
Things To Ask Before Hiring an SEO Agency

Building an existing brand and its SEO from scratch? Get the best SEO agency for your business that can answer these 11 pertinent questions.
Continue Readingsitecentre® is staffed with highly skilled SEO specialists who provide comprehensive digital marketing services, helping businesses achieve strong results and enhance online visibility without complex contracts.
sitecentre® demonstrates its expertise by setting high standards and benchmarks in search engine marketing, resulting in exceptional search rankings for our clients across all industries. Our comprehensive approach delivers strong search results that help Australian businesses strengthen their market position, from professional services like dental practices and law firms to accounting firms and service-based businesses. sitecentre® enhances your online visibility, attracting qualified website visitors and establishing your business as a trusted authority in your industry.
SEO is an ever-evolving platform that requires expertise and careful planning. If SEO is done incorrectly, it can result in irreversible damage. That's why sitecentre® ensures your website achieves strong rankings in organic search results by implementing effective SEO strategies from the start.
Get StartedWhether your audience sits in big cities or small towns doesn’t matter. Our strategies are custom to your business. Your campaign will be tailor-made for your industry and target demographic. We utilise state-of-the-art technology to conduct thorough keyword research and analyse your valuable analytical data. This data lets us pinpoint exactly what to focus on without guessing games.
Our state-of-the-art innovative technology allows us to analyse your data better. This technology helps us make educated decisions.
Using our easy-to-understand reporting, you can customise our reports to show the data you care about most.
Regular communications are just the beginning. Your account manager is available at all times for your convenience.
Our search engine optimisation strategies are white hat strategies, which means long-lasting rankings that don’t disappear.
We use advanced machine learning technologies and internally developed algorithms to plan detailed strategies specifically for your business. This technology enables us to execute substantially more optimizations than traditional manual methods, focusing efforts precisely where they'll deliver the greatest impact. Our comprehensive approach covers on-page optimization, off-page strategies, and strategic link building to ensure every aspect of your SEO is addressed.
Planning allows us to understand your goals and objective better. We can then understand our target keywords and strategy to grow quicker.
Assigning one Sunshine Coast or Melbourne specialist account manager to your campaign is just the beginning. From day 1, our purpose-built task allocation software ensures our 400+ optimisations are done in optimal order.
Insightful reporting is explicitly designed around your goals. Every task, change, and improvement is reported and provided at the end of every month.
Every new competitor or change from an existing one is reported immediately. Our reporting allows us to proactively counter their adjustments with our own data-driven optimisations.
sitecentre® was founded to help small businesses compete against the giants by offering high-end digital marketing solutions at affordable prices. Marketing that’s built around generating strong ROI. We deliver unmatched results across our core channels of marketing.Brodey Sheppard Founding Director
We do local search engine optimisation throughout Australia. We have more details in the cities below specific to your demographic. Are you located in one of the following cities? Click your city for more detailed local information.
Thanks Brodey for an amazing job. New website looks amazing and very easy to deal with throughout the whole process.Petros Ttofari — Ezy-Plumb
400+ Optimisations
The most comprehensive and in-depth on-page optimisations in the industry. We are more detailed than any other agency, with over 400 website changes to check and improve.
Our first step is securing your website. With insecurities & network vulnerabilities becoming a more significant issue, our security experts will lock your site down to make it safe.
Loading your website quickly can help with both conversion rate and ranking. We’ll optimise your existing website’s performance to load lightning fast.
Schema is a code designed to help search engines better understand information about your business. We manually write a valid schema for each page.
Caching helps load your website quicker and saves you money on hosting costs. Effective caching helps visitors navigate your site faster.
Technical issues can cause server delays, checkout, or conversion issues. Technical SEO also covers missing or broken code.
Building new pages, optimising the content on existing pages, and ensuring each page targets the correct keywords for ranking.
Traffic is great, but if it never converts, what’s the point. Our design team works on call-to-action placements, and user testing helps us convert better.
CTR is a vital but commonly overlooked ranking factor. Increasing the impression to click ratio can send strong user signals helping with ranking.
