As SEO and electrician marketing evolves rapidly, it can be difficult to keep up with it. Gaining customers online requires skill, patience and time.
As an electrical business owner, you need a solid SEO strategy to gain quality leads and stay ahead of your competition. At Sitecentre®, we provide electrician SEO services focusing on quality conversions and a high ROI.
Getting customers to find you online is essential for boosting your client base and revenue. To rank in search engines such as Google and Bing, having a website and stuffing it with keywords will no longer suffice. This is why the implementation of a proper white-hat SEO strategy is vital.
Search engine optimisation (SEO) involves optimising your website to rank highly in search engines like Google.
Unlike paid ads, this type of search engine visibility provides organically driven traffic. So, rather than being ranked based on bids, you will be ranked based on the authority and quality of your website and content.
You may be wondering why having a high organic ranking is so important. According to statistics, 67.60% of all clicks originate from the top five organic listings on the first page. This means that these businesses generate a great deal of traffic each day, and these visitors turn into paying customers.
Enter your domain name, and we will do a completely FREE SEO Video Audit valued at $499.
We understand that every electrical business has a unique audience. That’s why we custom-make all of our strategies for your business. We use custom technology to analyse your competitors and demographics to determine the best SEO strategy for electricians. There is no guessing, just solid data to maximise and systemise your local SEO investment.
With our state-of-the-art innovative technology, we can analyse your data better. Thus, our decisions are better.
Our customised reporting solutions that work for you make it easy to check data and results.
Staying in touch is easy with your account manager. While we work to improve your SEO, we ensure you are not left out.
We use white hat SEO strategies to ensure your rankings won’t disappear. We deliver long-lasting results.
Most people are familiar with Pay-Per-Click advertisements or Google Adwords. With this type of marketing, businesses pay a set amount every time a search engine user clicks on their ad.
Despite its effectiveness in some industries, it is not as successful in others due to its intense competition. And electrical businesses are no exception to this rule. It is unlikely that you will make a profit from your PPC ads unless you have a large budget.
In contrast, research shows that SEO leads are eight times more likely to become paying customers than traditional advertising.
Our SEO experts will increase your organic traffic by optimising your website based on Google's algorithm and ranking factors. Rather than paying hundreds of dollars for a single click, you can invest your money in building your website's content and your authority on Google with our SEO packages.
Despite the fact that SEO doesn't produce instant results, it is a more profitable investment in the long run. Additionally, organic SEO is about 5.66 times more effective than paid search ads.
When you build your SEO strategy with us, you'll see converting customers coming through your doors for many years to come.
We create suburb pages for every region you serve to ensure you reach the maximum number of prospective customers. As these pages appear at the top of search results, they will increase your business in local suburbs.
We will establish unique pages for each area, highlighting your primary electrical services and promotions.
You can work with our team to identify the specific cities and suburbs you want to target. As a result, customers will find your website when they search for local electrical services, and your website is significantly more visible to local users.
It will also give you an advantage over your local competitors who offer the same services, attracting customers to your website instead of theirs.
With sitecentre®, each suburb page is specifically written to respond to customers' pain points in each targeted suburb.
Customised services pages will give you a competitive advantage to rank higher for specific keywords and phrases relevant to your electrical business. Our service pages generate more leads, more customers, and higher search engine rankings.
Our service pages will enable you to highlight the specific electrical services you offer to your customers. These pages will include details about the service, your company, and contact information.
For example, if your customer searches for commercial electricians, you need a page that ranks well for commercial electrical work.
Our SEO team will develop unique content optimised with targeted keywords and a linking strategy. Our easy-to-navigate service pages help visitors quickly find the information they're looking for on your website.
Local SEO refers to improving search engine visibility for businesses that generally cater to a specific region, such as local electricians.
SEO can be split into different categories based on the type of business you have, and you should focus on the ones relevant to yours.
When working with electrical companies, increasing local search engine rankings is one of our primary objectives. We can generate traffic that converts to your website using local SEO tactics.
We will rank you for keywords that customers in your area are likely to use to find your services. Some keywords that potential customers search for to locate a local electrician include:
We will rank your website organically for these search terms so that it shows up in the top results. As more traffic comes to your website, more customers will convert.
We are more sustainable now and excited to see where sitecentre and the team can help take us. They’re hard-working and can add value from the get-go. You will not be disappointed.Cuen Bibb — Prime Medical Supplies
As business owners, we all wish to see a high return on investment and a loyal customer base. But it can be difficult to acquire, especially considering how many competitors there are on the market.
As a company, we strive to see you succeed long after your partnership with us is over. Our team want to make sure you invest in the most beneficial aspects of SEO.
