Advertising via Google Ads for your eCommerce business is a compelling method to boost income, highlight new products and develop your brand identity. At sitecentre®, our Google Ads management service for eCommerce and PPC is laser-focused on achieving ROI and nurturing business growth.
eCommerce is all about your store being discovered on search engine results pages (SERPs) by the right type of customers. This includes all paid online and offline content designed to drive traffic to your online store. It involves everything from email marketing, PPC campaigns, social media content marketing, podcasts, and affiliate marketing.
We use advanced ad management tools to craft campaigns that speak directly to your target audience and are fine-tuned for conversions. When executed properly, eCommerce PPC advertising can rapidly enhance your eCommerce sales.
Get StartedIt’s one thing to drum up more leads with an eCommerce ad, but are you attracting the right kind of clicks? In designing an eCommerce ad campaign, our goal is to connect with customers who are genuinely interested and ready to buy.
Keyword, competitor and customer analysis helps us target ads to find your perfect audience.
Understanding customer behaviour, both on and off your website, helps us convert more sales.
Boost your brand, highlight new products, or advertise special deals for an instant revenue kick.
You're never kept in the dark because we provide detailed reporting for the numbers that matter.
Your product feed is the foundation of successful Shopping campaigns. Poor feed quality equals poor results. We optimize every element:
Brand + Product Type + Key Features + Size/Color front-loaded with important terms. Example: ‘Nike Men’s Air Max 270 Running Shoes Black Size 10’
Benefit-focused (not just features), include keywords naturally, answer common questions, 500-1,000 characters optimal length
High resolution (1000x1000 minimum), white background or lifestyle context, multiple angles for complex products, optimized for fast loading
Google’s category taxonomy (specific as possible), custom labels for segmentation, seasonal categorization
GTIN/MPN for brand products, color/size/material variants, sale prices and promotions, availability and shipping details
Test title variations for click-through rate, add seasonal modifiers, optimize for trending keywords, refresh images for better performance
Average Improvement: 40-60% increase in impressions, 25-35% improvement in click-through rate after feed optimization. Better product data = better ad performance = lower cost per sale.
We manage Google Ads and Shopping campaigns for all major eCommerce platforms with platform-specific optimization:
Product feed setup and ongoing optimization, platform-specific conversion tracking implementation, dynamic remarketing configuration tailored to platform, platform-specific best practices and optimization, integration with your existing tools and workflows
Shopify: App recommendations for conversion, checkout optimization strategies
WooCommerce: Performance optimization for ad traffic, caching configuration for speed
BigCommerce: Enterprise feed management, multi-channel integration
Custom: API integration, custom tracking implementation, flexible solutions
Works with your existing platform - no migration needed. We optimize what you have.
No matter what your online store sells, starting Google Shopping Campaigns can offer you a competitive advantage in the bustling eCommerce space. With rising demand for eCommerce PPC, from Google Search and Shopping Ads to Bing and YouTube, more ad management tools are at your disposal than ever. Industry research indicates that paid advertising is widely used by marketers to boost brand awareness and drive sales.
Your brand must be easily discoverable in Google search results if you aim to attract more customers and drive more sales and revenue. While PPC delivers immediate results, combining advertising with our eCommerce SEO services creates a powerful long-term strategy for sustainable growth. At sitecentre®, we shine a spotlight on your business. Our cutting-edge advertising management software, powered by AI and machine learning, enables us to reach your target audience precisely when and where they will most likely purchase.
We learn how your customers interact with your website and landing page. This data helps us design specifically for conversions.
We offer detailed, customisable reporting daily, weekly or monthly, highlighting the information crucial to your goals.
We’ve invested heavily in technology that gives us the most comprehensive data to target your customers and make sales.
Our internally developed AI and machine learning software means our ads will keep you ahead of the competition.
We’re experts in eCommerce advertising, and we consult thoroughly to understand your goals.
Our ads and landing pages are optimised to convert more. Traffic is significant, but conversions are the key to success.
