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The Definitive Guide To Shopify SEO

Are you looking for SEO strategies to drive more traffic to your online store with Shopify? Take a look at this comprehensive Shopify SEO guide that we’ve curated with industry information and tips.

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Stephanie Salud

Have Shopify SEO techniques left you scratching your head? If yes, we feel you.

Keyword research, content marketing, and on-page optimisation are popular SEO techniques business owners use to drive organic traffic to their websites. There isn’t denying the fact that incorporating the right SEO strategy can make your website climb higher in the search engine.

Guide To Shopify Seo

But, despite making so many efforts, if organic traffic flows in like a trickle into your business’s website, then don’t lose heart. Even though boosting your website in the Google search engine may appear challenging, you can get it right by following the correct strategies.

So, instead of letting defeat settle in your mind and turning to endless Ad campaigns and AdWords, take a look at this SEO guide that we’ve curated just for you. No matter how amateur you are, this step-by-step guide will help boost the ranking of your Shopify website without paying a single penny.

Of course, we only suggest using Shopify for businesses starting out with a small budget. To boost your rankings and produce higher conversions, it is always recommended to develop a custom-coded website.

So, without further ado, let’s dig in!

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The Ultimate Guide To Shopify SEO

Over the years, Shopify has gained popularity among eCommerce business owners, and for a good reason. With in-built marketing tools, advanced functionality, appealing themes, and plenty of features, Shopify has quickly taken the eCommerce world by storm.

As we already know, SEO is essential to drive traffic, leads, and sales to your website. Also, most of the revenues generated by eCommerce businesses are due to organic search results. However, if you don’t do it right, your business will not be visible online. Of course, nobody wants that!

Google keeps modifying its search algorithm. So, there’s a high probability that what worked in the past will no longer work in the future. But, fret not! We are here to help you.

Amazing Shopify Statistics

What Is Shopify SEO?

Put simply, Shopify SEO refers to enhancing the technical and content layout of your Shopify site to boost the traffic flow to your online store. That said, some common Shopify SEO recommendations are used by users, which we’ll discuss in detail later on. They are:

Is Shopify SEO-Friendly?

One of the most asked questions on the internet is whether Shopify is SEO-friendly or not. Hence, before we begin with our Shopify SEO tutorial, we’ll be answering this question that almost all e-commerce store owners have in their minds.

When we invest time in implementing SEO strategies to boost the online visibility of our brand, we probably want it to work. Of course, no one supports days and weeks in implementing SEO techniques only to discover that it isn’t working.

How To Succeed In Ecommerce Infographic

Well, the good news is that Shopify is packed with plenty of SEO-friendly features from the very beginning. With a free SSL certificate, editable title tags, meta descriptions, image alt tags, automatically generated sitemaps, URLs, and many more features, Shopify is SEO-friendly.

But, hold on! It isn’t the perfect eCommerce platform for SEO. No e-commerce platform is ideal for SEO. However, custom-built websites designed by a web developer will always be the most SEO-friendly.

All you need to do is pick the suitable theme, add the right apps and other SEO improvements to raise the ranking of your Shopify store on Google. Anyone can make their brand rank high in the search engine by following the right strategies, whether a novice or a professional.

Shopify SEO Guide To Rank Your Shopify Store

Whether you’re a budding DIY craft seller or an established business owner, Shopify offers an excellent platform for eCommerce business owners to sell products and services online. Luckily, the Shopify platform is SEO-friendly.

But, SEO is much more than just sprinkling keywords into your site’s content. Hence, you can rank your website high in the Google search engine with the right strategies and patience.

What’s great about Shopify is that it is excellent for beginners, which means you don’t have to be an SEO expert to optimise your Shopify online store. Let’s now jump to what you can do to rank your store higher in the search engine. Let’s take a look.

1. Shopify On-Site Improvements

The first step to improve the ranking of your Shopify site is to optimise the internal pages of your online store. That’s what all Shopify store owners do.

From text and visual content to user-friendliness, there’s so much that you can do to optimise the page of your Shopify store. The good news is that all of this is in your control. Hence, you can maximise all these features and make your site rank higher on search engines.

