For effective marketing on search engines, it’s essential to know more than just Google Ads. Bing offers a cost-effective PPC solution because there’s less competition for clicks. That means you’ve got more chance of reaching your target audience with less expense.Get Started
If you want to leave your competition in the dust, one solution is to take over a market they’re not competing for. Microsoft Ads has fewer users than Google, which means your competitors are less likely to operate there. Take advantage of the Microsft Audience Network that others have forgotten about with cost-effective Bing Ads.
We use advanced technology to monitor your competitors, and we work to keep you ahead of the game.
Our proprietary AI and machine learning software give us vast amounts of data to advertising better.
Because there’s less traffic on Bing, you’ll pay less per click. That means a higher ROI.
We’ve got detailed reporting on all Bing ad campaigns whenever you need to see how we’re doing.
Many businesses completely forget about the other search engines and focus on Google. While that’s important, Bing still has a large audience of customers looking for an alternative. Best of all, there’s far less competition for a keyword on Bing, making it easier to capture your audience.
When you advertise on Bing, you’ve got a lot on your side. There’s less traffic, but that also means less competition. As a result, the cost you pay for every click is substantially less than Google, delivering a higher return on your investment.
We thoroughly research and plan your Bing ad campaigns around delivering maximum value for money. Or the maximum conversions from leads that cost less.
Getting 100 new leads is pointless if they’re not the right kind of leads. That’s why we research keywords and searches so thoroughly. We want to attract customers explicitly looking for precisely what you offer.
We also want to target them when they’re most likely to buy, so we tailor every Bing Ad campaign to suit your individual goals. And we always optimise for conversion.
We make no secret about the fact we’ve invested heavily in technology at sitecentre®. With our in-house proprietary software, we can quickly analyse vast amounts of data, which helps us deliver better ad campaigns.
From customer and keyword research to competitor analysis, we’ve got a streamlined approach that delivers results quickly. We can do five times more in a month than other agencies.
I highly recommend sitecentre to you. Super fast and efficient service. Websites get done quickly, look fantastic and most importantly load FAST.Angus Woodhead — Glasshouse Studios
Need to know some more about Bing Ads? Here are some of our most commonly asked questions below, answered by a leading Bing Ads agency.
Bing Ads is an advertising platform offered by Microsoft that allows businesses to advertise on the Bing search engine and across the Bing network. Bing Ads uses a pay-per-click (PPC) model, which means that advertisers only pay when someone clicks on their ad.
With Bing Ads, businesses can create text, images, and video ads displayed to users searching for specific keywords or topics on Bing. Advertisers can target their ads to specific locations, demographics, and interests, and they can set a budget for their campaigns and track the performance of their ads in real-time.
Bing Ads can be an effective way for businesses to reach a new audience and drive traffic to their website. It can also be a helpful complement to Google Ads, as Bing has a slightly different user base and can reach users who may not be using Google.
Bing is a search engine and web portal operated by Microsoft. At the same time, Google is a search engine and technology company owned by Alphabet Inc. Both Bing and Google offer search engines that allow users to find information on the internet by typing in keywords or phrases. Both companies provide advertising platforms that allow businesses to place ads on their search results pages.
However, there are some differences between Bing and Google. For example, Bing has a smaller market share than Google, meaning fewer people use Bing to search the internet. Google also has a wider range of products and services, including email, cloud storage, and productivity tools, while Bing focuses primarily on search and advertising.
Despite these differences, Bing and Google are popular options for finding information on the internet and advertising to reach a wide audience. Many businesses choose to advertise on both platforms as part of a comprehensive digital marketing strategy.
We’re focused on conversions and growing your business. It’s as simple as that. We provide detailed reporting on all of our activities, and our access to big data helps us create better ad campaigns than the rest.
Bing Ads can help businesses in several ways:
Bing Ads tends to be less expensive than Google Ads (formerly known as Google AdWords). This is because the Bing Ads platform has a smaller user base and less competition for ad space. As a result, advertisers may be able to bid lower on keywords and still get their ads displayed to a relevant audience.
However, it’s important to note that the cost of advertising on Bing Ads (or any other platform) can vary widely depending on various factors, such as the industry’s competitiveness, the relevance of the targeted keywords, and the quality of the ad itself. Therefore, it’s difficult to make a blanket statement about whether Bing Ads is always cheaper than Google Ads.
It’s also worth noting that while Bing Ads may be cheaper on average, it may not necessarily be the best platform for every business. It’s important to consider the specific goals of your advertising campaign and the audience you are trying to reach when deciding which platform to use.
Whether Bing Ads is right for your business depends on various factors, such as your industry, target audience, and advertising goals. Here are a few things to consider when deciding whether to use Bing Ads:
Ultimately, choosing Bing Ads (or any other advertising platform) will depend on your specific business goals and target audience. It may be helpful to test different platforms and see which performs best for your business.
There are a few key metrics you can use to determine whether your Bing Ads are working:
Tracking these metrics over time is essential to see how they change and to identify any trends or patterns. This will help you understand what is and is not working in your Bing Ads campaigns and allow you to make adjustments as needed.
The cost of advertising on Bing Ads can vary widely depending on various factors, such as the industry’s competitiveness, the relevance of the keywords being targeted, and the quality of the ad itself. Bing Ads uses a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad.
The actual cost-per-click (CPC) that a business pays can vary based on the competitiveness of the keywords they are targeting and the quality of their ad. More competitive keywords tend to have a higher CPC, while less competitive ones may have a lower CPC.
To get an idea of the potential cost of a Bing Ads campaign, businesses can use the Bing Ads Keyword Planner tool or speak with one of our leading Bing Advertising specialists in Australia, which provides estimates of the average CPC for specific keywords. However, it’s essential to remember that these estimates are just that – estimates – and the actual cost of a campaign may differ.
It’s also worth noting that Bing Ads allows businesses to set a budget for their campaigns, so they can control how much they spend. By setting a budget and tracking the performance of their ads, businesses can ensure that their Bing Ads campaigns are cost-effective and provide a good return on investment (ROI).