We typically achieve 70-90% reduction in image file size using modern compression techniques while maintaining visual quality. Image compression improves speed, loading times, and the overall user experience.
On average, we fix 23 coding issues per site. These can negatively impact your campaign if left unfixed. Our developers will fix and improve coding quality.
Heat mapping and visitor recording help us determine any choke points in design and content architecture which helps build stronger behavioural signals.
That’s just a start; we have dozens of more minor tweaks and improvements that’ll skyrocket your results under each significant category.
Unlike other advertising like print media or PPC (Ads). SEO returns higher customer loyalty and better conversion rates. 60% of all clicks happen within the first three positions according to industry studies. Where does your website sit?
As a business, we have invested heavily in systematisation, software and AI to take our clients a step beyond.
Unlike other SEO companies in Australia, our machine learning SEO strategy means we work proactively, not reactively. Machine learning enables us to execute substantially more optimizations each month compared to traditional manual processes. It also means the time spent on your SEO campaign is better, resulting in significantly better rankings in search engines.
Although we are industry leaders in SEO with industry results, our data-driven actions work quicker, resulting in faster search engine rankings than other agencies.
Our team is a mix of developers, web designers and data analysts. Our unique team means we can do technical SEO, On-Page SEO, content production, web designing and custom scripting.
sitecentre® takes advantage of our team to ensure they tie together for a better experience, which helps us comply with previous and future Google rules and integrate the latest strategies.
We offer comprehensive SEO services throughout Australia at highly competitive rates. We use machine learning and artificial intelligence to produce excellent-in-class SEO services in Australia.
Our SEO services are customized to your business needs, industry competitiveness, and goals. While every campaign is tailored, here are typical investment ranges:
Best for: Single-location service businesses, new websites, low competition
Investment: $1,200 to $2,500 per month
Includes: 100+ core optimizations, Google My Business setup and optimization, local citation building (30+ directories), monthly reporting, dedicated account manager, basic content optimization, technical SEO foundation
Best for: Established businesses, multiple suburbs, moderate competition
Investment: $2,500 to $4,500 per month
Includes: 250+ optimizations, comprehensive GMB management, citation building (50+ directories), weekly reporting, content creation (1-2 pages monthly), link building campaign, competitor monitoring, conversion rate optimization
Best for: National campaigns, eCommerce stores, high competition
Investment: $4,500 to $8,000+ per month
Includes: All 400+ optimizations, GMB management, aggressive link building (10-15 links monthly), comprehensive content strategy (2-4 pages monthly), daily reporting dashboard, advanced competitor tracking, technical optimization ongoing
Best for: Multi-location businesses, large eCommerce, enterprise organizations
Investment: Custom pricing (typically $8,000 to $15,000+ per month)
Includes: Dedicated team, senior strategist, unlimited optimizations, enterprise reporting, SLA commitments, priority support, custom integrations, franchise/multi-location management
No lock-in contracts. Month-to-month service with no cancellation penalties. You stay because results keep coming, not because you're trapped.
Investment Note: SEO pricing depends on industry competitiveness (lawyer SEO costs more than landscaper SEO), geographic scope (national costs more than single-city local), and current website state (new sites require more foundation work). Contact us for customized proposal based on your specific situation.
Please don’t take our word for it. We have the results and case studies to prove it.
A Sydney plumber known for their quality services, fair pricing & friendly customer service looking for a new identity online, SEO & Paid Advertising options.
141.25% vs last 60 days
19.98% vs last 60 days
70.35% vs last 60 days
88.70% vs last 60 days
310.00% vs last 60 days
137.7% vs last 60 days
eCommerce store selling surf hardware & accessories online across Australia. Surf Nation needed a new Shopify website, digital marketing & SEO services.
130.13% vs last 60 days
8.64% vs last 60 days
9.92% vs last 60 days
80.99% vs last 60 days
181.28% vs last 60 days
120.96% vs last 60 days
eCommerce store selling MMA & Boxing equipment across Australia who was looking to increase sales, and profit using SEO.
