Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2024. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

SEO Cost

Why Does SEO Cost So Much

Alannah Picking

Uncover the reasons behind the seemingly high costs of SEO services and gain insights into the factors that influence the pricing of search engine optimization. Explore the value of SEO for your online business and its long-term benefits.

Google Search Console Guide

Google Search Console Guide

Alannah Picking

Discover how to maximize your website’s potential with Google Search Console. From improving search rankings to fixing indexing issues, this guide covers everything you need to know.

Improve Onsite SEO Podcasting

Improve Your Onsite SEO with Podcasting

Princess Kang

Podcasts creatively boost your site’s SEO. As unique content, they help you rank for more keywords and phrases. Podcasts build expertise and authority to earn credible backlinks. Create quality episodes optimised for keywords. Strategically leverage podcasting to improve your onsite SEO.

Ultimate Guide Bing SEO

The Ultimate Guide To Bing SEO

Brodey Sheppard

In this ultimate guide, we cover the top strategies and techniques to help you optimise your website for Bing search engine rankings. Whether you’re a beginner or an experienced SEO professional, you’ll find everything you need to know here.

UX SEO

UX and SEO

Brodey Sheppard

Let’s explore the relationship between user experience and search engine optimisation. We’ll answer common questions about how these two areas of website design are connected, and offer tips for optimising your website for both UX and SEO.

AI SEO

AI For SEO

Brodey Sheppard

AI for SEO is rapidly changing the digital marketing landscape. Learn about the latest AI techniques for improving website ranking and discover how AI can enhance your SEO efforts.

Creating Content Integrity

Creating Content With Integrity

Kristi Ray

Learn how to create compelling and accurate content by understanding the principles of good SEO practices. Find out how you can use quality content to combat misinformation online.

Accessibility SEO

The Value of Accessibility in SEO

Princess Kang

Web accessibility and SEO are essential for creating user-friendly sites that rank high on search engines. Accessibility compliance can also avoid legal risks and enhance brand identity. Additionally, accessible design can improve SEO by prioritising user experience and optimising for mobile devices.

Google Ads SEO?

Do Google Ads Help SEO?

Brodey Sheppard

Does Google Ads improve your website’s SEO? Unfortunately, the answer is no. However, this blog explains why and offers alternative solutions to help your website rank better in search engines.

Size Impact SEO?

Does Size Impact SEO?

Princess Kang

Font size and colour are often overlooked, but they can greatly improve web design and boost your SEO practices. Read below to explore their impact and ways to benefit from them.

Content Decay?

What Is Content Decay?

Kristi Ray

Are you worried your SEO ranking is suffering from content decay? We’ve put together a guide to explain how content decay works, how it affects your visibility, and what you can do to prevent it!

Technical SEO Factors

Technical SEO Factors

Brodey Sheppard

Want to make sure your website is as search engine friendly as possible? Check out our guide to technical SEO factors!

Tools Local SEO

Tools For Local SEO

Princess Kang

Take your local SEO to the next level with the right tools! Make your business shine and boost visibility in your local area with the perfect tools for local SEO.

Local SEO Checklist

Local SEO Checklist

Brodey Sheppard

Do you need help ranking high locally in 2024 but don’t know where to start? Take a look at our checklist for help setting up your local SEO strategy!

Site Speed Ranking Factor?

Is Site Speed A Ranking Factor?

Princess Kang

Is speed of your website affects your ranking and SEO? With this guide, you’ll learn what page speed is, how to measure it, and why it matters!

7 Asp. NET-Based CMS Platforms (Free & Paid)

7 Best Asp. NET-Based CMS Platforms (Free & Paid)

Danny Mahoney

If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.

Google Sandbox: Effect Websites

Google Sandbox: The Effect on New Websites

Brodey Sheppard

Do you fear your website has been lost in the Google sandbox? Learn how to improve your website’s ranking and break out of the Sandbox today!

Lead Generation Strategies

Lead Generation Strategies

Brodey Sheppard

Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.

Common SEO Mistakes Avoid

Common SEO Mistakes To Avoid

Danny Mahoney

You won’t see results and won’t rank higher if you make SEO mistakes. This article will discuss the 30 most common SEO mistakes you should avoid.

Website Page #1 Google

How To Get Your Website On Page #1 Of Google

Brodey Sheppard

Tired of employing digital marketing tactics that don’t work? Get your website on page #1 of Google and increase traffic by following our detailed guide.

Google Knowledge Panel & Acquire ?

What Is A Google Knowledge Panel & How To Acquire One?

Princess Kang

Are you wondering if your business needs a Google Knowledge Panel? Let us Help! You can learn more about the benefits and how to create one in our guide.

Organic . Paid Traffic

Organic vs. Paid Traffic

Brodey Sheppard

Want to know whether to focus your online efforts on paid or organic traffic? Here’s what you need to know about which is more effective for your conversion rates!

Guest Posting Outreach

Guest Posting Outreach

Danny Mahoney

Have you been wondering how to search for guest posting opportunities? Learn how to pitch a guest post, how to build relationships with other bloggers, and more!

Orphan Pages?

What Are Orphan Pages?

Princess Kang

Are you having trouble understanding what orphan pages are? Read our guide to learn where you can find these pages and how to remove or add them to your website.

Australian Local Listing Sites

Australian Local Listing Sites

Kristi Ray

Looking for the most popular Australian listing websites for your business? Check out our guide as we go over the 24 best free and paid online business directories!

