Australian Local Listing Sites

Looking for the best business listing sites in Australia for 2026? Whether you’re launching a new venture or expanding an established enterprise, getting listed on Australian business directories is essential for local visibility and search engine rankings.

Starting a business in Australia is relatively easy compared to many other countries. One of the main reasons is that the average household income in Australia is quite high. This means that people have more money to spend, allowing local businesses to thrive. With more disposable income, familiar local names have the chance to really flourish.

But if a business wants to thrive, it needs to boost its local visibility. One key way to do this is by using modern marketing techniques like getting free business listings in Australia through online directories. Adding your business to local listing sites Australia is one of the most effective approaches for improving your online presence.

Gaining online visibility through business listing websites is a powerful off-page SEO strategy. It helps potential clients learn about your business swiftly and can boost your website’s visibility, leading to increased traffic. In 2026 and beyond, directory listings remain a cornerstone of local SEO and citation building.

So, if you are looking for free business listing sites in Australia or Australian citation sites, here is our comprehensive guide to Australia’s best free and paid business listing sites, updated for 2026.

The Importance Of Business Listing

Before exploring various Australian business listing websites, knowing why listing your business online is beneficial is essential.

1. List Your Business for Free

Many free business listing sites in Australia permit you to advertise and promote your business at no cost, which is a great way to cut costs while building your online presence. Directory submission sites offer an affordable entry point for small businesses looking to improve their local SEO.

2. Makes Information Easily Accessible

Business listing websites act as online directories, offering key contact details like addresses and phone numbers for numerous businesses. These platforms host extensive databases where users can easily find information about the businesses they seek.

3. Reviewing Businesses

Some free business directories feature customer reviews. These reviews make it easier for others to find the right service provider.

4. Improving Visibility

Registering on Australian directories boosts your visibility in location-based searches. This helps you reach potential customers more effectively. It’s a core part of local search optimisation that attracts targeted traffic.

5. Improving SEO

Australian business listing sites often offer free backlinks that can improve SEO and support your digital marketing strategy.

6. Building Citation Authority Through NAP Consistency

Citations are mentions of your business name, address, and phone number (NAP) across the web. Search engines like Google use these signals to verify your business and determine local rankings.

The key to effective citation building is keeping your NAP consistent across all business listing sites in Australia. Even small differences, such as “Street” versus “St.”, can confuse search engines. Before listing on multiple directories, standardise your NAP format. Use it identically on every platform, including your website footer and local citation sites.

Top Australian Local Listing Sites

This list includes free business listing sites in Australia updated for 2026. It ranges from essential platforms like Google Business Profile to specialised Australian directories.

For the best local SEO results, list your business on at least 15-20 quality directories. Keep your NAP (Name, Address, Phone) consistent across all listings.

Quick Comparison: Australian Business Listing Sites

Directory Free/Paid Domain Authority Dofollow Links Instant Approval Best For

Google Business Profile	Free	100	No	No (verification required)	All businesses (essential)
Yelp	Free & Paid	93	No	Yes	Restaurants, services
Brownbook	Free	56	Yes	Yes	Global reach
StartLocal	Free	45	Yes	No	Australian SMBs
Hotfrog	Free	48	Yes	No	Global businesses
Cylex	Free & Paid	52	Yes	Yes	Service businesses
Word Of Mouth	Free & Paid	44	No	Yes	Review-focused businesses
PureLocal	Free	38	Yes	Yes	Local Australian businesses
True Local	Free & Paid	62	Yes	No	All Australian businesses
Sensis	Free & Paid	62	No	No	Traditional businesses
Yellow Pages	Free & Paid	60	No	No	All business types
dLook	Free	45	Yes	Yes	All business types
SuperPages	Free & Paid	55	Yes	Yes	All business types
Mumbrella	Free & Paid	66	No	No	Media/marketing agencies
Pinkpages	Free	42	Yes	Yes	All business types
Showmelocal	Free	50	Yes	Yes	Local service businesses
Apple Business Connect	Free	100	No	No (verification required)	iOS/Siri visibility
Bing Places	Free	92	No	Yes (import from Google)	Microsoft/Copilot users
Facebook Business	Free	96	No	Yes	Social engagement
Localsearch	Free & Paid	52	Yes	No	Regional Australian businesses

Domain Authority scores are approximate and subject to change. Always verify current metrics.

1. Google Business Profile

Google Business Profile (formerly Google My Business) is the most important free business listing site in Australia. Google commands over 93% of the Australian search market. A verified profile is essential for appearing in local search results, Google Maps, and the Local Pack.