25.74% vs last 60 days
12.15% vs last 60 days
22.95% vs last 60 days
36.26% vs last 60 days
10.05% vs last 60 days
4.11% vs last 60 days
We are more sustainable now and excited to see where sitecentre and the team can help take us. They’re hard-working and can add value from the get-go. You will not be disappointed.Cuen Bibb — Prime Medical Supplies
Whether you’re a service business, brick and mortar or an online retailer, SEO can help you generate more sales leads and more consistently than other marketing methods.
The combination of years of industry leadership and passion for business growth sets sitecentre® aside from other SEO agencies.
Growth $1,699 | Growth+ $2,299 | Dominate $2,699 | Custom Contact Us | |
---|---|---|---|---|
Dedicated Account Manager | ||||
Monthly Reporting | ||||
Link Building | ||||
Citation Building | ||||
Activity Highlights | ||||
Content Creation | 3,000–3,500 | 3,500–5,000 | 5,000–6,000 | 6,000+ |
Tracked Keywords | Up-to 100 | Up-to 200 | 200+ | 200+ |
Strategy Session | 30 Mins | 30 Mins | 1 Hr | 1 Hr |
Competitor Activity Logging | 50 Competitors | 100 Competitors | 200 Competitors | |
Add-ons | ||||
WordPress Support | ||||
Location Targeting | ||||
Machine Learning Improvements | ||||
On-Page Optimisation | Limited | |||
GMB Management | Limited | |||
Technical Optimisations | Limited | |||
Performance Optimisation | Limited | |||
Hosting & Security | ||||
eCommerce Support | ||||
Full Website Management | ||||
CRO & A/B Testing | ||||
Dynamic Landing Pages | ||||
Outreach Link Building | ||||
Google Ads | ||||
Visitor Recordings | ||||
Email Funnels |
Have a question about search engine optimisation and ranking in popular search engines? We have broken down frequently asked questions and answered them for you.
SEO should be used when running a local business or online eCommerce store-used to drive better awareness, sales, and targeted traffic to your business.
Optimisations play a large part in any business digital marketing strategy. Proper SEO lasts as long as your business is a long-term marketing method.
Not Always. There are instances where SEO will return a poor ROI. It’s advisable to speak with a trusted professional for advice.
No, and you should be wary of any agency that makes ranking focuses on. Google’s algorithm includes hundreds of factors beyond any agency’s control, making guaranteed rankings impossible to promise ethically.
What we DO guarantee: Execution of all 400+ optimizations appropriate for your campaign, ethical white-hat methods complying with Google guidelines, transparent reporting with complete visibility, measurable progress tracking, no lock-in contracts.
Our track record: We have a proven history getting Australian businesses to page 1 for target keywords through ethical, sustainable strategies. Our no-contract policy means if we don’t deliver results, you’re not trapped.
Our 400+ optimization checklist covers every aspect of SEO:
On-Page SEO (150+ items): Title tags, meta descriptions, header optimization, content structure, keyword placement, internal linking, image optimization, URL structure, manual schema markup
Technical SEO (150+ items): Site speed and Core Web Vitals, mobile responsiveness, XML sitemaps, canonical tags, HTTPS security, crawlability, indexation, technical error fixes
Off-Page SEO (100+ items): High-quality backlink acquisition, local citations, Google Business Profile optimization, brand mention monitoring, competitor backlink analysis
This isn’t a generic template. Our checklist is customized based on your specific business, industry, and competitive landscape.
Yes, though not ideal for maintaining rankings. You can pause month-to-month service anytime with no cancellation penalties. However, SEO momentum matters.
What happens when you pause: Competitors continue optimizing while you stop (they gain ground), rankings may decline during pause especially for competitive keywords (typically 20-40% loss after 3+ months paused), Google favors consistently updated sites with fresh content, backlink building stops while competitors continue acquiring links.
Better alternative: If budget constrained, reduce scope rather than pause entirely. Drop from $4,500/month to $1,500/month maintaining critical optimizations rather than stopping completely. This maintains momentum while reducing investment.
Seasonal businesses: Consider reduced scope during slow months rather than full pause. Most clients who pause for 3+ months lose 20-40% of rankings and need 4-6 months to recover lost ground.
