Low-cost PPC Management, Pay-Per-Click advertising across the major ad networks Google Ads, Bing and Yahoo. sitecentre® can help you better your return on advertising spend by implementing custom landing pages, A/B testing and improving your ROI.
High ROI Paid Ad Management Specialists.
Every industry is different, which is why every client gets treated differently. We don’t apply the “it works for others” mentality. We study your analytics, your demographic audience and sales trends. We then tailor-make PPC advertising that drives actual sales and leads.
Get Startedsitecentre® was founded to help small businesses compete against the giants by offering high-end digital marketing solutions at affordable prices. Marketing that’s built around generating strong ROI. We deliver unmatched results across our core channels of marketing.Brodey Sheppard Founding Director
We’re not your average digital marketing agency or PPC ads manager; we are specialist data analysts. Our paid ad management services are second to none, using specially designed software and machine learning technologies.
We understand you want to know what is happening with your ad spend; that’s why our PPC campaigns have customisable reporting based on the numbers that matter.
Because we manage millions in PPC advertising spend, we have the data & reporting to make more substantial educated marketing decisions.
Cross-Device, Cross-Platform conversion tracking to understand where a sale or lead came from. Better conversion tracking allows us to make better-educated decisions.
We focus on return on investment, Using a ROAS (Return on advertising spend) model to improve your ROI over time constantly.
Targeting local suburbs when running PPC ads is vital for lower costs, better returns and a higher conversion rate. We build all PPC campaigns hyper-focused around your physical location and target demographic to run better PPC ads for you.
Whether you’re investing in Google Ads for a quick return on your investment or into Bing or Yahoo ads for cheaper clicks, our campaigns are built with everything you need from the beginning to ensure you get the most inexpensive clicks and excellent possible conversion rate. Thus, a better ROI on your Ad spend.
Facebook Ads are great for reaching out to the broader market. Facebook Ads is perfect for eCommerce and brand recognition campaigns.
Service businesses are constantly looking for work. Google Ads can help you be featured where and when customers search online.
Clicks are expensive; that’s why we focus on converting as many as possible using AI, Heat Mapping and A/B Testing on all landing pages.
The more clients under management, the more data we have access to. This data helps us build predictable campaigns that work time and time again.
Quality Score is a metric used by Google with a score from 1-10. A better quality score means you pay less for clicks, and we structure campaigns for better scores.
We write scripts customised for your business to improve management better. Account automation for notifications helps your account manager identify opportunities faster.
Using 3rd party scripts, and our internally developed detection software, we identify fraud faster. Blocking fraud can improve your return on investment significantly.
Using these methods, we can build large-scale ads for anyone. These methods have higher Quality Scores and typically convert at a higher rate.
Sometimes, a website isn’t excellent place to send ads. We will build high-converting customised landing pages designed specifically for your campaign.
Due to its power, machine learning in ad management has started to be adopted by Fortune 500 businesses. We use machine learning to make our ad campaigns better.
Every campaign comes with a single point of contact. Your account manager is available for changes, updates and anything you need.
No matter how big or small your budget, first best-dressed policies apply! We won’t take on your competition. Ever. We guarantee that we won’t compete against your products, brand, or business.
sitecentre® specializes in service businesses and eCommerce. Our advanced technology and machine learning algorithms optimize your paid advertising campaigns to deliver exceptional return on investment.
We’re so confident in our results that we provide you with every last report you’ll ever need. Not only that, but it’s formatted in easy-to-read and understandable formats. Because we provide results from day one, you can choose from daily, weekly, or monthly reports.
sitecentre has been amazing in taking the time to understand my business before building an amazing website. Great job sitecentre.Paul Walton — My Journey Companion
Some introduction to the FAQs for the page to which this relates too.
Not always, but we have an honest approach to advising whether paid advertising is appropriate for your business or not. However, ads can be highly effective for most small local businesses to generate new leads or help generate returning leads or sales. Industry research suggests that paid advertising benefits the majority of small businesses with consistent customer acquisition needs.
This depends on your business and industry and what your advertising goals are. The median budget for our clients is between $1,000 and $3,000, with some industries being $30,000/pm. This is relative to your returns and goals.
PPC stands for Pay-Per-Click, commonly used in digital advertising to describe Facebook Ads, Google Ads, and Bing Ads to describe a bidding method of Paying for a click.
Our PPC management fees are transparent and performance-aligned (current rates as of 2024):
Ad Spend $1,000-$5,000/month: 20% of ad spend + $500 setup fee (one-time)
Example: $2,000 ad spend = $400 management = $2,400 total monthly
Ad Spend $5,000-$15,000/month: 15% of ad spend
Example: $10,000 ad spend = $1,500 management = $11,500 total monthly
Ad Spend $15,000+/month: 12% of ad spend
Example: $25,000 ad spend = $3,000 management = $28,000 total monthly
What’s Included: Campaign setup, keyword research, ad copy creation and testing, bid management and optimization, conversion tracking, Quality Score improvement, fraud detection, monthly reporting and strategy calls, ongoing A/B testing
No contracts. Month-to-month service with no cancellation penalties. Average client ROAS: 3.5x+ within 3-4 months.
