Search engine optimisation has become a scary place. Research, AI and machine learning have revolutionised the internet. From monitoring our browsing behaviours to accessible data, Digital Marketing will never be what it once was.
A shift in marketing that sees world-leading businesses losing their advantage of benefiting from sophisticated data analysis. Where small businesses are now able to use this data to grow as quickly as the giants.
Over recent years, case studies, and researchers have come out with some amazing marketing stats. From SEO, search, video, mobile, conversion rate data and even voice search. Some statistics more believable than others, whilst giving us a glimpse into the future and what it may hold for the world of digital marketing.
Tools available online have made it easy for the average company to gain access to an infinite library of data. Data that helps improve everything from conversion rates to user behavior and improved SEO.
Popular software tools gloating about the sizes of their databases, and how many records they have:
- ahref - 170 million domains, 3 trillion known URLs, 48 petabytes of storage (50,331,648gb)
- SEMrush - 17 billion keywords, 585 million domains, 21.4 trillion backlinks analysed
- Moz - 35.5 trillion links indexed, 500 million keywords, 5.4 trillion pages discovered
- Majestic - 2.1 trillion URLs crawled, 8.4 trillion URLs found
- Mangotools - 9.5 trillion backlinks, 2.5 trillion URLs crawled
As you can imagine, having access to these tools is of enormous value. With endless features, reporting, data manipulation with all the data at your fingertips.
Sure, these tools are not cheap, but free tools are available with more than enough data to help. Data showing the growth of the digital age combined with machine learning and AI is making for a very interesting online experience.
Fortune 500 companies are helping to provide conversion data, visual insights and groundbreaking technologies to further digital advancement. Companies like Google and Amazon are bringing out new features, and giving developers uncapped usage of their hardware to help push the new evolution forward.
It's an exciting time to be alive, with databases increasing, machine learning becoming more popular, a new age is ready to form.
Without further ado, I introduce to you, the biggest, the best, the most up-to-date and accurate digital marketing statistics list of 2020:
- General Statistics
- Mobile SEO Statistics
- Local Statistics
- Link Statistics
- SEO Statistics
- Social Media Statistics
- Content Marketing Statistics
- Video Statistics
- Voice Statistics
- Search Engine Statistics
- E-Commerce Statistics
1. WordPress accounts for 27% of all websites around the world, but only about 40% of WordPress sites are up to date.
2. 74% of business owners consider an SEO provider’s reputation “very” or “extremely” important. Monthly cost and the provider’s own Google rankings were also noted as important factors.
3. 90% of B2B researchers who are online use search specifically to research business purchases.
4. 88% of shoppers trust online reviews as much as they trust personal recommendations.
5. 44% of small business owners leave their current SEO provider largely due to “Dissatisfaction with business results”. 34% cite “customer service/ responsiveness” as a key reason they left. Only 21% leave because they were pitched by a competitor.
6. 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase.
7. 84% of marketing professionals say they outsource all or part of their SEO implementation to specialists.
8. 60% of small businesses that want a website say they don’t have time to launch one.
9. 82-87% of internet users research a product online before making a purchase.
10. 14% of small businesses see technology as increasing their competitive advantage.
11. 48% of customers will stop considering a business if it doesn’t have a website.
12. 44% of Fortune 500 company websites are not mobile-friendly.
13. 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time.
14. 82% of consumers enjoy reading relevant content from their favorite brands.
15. 82% of SEO clients are looking to increase traffic.
16. 90% of searchers haven’t made their mind up about a brand before starting their search.
17. 83% of customers say a search is ‘important’ or ‘very important’ when finding or considering a business.
18. 96% of survey respondents use keyword research and topic importance as the two deciding factors in their SEO strategy.
19. SEO packages had a correlation between higher spending and higher client satisfaction. In fact, clients that spent over $500/month were 53.3% more likely to be “extremely satisfied” compared to those that spent less than $500/month.
20. Usability experts claim that it should only take three clicks to find any given page.
21. Under 1 minute: The all-in time of the average Google search session.
22. 16% of small businesses see technology as a tool for innovation.
23. Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%.
24. The two most popular activities people engage in online are search and email.
25. 55% of small businesses believe online reviews are important to customers.