Your listing can include business hours, photos, posts, customer reviews, Q&A, and direct messaging. To create your listing, visit the Google Business Profile website and sign in with your Google account.

Follow the verification process via postcard, phone, or email. A complete profile improves your chances of ranking in local listing sites Australia searches.

2. Yelp

Founded in 2004, Yelp is one of the world’s most popular review platforms, attracting over 178 million unique visitors monthly. Australian businesses can create a free listing to showcase services, respond to reviews, and add photos.

Yelp’s star rating system helps build trust with potential customers searching for local businesses in Australia. To get started, visit the Yelp for Business page and claim or create your listing.

3. Brownbook

Brownbook is one of the best business listing websites, established in 2007. It supports images, videos, and other resources to boost your online presence. The site has an estimated domain authority of 56 with free listings.

4. StartLocal

StartLocal has a domain authority of 45 and offers free listings across multiple categories and regions. It also provides dofollow links for listed businesses.

Click Add Your Business Free and create an account. You’ll receive a verification link to complete the process. Listing on Australian sites improves your domain authority and local SEO.

5. Hotfrog

Hotfrog operates in 38 countries and is a general Australian business listing site. It has an estimated domain authority of 48 with free and premium options.

Click Add Your Business and provide the necessary details. Use the verification link to complete the process.

6. Cylex

Cylex is a popular Australian business listing site. It helps businesses showcase services and makes it easy for customers to find what they need.

Cylex offers both free and paid listings. The free option includes basic features to boost brand awareness.

7. Word Of Mouth

Word Of Mouth is a popular Australian business listing site with an estimated domain authority of 44. It offers both free and paid listings organised by category.

Listings include your business name, address, phone number, and customer reviews. To submit, click Register Business and provide your business description. Word Of Mouth has an instant approval process.

8. PureLocal

PureLocal suits businesses aiming to drive online traffic. It helps users find the companies and services they need. Create an account and provide your business details to get listed.

9. AustralianPlanet

AustralianPlanet allows free classified ads, business directory listings, and blog posts. The simple listing process gives local businesses better visibility.

10. Local Business Guide

Local Business Guide helps customers find what they need quickly. Businesses are divided into categories, and listing is simple. It also supports article and press-release submissions.

11. Business Listings

Want to improve leads for your business? Local business directories help by showing your details to potential customers. This free listing site works with search engines like Google, Bing, and Yahoo to boost your rankings and attract more customers.

12. Localbd

Localbd has over 100 categories, giving users many options to find the right business. Click Add Your Business to sign up and provide your details.

13. Fyple

Fyple organises businesses by category and region to improve online presence. It offers free listings in Australia. Create an account to list your business.

14. Pinkpages

Pinkpages is one of the best Australian business directories online. It has a large database across many categories and offers free listing with instant approval. Just create an account and add your business details.

15. Mumbrella

Mumbrella has a high domain authority of 66 and offers both paid and free listing of businesses. It is a great option for all types of businesses to use for their digital marketing efforts.

16. True Local

True Local has a domain authority of 62 and has helped businesses attract quality traffic since 2006. Millions of customers use it daily to find services.

With True Local’s mobile app, you can search for businesses and list your own. It supports adding images and reviews to listings.

17. Sensis

Sensis offers free listings with a domain rating of 62. It helps your local business grow through online advice, live chats, and marketing workshops.

Besides improving your visibility, Sensis keeps you updated on the latest marketing trends.

18. dLook

dLook is a free Australian business directory with many categories. It has one of the larger databases of Australian business listings. Sign up and provide your details to get listed.

19. ZipLocal

ZipLocal offers free listings and digital marketing consultations. This includes lead-generation techniques and promotional strategies.

20. Myhuckleberry

Myhuckleberry is ideal if you want your Australian business visible globally. It uses its own algorithm to connect users with businesses. Check the search section first to see if your business is already listed.

21. Aussie Web

Aussie Web is a respected local Australian directory. It helps businesses connect with thousands of customers and generate leads quickly.

22. SuperPages

SuperPages is a well-known Australian directory with free and paid listings. It provides dofollow links for better ranking. Click Free Advertising and fill out the form to get started.

23. Opendi

Opendi is a global business listing site with free listings. It operates across multiple countries and helps businesses improve their local rankings.

Click the Create A New Listing button and provide the required information to get started.

24. White Pages

White Pages is the digital version of the traditional directory. It helps Australian businesses get listed online.

Go to the Advertise With Us section and fill in the form. Click Claim My Ad to complete your submission.

25. Showmelocal

Showmelocal is an online business directory with an estimated domain rating of 50. It covers Australia, the US, the UK, and Canada.