Basic On-Site Improvements On Shopify

Mastering SEO techniques isn’t child’s play, but it isn’t impossible either. Moving to the intricate stuff will be easy once you get the essential on-site elements right. That said, here are some tips to improve Shopify SEO by making on-site changes.

A) Optimise Page Titles To Generate Quality Leads

Did you know writing interesting captions on page titles is one of the best ways to drive traffic to Shopify sites? Hence, along with including target keywords in the page title, you must make sure that the page titles are interesting enough to captivate the attention of the search crawler. Also, keyword stuffing is a big no-no! So, make sure you avoid that.

It’s a well-known fact that only the first 50 to 60 characters of the page titles are displayed by Google. Hence, keeping page titles short and crisp is important. We are sure you wouldn’t want incomplete page titles to appear on search engines. So, it’s best to keep them concise.

In addition to that, it’s advisable to include the main keywords at the near beginning of the page title. By doing so, you’ll rest assured that the keywords won’t be curtailed from the search engine. Note that when you create a page through Shopify, its page titles are by default H1 tags. So, avoid adding any other H1 tag anywhere on the page. It’s best to stick to only one H1 tag.

Page Titles Appearing In Serp

B) Optimise URL Structure On Your Website To Increase Organic Traffic

Apart from optimising the page titles, make sure you keep the URLs brief and to the point. While optimising the URL structure, make sure you include the keywords in the URL of the page. Also, do not use filler words unnecessarily.

To edit the page URL, all you need to do is go to the page you wish to optimise, scroll down to look for “Search Engine Listing Preview”, and do the needful. And you’re done!

C) Optimise Meta Descriptions On Shopify For Improving SEO

If you’re a novice who has just started using Shopify, you might not be well aware of what meta description is. So, let us tell you what it is.

Put simply, the text that appears beneath the page title on the search engine page is known as meta description. Much like the title tag, making meta descriptions appealing to the visitors and the Google bots is also essential.

Along with adding target keywords, you must write it appealingly so that the visitors are tempted to click and visit your Shopify site. That’s because meta descriptions help improve click-through rates and your brand’s online visibility.

Optimising Meta Data For Shopify

For instance, if your business offers free shipping on products or special discounts, you must include that in the meta description. In this way, your meta description can drive traffic and sales.

As a rule of thumb, keep meta descriptions below 155 characters. This will prevent meta descriptions from being truncated from the search result page, Also, do not forget to mention your unique selling propositions in the meta description.

To edit page titles and meta descriptions, you need to follow the same steps for URL structure.

D) Optimise Images Of Your Website To Improve The Ranking Of Your Site

Much like textual content, on-page optimisation also focuses on visual content. That’s why it’s crucial to optimise all the images on your Shopify site.

That said, you must make sure that all the product images on your website must have a descriptive file name. Also, don’t forget to write descriptive alt text to explain what the image is all about. As we already know, search engine crawlers can only see texts, not images. Hence, image alt text will help search engines to rank your website high in result pages.

Not only that, but they are also beneficial for visually-impaired people who use screen reading tools. Also, make sure you include keywords in image alt text and the file name to improve search engine optimisation.

E) Optimise Website Content To Increase Brand Awareness

Along with optimising URLs, image alt text, page titles and meta descriptions, it is important to optimise the content of your website for the right keywords.

To optimise website content, you can regularly create keyword-optimised in-depth articles, listicles, and how-to guides to help your website rank higher on the search engine. When you publish such keyword-optimised content regularly, you can target multiple keywords with diverse user intent.

For instance, you can publish blog posts to provide information to users. Alternatively, you can target low search volume keywords that indicate a keen desire to buy the product.

Advanced On-Page SEO Improvements On Shopify

When it comes to fundamental on-page SEO advancements, you’ll have to take care of it every time you publish a new blog or create a new page for a new product.

At the same time, the advanced on-site SEO improvements are something that, once done, will work for a long time unless the settings are changed. That said, let’s look at some of the advanced on-site improvements that you can do to improve SEO on Shopify stores.

