Owning a dentist clinic today is harder than ever before.
You’ll need a strong online presence to be visible in local suburbs and better in your marketing efforts than other local businesses.
The need for dentists is ever growing, with today's food being made with more and more sugar. In an ever growing industry, competition is becoming more tech-savvy and ever evolving.
Ensuring your local Dentist SEO is up to date, and in line with today's competitive market is imperative to online marketing success.
SEO is the backbone of local marketing and driving success for your clinic. If you haven't considered this form of digital marketing, it’s advised you reassess your online marketing efforts.
The ultimate goal for ranking your dental website is to reach potential patients nearby. If everything works together your potential patients could turn into revenue. Whether you have done a great job yourself, or you hired an SEO expert results should be long-lived.
If you’re looking for SEO services for dentists, book a free consultation with us. Alternatively, enjoy the read below.
- What is Local SEO
- Why Do You Need It
- Business Growth
- Business Directories & Citations
- How do you grow your SEO as a Dentist?
- Keyword Research
- On-Page Strategies
- Hyper-Local SEO
- Online Presence is important
- Descriptions, Working Hours, Address and Phone Number
- Add Images
- Featured on Google Maps
- Work on Your Website
- The Homepage
- The Service Pages
- Optimise Website Content
- Valuable Content
- Make It Mobile Friendly
- Page Loading Speeds
- Internal Links Are Your Friend
- Include Multimedia
- What are The Expected Results?
What is Local SEO?
Search Engine Optimisation (SEO for Short) is exactly that, optimising for search engines. It’s doing things by the book, doing exactly as they want to better your chances of ranking higher.
On one hand, SEO helps customers looking for a specific product or service to find businesses within their proximity. On the other hand for businesses, it allows you to reach potential new clients or customers.
The process needed to boost your business's search engine ranking is not easy.
SEO can help you reach new customers search results for either the Map Pack (Aka. Three Pack, Local Pack, Snack Pack) or organic search.
Rankings don’t happen overnight, it cannot be rushed, and there are no shortcuts. The difference between first and second position is time, effort and knowledge.
Spending thousands on a beautiful looking website with all the bells and whistles isn’t how you get customers. Having a website that converts as well as consistent traffic to convert is how you get customers.
Focusing on an optimised website with proper on page seo and off page ranking factors like citations can improve your rankings to get more traffic.
The idea here is to show up for things people are searching for such as:
- Dentist Near Me
- Local Dentist
- Dentist in Brisbane
- Where can I get my teeth whitened
Terms like these are expensive in the Pay-Per-Click market place. Showing up organically for these will not only serve as cheap leads, but a well-optimised website has a better Quality Score for paid search ads.
Local SEO for dentists is something that you should strongly consider for the long longevity of your clinic.
If you’re past the consideration phase of deciding if this is a strategy for you and you have started looking who can do the work for you then be careful.
There are several things that can be done to damage your rankings permanently:
- Poor Quality Backlinking
- Poor Quality Content
- Over Optimising
- Keyword Stuffing
- Website Performance issues
It’s very important to not rush into a “cheap” seo agency or anyone who guarantees fast results.
Honest predictions will show that dentists can typically get first page results in your targeted suburbs in around 6 months'.
This may fluctuate since the algorithm is based on organic searches (people clicking on your website, interacting with your accounts) and less on mechanical searches, meaning that interest in the business can be spiked randomly.
A good Dentist SEO business will keep your result constantly growing.
Why Do You Need It?
Search engines have become the fastest and easiest way for people to gain access to services to a business that they can go to if they need something.
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily.
It’s vital to be found online. Especially on mobile.
Studies have shown that more companies are interested in developing a strong, friendly online presence by using all of the tools available. Which is why you should also be interested in making your dental practice rank as high as possible on search engine results.
If you’re a new business, using SEO can help you become more visible and catch up to your competitors in order to build a faithful clientele. Giving you tools to build trust within your brand to verify you are a legitimate business.
Today potential clients check up on a number of platforms to see that a specific business is to be trusted. Business growth does not stop once you among the first-page results.
As trends and search patterns change constantly in this industry, you will need to keep your SEO updated. This ensures your business is not becoming obscure.
This will require dedication, reporting and data analysis to ensure positions are withheld.
Business Directories & Citations
Business directories for dentists are important! Sign up for as many as humanly possible. They help build trust and reputation.
By making your business more visible you gain more trust in the legitimacy as a business.
Over time all of these listings will welcome customers to review your services, allowing you to engage with them. Ultimately, it will lead to your business rankings improving.
Most of these listings can be done in bulk but, when it comes to websites which target reviews for businesses, it is best to do that manually.