To ensure your success, Sitecentre® focuses on several elements of search engine optimisation. Our experts will optimise your website by uploading engaging content relevant to your target customers and electrical services. The objective is to identify and target quality leads that will ultimately convert to sales.
Results from SEO don't happen overnight, as you may know. To ensure that your results last for a very long time, we will develop a custom SEO strategy for your business. We can increase customers' loyalty through our SEO services, improve rankings in search engines, and create a large volume of converting organic traffic.
As outlined in Local SEO, being visible to customers in your area is key for any electrical company. Our team will list your business in relevant local directories and include it in reputable citations.
In addition to increased credibility, legitimacy, and reach, listing your electrical company online and in relevant citations gives you an advantage over your competitors in your area.
Having a presence in multiple business directories will help you acquire more customers and boost your exposure. This will improve your search engine rankings and accessibility to potential target customers.
As part of our services, we can also create a Google My Business page and optimise it for local SEO.
Building a good SEO strategy can take weeks, months even, but attracting long-term customers can be next to impossible without it. Although you can try and get cheap SEO services online to attract customers, keep in mind that most customers have pretty short attention spans for search engines.
You risk losing about 32% of your potential clients with a slow-loading business page. Before you know it, the customer will move on to the following search result and click on your competitors’ web page. You may lose hundreds of potential clients this way, so why take the risk?
So, let us now tell you about some of the best ways in which we can enhance your SEO campaign.
With our team of highly skilled writers, we will design a content strategy based on your organisation's goals and target market.
We will develop content for your electrical business that is optimised using specific keywords to help your customers quickly find information and electrical services offered by your company.
Based on the popularity of your services and the volume of search inquiries, each subtopic will be grouped into logical clusters. By providing high-quality and insightful content, you will increase traffic to your website and build customer trust.
As part of our ongoing relationship with you, we will ensure that the keywords, phrases, and topics you desire will be incorporated into your strategy.
We will also build an internal and external linking strategy that will help you rank for the electrical services mentioned in your content.
We will use a variety of keywords throughout your campaign. With these keywords, your electrical website will rank high in search engines for relevant and local search terms.
Among the keyword groups, we'll focus on are navigational keywords. It is important to know how your customers will find your electrical services pages.
A navigational keyword is simply a term customers use to search for specific items and services online. An example of how your target market may use these is “I want an emergency electrician in SUBURB.”
In this case, Google's location features would lead to a list of businesses offering emergency electrical services in that suburb.
Through our research tools and technology, we can identify and target keywords relevant to your target market. These will then be used to base content and optimise pages to ensure maximum potential reach to quality leads.
Our comprehensive list of on-page SEO improvements we actively do on your website. Our custom-built management software informs us of onsite improvements, outdated content, and new ideas to stay ahead of the competition.
Carefully constructed content based on keyword and buyer intentions to help build out new relevant pages by high-quality writers.
Old content always falls in search engines. We ensure we keep all pages fresh, relevant and up-to-date by actively monitoring content.
Mobile First Indexing came into place in July 2019 — Having a responsive website completely optimised helps improve positions.
Proper industry specific schema mark up will help get star ratings, FAQ’s, product mark up and other structured data in results.
We’ve simplified our pricing; we spend more time on your SEO campaign and more invested in your website for faster results in search engines.
Our website is so much better now and we are looking forward to working with sitecentre in the future.Lawrence Smart — Build-a-shop
|Dedicated Account Manager|
|Strategy Session||30 Mins||30 Mins||1 Hr||1 Hr|
|Competitor Activity Logging||100 Competitors||300 Competitors||500 Competitors|
|Machine Learning Improvements|
|Hosting & Security|
|Full Website Management|
|CRO & A/B Testing|
|Dynamic Landing Pages|
|Outreach Link Building|
These days, keywords are not merely relevant terms thrown across a web page. Several search engines, including Google, have developed the ability to read and understand linguistic content.
So, it is essential to use keywords, terms, and phrases that make sense, are relevant and are consistent with the page's language.
We will emphasise several main keywords relevant to your electrical business across various web pages. This will depend on what services you offer and where you are located. The following are some of the most searched keywords we will target to create a successful electrical SEO campaign:
There are thousands of other electrical terms, but these are some of the most common. Through the use of such keywords, we can create targeted content to rank higher than your competitors on search engines using popular electrical keywords and search terms.
sitecentre’s experience and skill meant that we were in the game within a short period of time starting to register results.Cuen Bibb — Prime Medical Supplies
We would love to hear from you, whether it’s asking us a question or wanting to find out more. Our friendly team are here for you.
Building 1/30 Chancellor Village Blvd Sippy Downs, Queensland 4556