and variations (stacked, horizontal, icon-only). Test logo at various sizes and applications.
Week 4: Delivery
Final logo delivery in all formats (vector AI/EPS/SVG, raster PNG/JPG, web-optimized). Logo variations (full color, black, white, grayscale). Basic usage guidelines. Source files with full ownership transfer.
Note: Timeline can extend to 6-8 weeks if extensive revision rounds needed, but 90% of clients finalize within 4-5 weeks. Rush option available: Logo in 10-14 days for $500 rush fee.
Week 1-2: Discovery & Strategy
Comprehensive discovery workshop with key stakeholders. Deep market research and competitive landscape audit. Target audience analysis and psychographic profiling. Brand positioning and differentiation strategy development.
Week 3-4: Logo Development
Logo concept presentation (3-5 directions) and selection. Logo refinement through unlimited revision rounds. Finalization of primary brand mark.
Week 5-6: Brand Identity Extension
Color palette finalization (3-5 colors with psychology rationale). Typography selection (primary and secondary font systems). Brand guidelines development (30-40 pages). Visual identity system creation (patterns, iconography, photography style).
Week 7-8: Collateral Design
Business card design and refinement. Letterhead and stationery design. Brochure, flyer, or chosen collateral pieces. Social media graphics package creation. Email signature templates for team.
Week 9-10: Finalization & Delivery
Final revisions across all brand materials. Brand guidelines completion with usage examples. Complete file package organization and delivery. All source files with full ownership. Brand presentation/training if requested.
Note: Complex brands or corporate environments requiring extensive stakeholder approvals can extend to 12-14 weeks.
Month 1-2: Research & Strategy
Stakeholder interviews (leadership, employees, customers). Customer research and brand perception study. Competitive landscape comprehensive analysis. Existing brand audit (what's working, what's not). Market positioning opportunity identification.
Month 3: Strategy Development
Brand positioning workshop with stakeholders. Messaging framework development. Visual direction exploration and testing. Strategic recommendations and approval.
Month 4: Design Development
Logo concepts or logo refresh (if keeping existing). Complete identity system development. Brand guidelines draft (50+ pages comprehensive). Material suite design begins.
Month 5-6: Rollout Planning & Finalization
Complete marketing materials suite creation. Brand launch strategy and timeline. Transition planning from old brand to new. Employee brand training materials. Final approvals and delivery. Post-launch support planning.
Note: Large corporate rebrands can require 20-24 weeks for organizations with complex approval processes or extensive material requirements.
Revision rounds: More feedback cycles extend timeline but produce better results. We never rush you to approve - quality over speed.
Stakeholder approvals: Corporate brands requiring multiple sign-offs naturally take longer than sole proprietor decisions.
Complexity: Startup branding faster than corporate rebrand. Simple logo faster than complex brand system.
Your availability: Timely feedback speeds process significantly. We can only move as fast as your response time.
Scope changes: Adding elements during process (e.g., deciding you want packaging design mid-project) extends timeline.
Logo design in 10-14 days: $500 rush fee (limited revisions within timeframe)
Basic package in 4-5 weeks: $800 rush fee
Recommendation: Allow proper timeline for best results. Your brand will be used for 5-15+ years. Worth taking 8-12 weeks to perfect rather than rushing and needing rebrand in 2-3 years. Good branding is investment in your business's long-term success.
I was given the heads up that Brodey and his team were good but they still managed to exceed my expectations. Fantastic work, super fast and such great value for money!Russell Johansen — Superior Concrete Finishes
Have questions about our branding services? We've answered frequently asked questions below to help you understand our process, pricing, and approach.
Branding investment varies by scope. Logo Design Only: $800-$2,500 (3-5 concepts, unlimited revisions, all formats, 3-4 weeks). Basic Branding Package: $2,500-$5,000 (logo, colors, fonts, basic guidelines, business card, letterhead, 6-8 weeks). Comprehensive Branding: $5,000-$10,000 (basic plus social graphics, extended guidelines, messaging, 3-5 collateral pieces, 8-12 weeks). Enterprise Rebrand: $10,000-$25,000+ (complete rebrand with research, strategy, full guidelines, materials suite, 12-16 weeks).
All packages include unlimited revisions, full ownership, multiple formats, and psychology-based design. Payment: 50% deposit, 50% on completion. Your branding is used for 5-15+ years, making annual cost minimal compared to value delivered.
Timeline depends on package scope. Logo only: 3-4 weeks (discovery, concepts, revisions, delivery). Comprehensive package: 8-10 weeks (strategy, logo, identity system, collateral). Enterprise rebrand: 12-16 weeks (research, stakeholder workshops, complete system, rollout).
