Hyper Local SEO Services

Local SEO investment varies based on market competition and business size. Typical ranges:

Small local business (low competition): $1,200-$2,000/month

Established local business (moderate competition): $2,500-$3,500/month

Competitive local market (major cities): $3,500-$4,500/month

Investment includes all optimizations, Google My Business management, citation building, content creation, and ongoing optimization. No lock-in contracts - month-to-month service.

Local SEO typically shows results faster than national campaigns due to lower competition:

Month 1-2: Technical optimization complete, GMB optimized

Month 3-4: First ranking improvements for less competitive keywords

Month 5-6: Significant improvements, consistent local 3-pack presence

Month 7-12: Top 3 rankings for target keywords, measurable lead increases

Most clients see initial results by month 3-4, strong results by month 6.

‘Near me’ searches require specific optimization:

• Google My Business: Complete profile signals location relevance
• Mobile Performance: 88% of near me searches happen on mobile
• Local Schema: LocalBusiness structured data
• NAP Consistency: Identical Name, Address, Phone across all platforms
• Reviews: Active reviews indicate real local business
• Proximity: Geographic content and citations

Our clients typically see near me rankings within 3-4 months, with 65-75% appearing in local 3-pack.

Local SEO focuses on specific geographic areas with Google My Business, local citations, near me optimization, and proximity signals. Best for service businesses and brick-and-mortar stores serving specific regions.

National SEO targets Australia-wide keywords with broader authority building, nationwide content, and higher-authority backlinks. Best for eCommerce and businesses serving entire country.

See our National SEO page for comparison.

Multi-location businesses need specialized strategies:

2-5 locations: Individual location pages, separate GMB profiles, localized content per location ($2,500-$5,000/month)

6-15 locations: Multi-location framework, centralized + localized strategy ($5,000-$10,000/month)

16+ locations: Enterprise approach, may need National SEO instead ($10,000+/month)

Each location ranks individually while benefiting from overall brand authority.

Yes. Service area businesses (plumbers, electricians, HVAC, cleaning, etc.) benefit significantly from local SEO, often more than brick-and-mortar businesses.

Why it works for service businesses:

• Customers search when they need services (high intent)
• Service radius targeting (show up in all served suburbs)
• Emergency searches convert at very high rates
• Google My Business works for service areas

Many of our best-performing local SEO campaigns are service businesses, not storefronts.

Google My Business is the most critical factor for local 3-pack rankings (the map results above organic listings). Without optimized GMB, you cannot rank in the local pack.

GMB Impact: Accounts for 40-50% of local ranking factors. Our GMB optimization includes profile completion, regular posting (2-3 times weekly), photo optimization, review generation and response, Q&A management, and category optimization.

Most local searches show the 3-pack before organic results, making GMB optimization essential for visibility.

Local citations are online mentions of your business Name, Address, and Phone number (NAP) on directories and websites. They verify your business exists and serves your claimed location.

Why they matter: Citations are top 10 ranking factor for local SEO. They build topical and geographic relevance, verify business legitimacy, and provide quality backlinks.

Our approach: We build 30-50 high-quality citations on relevant Australian directories, industry-specific sites, and local platforms. Quality and NAP consistency matter more than quantity.

No, and be wary of agencies that guarantee specific rankings. Local pack rankings include proximity factors beyond any agency’s control - if a competitor is physically closer to the searcher, they may outrank you for that specific search.

What we DO guarantee: Execution of all local SEO optimizations, ethical white-hat methods, transparent reporting, measurable progress in rankings and visibility.

Our track record: 85% of local SEO clients achieve local 3-pack presence for primary keywords within 6 months.

We serve all local business industries with proven success across:

• Trades: Plumbers, electricians, builders, concreters, landscapers
• Home Services: Cleaners, pest control, pool builders, removalists
• Professional: Lawyers, accountants, financial planners, dentists
• Retail: Local stores, boutiques, specialty retail
• Hospitality: Restaurants, cafes, accommodation

See our industry-specific pages: Electricians, Plumbers, Dentists, and more.

Both matter, but priorities differ by business type.

Local 3-Pack (Google Maps Results): Appears above organic results for most local searches, accounts for 40-50% of local clicks, requires optimized GMB, reviews, proximity to searcher, quality citations. Best for: service businesses (plumbers, electricians, HVAC, cleaners), businesses with physical location customers visit, emergency services (near me searches). Map pack is proximity-dependent (closer businesses rank higher for that searcher).

Organic Rankings (Below Maps): Sustained traffic not dependent on proximity, scales beyond local area (can rank for neighboring suburbs/cities), requires quality content, backlinks, comprehensive on-page optimization. Best for: businesses serving wider service areas, professional services (lawyers, accountants), businesses without physical location, established authority sites.

Our Recommendation: Target BOTH simultaneously. Local SEO campaigns optimize GMB for map pack AND organic rankings together. Different tactics but complementary goals. Budget allocation: 40% of efforts on GMB/map pack optimization (reviews, posts, photos, profile completion), 60% on organic ranking optimization (content, backlinks, on-page SEO).

Results: 70% of our local SEO clients appear in both local 3-pack AND top 3 organic results within 9-12 months. Dominating both map pack and organic listings maximizes visibility and captures both proximity-based and content-based searchers. If budget constrained, prioritize map pack first (faster results 3-4 months, higher intent clicks) then expand to organic optimization.