SEO Tradies

SEO For Tradies

Brodey Sheppard

Trying to determine whether you need SEO? Read our guide to know about some basic SEO concepts and tools that tradies should know.

Implement Schema WordPress

How To Implement Schema In WordPress

Stephanie Salud

Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!

Customer Journey Mapping

Customer Journey Mapping

Kristi Ray

Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.

Start Blog 2024

How To Start A Blog in 2024

Brodey Sheppard

Considering starting a new blog or adding articles to your existing website? Here’s a detailed guide to help you get started with your new blog!

& Disavow Backlinks

When & How To Disavow Backlinks

Stephanie Salud

Want to disavow backlinks that are harming your SEO efforts? Then check out our guide that will protect your website from link-related penalties.

Ultimate Guide Google Display Network

Ultimate Guide to Google Display Network

Danny Mahoney

Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.

Stopping SEO Working? Decoding SEO Challenges

What Is Stopping SEO From Working? Decoding SEO Challenges

Stephanie Salud

Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.

Spying Competitors Google Ads

Spying On Competitors Google Ads

Stephanie Salud

Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.

Google Meta Keywords?

Does Google Still Use Meta Keywords?

Danny Mahoney

Do you want to know if Google is still using the keyword meta tag for ranking a website? Read this detailed informational guide to learn more about it

Optimise Voice Search 2024

How to Optimise for Voice Search in 2024

Brodey Sheppard

Want to optimise your website through Google voice search? Know everything you need to do while highlighting the voice search key aspects in this blog

Create SEO Content Strategy

How To Create An SEO Content Strategy

Brodey Sheppard

Have you been thinking about improving your SEO content strategy for 2024? Check out our informative guide to have a fool proof content schedule.

Write SEO Friendly Blog Posts

How To Write SEO Friendly Blog Posts

Kristi Ray

Wondering how to write SEO friendly blog posts? Keep reading to learn the tips and tricks for ideal search engine optimisation for blog posts.

Calculate SEO ROI

How to Calculate SEO ROI

Danny Mahoney

Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.

Keyword Stuffing?

What is Keyword Stuffing?

Brodey Sheppard

Need help using the right keywords to boost your SEO ranking? Read our detailed guide to learn how keyword stuffing affects your rankings.

Redirect — Web Redirects?

What Is A Redirect — Should You Use Web Redirects?

Stephanie Salud

Have trouble setting up redirects on your website? Here’s all you need to know about when and why to set up website redirects and how they can impact SEO.

Beginner’ Guide Evergreen Content

Beginner’s Guide to Evergreen Content

Kristi Ray

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

3 Types SEO?

What Are The 3 Types of SEO?

Brodey Sheppard

Do you know that SEO strategies can amp up your digital marketing game like no other? That’s why we’re here to help learn it all.

Video SEO

How Does Video Help SEO

Danny Mahoney

Want to understand how to make the best use of videos for improving your SEO? Don’t worry — we’ve got you covered with our complete guide on the topic.

Create User Persona

How To Create a User Persona

Brodey Sheppard

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Exact Match Domains & SEO

Exact Match Domains & SEO

Kristi Ray

Wondering what exact match domains are and if they will be a good SEO strategy for your online business? Follow our guide as we define EMDs and how best to use.

Domain Authority?

What is Domain Authority?

Stephanie Salud

Learn everything you need to know about domain authority and how you can use it to boost the performance of your website this simplified guide.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.

Definitive Guide Shopify SEO

The Definitive Guide To Shopify SEO

Stephanie Salud

Want to drive more traffic to your Shopify store with SEO? Discover tips and information on Shopify SEO in our comprehensive guide.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

Optimise Google’ Featured Snippet

How To Optimise For Google’s Featured Snippet

Stephanie Salud

Want to learn about the best techniques to optimise your website for Google’s Featured Snippet? Learn all about it with this comprehensive guide.

Negative SEO?

What is Negative SEO?

Brodey Sheppard

Wondering what negative SEO is and how you can protect your website? Find out what negative SEO is, and how to recover if you get attacked by competition.

Schema/Structured Data & ?

What Is Schema/Structured Data & How To Use It?

Stephanie Salud

Is schema markup or structured data new to you? By following our guide, you will be able to use it correctly and gain an advantage in SEO.

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

Tips Retain Top Rankings Search Engines

Tips to Retain Your Top Rankings in Search Engines

Brodey Sheppard

You may have optimised your website design, created precisely targeted content, earned authority links, and so on. And now, you have finally made it to the Top 5 to 10 spot in SERP’s.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content in 2024? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

Create Landing Page Converts

How To Create A Landing Page That Converts

Brodey Sheppard

Want to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2024.

Content Writing eCommerce Products

Content Writing For eCommerce Products

Kristi Ray

Writing content can be time-consuming and challenging. Our guide covers everything you need to know about eCommerce product descriptions.

Calculate Budget Google Ads

How To Calculate A Budget For Google Ads

Danny Mahoney

Wondering how much to spend on Google Ads? Fret not because this comprehensive guide will answer all of your budgeting queries while ensuring high traffic on your website.

Bring Brand Life?

How Do You Bring A Brand To Life?

Brodey Sheppard

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2024 and beyond.

Hiring SEO Agency

Things To Ask Before Hiring an SEO Agency

Danny Mahoney

Building an existing brand and its SEO from scratch? Get the best SEO agency for your business that can answer these 11 pertinent questions.

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