Week-by-week breakdown: Logo weeks 1-2 (discovery and research), weeks 2-3 (concepts), weeks 3-4 (refinement and delivery). Comprehensive adds weeks 5-6 (identity extension), weeks 7-8 (collateral), weeks 9-10 (finalization).
Factors affecting timeline: revision rounds (more feedback = longer but better), stakeholder approvals (corporate requires sign-offs), your availability (quick feedback speeds process). Rush available: Logo in 10-14 days ($500 fee). Recommendation: Allow proper timeline - your brand lasts 5-15+ years, worth 8-12 weeks to refine properly.
You receive 3-5 custom logo concepts to choose from, each representing completely different strategic directions based on your discovery call and our research.
Our process: We present 3-5 strategically developed concepts (not random designs, but purposeful directions aligned with your brand positioning). You review and provide feedback on all concepts. Select your favorite direction (or request combining elements from multiple concepts). We refine chosen concept through unlimited revision rounds until you're completely satisfied.
Why 3-5 concepts: Quality over quantity. Unlike design contests with 100 generic submissions, our concepts are research-driven and strategically developed. Each concept explores different positioning approach. Gives you meaningful choice without overwhelming decision paralysis.
Reality: Typically, clients know their preference within the 3-5 concepts presented, then we refine through 2-4 revision rounds to perfection.
No problem. We offer brand development services around existing logos for businesses with established logos needing brand consistency.
Brand Guidelines from Existing Logo: $1,500-$3,500 - Document your existing brand, create official color palette from logo, select complementary fonts, develop usage guidelines and rules, create do's and don'ts documentation, deliver 20-30 page brand guide. Timeline: 4-6 weeks.
Marketing Collateral Using Existing Logo: $2,000-$5,000 - Design business cards, letterhead, brochures, flyers, email signatures, social media graphics using your existing logo. Ensures brand consistency across all materials. Timeline: 6-8 weeks.
Logo Refresh: $500-$1,500 - Minor improvements to existing logo, modernization while keeping recognizable, vector recreation if only raster files exist, color palette optimization, alternate logo versions. Timeline: 2-3 weeks.
When we recommend keeping vs replacing logo: Keep if professional quality, represents business well, customers recognize it, less than 7-8 years old. Consider refresh if dated (10+ years), business pivoted significantly, poor quality original. We'll honestly assess and recommend what makes sense for your situation.
Yes, startup branding is our specialty. 40% of our branding clients are pre-launch startups needing complete brand identity before opening doors.
Pre-Launch Branding Process: Business concept workshop (understand vision, target market, competitive landscape). Industry research and competitor analysis. Brand positioning opportunity identification. Business naming assistance if needed (we help generate and test business name options). Complete brand development ready for launch.
Startup Branding Packages: Business Name + Logo: $3,000-$5,000 (if you need business name developed). Logo + Basic Branding: $2,500-$4,500 (logo, colors, fonts, guidelines, business cards). Launch-Ready Complete Package: $5,000-$8,000 (complete branding ready for business launch).
Startup + Website Combination: Save $1,000-$2,000 by combining branding and web design. Complete package $12,000-$18,000 for startup brand and website together. Timeline: 10-14 weeks coordinated (branding weeks 1-6, website weeks 7-14 with overlap).
Advantages: Launch with professional brand from day one, avoid costly rebrands later (startups often outgrow DIY logos within 12 months), consistent branding across all channels immediately. We love working with startups - building strong brand foundation from day one sets you up for success.
You receive complete file package in all formats for any use.
Logo Vector Files: AI (Adobe Illustrator), EPS (universal vector), SVG (web scalable vector). Use for: Professional printing, scalability to any size, future editing flexibility.
Logo Raster Files: PNG with transparency (for web, overlays on images), JPG with white background (for documents, email), multiple sizes (favicon 64x64 to full-size 5000x5000px), color variations (full color, black only, white only, grayscale).
Print Materials: Print-ready PDFs (with bleed and crop marks for professional printing), editable source files (Adobe Illustrator or InDesign), high-resolution exports (300dpi minimum for quality printing).
Brand Guidelines: PDF format for easy distribution to team/contractors, print-ready version if you want physical copies.
Full Ownership: All source files included (we don't hold files hostage like some agencies). No licensing restrictions - use anywhere, modify yourself if needed, hire anyone to make updates. You receive everything needed to use your brand across all media immediately.
File Delivery: Organized folder structure, clearly labeled files, usage instructions included, cloud storage link (Google Drive or Dropbox) for convenient access and sharing with team.