26. SEO provider turnover is high. 65% of our panel stated that they’ve worked with several different SEO providers. 25% have worked with 3 or more providers.
27. Adding the word “because” to your outreach emails can increase the response rate by 45%.
28. 71% of B2B researchers being their research with generic Google searches.
29. 72.02 billion: The estimated amount of brands and agencies in the United States will shell out for SEO services in 2018. The amount is forecasted to rise up to $79.27 billion by 2020.
30. 64% of B2B buyers noted they give more credence to peer reviews, user-generated feedback, and third-party publications and analysts over that of brands.
31. Businesses with a strong keyword in their company name rank 1.5 spots higher in search engine results.
32. Monthly podcast listeners grew from 24% of Americans to 26% year over year.
33. In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020.
34. Only 50% of small businesses have a website.
35. Only 30% would recommend their current SEO provider to a friend or colleague.
36. 71% of customers want to contact businesses through multiple channels.
37. 61% of business owners cite that “increasing brand awareness” is important to them.
38. 47% of all websites worldwide use a Content Management System (CMS) as their development platform.
39. Nearly 80% of users ignore paid ads in search results.
40. Around 30% of all searches will be performed without a screen by 2020.
41. Most small business owners find SEO providers through referrals, Google searches, and online reviews. A small fraction of SEO clients (8%) found their current provider from online advertising.
42. 47% of polled consumers expect a page to load within two seconds.
43. 78% of US-based small business owners consider their SEO provider’s location a “very” or “extremely” important consideration.
44. 66% of buyer intent keywords are paid clicks.
45. 71% of mobile searchers expect mobile pages to load as fast or faster than desktop sites.
46. American small businesses spend an average of $497.16 per month on SEO services.
47. Most small business owners expect SEO agencies to help them drive immediate growth to their customer base and bottom line. Specifically, 83% of our respondents stated that SEO providers should be able to help them “access new customers”.
48. Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly.
49. 67% of customers won’t consider a business with unfavourable online reviews.
50. As page load time goes from one second to 10 seconds, the probability of the user bouncing is increased by 123%.
51. Improving SEO is the biggest priority for 61% of companies.
52. 68% of companies have integrated mobile marketing into their marketing strategy.
53. Amazon was the brand with the biggest overall improvement in organic search performance on Google in 2018, with a 21% increase in search visibility.
Mobile Search Stats
54. Three in four smartphone owners turn to mobile search first to address their immediate needs.
55. The ideal load time on mobile devices is 5 seconds or less.
56. 73 billion is the estimated number of phone calls generated from mobile search alone by end 2018.
57. In 2020, there will be 221 million mobile phone search users in the US.
58. 93% of mobile users are likely to click on the first set of results when doing a “near me” search.
59. The most important mobile website features are a “list of products”.
60. 2015 was the year mobile searches surpassed desktop searches in terms of quantity.
61. 82% of searchers will use their phone to help them make a decision about an in-store purchase.
62. 9 out of 10 mobile searches result in the consumer taking action, with over half leading to purchase.
63. 96% of mobile search traffic is generated on Google.
64. 65% of those who conduct a search on their smartphones say they look for the most relevant information, regardless of the company providing the information.
65. Over 51% of smartphone users have discovered a new brand or product while conducting a search on their smartphone.
66. Search is getting personal – Google has seen a 60% growth in mobile searches for “__ for me” in the past two years, and an 80% growth in mobile searches for “__ should I __” in the past two years.
67. Based on local SEO statistics 2018, 82% of smartphone shoppers conduct “near me” searches.
68. Of those who own smartphones, 87% of them use a search engine daily.
69. 1.3: The number of times mobile searches for “where to buy/find/get” increased in the past year.
70. The first organic mobile listing gets 27.7% of clicks.
71. Mobile-optimized sites are more trusted by 51% of consumers.
72. 65% of people use their phone in their “I-want-to-buy” moments.
73. Mobile traffic was the source of 52.2% of web traffic in 2018.
74. By 2021, mobile is predicted to dominate online sales, driving 54% in sales.
75. More Google searches come from mobile devices than on computers in 10 countries, including the U.S.
76. Mobile searches for “what to get” grew by over 50% from 2016-2018.
77. Mobile searches for “brands like” and “stores like” have grown by 60%+ over the past two years.
78. Mobile browsing makes up 69% of all digital media time.
79. 69% of smartphone users are more likely to buy from companies whose sites answer their questions easily.