Building Citations is easy, start with the top teir directories, and continue growing from there
How do you grow your SEO as a Dentist?
Consider local search engine marketing as an umbrella term.
This encompasses a series of key factors that you need to be aware of and use in order to help boost your business' performance.
SEO works by using keywords, and the more you know how to employ these keywords in order to push your website to the top. The harder you work, the faster your make updates the faster you will see relevant results.
Before you learn how to use the right keywords for what you are trying to do, you need to understand that there are a number of different types of keywords.
Each specific keyword is used with different user intent in mind. User intent refers to the intent that the potential client has in how he phrases what he is looking for on a search engine.
Navigational keywords are terms that users employ when looking to access a specific page online. For instance, a relevant example can be “I need my teeth fixed”, where they want to navigate to the first result that shows them where to go to fix their teeth.
If someone types in keywords such as;
- ABC Dental phone number
- Where is ABC Dental
This means that they are specifically looking for a phone number to make an action.
This will push the search engine to show your page you will benefit from an organic search.
Informational keywords are, as the name suggests, terms used by people in order to find results that offer them information on a certain topic.
If we apply this to a dental practice, popular key terms can include;
- how to whiten teeth
- how to fix a chipped tooth
- how to get rid of a tooth infection
The upside is that, while they are not locally targeted, the search engine will push for results that match with local in mind.
If you can tailor the content in your website to include or to even answer such keywords, you increase your chances of ranking.
Commercial keywords are an indicator that the person searching for dental service is interested in seeing the businesses that are available in their area.
For instance, a commercial keyword search can be;
- best dental practice in the area
- 5-star dentists near me
These show that the user is interested in seeing the businesses near them that can provide the services they're looking for.
If you want to make use of this option, you can try to incorporate such keywords into your content. Indicating to search engines to rank your site in the list of results that the user was interested in seeing.
Since trust is a key factor in getting rankings, it will take time to see a drastic increase in your organic traffic. But, steadily you will see results with such a couple of careful tweaks.
A transactional keyword is something that every business is interested in.
These keywords show that the user is looking to purchase a service very soon. When it comes to Dentist SEO, a good example can be;
- best dental practice in X
- best rated dentist in X
Where X stands for the area that they are in.
Now, these keywords are an obvious indicator of the immediate searcher intent.
By testing them out yourself you can see what clients are looking for and then tweak your site in order to give them what they need. Since it is a search that is pretty vital to the user we know that they plan to choose a dental practice soon.
Hiring Intent Keywords
One of the most important keywords that clinics need to understand and use efficiently is a hiring intent keyword.
These types of keywords express are the fact that the person making a search on a search engine is interested in hiring a particular service.
One such example that can showcase the uses of this keyword is;
- open dental practice
- root canal dentist
These target prospective patients that are searching for these particular services. If you want to make sure that your local business appears in these search results then what you need to be aware of is to optimize your website. Optimising its keywords in order to fit your target demographic will help.
Research Intent Keywords
When it comes to SEO for dentists, a research intent keyword signals that the person making the search on a specific search engine is interested in a specific topic in this field.
Sadly, when someone uses a keyword such as;
- DIY whitening techniques
- the natural way to clean teeth
For example, they are less interested in buying a service and more into finding out information.
However, this does not mean that your website cannot benefit from such keywords.
If you tailor the articles and the content correctly on your website to fit such criteria you can draw in potential customers.
Not only will your business seem more open, more approachable, and more trustworthy, visitors can easily convert.
On-page SEO is one of the most important tools that you need to learn to use in order to increase organic search results.
Considered the more technical side of optimisation. On-page changes are the low hanging fruit of internet marketing. If you know what you’re doing, or hire the right team you can reap the benefits with little effort.
This should always be the first on the list of optimising your search results, it’s also the most overlooked.
Targeting things like load speed, conversion rate optimisation, schema markup and geotagging can boost your results as well.
In order to do this and improve rankings, you want to focus on citations and business directories.
Citations are used online in order to verify that a business is legitimate, and provides real value.
Business directory profiles including popular social media sites such as Facebook or Instagram. As well as the Yellow Pages, White pages and industry-specific directories.
The list for citation sites is very big, meaning that there are a lot of directories where your clinic needs to register to increase traffic, be it organic or mechanic.
By linking your business' website on these profiles you can take advantage of their traffic. Most also provide a helpful backlink direct to your website.
There are directories specific to business genres, locations and countries.
Online Presence is important
Knowing how to craft the right online presence for your dentistry business can help it stand out from the competition. If you are working to become more visible locally, there are a number of key factors that you need to take into consideration.
Your local business listing needs to be as clear and concise as possible.
