Bing Ads Management Services

We understand that every business and budget is different. With our Bing Ads management services, we deliver a low-cost, high-ROI solution for capturing more leads and generating more sales.

  • Industry-leading Microsoft Advertising Partner.
  • Non-Compete Guarantee with your competitors.
  • Comprehensive and transparent reporting.
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ASBCA Award 2022
ASBCA Award Winner 2023
Search Engine Land Award
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Muse Gold Award
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Better Sales & More Traffic

Cost Effective PPC with Bing.

For effective marketing on search engines, it’s essential to know more than just Google Ads. Bing offers a cost-effective PPC solution because there’s less competition for clicks. That means you’ve got more chance of reaching your target audience with less expense.

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Smash the Competition with Bing Ads.

If you want to leave your competition in the dust, one solution is to take over a market they’re not competing for. Microsoft Ads has fewer users than Google, which means your competitors are less likely to operate there. Take advantage of the Microsft Audience Network that others have forgotten about with cost-effective Bing Ads.

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Competitor Tracking

We use advanced technology to monitor your competitors, and we work to keep you ahead of the game.

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Our proprietary AI and machine learning software give us vast amounts of data to advertising better.

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Low Cost-Per Click

Because there’s less traffic on Bing, you’ll pay less per click. That means a higher ROI.

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Detailed Reporting

We’ve got detailed reporting on all Bing ad campaigns whenever you need to see how we’re doing.

12,000+First Position Rankings
150+Active Partners
900+Successful Projects
1.2 mManaged Ad Spend

Harness the Power of Bing Ads.

Many businesses completely forget about the other search engines and focus on Google. While that’s important, Bing still has a large audience of customers looking for an alternative. Best of all, there’s far less competition for a keyword on Bing, making it easier to capture your audience.

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Boost your return on investment

Low-Cost, High ROI

When you advertise on Bing, you’ve got a lot on your side. There’s less traffic, but that also means less competition. As a result, the cost you pay for every click is substantially less than Google, delivering a higher return on your investment.

We thoroughly research and plan your Bing ad campaigns around delivering maximum value for money. Or the maximum conversions from leads that cost less.

  • Lower cost per click
  • Keyword targeting
  • High ROI
  • Less competition
  • Conversions focus
Target the right kind of leads

High Focus on Conversions

Getting 100 new leads is pointless if they’re not the right kind of leads. That’s why we research keywords and searches so thoroughly. We want to attract customers explicitly looking for precisely what you offer.

We also want to target them when they’re most likely to buy, so we tailor every Bing Ad campaign to suit your individual goals. And we always optimise for conversion.

  • Data-driven campaigns
  • Keyword research
  • Conversion rate optimisation
  • Audience targeting
  • Conversion tracking
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Data-driven advertising

We Do More with Machine Learning

We make no secret about the fact we’ve invested heavily in technology at sitecentre®. With our in-house proprietary software, we can quickly analyse vast amounts of data, which helps us deliver better ad campaigns.

From customer and keyword research to competitor analysis, we’ve got a streamlined approach that delivers results quickly. We can do five times more in a month than other agencies.

  • Competitor analysis
  • Keyword research
  • Testing and performance analysis
  • Conversion tracking
  • High ROI
I highly recommend sitecentre to you. Super fast and efficient service. Websites get done quickly, look fantastic and most importantly load FAST.
Bing Ads FAQs

Frequently Asked Questions

Need to know some more about Bing Ads? Here are some of our most commonly asked questions below, answered by a leading Bing Ads agency.

Bing Ads is an advertising platform offered by Microsoft that allows businesses to advertise on the Bing search engine and across the Bing network. Bing Ads uses a pay-per-click (PPC) model, which means that advertisers only pay when someone clicks on their ad.

With Bing Ads, businesses can create text, images, and video ads displayed to users searching for specific keywords or topics on Bing. Advertisers can target their ads to specific locations, demographics, and interests, and they can set a budget for their campaigns and track the performance of their ads in real-time.

Bing Ads can be an effective way for businesses to reach a new audience and drive traffic to their website. It can also be a helpful complement to Google Ads, as Bing has a slightly different user base and can reach users who may not be using Google.

Bing is a search engine and web portal operated by Microsoft. At the same time, Google is a search engine and technology company owned by Alphabet Inc. Both Bing and Google offer search engines that allow users to find information on the internet by typing in keywords or phrases. Both companies provide advertising platforms that allow businesses to place ads on their search results pages.

However, there are some differences between Bing and Google. For example, Bing has a smaller market share than Google, meaning fewer people use Bing to search the internet. Google also has a wider range of products and services, including email, cloud storage, and productivity tools, while Bing focuses primarily on search and advertising.

Despite these differences, Bing and Google are popular options for finding information on the internet and advertising to reach a wide audience. Many businesses choose to advertise on both platforms as part of a comprehensive digital marketing strategy.

We’re focused on conversions and growing your business. It’s as simple as that. We provide detailed reporting on all of our activities, and our access to big data helps us create better ad campaigns than the rest.