Truly unlimited revisions until you're completely satisfied. This isn't marketing language - it's our policy.
How revisions work: We present initial concepts (3-5 for logos, designs for collateral). You provide detailed feedback (what you like, don't like, direction preferences, specific changes). We revise based on feedback (1-3 business day turnaround per round). Process repeats until you're 100% satisfied - no revision limit.
What's covered: Color changes, font changes, layout adjustments, concept direction shifts, combining elements from multiple concepts, complete redesign in different direction if needed. All covered under unlimited revisions.
Not covered: New projects (approved logo, now want brochure - that's new project not revision). Scope expansion (approved 10-page guidelines, now want 50 pages - expansion quoted separately). Revisions after final delivery (free for 30 days, then $125/hour).
Reality: 95% of clients finalize within 3-5 revision rounds. Typical cycle: Initial concepts → Round 1 (direction selection, major changes) → Round 2 (refinements, details) → Round 3 (final polish) → Approved. Some clients need 8-10 rounds (we honor unlimited policy). Some approve round 1-2 (designer nailed it immediately). No pressure to approve until you genuinely love it.
Yes. Complete ownership and copyright transfer to you upon final payment. No restrictions on use whatsoever.
What you own: All logo designs and variations, all source files (AI, EPS, InDesign files), all export formats, brand guidelines, all collateral designs, copyright to all designs. Everything is 100% yours.
What you can do: Use anywhere for anything (print, web, products, advertising, anywhere). Modify designs yourself or hire anyone to modify. Sell products with your logo/branding. Transfer ownership if you sell business. No licensing fees ever - one-time payment, permanent ownership.
What we retain: Nothing. Unlike some agencies that keep source files or charge licensing fees, we transfer complete ownership. Only thing we keep: right to show work in our portfolio (with your permission) and potential case study use (anonymized if preferred).
Documentation: Ownership transfer documented in contract. All rights assigned to you. We provide written confirmation of ownership and copyright transfer.
Why this matters: Some agencies retain ownership and charge ongoing fees. We believe when you pay for branding, it should be yours completely. No surprises, no ongoing fees, no restrictions - just complete ownership from day one of delivery.
Brand guidelines are comprehensive documentation (10-50+ pages depending on package) detailing exactly how to use your brand correctly and consistently.
Basic Brand Guidelines (10-15 pages) include: Logo usage rules (minimum sizes, clear space, placement), logo variations and when to use each, color palette with exact codes (hex, RGB, CMYK, Pantone), typography specifications (fonts, sizes, weights), basic do's and don'ts, file inventory and usage guide.
Extended Brand Guidelines (30-40 pages) include: Everything in Basic PLUS: imagery style and photography guidelines, iconography and graphic element usage, tone of voice and messaging guidelines, application examples (business cards, letterhead, website, social media), co-branding rules if applicable, vendor specifications for printing.
Enterprise Brand Guidelines (50+ pages) include: Everything in Extended PLUS: comprehensive messaging frameworks, detailed usage across all applications, sub-brand guidelines if multiple brands, partner/sponsor usage rules, brand evolution roadmap, accessibility considerations, international usage if applicable.
Why guidelines matter: Ensures brand consistency when multiple people use brand (employees, contractors, vendors). Prevents brand misuse that damages professional appearance. Provides reference for future design needs. Maintains brand value and recognition over time. Professional guidelines demonstrate brand maturity to customers and partners.
Yes, we handle brand-website integration in both directions.
Option 1: Create branding to match existing website - If you love your website design, we'll develop branding that complements your existing web presence. Extract color palette from website, develop logo that fits website aesthetic, ensure brand materials align with website style. Timeline: Standard branding timeline. Cost: Standard branding pricing.
Option 2: Update website to match new branding - After branding completion, we can update your website to reflect new brand identity. Update website colors to new palette, integrate new logo across site, apply new fonts and typography, refresh graphics and imagery to match brand guidelines. Timeline: 2-4 weeks for brand integration updates. Cost: $1,500-$4,000 depending on website complexity (or included if combined branding + web design project).
Combined Branding + Web Design: Most efficient approach for new businesses or complete rebrands. Develop branding first (weeks 1-6), then build website with branding integrated from day one (weeks 7-14). Complete package $12,000-$20,000 (save $1,000-$2,000 vs separate projects). Perfect brand-website alignment guaranteed.
Our recommendation: New businesses: Do branding first, then website (ensures perfect integration). Existing businesses with good website: Match branding to website. Existing businesses with outdated website: Rebrand and redesign together for complete refresh.
We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.
Currimundi, Queensland 4551