The goal should be to offer clients not only the contact and service information but also relevant imagery and other media. This shows that you are a trustworthy and professional dentist. You also gain an edge if you become the influencer in your industry.
When it comes to coming out on top in your busy local suburbs, you need to learn to work not only your website but also other online platforms.
Be Present on Forums
Even though it might seem weird, people still look up answers on forums.
In this case, one of the more popular choices is Quora and Reddit but there are other websites as well. If you want to establish your local business as one of the key experts in your field, you should create a profile there.
Look up keywords that you also use in your website or in your local directory listings. Answer questions in these fields and then give a link to one of your content pages. Make sure that it is relevant to the asked question to get as many visitors as possible.
Google My Business Account
The very first thing any seo expert will do for a local business is register and optimise your Google My Business page. In order for that to happen, you need to have one clear GMB listing for your business.
It should contain your NAP (name, address, place) and be verified in order to list higher.
To succeed in your SEO plans, make sure there are no multiple listings for your business. If there are, merge them. Update your NAP and make it simple for the client to see and use.
Pick the correct category for your business based on the options that Google gives you.
Social media websites have become a clear target for many businesses.
Instagram has slowly overcome Facebook in terms of popularity which means that businesses are also starting to use it to gain new clients.
If you want to optimize how visible your clinic can become, look into making a business page on here. There are a lot of advantages when doing this. Take pictures inside the office, update clients on your procedures, engage with customers, and take pictures during procedures.
Showcase that you are professional, open and ready to cater your business to the needs of your clients. While this is not as useful in terms of Search Engine Ranking, it's good to be versatile and present on a large number of platforms.
You might also gain branded keyword searches in the process.
Facebook is still a major social media platform, and it’s not going anywhere, any time soon.
Not only can you have a business page where you can update your NAP and also allow for reviews. But interact with prospective clients through messages. You can also pay for ads that will show your business to users that are within your targeted area.
Ads can help you reach a larger audience of potential patients. From page advertising to boosted posts. That extra little push it needs when it comes to visibility quite easily, something that you should consider.
Descriptions, Working Hours, Address and Phone Number
If you want to rank high in search engine results the first step that you need to take care of is being consistent. Be truthful with your business details, don't use PO Boxes, use real searchable addresses.
What this means is that you should always specify the service descriptions, the working hours, your address and your phone number.
Most importantly NAP ( Name, Address, Phone ), considered as one of the most important local ranking factors for the map pack. It’s important to remain consistent with this information.
This needs to happen across all listing but most importantly on your website and your Google My Business page.
Since Google My Business has become so popular, people looking up your business will get most of their contact information from there. Always keep in mind to update the information if it ever changes.
In order for your business to become trustworthy in the eyes of clients, you need to include relevant imagery.
After all, a picture is worth a thousand words.
What we mean by this is that both on your website and on your Google Business page need to include images from your dental clinic, office, and staff.
It is said that images speak louder than words and from the potential clients can get an idea about your office.
Google lets you post pictures both for the inside of your business and for the outside, including the logo.
Take pictures with high-quality cameras, make sure that they are well-lit and that they show the atmosphere. Include photos inside your dental practice and post these on your listings.
Reviews should be open for every one of your listings.
Letting your customers post reviews of your service will let potential clients get an idea of the quality of the services that you offer.
This is called social proof, and it’s considered one of the most powerful forms of marketing. 90% of consumers read online reviews before making a purchasing decision.
It is highly encouraged that you respond to these reviews in order to show that you are active on these listings. It also shows that you listen to customer opinions in order to better your services.
These reviews will allow you to have a competitive edge over other dental clinics in your local area. It’s also reported that these reviews will help improve your rankings. The higher your rating, the better you can profit from the Google algorithm since more reviews are linked to a higher index rating.
Featured on Google Maps
Google uses location or proximity in order to identify the location of businesses in order to build an accurate map.
The importance of location here is linked with how well you as a business can target the keyword “dentist” with the keyword for your local area.
In order for your business to become featured on Google Maps, you need to make sure that you use the same citation for every listing as mentioned above.
Google algorithms use your NAP (Name, Address, Phone Number) in order to verify the authority you hold. As mentioned you need to have a consistent NAP.
Not only on your website but on your directory listings, on your Google My Business page and on other websites. You help Google, Bing and other Search Engines create an accurate citation portfolio. Which will allow you to rank high in search results.
Work on Your Website
Search engine algorithm tends to index websites that have great content that is well-structured.
This is not only to the advantage of the people making these searches but also to the advantage of the businesses.
The link between the two is quite clear: if a website has good content visitors will keep coming back in order to get information. If the structure of a site if poorly made, visitors will lose interest and decide to opt for another alternative.