80. By 2019, 63.4% of all mobile phone users will access the internet from their smartphones.
81. 69% of all digital media time is spent on a mobile device.
82. 50% prefer a mobile internet browser to maps / apps.
83. Google shows on average 8.5 organic mobile search results on page 1.
84. 80-90% of shoppers read online reviews before purchasing a product.
Local SEO Stats
85. 56% of local businesses have not yet claimed their listing for Google My Business.
86. SEO stats show that 82% of businesses haven’t claimed their Bing listings.
87. 58% have searched for a restaurant on a mobile device.
88. 38% are impressed when a local business has a mobile site.
89. 19% of mobile users have made unplanned purchases in local stores thanks to location-based ads.
90. 23% have not used a mobile device to search for a local business (vs. 39% in 2013).
91. 4 in 5 consumers want ads customized to their city, zip code, or immediate surroundings.
92. 78% of location-based mobile searches result in an offline purchase.
93. A third of all smartphone searches were made right before a store visit.
94. 86% of people look up the location of a business on Google Maps.
95. 52% say a physical address is the most important info.
96. 47% of customers under 40 use a search engine to find or research a small business at least once a day.
97. 97% of people learn more about a local company via the internet.
98. 38% are put off if there's no map / address displayed.
99. 4 in 5 consumers use search engines to find local information.
100. 76% of people who make a local search visit a local business within five miles of their location.
101. As many as three-quarters of local searches result in a phone call.
102. 54% of smartphone users search for business hours.
103. After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours.
104. Google “near me” searches have increased by two times over the past year.
105. 61% of mobile users are more likely to contact a local business with a mobile site.
106. 62% of customers will stop considering a business if they can’t find information about it online.
107. The Google local pack appears in the top spot of 93% of searches with local intent.
108. Experts predict location-targeted mobile advertising will grow to be worth $32 billion by 2021.
109. For local listings, 68% of searchers used “get directions” or “click to call” in a mobile ad.
110. Search result information will send 70% of consumers to a physical store that’s relevant to their search results.
111. Mobile searches for “stores open now” or “food open now” have increased by 2.1 times in the past year.
112. Local searches result in purchases 28% of the time.
113. Local searches lead to more purchases than non-local searches. 18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches.
114. 18% of all local searches lead to a sale within one day. 72% of people who visit a physical location will choose one within 5 miles of their original location.
115. Local information is the main goal of 46% of all Google searches.
SEO Link Stats
116. When it comes to their SEO budget, 53% of clients dedicate a quarter of it or less to link building.
117. The average page in top position has over 35,000 external backlinks.
118. Over 1,000 words: The average length of long-form content that receives more shares and links than shorter form content.
119. Link building is the hardest SEO task for 65% of marketers.
120. Link building is the most challenging tactic in 2019.
121. 20% of businesses dedicate over 50% of their overall SEO budget to link building.
122. 85% of survey respondents said they are maintaining or increasing their link-building budgets this year.
123. Companies with blogs get 97% more backlinks.
124. 99% of the websites ranking in the top results of Google have at least one external link.
125. Infographics generate 37.5% more backlinks than a typical blog post.
126. Backlinks in Google search trends reached their peak in 2011 and then again in 2017.
127. Backlinking costs approximately $1,000 per month for 35% of clients.
128. Organic SEO is about 5.66 times better than paid search ads.
129. Organic search is responsible for 51% of all website traffic, compared to 10% from paid search, 5% from social media, and 34% from other sources.
130. Enterprise brands named technical SEO as its most successful strategy.
131. 45% of enterprises are investing more than $20,000 on SEO each month.
132. 50% of visitors are more likely to click a result if the brand appears multiple times in search engine results.
133. 59% of SEO specialists state that technical on-site optimization is the most effective SEO strategy used.
134. >$5,000: The monthly amount majority of businesses spend on services provided by a SEO Company.
135. 43% of people click on a given result, solely based on the meta description.
