sitecentre® is a recognized eCommerce SEO agency in Australia providing comprehensive search engine optimisation services to eCommerce and online stores. Our data-driven techniques and eCommerce SEO strategies for online businesses are designed to deliver faster, longer-lasting results for better ROI.
Supercharged eCommerce SEO Services.
Seeking more traffic for your website? Struggling with Google rankings? At sitecentre®, we craft a tailored eCommerce SEO strategy to elevate your business.
Our approach boosts growth through competitor analysis, detailed keyword research, and effective eCommerce SEO techniques that truly work. As part of our comprehensive SEO services, we specialize in helping online stores achieve sustainable organic growth and increased revenue.
Get StartedIt’s All About Conversions
Why opt for sitecentre® for your eCommerce SEO needs? It’s simple; we not only generate more leads but also assist in converting those leads into sales.
eCommerce SEO is a long-term process. We're focussed on delivering a high Return on Investment.
We use competitor analysis and big data to inform our strategic PPC advertising campaigns for eCommerce businesses.
Understanding customer behaviour helps us deliver tailored SEO solutions and better ROI.
We provide daily, weekly or monthly reports, so you’ll never be left wondering.
Curious about how we deliver exceptional eCommerce SEO? We start by diving into your business objectives and customising our services to fit perfectly. For eCommerce SEO, we leave no stone unturned.
Improve your Shopify eCommerce site with reliable, long-lasting SEO services. More traffic and more sales.
We help you rank higher, get more leads, and convert more with dedicated Magento specialists on our team.
Our team has proven experience shaping Neto eCommerce stores into powerful sales machines.
If you’re using BigCommerce for your online retail, we’ve got the SEO services to help you get noticed.
WooCommerce is a highly customisable eCommerce platform. It’s also great for implementing high-performance SEO.
Improving page load speed, fixing broken code, and visual improvements all help increase your website’s performance.
We leave no stone unturned in searching for ways to improve your website. With 400+ optimisations, we’ve got you covered.
We don’t keep you in the dark. With detailed daily, weekly or monthly reporting, you’ll always know how your SEO is performing.
Put your products in the spotlight. eCommerce SEO also involves helping you appear on popular Google Shopping searches.
We constantly monitor competitor activity to counter their SEO efforts and improve your ranking.
SEO optimised content goes a long way to increase rankings, drive more traffic, and build brand awareness.
Including relevant, engaging content on your website helps Google and other search engines recognize your authority and expertise. We put data-driven content marketing plans in place to build your brand, capture a larger audience, and engage with customers.
Our content is optimised for SEO, helping you rank higher for the searches most relevant to your business.
Optimising eCommerce websites for SEO does many things. It improves search engine rankings and drives more traffic to your website. But that doesn’t mean much if you’re ranking well for the wrong searches.
Our data analysis and keyword research mean you’ll rank for the right keywords and generate higher-quality leads.
Getting you ranked highly is just the beginning. Our commitment includes long-term SEO services to ensure you remain ahead of the competition. With our unique in-house software, we continuously monitor and counteract your competitors' efforts to keep you in the lead.
With AI and machine learning, we can execute substantially more optimizations more efficiently than traditional manual processes, and competitor analysis and countering are all part of the service.
Optimizing individual product pages is critical for eCommerce SEO success. Each product page is an opportunity to rank for specific product searches and drive qualified buyers to your store.
Structure your product titles strategically: Primary keyword first (what customers search), include brand name (for branded searches), add key attributes (color, size, model if relevant), stay under 60 characters for search results display. Example: Instead of 'Blue Running Shoe - Model XR500', use 'Running Shoes Men Blue - Nike XR500' (leads with search term).
Unique descriptions are essential: Never copy manufacturer descriptions (duplicate content hurts rankings), write unique 300-500 words minimum per product, integrate target keywords naturally (2-3% density), focus on benefits and features customers search for, include FAQ section addressing common product questions, add size guides, specifications, and detailed information. Rich, detailed product descriptions rank better and convert better.
Images impact rankings and conversions: Descriptive file names before upload (nike-mens-running-shoes-blue.jpg not IMG_1234.jpg), alt tags describing product for accessibility and SEO, compress images for fast page load (target under 100KB per image), multiple angles and lifestyle images (8-12 images per product ideal), image schema markup for Google Images ranking.
Critical for rich snippets: Product schema with name, description, image, price, availability, brand, review ratings (star ratings in search results), aggregate review score, SKU and product ID. Products with proper schema get rich snippets showing price and reviews directly in search results, increasing click-through rates by 20-40% typically.
Reviews boost rankings and conversions: Encourage customer reviews (automated email requests post-purchase), respond to all reviews (shows active engagement), implement review schema (displays stars in search results), use review keywords in responses (reinforces relevance), aim for 10+ reviews per product minimum for authority. Products with 20+ reviews rank better and convert 30-50% higher than products without reviews.
Google Shopping campaigns appear above organic results for product searches, capturing high-intent buyers. Product feed optimization is critical for Google Shopping success and complements your organic eCommerce SEO.