Through diligent advertising management, we consistently monitor and analyse your competitors’ activities to ensure that we optimise the impact of your ads at all times.
We test different variations of landing pages and ads. This helps us discover what works best, increasing your ROI.
We assign a dedicated account manager who is always available to answer any questions you have. We value excellent communication.
Our ad creation process for eCommerce content is designed to captivate your audience’s attention, enticing them to click through.
We specialise in high-converting landing pages to work in tandem with your ads. Clicks are great, but sales are better.
To succeed in eCommerce, your ad campaigns must have an impact. That means capturing a shopper’s attention, encouraging them to click on your ad, and providing a seamless customer experience that nurtures them towards a sale.
Given all these variables, manual research simply isn’t enough anymore. eCommerce ad tools come with features like keyword research, Share of Voice tracking to gauge your market standing, and lookalike audience suggestions to broaden your reach.
We help achieve this by ensuring your ads are combined with great landing pages and a website that makes it easy for your customers to buy. It’s a whole digital marketing strategy, not just a couple of crucial actions.
Our team will conduct an in-depth keyword analysis to help you identify untapped traffic and excellent opportunities for your online store.
Advertising is an investment in our business. Most people understand the need for marketing and advertising but don’t know how expensive it can be if it’s not done right. We work with you to form a strategy that meets your individual goals.
Whether you’re looking to increase leads, expand your customer database, or boost sales, we aim to deliver the results you’re after, all while staying within your marketing budget. With a laser focus on conversions and cost-effectiveness, we strive to provide you with an exceptional return on ad spend, working harder and smarter.
We’re really into data analysis and love sharing our insights with you. Whatever your aims, we offer customisable, detailed reports that highlight the metrics you care about. With our transparent daily, weekly, or monthly updates, you’re always in the loop.
We also use plenty of reporting ourselves because data such as conversion tracking lets us know what’s working best. We can further enhance your advertising campaigns to deliver maximum ROI.
sitecentre has a can-do approach nothing is too hard for sitecentre all you have to do is ask and it’s done.Steven Bahbah — Fixed Today Plumbing
Do you need to know a little more about eCommerce ads management? The frequently asked questions below should be helpful.
eCommerce ads are any kind of advertising that helps your business. This could be ads and banners on websites, social media ads, or search engine ads like Google and Bing.
eCommerce ads can be used on all social media platforms and search engines as PPC (pay-per-click) advertising. We also source other online advertising opportunities relevant to your business.
Landing pages aren't essential, but we recommend including quality landing pages in all ad campaigns. Your ads need to lead somewhere, and a well-developed landing page design to convert and achieve your goals is excellent place for customers to be led.
eCommerce ad budgets depend on your revenue goals and average order value (AOV):
Starter eCommerce ($1,500-$3,000/month ad spend + $450-$600 management)
Best for: New stores, testing products, AOV $50-$150
Expected: 30-80 orders/month depending on conversion rate
Growing eCommerce ($3,000-$10,000/month ad spend + $600-$1,500 management)
Best for: Established stores, proven products, AOV $100-$300
Expected: 80-250 orders/month
Scaling eCommerce ($10,000-$30,000+/month ad spend + $1,500-$3,000+ management)
Best for: High-volume stores, multiple products, AOV $150+
Expected: 250-800+ orders/month
Budget Calculation: Target ROAS minimum 4:1 (spend $1, make $4). Recommended budget: 15-25% of target revenue from ads. Example: Want $20,000/month from ads? Budget $4,000-$5,000 monthly.
Management fees: 12-20% of ad spend depending on spend level. We’ll build your budget based on revenue goals and average order value.
eCommerce ads aim to bolster brand awareness for lasting impact while also driving quick revenue by attracting a surge of new leads.
We analyse all aspects of your ad campaign and provide regular reporting to keep you informed. You’ll also have a dedicated account manager, so if you’ve got questions, ask.
Our team writes eCommerce ads with your input. Once we understand your individual business goals, we’ll write your ads in an engaging way that encourages customers to click.
We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.
Currimundi, Queensland 4551