A) Optimise The Structure Of Your Shopify Online Store

There is no denying that a well-organised website is a key to improving your site’s ranking on the search engine. Not only does a well-organised website attract search engine crawlers, but it also tempts visitors to click and browse through it.

If your site is well-structured, the search engine crawlers can crawl into the other pages of your online store quickly and register them in the database. Also, they will rank your pages appropriately to match the users’ query.

Speaking from shoppers perspective, a thoughtful, well-crafted website will make it easier for them to navigate your online store and the products you offer. This, in turn, will boost the sales of your store. To be very honest, a well-structured website leads to a positive user experience.

We understand the struggles that novices go through while optimising the structure of their online Shopify store. So, those looking for ways to optimise the structure of their online Shopify store, we’ve got your back.

Instead of complicating things and messing them up, it’s best to keep things simple. Avoid having too many “collections” in your Shopify store. For those who aren’t aware, let us tell you that product categories are known as collections in Shopify. Also, complex hierarchies in an online store is a big no-no! Hence, it’s better to avoid them.

Also, here’s a pro tip — add a global search box at the top of your website, preferably on every page. Although search crawlers won’t benefit much from this, your visitors will appreciate this small addition.

In a nutshell, an SEO-friendly site structure will improve your search engine rankings and invite visitors to it. Either way, it’s a win-win situation!

B) Optimise Page Load Speed Of Your Online Site

We live in an era where we’re always on the go! Whether desktop or mobile, the page load speed of your website is one of the most important Google ranking factors. Your potential customers will leave your site frustrated if a website page loads slowly. Of course, you wouldn’t want that to happen.

Increasing bounce rates is simply unaffordable for any business owner, and you can prevent that from happening by optimising the page load speed of your online site. Here’s what you can do to optimise your page’s load speed.

Bounce Rate Benchmarks In Seo

i) Image Optimisation

We’ve already discussed alt text and descriptive naming of images, but did you know that keeping the image size small is recommended for improving the SEO of your site?

If not, then let us tell you the reason behind it. When images are too large, they affect the page load speed, affecting the search engine rankings. And we are sure you wouldn’t want that to happen. Hence, double-check the size of the images.

To ensure that your Shopify site loads at optimum speed, you must take care of two things. First off, you will have to compress images. With plenty of image compression apps, you can easily use any of them to compress the size of the pictures that are to be uploaded on your website. The good thing is that these apps compress images while maintaining their quality.

Secondly, you can include lazy loading to your Shopify theme. Even though we live in a digital age, many people are still victims of slow internet connections. And no eCommerce owners would want customers to leave their online site because it loads slower than other sites.

Thanks to lazy loading, the page loads faster, and every image on the page is loaded but with a twist. Initially, the images appear to be blurry. But, as the user scrolls down, the images change from low to high quality.

Hence, including lazy load to your Shopify store is a wise decision. Instead of leaving the site because images take longer to load, your customers will enjoy seeing them change from blurry to crisp. That said, we strongly recommend all Shopify store users to use lazy load to improve the page speed.

ii) Choose The Right Shopify Theme

Would you love navigating through a website that’s dull and unappealing? Of course, not! So, to drive traffic to your Shopify store and to ensure a pleasant customer experience, it’s important to make your website as aesthetically pleasing as possible.

Having said that, make sure you pick themes that do not put a strain on the users’ internet connection. Or the bounce rates will be greater than the traffic. So, before you add a new theme to your website, always test the resource requirements of the theme. For this, all you need to do is run performance tools on the theme that you’re planning to use.

Even though the actual numbers may vary, testing a theme will give you a vague idea of the load that it places on your site.

C) Add Structured Data To The Products And Pages Of Your Website

To rank higher on the search engine results page, you must add structured data to your website. Because of structured data (or schema markup), search engines can crawl trouble-free to your website, and they are also able to organise your content without any difficulty.

When you provide structured data to Google, such as the product’s description, price, and so on, user’s will find your listing more compelling than simple text-based results. And when Google notices an improvement in your website’s click-through rate, it will understand that your website deserves a higher ranking in SERPs.