The platform helps local businesses promote themselves while helping customers find the right services and best deals.

26. Apple Business Connect

Apple Business Connect is Apple’s free business listing platform. It controls how your business appears on Apple Maps, Siri, Wallet, and other Apple apps.

About 50% of Australian mobile users have iOS devices. This listing helps iPhone and iPad users find you through voice search and Apple Maps. You can add your logo, photos, special offers, and business hours. Registration requires an Apple ID and business verification.

27. Bing Places for Business

Bing Places for Business is Microsoft’s free business directory. It powers local search on Bing, Microsoft Edge, and Cortana.

While Bing has a smaller market share than Google, it integrates with Microsoft Copilot AI, Windows Search, and LinkedIn. This makes it valuable for reaching professional customers. You can import your Google Business Profile directly to Bing Places for easy setup.

28. Facebook Business Page

With over 17 million Australian users, Facebook Business Pages work as both social media and a local business directory listing. Your page appears in Facebook Search, collects reviews, and links with Instagram Business.

You can post updates, respond to messages, and sell products. Facebook’s local search helps customers find nearby businesses.

29. Localsearch

Localsearch is a dedicated Australian local listing site for small and regional businesses. It offers both free and premium listings with strong domain authority.

The platform provides detailed business profiles, customer reviews, and local search features. For businesses targeting regional Australian customers, Localsearch connects you with your local community.

Frequently Asked Questions About Business Listing Sites in Australia

What are the best free business listing sites in Australia?

The best free business listing sites in Australia include Google Business Profile, True Local, Yelp, Hotfrog, Yellow Pages Australia, and Sensis. Google Business Profile should be your first priority as it directly impacts your visibility in Google Search and Maps, which dominates over 93% of Australian search traffic.

How do I list my business for free in Australia?

Start by creating a Google Business Profile at business.google.com. Then add your business to other Australian business listing sites like True Local, Yelp, and Hotfrog.

Each platform requires you to create an account and enter your details (name, address, phone, website). You then verify ownership via email, phone, or postcard.

What is NAP consistency and why does it matter?

NAP stands for Name, Address, and Phone number. NAP consistency means ensuring your business information is identical across all business directories in Australia and online platforms. Inconsistent NAP data confuses search engines and can hurt your local SEO rankings. Always use the exact same business name spelling, address format, and phone number on every listing.

How many business directories should I list on?

For optimal local SEO results, aim to list your business on 20-50 quality directories. Start with the major platforms (Google, Bing, Apple Maps, Facebook) and then add Australian local listing sites like True Local, Yellow Pages, and industry-specific directories. Quality matters more than quantity, so focus on reputable directories with good domain authority.

What is the difference between free and paid business listings?

Free business listings typically include basic information like your business name, address, phone, and website link. Paid business listing sites offer enhanced features such as priority placement, removal of competitor ads, additional photos and videos, detailed analytics, and premium support. For most small businesses, free listings provide sufficient exposure when properly optimised.

Which Australian business directories offer dofollow links?

Several Australian business listing sites offer dofollow links that pass SEO value to your website, including StartLocal, SuperPages, True Local, and some industry-specific directories. However, many directories now use nofollow links. The SEO benefit of directory listings comes primarily from citation building and NAP consistency rather than link value alone.

How long does it take to get listed on Australian directories?

Listing approval times vary by directory. Some free business listing sites in Australia like Word Of Mouth and Pinkpages offer instant approval. Others, like Google Business Profile, may take 1-2 weeks for postcard verification. Most directories approve listings within 24-72 hours after email verification is complete.

Do business listings help with Google rankings?

Yes, business listing sites Australia directly impact local search rankings. Google uses citation signals (mentions of your business name, address, and phone number across the web) as a ranking factor. Consistent listings across reputable directories build trust with search engines and improve your chances of appearing in the Local Pack and Google Maps results.

How Do You Plan to List Your Business?

That brings us to the end of our 2026 guide to business listing sites in Australia. We’ve covered 29 of the best free and paid Australian local listing sites.

Paid options offer enhanced features and better visibility. But if you’re starting out or have a limited budget, free business listing sites Australia can still deliver excellent results.

Remember to prioritise NAP consistency across all your Australian business directories. Consistent citations build trust with search engines and strengthen your local SEO. Start with Google Business Profile, then systematically work through the other local listing sites Australia businesses use to maximise their online presence.

Need help with business listing websites, Australian citation sites, or SEO services? Reach out to our team.

For years, sitecentre® has helped businesses list their sites across business directories in Australia. From small local services to larger enterprises, we can assist with listing management and optimisation. Just call us!

Good luck with your listings!