136. Of the links clicked on after a search is made, 70% are actually organic.
137. 73% of SEO clients are looking to easily measure return on investment in SEO.
138. 39 percent of purchasers were influenced by a relevant search.
139. 48% of marketers say that keyword and phrase research is the most effective SEO tactic.
140. SEO has 20 X more traffic opportunities than PPC on both mobile and desktop.
141. Inbound leads generated through SEO cost 61% less than outbound leads.
142. 21% of users access more than one of the search results.
143. 71% of SEO clients are looking to increase site usability.
144. Branded searches have higher click-through rates on the top half of page 1 of Google.
145. Over 40 percent of revenue is captured by organic traffic.
146. 8% of search queries are phrased as questions.
147. 73% of businesses see better value in SEO than paid advertising.
148. 8 percent of queries on Google result in the searcher changing their search terms without clicking any results.
149. 8.59 is the average number of organic desktop search results that Google shows on page 1.
150. Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
151. Search queries using the “is __ worth it?” format has increased by 80%.
152. 66% of distinct search queries result in one or more clicks on Google’s results, while 34% of searches get no clicks at all.
153. The conversion rate for SEO is 14.6%, firmly beating the 1.7% conversion rate for traditional outbound methods.
154. The typical user performs searches that are about 3 words long.
155. 64% of SEO clients are looking to increase safety/security of website.
156. 52% of small businesses have no intention of using Search Engine Optimisation.
157. 26% of small businesses currently use SEO and only 9% use Search Engine Marketing.
158. Search engines drive 93% of all website traffic.
159. More than 50% of search queries feature long-tail keywords (About ½ of all searches are four words or more).
160. The first organic desktop listing gets 19.3% of clicks.
161. 59% of B2B marketers say SEO has the biggest impact on their lead generation goals.
162. 8 percent of Google queries result in pogo-sticking (i.e. the searcher clicks a result, then bounces back to the search results page and chooses a different result).
163. The top position on page one of a Google search result has a CTR of 34.36.
164. The average traffic share generated by the sites listed on the first Google search results page is 91.5%.
165. 81% of people perform some type of online research before making a large purchase.
166. The average CTR for first place on the desktop is higher than mobile, at 31.52% and 24.05% respectively.
167. 92% of consumers will pick a business on the first page of local search results.
168. According to Ahref’s data, 12.29% of search queries have featured snippets (quite a lot, it means!).
169. Search queries using the “__ to avoid” format have increased by 150%.
170. The first result alone for any given search gets an average of 20.5% of the clicks on the page, dropping to 13.32% for the second result and 13.14% for the third.
171. Revenue goes up by 3.2% if you improve average loading speed from four to two seconds.
172. Relevancy is the most important SEO-improving factor for 72% of marketers.
173. 76% of SEO clients are looking to help build trust and credibility.
174. Positive reviews result in trust for 91% of 18-34-year-olds.
175. Positive reviews result in trust for 73% of consumers.
176. 55% of SEO clients are looking to improve the speed of the website.
177. On average, B2B researchers do 12 searches prior to engaging on a specific brand’s site.
178. Off-page SEO makes up 75% of a good SEO strategy.
179. Marketers who use a combination of organic SEO and PPC ads in their marketing strategies see an average of 25% more clicks and 27% more profits compared to those who only use a single search engine marketing tactic.
180. According to Ahrefs, 90.88% of all pages (from an index of 1 billion pages in their content explorer tool) receive no traffic at all and only 4.5% of them get less than 10 visits per month.
Social Media Stats
181. Social media is a somewhat or highly integrated aspect of the SEO strategy of 74% of businesses.
182. 58% of businesses that have been using social media for over a year have noted increased SEO rankings.
183. Only 43% of online stores see significant traffic from their social media pages.
184. 40% of people prefer to spend more of their money on companies and businesses that are engaging on social media.
185. Close to half the world’s population (3.03 billion people) are on some type of social media.
186. 71% of customers will likely recommend a brand to others if they’ve had a good social media service experience with it.
187. If you engage on social media, 40% of consumers will feel more comfortable doing business with you.
188. 61% of all visits from social media websites come from Facebook.
189. 480 million social posts that include location information are shared by US consumers every month.
