Outreach link building is all about finding relevant online channels to provide links back your own website. Usually, the link is anchored to a search term you’re trying to rank for. Not all links are created equal though, as one backlink from a credible authoritative website is worth more than 100 spammy links.
When credible online sources are linking back to your business, it tells Google that you’re a website to be trusted. Quality link building helps to establish yourself as an authoritative figure in your field, hence improving SEO, boosting search rankings and driving more traffic to your website.
When link building, you should always keep it relevant to your area. Not only does link building help Google see you as an authority, but each link is essentially a referral avenue. So, a plumber in Australia receiving backlinks from a Russian plumbing website won’t be as useful as locally relevant links.
The best links are also hyper-targeted to your industry and the work you do. By seeking out links from other websites relevant to your industry, it has a greater impact on your SEO. This is why the process of buying hundreds of cheap links doesn’t work.
The more credible the source providing you with backlinks, the better for SEO. When looking for link building opportunities, go for websites that Google already recognises as being authoritative. This makes the links you receive more valuable, especially in Google’s eyes.Link Building
If you’ve got a question about outreach link building, check out our frequently asked questions below.