PPC delivers immediate traffic but profitability requires optimization:
Week 1: Campaign launch, immediate traffic begins
Week 2-3: Learning phase, Google algorithm optimizing
Month 1: Initial optimizations, CPA decreasing
Month 2-3: Profitability typically achieved
Month 4-6: ROAS improving, costs decreasing
Month 6+: Mature campaigns, maximum ROI
Unlike SEO, PPC delivers immediate traffic from day one. However, profitability typically takes 2-3 months as we optimize based on performance data. Higher budgets allow faster optimization (month 1-2 profitability possible with $10,000+ monthly spend).
ROAS (Return on Ad Spend) benchmarks vary significantly by industry and business model.
Service Businesses (Plumbers, Electricians, HVAC, Cleaners): Target 4-8x ROAS. Example: $2,000 ad spend generates $8,000-$16,000 revenue. Higher ROAS due to high job values ($500-$5,000 per job), strong local search intent, lower click costs ($5-$25) relative to revenue. Our average: 5.5x ROAS within 6 months.
Professional Services (Lawyers, Accountants, Financial Planners, Dentists): Target 3-6x ROAS. Example: $5,000 ad spend generates $15,000-$30,000 revenue. Variable due to very high client lifetime value (dentist patient worth $3,000-$10,000 over years) but higher click costs ($15-$80) and longer sales cycles. Our average: 4.2x ROAS within 6 months.
eCommerce: Target 2.5-4x ROAS. Example: $10,000 ad spend generates $25,000-$40,000 revenue. Lower ROAS than service businesses due to lower margins (typical 20-40% vs 60-80%) and transaction values ($50-$500 vs $500-$5,000). More competition. Our average: 3.1x ROAS within 6 months.
B2B Services: Target 2-4x ROAS. Example: $3,000 ad spend generates $6,000-$12,000 revenue. Long sales cycles (3-12 months), high contract values ($10,000-$100,000+), complex attribution. Our average: 3.5x ROAS measured over 6-12 month cycles.
Local Retail/Restaurants: Target 3-5x ROAS. Example: $1,500 ad spend generates $4,500-$7,500 revenue.
Our average across all clients: 3.2x ROAS months 1-3, improving to 4.5x+ by month 6 with optimization. Your industry benchmark helps set realistic expectations. Contact us for industry-specific ROI projections based on your margins and customer values.
Yes. Account takeovers are common - 40% of our new PPC clients come from previous agency or self-management situations.
Takeover Process: Week 1: You grant us admin access to existing Google Ads account. We conduct comprehensive account audit (campaign structure, keyword performance, Quality Scores, wasted spend identification). Deliver audit report with findings and improvement opportunities. Week 2: Implement quick wins (pause underperforming campaigns/keywords, fix obvious waste, adjust bids for immediate improvement). Week 3-4: Strategic restructure (improve campaign organization, enhance ad copy, optimize landing pages, implement proper tracking). Month 2+: Ongoing optimization and performance improvement.
What we need from you: Admin access to Google Ads account, access to Google Analytics, understanding of your goals and current pain points, access to landing pages for optimization.
Average improvement: 30-50% ROAS improvement within first 3 months of takeover. We identify and fix issues previous agency missed or created.
Common issues we fix in takeovers: Wasted spend on irrelevant keywords (average 30% of budget wasted), poor campaign structure (single campaign for everything instead of organized SKAGs), missing or broken conversion tracking (can't optimize what you can't measure), low Quality Scores (average 4-5 when we take over, we improve to 7-8 reducing costs 20-40%), no negative keywords (wasting money on irrelevant searches), outdated or poor ad copy (we rewrite and A/B test).
No need to start fresh: We optimize your existing account, preserve historical data and working campaigns while systematically fixing problems. Faster results than building new account from scratch.
A/B Testing is a form of reporting that allows us to test side-by-side comparisons of ads or landing pages to determine the highest converting variation. A/B testing is typically a 50/50 split of the audience but can also be run as an A/B/C variation of 33/33/33 to provide more testing options.
Heat mapping is a technology that visualises how the audience engages with your website or landing pages. This data can help identify issues and expose better positioning of call-to-actions, ultimately improving conversion rates.
Click Fraud makes up around 20% of all advertising clicks, typically by competition, advertising or cold calling agencies and bots that consume your budget. Click Fraud Protection uses predictive technologies to identify possible fraud and block them before being given the option to cost you money.
We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.
Currimundi, Queensland 4551