190. 59% of adults between 18 and 29 are using Instagram.
191. At 82%, LinkedIn is the most effective social media platform for delivering content and engaging the audience.
192. Before making a purchase, 86% of women will check out a product on social media.
Content Marketing Statistics
193. Websites with an active blog generate 67% more leads and 434% more indexed pages than those who don’t.
194. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111.37%.
195. The number of US bloggers is set to reach 31.7 million in 2020.
196. 43% of people admit to skimming blogs when they read them.
197. 38% of marketers are publishing content at least once a week.
198. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
199. 45% of all companies say content marketing is ‘highly integrated’ with their SEO strategy.
200. According to 72% of marketers, content creation is the most effective SEO tactic.
201. 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO.
202. 71% of B2B buyers said they consumed blog content during their buyer’s journey. That’s up from 66% in 2017.
203. 56% of companies have said they plan to increase their content marketing budget.
204. 78% of CMOs consider custom content to be the future of digital marketing.
205. 65% of survey respondents stated that they look for the most relevant content regardless of the company that provides the information.
206. 25% of marketers don’t outsource their content creation.
207. 81% of U.S. online customers consider blogs a trusted source of information and advice.
208. 61% of US consumers have been inspired by a blog post to make a purchase.
209. Guest posting services and strategies gained a 112% increase in interest since 2005 and it remains at an all-time high since 2013.
210. 71% of buyers/readers say they were turned off by content that seems like a sales pitch.
211. About 40% of Google page one organic listings are HTTPS.
212. More than 90% of a visitor who read your headline also read your CTA Copy.
213. Improvements in the content have been known to increase blog traffic by as much as 2,000%.
214. Lists posts on average receive 74% more links than any other content type.
215. Sites that make the first page on Google have an average of 1,890 meta words.
216. For 57% of marketing professionals, on-page content development is effective for SEO.
217. Blogs are important business tools to 81% of businesses.
218. Blog titles with 6-13 words attract the highest and most consistent amount of traffic.
219. Companies that publish 16 or more blogs a month received 5 times more leads than companies who publish 4 or less a month.
220. Promotional ads or links should take up no more than 15% of a web page, otherwise, they may be subjected to penalties from Google.
221. Important SEO stats for bloggers: blog articles with images get 94% more views.
222. Search is the #1 driver of traffic to content sites, beating social media by more than 300%.
223. Marketers who prioritize blogging are 13 times more likely to experience positive ROI.
224. Long-tail keywords with lower search volume convert 70% better than major keywords.
Video Marketing Stats
225. YouTube is the second largest search engine.
226. Four times as many customers would rather watch a video about a product than reading about it.
227. Your search traffic can double if there’s a video thumbnail in your search results.
228. The click-through rates for video emails are 96% higher than those without video.
229. About 25% of Google searches have at least one video in them.
230. You’re 53% more likely to show up on the first page of Google if you have a video on your home page.
231. While only 20% of people will read the text on a page, 80% of them will watch a video.
232. 82% of B2C businesses report that video has become their most popular content marketing strategy.
233. Almost 50% of Internet users look for videos related to a product or service before visiting a store.
234. Video is 50 times more likely to get organic page ranks in Google than plain text results.
235. 53% of those with smartphones feel more favorable toward companies whose sites provide instructional video content.
236. 64% of online shoppers say that a video on social media helped them make their decision.
237. Video drives a 157% increase in organic traffic from SERPs.
238. 1.8 percent of clicks on Google search results go to YouTube.
239. 1.57 billion YouTube users watch about 5 billion videos on average every single day.
240. 43% of people want to see more video content from marketers in the future.
241. 45% of people watch more than an hour of Facebook or YouTube videos a week.
242. 7 out of 10 marketing professionals are optimizing video for SEO.
243. 4 out of 5 consumers believe that demo videos are helpful.
244. Marketers who use video grow revenue 49% faster than non-video users.
245. By the end of 2019, 85% of USA web traffic will be video-related.
246. Voice search currently accounts for 10% of total searches.
247. Voice queries have increased by 3,400% since 2008.
248. 61% of consumers own a smart speaker; 51% of them use it daily and 29% use it at least once a week.