Foundation for Google Shopping: Complete Merchant Center account setup and verification, product feed configuration (manual upload, automated feed, or platform integration), product categorization using Google's taxonomy (correct categories critical for showing in right searches), custom labels for campaign segmentation (bestsellers, high-margin, seasonal, clearance).
Your feed is separate from your website: Product titles in feed (optimize for Shopping differently than website - front-load keywords), product descriptions in feed (unique from website descriptions, 500-1,000 characters, keyword-rich), product categories (use Google's product taxonomy, not your website's categories), product images (high-quality 800x800px minimum, white background often performs best), pricing accuracy (must match website, updated in real-time), availability status (in stock, out of stock, preorder - accuracy critical).
Issues we fix regularly: Missing or incorrect GTINs (product identifiers required for many categories), poor product titles (generic titles like 'Blue Dress' vs optimized 'Women's Summer Maxi Dress Blue Floral Pattern'), low-quality images (under 800x800px, poor lighting, busy backgrounds), pricing mismatches (feed price doesn't match website price - results in disapproval), missing product categories or wrong categories (products won't show for relevant searches), availability issues (showing in stock when actually sold out).
Google Shopping advantages: Appears above organic results (prime visibility for product searches), visual format (images + price displayed in results), high-intent traffic (users ready to buy when clicking Shopping results), complements organic SEO (dominate search results with Shopping + organic presence), lower competition than organic in some niches. Product feed optimization ensures your products appear in Google Shopping alongside your organic SEO efforts, maximizing visibility across all search result types.
eCommerce requires different keyword strategy than service businesses or local businesses. Understanding keyword types and targeting each appropriately across your site structure maximizes organic traffic and revenue.
Target specific products: Brand + product type (e.g., 'Nike running shoes', 'iPhone 15 Pro'), product with attributes (e.g., 'women's running shoes size 8', 'blue summer dress'), long-tail product keywords (e.g., 'waterproof running shoes for wide feet'). These keywords go on individual product pages, typically lower competition than category keywords, high conversion rate (specific intent = ready to buy).
Target broader product groups: Category level keywords (e.g., 'women's running shoes', 'summer dresses', 'kitchen appliances'), brand + category (e.g., 'Nike women's shoes'), attribute + category (e.g., 'waterproof hiking boots'). These keywords go on collection/category pages, medium competition and conversion rate, drive volume traffic to filtered product selections.
Capture research-phase buyers: How-to queries (e.g., 'how to choose running shoes', 'how to style summer dresses'), buying guides (e.g., 'best running shoes for beginners', 'summer dress buying guide'), comparison content (e.g., 'Nike vs Adidas running shoes'), problem-solving (e.g., 'how to clean white sneakers'). These keywords go in blog posts and buying guides, higher search volume, lower immediate conversion but builds authority and captures users early in buying journey, links to relevant products within content.
Capture comparison shoppers: Product vs product (e.g., 'iPhone 15 vs iPhone 14'), brand vs brand (e.g., 'Nike vs Adidas'), alternative keywords (e.g., 'best alternatives to [competitor product]'). Target on comparison blog posts or within product descriptions, medium-high conversion (users actively comparing before purchase).
Map keywords to user intent: Navigational intent (branded searches - 'Nike Air Max 270') = direct to specific product, informational intent (research - 'how to choose running shoes') = blog content linking to products, commercial investigation (comparison - 'best running shoes 2025') = buying guides and top product pages, transactional intent (ready to buy - 'buy Nike Air Max 270') = product pages optimized for conversion. Targeting appropriate keywords at each funnel stage captures users throughout entire buying journey, from initial research through final purchase decision.
The high level of professionalism and communication pushed Buildrite Sydney to bring our marketing aspects to a new level and this was reflected through the work created for us.George Batarseh — Buildrite Sydney
Have a question about eCommerce SEO? Here are the answers to a few common questions we get asked.
eCommerce SEO means optimising your eCommerce website to rank better on search engines. Using keyword research and industry analysis, we determine the searches you need to rank well for and work to rank you on the first page of search results.
The eCommerce world is fiercely competitive. While many search for products online, few venture beyond the top results. To stay competitive, it’s crucial to rank highly in these searches.
We use a range of proven techniques to boost your site’s SEO. With our internally developed AI and machine learning software, we can do five times more than other agencies in a single month. We also focus on long-term results.
We work with all the major eCommerce platforms, such as Shopify, Magento, BigCommerce, Neto, and WordPress.
The timeline for results can differ. SEO optimisation for eCommerce is no quick fix, and there’s certainly no universal solution. We meticulously assess your business goals to deliver enduring, rather than fleeting, outcomes.
The most significant difficulty is standing out in a crowded market. This is why we focus heavily on competitor analysis. It’s no use trying to outrank services like Amazon, but rather focus on your direct competition. Also, it’s about taking a very holistic approach. SEO is the only piece of the puzzle, PPC advertising and other forms of digital marketing.
We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.
Currimundi, Queensland 4551