Fundamentally, structured data provides all the necessary information of your brand and its content to Google, which Google displays in the search engine page results in the form of rich snippets. From pricing, availability to reviews, everything is displayed on the SERPs.

JSON-LD, Microdata, and RDFa are the three types of structured data that you can make use of. Out of all the three, J-SON LD is the easiest to use and is also recommended by Google.

As you already know, sellers can use schema markups to display rich snippets below the page’s titles. You can use it to create the availability status of an item, product reviews, price, and plenty of other things.

To give you a glimpse into schema markups, we’ll be discussing the three important ones for you in this section.

i) Article Schema

Do you publish blogs regularly on your website? If yes, you must make use of Article structured data. And so, it is a beautiful way to tell Google about the nature of your content. Adding this schema will tell Google that the material you have published is editorial.

That said, when you use this schema, Google pulls your article in platforms like “Interesting Finds” and Google Discover. So, when you publish blogs, make sure that it includes “Article” structured data as it will increase the chances of your content ranking higher in the SERPs.

ii) Breadcrumbs Schema

Much like your visitors, Google loves breadcrumbs. When your brand sells multiple products and has different categories, breadcrumbs are an excellent solution to improve the user experience by enabling them to navigate your website easily.

Also, it’s a well-known fact that not everyone enters your website through the homepage. Organic search results play a crucial role in driving traffic. To add breadcrumbs to your Shopify website, you will have to click “Themes settings” and go to “Cart”. Next, check “Show breadcrumb navigation”, click save, and you’re done.

iii) Product Schema

Whether you’re a Shopify store owner or any other eCommerce platform owner, no other structured data is as important as product schema. That’s because it plays an important role in attracting potential customers to your website by exhibiting all the necessary information about the product.

Straight out of the box, product markup is included in the top Shopify themes for SEO. When you use product schemas, you’re providing search engines with ample information which they love having about any product. This, in turn, boosts the ranking of your website on the search engine page results.

Hence, installing JSON-LD for SEO is recommended to make sure you do this efficiently. You don’t have to be a tech-savvy coder to use JSON-LD because it is beginner-friendly.

D) Use Canonical Tags to Avoid Duplicate Content Issues On Shopify

One thing that troubles eCommerce sites the most is duplicate content. For those who don’t know much about duplicate content, let us tell you what it is. When similar content appears on different URLs of the same website, then that is known as duplicate content.

Although it might not appear a problem to you, it is definitely one for search crawlers. That’s because it becomes difficult for them to identify the preferred version.

Hence, Shopify users can make use of canonical tags to indicate what the ranking of the URL should be. That said, don’t forget to link to canonical URLs while linking within your Shopify site because this will make Google aware of your preferences.

E) Responsive Design

Gone are the days when people navigated a website only through computers and desktops. With the increasing dependence on mobile phones, it’s critical for businesses to design responsive websites that are mobile-friendly, too.

In present times, it’s important for businesses to have responsive websites as they enhance the user experience. The good news is that all the themes available on Shopify stores are responsive and mobile-friendly.

Even though Shopify themes are responsive, it’s essential to review all the pages of your website to check whether they function flawlessly on mobile or not. Also, don’t forget to check whether they are readable or not.

F) Use Redirects

Broken links on websites are also something you must avoid. So, what do you do when certain pages of your Shopify sites become inactive? That’s when you need to use redirects for redirecting search crawlers and, of course, customers to a new destination.

Note that redirects must only be used to redirect customers and search crawlers to relevant pages and not the home page or any other page. In addition to that, be sure to create a 301 redirect from the previous URL to the recent one. Or, a 404 error will be generated on your site.

Setting up a redirect is an easy task. After going to “Sales Channel”, you will have to go to “Online Store”, and then to the “Navigation” option. On the Navigation page, you’ll see “URL Redirects” in the top-left corner. And there, you can set up 301 redirects for the links that you want to.

Semrush Graphic Redirect Consideration

2. Off-Page SEO Improvements On Shopify Stores

We’ve taken a look at the on-page SEO improvements that you can make to rank higher in the search engine page results. Now, it’s time to discuss what off-page SEO improvements you can make to improve the online visibility of your brand.