Bing Ads can help businesses in several ways:

  1. Reach a new audience: Bing Ads can help businesses using the Microsoft audience network by displaying their ads to users searching for specific keywords or topics on Bing.
  2. Drive traffic to your website: By creating compelling ads and targeting the right keywords, businesses can use Bing Ads to drive traffic to their website and increase the chances that users will take a specific action, such as making a purchase or filling out a form.
  3. Target specific demographics: Bing Ads allows businesses to target their ads to specific locations, demographics, and interests, which can help ensure that the right people see their ads.
  4. Track the performance of your ads: Bing Ads provides a variety of tools and metrics that allow businesses to track the performance of their ads in real-time, including click-through rate (CTR), cost-per-click (CPC), and conversion rate. This can help businesses understand what is and is not working in their campaigns and make adjustments as needed.
  5. Complement other marketing efforts: Bing Ads can complement other marketing efforts, such as search engine optimisation (SEO) and social media marketing, as it allows businesses to reach a new audience and drive traffic to their website.

Bing Ads tends to be less expensive than Google Ads (formerly known as Google AdWords). This is because the Bing Ads platform has a smaller user base and less competition for ad space. As a result, advertisers may be able to bid lower on keywords and still get their ads displayed to a relevant audience.

However, it’s important to note that the cost of advertising on Bing Ads (or any other platform) can vary widely depending on various factors, such as the industry’s competitiveness, the relevance of the targeted keywords, and the quality of the ad itself. Therefore, it’s difficult to make a blanket statement about whether Bing Ads is always cheaper than Google Ads.

It’s also worth noting that while Bing Ads may be cheaper on average, it may not necessarily be the best platform for every business. It’s important to consider the specific goals of your advertising campaign and the audience you are trying to reach when deciding which platform to use.

Whether Bing Ads is right for your business depends on various factors, such as your industry, target audience, and advertising goals. Here are a few things to consider when deciding whether to use Bing Ads:

  1. Reach: Bing Ads has a smaller user base than Google Ads, so it may not be as effective at reaching a wide audience. However, if your target audience is more likely to use Bing than Google (for example, if they are older or more tech-savvy), then Bing Ads may be a good choice.
  2. Cost: As mentioned earlier, Bing Ads tends to be less expensive than Google Ads so it may be a good option for businesses on a tight budget. However, it’s essential to consider the value of the traffic you are getting and whether it is worth the cost.
  3. Competition: If your industry is highly competitive, getting your ads displayed on Bing Ads may be more challenging, as there may be fewer ad spaces available. In this case, Google Ads may be a better option.
  4. Audience: Consider who your target audience is and whether they are more likely to use Bing or Google. If your audience is more likely to use Google, advertising on that platform may be more effective.

Ultimately, choosing Bing Ads (or any other advertising platform) will depend on your specific business goals and target audience. It may be helpful to test different platforms and see which performs best for your business.

There are a few key metrics you can use to determine whether your Bing Ads are working:

  1. Click-through rate (CTR): This is the percentage of people who see your ad and click on it. A high CTR is a good sign that your ad is relevant and engaging to your target audience.
  2. Cost-per-click (CPC): This is the average amount you pay each time someone clicks on your ad. A lower CPC is generally better, as it means you get more value for your money.
  3. Conversion rate: This is the percentage of people who take a specific action after clicking on your ad, such as making a purchase or filling out a form. A high conversion rate is a good sign that your ad effectively drives desired actions from your target audience.
  4. Return on investment (ROI): This measures the profitability of your Bing Ads campaign. To calculate ROI, divide the revenue generated by the campaign by the cost of the campaign and multiply by 100. A high ROI is generally a good sign that your Bing Ads are working effectively.

Tracking these metrics over time is essential to see how they change and to identify any trends or patterns. This will help you understand what is and is not working in your Bing Ads campaigns and allow you to make adjustments as needed.

The cost of advertising on Bing Ads can vary widely depending on various factors, such as the industry’s competitiveness, the relevance of the keywords being targeted, and the quality of the ad itself. Bing Ads uses a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad.

The actual cost-per-click (CPC) that a business pays can vary based on the competitiveness of the keywords they are targeting and the quality of their ad. More competitive keywords tend to have a higher CPC, while less competitive ones may have a lower CPC.

To get an idea of the potential cost of a Bing Ads campaign, businesses can use the Bing Ads Keyword Planner tool or speak with one of our leading Bing Advertising specialists in Australia, which provides estimates of the average CPC for specific keywords. However, it’s essential to remember that these estimates are just that – estimates – and the actual cost of a campaign may differ.

It’s also worth noting that Bing Ads allows businesses to set a budget for their campaigns, so they can control how much they spend. By setting a budget and tracking the performance of their ads, businesses can ensure that their Bing Ads campaigns are cost-effective and provide a good return on investment (ROI).

Contact Us

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We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.

Our Location

Sippy Downs, Queensland 4556

Our Phone Number

1300 755 306

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