This is why knowing how to craft and update your website structure and website content can do wonders for your ranking on search engines.
The first thing that your client will see when they look for your business is the title and the title tag in the search results.
To have a successful title tag you need to optimise it to include some of the primary keywords. Consider what you have decided to use for your business practice.
The main primary keywords that most dental practices use include a destination tag for the local area and the name of the practice.
The title tag will also contain the meta description for your site which needs to be unique. This highlights the various services that your business offers and stress their quality and the professional work ethic in your practice.
The Service Pages
Another important part of your website should be taking care of your service pages.
These pages include all the details that your client might need on the services that you provide.
They are an essential part of the website design for the dentist and for dental practice websites. It’s important to tie in your on-page efforts and your web design for conversions.
You can transfer some of the information and organize is a simple manner to be read. Service pages can also be indexed by search engines. Your website can rank higher based on how often visitors click on these service pages.
Separate pages for your services provide visitors with a better experience if these pages are present. They are likely to spend more time on your pages, which leads to a low bounce rate. A low bounce rate is needed to show search engines that your visitors value the content, meaning that it is reliable and well-structured.
Optimise Website Content
Content pages are the backbone, the core of every website on the internet. Right after you are done with the homepage and the service pages.
To get relevant search terms you can use Google's Keyword Planner. Content pages can be divided into a series of different options.
For starters, you can craft content with the keywords indicated in blog posts that discuss issues related to dentistry.
You can also include a Frequently Asked Questions page on your site where you discuss some popular dentist procedures that you offer. Aim for content, be it articles, blog posts or question answers. Focus on engaging content that is over 650 words in length at the very least.
Make sure your content is well-written, to the point, and relevant in order to make customers trust and believe you.
Websites that get constantly updated are better seen by search algorithms.
If you want to increase the ranking for your dental clinic then make sure that you post regularly on your website. An active blog can increase website popularity which in turn increases authority.
The easiest way to do this is to create an article section where you talk about relevant dentistry topics and events in your local area.
This will help make you an influencer within your industry. This not only comes across as professional but also that it wants to update the community and its potential clients.
Make It Mobile Friendly
We live in a society where everyone is on their phones. So much so that 58% of all searches are performed on a mobile device.
We use our mobile devices to look up information online whenever we need it, with ease. Since a smartphone is more accessible than a laptop or computer even a tablet, expect a lot of potential clients to look up information from their phones.
Ensure your website is mobile friendly and designed for mobile first indexing. Web design for dentists is crucial, and mobile web pages need to be simple, modern, with easy access to links and the website's search bar.
If you need to check if your website is mobile friendly, you can use Google's mobile-friendly test which will give you details on how to improve your website, if needed.
Page Loading Speeds
From the user's perspective, having a website that loads fast is incredibly attractive.
This is because they can get access to the content that they are looking for quite easily. Google has spent time documenting this process and in a study. They found that a third of users bounce from a website if it fails to load faster in more than 3 seconds.
If the number of seconds increases, this possibility keeps raising to over 123%. To predict and fix this problem, you can look up your website speed on pages such as Google Pagespeed Insights or Pingdom.
We use GTmetrix as they have actionable suggestions based on your site's performance.
Here you will get details about the navigation speed and also tips on how to improve this.
Internal Links Are Your Friend
Internal links are useful more from a user perspective to create a better user experience. Internal linking should not be done for optimisation purposes.
Having links on your website pointing to relative pages within an article in a natural way can boost the authority of the page you’re linking too.
This is known as passing link juice and has been proven to provide great results.
Link to blog articles, pages, and other helpful or backing information, but only do it to help inform customers.
Never fear including media on your website. You can do this in a lot of different ways.
One of the ways that we already discussed is to include videos on your website. By 2022 video will make up for 82% of all internet searches.
However, you do not have to limit yourself to just video marketing. Podcasts have become increasingly popular with the rise of internet speeds, and the drop in internet costs.
Stay up with new technologies, new media options and be there first.
What are The Expected Results?
All the tools that have been mentioned are good when it comes to boosting your local SEO for dentists and dental clinics.
Know that implementing all of these will take time and that seeing results will also take a while. Rankings don’t happen overnight, and it’s nearly impossible to make these changes yourself overnight.
There are two ways that your clinic will instantly benefit by implementing even a couple of the tips that we mentioned.
Hiring an SEO agency like sitecentre can help handle all your needs, using a large team to complete the above tasks. We handle these in a professional, proper and well-structured strategy.
Results should start to happen within the first 2-3 months. With consistency ranking breakthroughs should happen between 6-8 months and fine tuning from then on.