249. 88% of these voice search users say they are likely to use it for driving directions.
250. 65% of 25 to 49 year-olds speak to their voice-enabled devices at least once a day.
251. By 2020, voice searches will make up for 50% of all online searches.
252. 27% of the global online population is using voice search on mobile.
253. 6 million Americans used a voice-activated assistant device at least once a month in 2017, a year-over-year increase of 128.9%.
254. 9 out of 10 consumers use a voice assistant on their smartphones; 41% say they use it daily.
255. Voice is forecast to be a $40 billion channel by 2022.
256. 20% of search queries on Google’s mobile app and on Android devices are voice searches.
257. 55% of households in the US and the UK are expected to own smart speaker devices by 2022.
258. Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often.
259. There were about 1 billion voice searches per month, as of January 2018.
260. Google claims its voice recognition accuracy is now at 92%.
Search Engine Statistics
261. When it comes to desktop search traffic worldwide, Google’s percentage of the search market is up 71.98%, with Baidu at 14.04%, Bing at 7.76%, and Yahoo at 4.44%.
262. There are around 40-60 billion searches happening on Google in the United States each month.
263. 1 billion+ unique people use Google search every month.
264. Up to 20% of Google queries are searched for the first time.
265. Only 7% of searchers will ever see the third page of search results.
266. A 40% drop in internet traffic was recorded when Google went down.
267. Organic Google results with 3-4 words in the title drive higher CTR.
268. There are 6,586,013,574 searches made a day worldwide.
269. In 2019, there are around 5.5 billion searches done on Google per day, or over 63,000 search queries done every second.
270. There are 236.5 million search engine users in the US.
271. 16% to 20% of daily Google searches are queries that have never been raised before.
272. 0.55 percent of clicks on Google search results go to Google Shopping results.
273. 0.5 percent of clicks on Google search results go to links in the Knowledge Graph.
274. 0.23 percent of clicks on Google search results go to Twitter block results.
275. 0.16 percent of clicks on Google search results go to personalized Gmail/Google Mail results.
276. Google has indexed hundreds of billions of web pages – the index is about 100,000,000 GB large.
277. 44% of website referral traffic goes through Google.
278. 25% of all search volume happens outside the top 100 million keywords.
279. Google introduces 500 to 600 changes to its search algorithms every year.
280. 40.9% of Google searches performed on mobile devices result in an organic click, 2% in a paid click, and 57.1% in no click at all.
281. The volume of Google searches grows by roughly 10-15% every year.
282. The US SEO market is projected to reach $80 billion in 2020.
283. Mobile voice-related searches are 3X more likely to be local-based than text-related searches.
284. 76,282 Google searches take place every second.
285. 25 percent of all searches are distributed across the top 1M queries, with the top 10M queries accounting for about 45 percent and the top 1B queries accounting for close to 90 percent.
286. 3 percent of clicks on Google search results go to image blocks.
287. 3.4 percent of distinct search queries in Google resulted in a click on an AdWords.
288. In 2018, Google Images made up 22.6% of all internet searches and Google Maps accounted for 13%.
289. 77.8 percent of US search ad revenues for 2017 is expected to be earned by Google.
290. Images get only 3% of all Google search clicks.
Ecommerce SEO Statistics
291. Search engines drive 10 times more traffic to shopping sites than social media.
292. eCommerce occurs predominantly on smartphones.
293. 80% of small businesses with an e-commerce website say being mobile-friendly is important, but only 57% have implemented one.
294. 66% of e-commerce time takes place on smartphones.
295. 57% of small business e-commerce websites are mobile-friendly.
296. 44% of people start their online shopping with a Google search.
297. Mobile searches for shopping lists have grown by over 150% from 2016-2018.
298. 56% of consumers visit Amazon first if they have shopping in mind.
299. 40% of ecommerce sales during the 2018 holiday season came from a smartphone.
300. 39% of all global ecommerce traffic comes from search.
301. Conversion rates fall by 12% for every extra second that it takes your website to load.
Now, of course, we didn't compile and run the research for all these statistics, we crawled the internet for the top resources and here they are.
If you think we missed some important statistics, let us know, this list of 301 marketing statistics can always grow as more come in.