We focus on every crucial off-page SEO factor to improve your website’s performance beyond on-site optimisation. While on-page SEO is essential, off-page SEO involves several crucial activities that are often overlooked but can significantly boost your website’s visibility. These include backlinks, brand mentions, and guest posting.
These brand signals can help educate Google and other search engines about your business, industry and geographical target. Our off-site SEO strategies can make your website seem more reliable and trustworthy, increasing your Google ranking.Get Started
Understanding off-page SEO is equally as crucial as understanding on-page. The list below is a comprehensive list of off-page signals for ranking.
Link building is like gaining votes for your site and it’s pages that you’re a trusted source of information around a topic.
Having your brand mentioned online helps build popularity signals which signal you’re more likely to be an authority.
Your content being shared and commented on helps build trust in a page. Trust shows that your business is popular and relative.
Linking your off-line marketing with online SEO. The more your brand is searched for, the more authoritative you are.
By balancing on-page and off-page SEO, we can effectively increase your website’s referral traffic, making your SEO campaign more effective. Otherwise, you’ll put all this effort in and still not reach the top. Off-page strategy is the missing key for many people to get to the top of search results.
Building backlinks is a core component of our off-page SEO strategy, and we take extra measures to ensure there are no broken links that can hinder your website’s performance. One study showed a clear correlation between backlinks and ranking on Google, as seen in the below graph. So, this indicates that doing off-page strategy works!
Backlinks, however, aren’t the only thing that matters for SEO. Check out the below graph detailing how much weight many on and off-page ranking factors carry. You’ll notice that off-page factors total more than half of your website’s ranking.
Backlinks can significantly influence off-page SEO ranking factors. This will affect how high you will rank on search engines. Keep reading to find out about the different types of backlinks.
Let’s start by helping you learn how to help your site succeed with SEO off-page optimisation. Backlinks are one of the most important ways to build your off-page strategy.
That’s because by securing backlinks from other credible websites, we can demonstrate that your site is a trusted source of information. Our meticulous broken link-building strategy ensures that the backlinks leading to your site are valuable, thereby improving your ranking potential. So it’s quality over quantity when you’re building links.
Here are some of the ways you can decipher how valuable the backlink will be to you:
There are three types of core links, organic, self-made and manually built links, and we break them down here.
To implement a successful SEO strategy, we focus on actionable steps to boost your off-page SEO, enhancing your overall digital presence. You can do many things, but we’ve distilled it down into a few options for you to focus on. Feel free to get creative and dream up more ideas to help your off-page SEO.
EAT is an acronym that gets thrown around a lot by those in the know of off-page efforts. Unfortunately, for anyone just starting their off-page SEO journey, it can be hard to untangle all the acronyms that go with it. So, what does E-A-T mean in terms of SEO? E-A-T is an acronym that stands for expertise, authoritativeness, and trustworthiness.
This is an incredibly crucial off-page ranking factor. Google uses off-site signals to determine the E-A-T of your website. It makes sense that Google wants to link to trustworthy sites because if they lead their searchers to your site, they must find accurate information.
Google is also hungry for in-depth information that its users are interested in. That’s why expertise is necessary for moving your way up the rankings. Google wants to promote great content that answers the questions of its users.
You can improve your E-A-T in several ways, and we have detailed many of these below.
While links are likely the best thing to get yourself on other sites, brand mentions can also boost your ranking. Getting an authoritative site to mention your brand or website can help you move up the search engine results pages.
Brand mentions could be more accessible than links, as people may refer to research by you. Or, if you are prolific on social media, such as Twitter, you could be quoted from a post there. These social media quotes will often not link to your site but mention you by name instead. All press is good, and mentions can increase your status in the search rankings. Social media, in general, is not an SEO factor, but we’ll go over that in more detail later.
Guest blogging can be a fantastic way of increasing your search engine rankings. How? To start with, you’re providing information to an entirely new audience. These people have the chance to learn about you and your brand. It’s also an excellent method for link-building. Through our strategic guest blogging approach, we can create internal links that lead back to your website, thereby establishing high-quality backlinks.
However, you must ensure you get guest blogging spots on sites relevant to your own. For example, try to write for a car website if you sell tyres. Writing on unrelated sites is not a great link-building tactic, as it will likely not improve your search engine rankings.
For a while now, it has been known that positive reviews can do wonders for a brand’s reputation. So it’s perhaps unsurprising to many that reviews can help your off-page SEO. It’s no wonder that Google doesn’t want to have brands that people tend to dislike at the top of their rankings.
So encouraging customers and clients to leave positive reviews for your site is a fantastic way to increase your off-page SEO. If your website is not the type that gets reviews, then Google will search to see if you’ve won any awards and determine your ranking based on that instead.
Seed sites are those that authoritative sites link to. So while you want links from those traditional sites, getting links from the ones they link to is also a fantastic idea! If you can’t get the more prominent brands just yet, you can work on getting some of the smaller ones and up your ranking that way.
This is an easier way to go if you’re starting out getting your site noticed. However, if you feel you can add value to more prominent brands, approach them. You never know until you try!
Creating a press release is another option to optimise your site as much as possible. Wait until you have something newsworthy to share with an audience, however. This could include opening a new store, a new piece of keyword research, or something else.
A press release will give you a mention and link and get you noticed by other brands and companies. Then, these may also link or mention your site. This is an excellent way of creating organic traffic that search engines can pick up.
Doing an interview or appearing on a podcast can showcase your brand to an entirely new audience. These people may have otherwise never heard of your company. So, if anyone asks you to do an interview, say yes! Or you can ask podcasters that you know of that speak on topics within your niche if you could feature on one.
While podcasts don’t contain links (of course), they do get your name out there. So it’s likely that you’ll see the benefits of doing a podcast come back to you through more search engine searches for your name and your company name.
Let’s be transparent; shares and likes on social media do not affect your search engine ranking — Google has said as much. However, social media marketing certainly has the potential to increase brand awareness. If you share interesting content you have created on social media, you may have more people coming to your site and searching for your brand.
So while social media does not influence rankings, ensure you still add it as part of your off-page efforts. Create a social media marketing strategy and share your content so that more people will come across it. The more people see your content, the better your credibility and trustworthiness.
Creating infographics is one of the best things to add to your SEO strategy. If others want to use them, that goes along with a brand mention or backlink.
Don’t worry if you can’t create infographics yourself, as hiring someone to design them for you is easy. Like many things, you get what you pay for, and you’ll have to pay more to bring engaging well-crafted infographics. Invest in the creation of infographics, and you could see it come back to you over and above what you invested.
When people start sharing your infographics, this can result in an increase in organic traffic for you. Many people search daily for infographics; see the chart below depicting search numbers.