Our recommendation: Month-to-month flexibility allows budget adjustments without full stops. Reducing to minimum viable SEO ($1,200-$1,500/month) maintains progress better than pausing completely. However, you're never trapped - pause if you must, resume when ready.
All improvements we make are yours permanently. We never hold your website, rankings, or SEO work hostage - that's unethical and against our values.
What you keep after cancellation: All rankings we achieved for you (initially - see below for natural decline info), all optimized content we created (yours forever), all technical fixes and improvements (permanent - site speed stays fast, code stays fixed), all pages we built (service pages, location pages, blog posts), all backlinks we acquired (links remain pointing to your site), complete access to your website and all admin areas (we don't lock you out).
What happens over time: Existing rankings maintained initially (first 3-6 months after cancellation), gradual decline possible as competitors keep optimizing and you stop (especially for competitive keywords - low competition keywords may hold longer), technical improvements stay fixed permanently (we don't sabotage your site), content remains but may become outdated over time without refreshing.
Reality: 60% of clients who cancel return within 12 months because maintaining competitive rankings without ongoing optimization is difficult in active markets. Rankings don't disappear overnight but erode gradually without continued work.
You own everything: Your website is yours, rankings are yours, all improvements are permanently yours. We build your asset - you own it forever. Continued optimization maintains and grows rankings, but you're never trapped with us.
Yes. We offer three training and consulting levels for businesses wanting to learn SEO.
DIY SEO Training: $2,500-$5,000 (one-time) - Comprehensive training for business owners wanting to manage SEO themselves. 2-day intensive workshop covering keyword research, on-page optimization fundamentals, link building basics, technical SEO essentials, tools training (Google Analytics, Search Console, keyword tools). Includes our 400+ optimization checklist and 90-day email support for questions. Best for: Small businesses with time to invest, businesses wanting to understand SEO before hiring.
In-House Team Consulting: $3,000-$6,000/month - Strategic guidance for companies with in-house marketing teams needing expert direction. Monthly strategy sessions, audit reviews and priority recommendations, answers to team questions, high-level strategy while your team executes. You do the work, we guide the strategy. Best for: Medium-large businesses with marketing teams, businesses wanting control with expert guidance.
Agency Training: $5,000-$15,000 - We train other digital marketing agencies in our advanced methodologies. Multi-day intensive covering advanced strategies, machine learning applications, proprietary techniques, 400+ optimization frameworks. Best for: Digital agencies wanting to improve SEO capabilities.
Reality check: Most businesses find full-service SEO more cost-effective than DIY. Our $2,500/month service delivers work equivalent to $10,000+ of in-house salary, plus expertise and tools costing $5,000+ annually. However, training option exists for those wanting complete control or having internal resources.
In most cases, yes, SEO returns a better return on investment. SEO is a long-form strategy, whereas SEM is an instant ROI.
Results can vary depending on numerous factors. The age of your site, previous efforts, and industry can all play a massive part in determining how long it’ll be before results happen.
Absolutely! We can teach you how. We teach other agencies all the time. We have an informative step-by-step guide just for you.
On-Page SEO: Content, meta tags, headers, internal linking, keyword optimization - everything on your website pages
Technical SEO: Site speed, Core Web Vitals, mobile optimization, crawlability, schema markup, security - the technical foundation
Off-Page SEO: Backlinks, citations, brand mentions, reviews, digital PR - everything outside your website
All three work together. Technical SEO creates the foundation, on-page SEO optimizes content, off-page SEO builds authority. Comprehensive campaigns include all three areas.
We provide transparent reporting showing:
Rankings: Track your positions for target keywords (goal: page 1 within 6-12 months)
Traffic: Organic visitors from search engines (typical goal: 30-50% increase within 6 months for sites with existing traffic)
Leads/Sales: Conversions from organic traffic (goal: measurable ROI)
Visibility: Local 3-pack presence, featured snippets, overall search visibility
You’ll have 24/7 dashboard access plus monthly detailed reports. Your account manager reviews progress and explains what’s working and what’s next.
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Currimundi, Queensland 4551