If implemented correctly, these actions will increase the credibility of your website in front of Google. Here are some tips to improve off-page SEO on Shopify.

A) Create Backlinks To Your Online Shopify Store

The external links that bring people to your Shopify store are known as backlinks. Backlinks are an important ranking factor for Google. Most Shopify owners aren’t aware of the fact that the relevancy, quality, and amount of backlinks are used by Google to rank web pages in the search engine.

In simple words, backlinks are considered by Google as a “vote of confidence”. Hence, when you earn backlinks from other external sites, your brand is likely to rank high in SERPs.

No doubt, both internal website links and external links are important to SEO. That said, for effective SEO, it’s essential to create a proper link building strategy. Or, your online site will not appear on the first page of the search engine results page.

Here’s what you can do to build high-quality links and drive organic traffic to your Shopify store.

i) Creating And Publishing Shareable Links

Creating and publishing shareable content on the website of your brand is one of the best practices that SEO experts have been following for years.

Nobody likes to share other people’s content on their page. However, when blog posts truly stand out in the crowd, you will definitely come across platforms that will love to share your content on their page. But, keep in mind that your content must be unique enough to grab the attention of others.

ii) Blogger Outreach Strategy

Blogger outreach is one of the recent SEO trends that you can add to your marketing strategy. As we already know, bloggers have a huge fan following. Recently, businesses have started collaborating with bloggers who are interested in the products or services they offer.

By partnering with the right bloggers in the industry, you can drive massive traffic to your website, which is the ultimate goal of SEO. Unlike other SEO strategies, blogger outreach strategy isn’t cost-free. But, it is definitely a cost-effective SEO strategy that you can use to increase conversion rates.

From online giveaways to product reviews, bloggers can create a variety of content for your brand, which you can share on numerous platforms. When people land on your blogs through external links, that is a sign of reliability in the eyes of Google.

Thus, Google will trust your site and will rank it higher on the search engine. After all, that’s the ultimate goal of SEO practices.

iii) Building Broken Links And Link Reclamation

One effective link-building tool that you can add to your tool arsenal is building broken links. For this, you’ll have to find the broken links on the internet and then reach out to the publisher and get it replaced by the working link.

If truth be told, broken links are harmful to the SEO of your site. But, when you replace that with a working one, it can do wonders for both your brand and the publisher. So, that’s a win-win situation!

Also, one thing we’d like to share is that instead of focusing on quantity, focus on the quality of the backlinks. That said, it’s better to have a few natural backlinks from popular websites than having a dozen of them from spammy or poor authority websites.

If you think link building requires creating new content, think again! That’s because you can also build links for those addresses where your store is mentioned but not linked. With plenty of tools available, you can easily find unlinked mentions. Once you’re done, connect with the publishers and get the unlinked mentions linked.

iv) Guest Blogging

If you still haven’t added guest blogging to your SEO strategies, then it’s high time to add it. Guest blogging is an excellent way to improve the visibility of your brand online. In fact, it is one of the tried-and-tested SEO strategies.

Basically, guest blogging involves creating and supplying high-quality articles to content-driven websites. Not only does it improve your website ranking on Google, but it also captures new audiences and increases conversion rates.

Guest Posting Writing Advice

B) Gain More Brand Mentions And Social Signals

Not only backlinks, but unlinked brand mentions on popular websites can help you generate leads in unimaginable ways.

Having said that, we suggest altering content strategies by analysing the media mentions and backlinks of your competitors. That way, you can alter your content and earn mentions on popular websites. For this, there are tools available on the market, so you don’t have to break your back analysing it.

In addition to that, having a solid social media presence is necessary. Even though it does not directly improve the SEO of a website, there is a high probability that your social media profile will rank high on the search engine results page. Of course, such rankings will drive people to your websites which will increase the conversion rates.

When it comes to social media profiles, they are a great way to connect directly with your customers. Also, you can add call-to-action buttons such as “Shop Now”, “Sign Up”, and many more on the social media profile of your brand.

Using call-to-action buttons will let your followers engage with your brand and, of course, generate leads. Not to forget, they also play an important role in boosting sales.

One fantastic way to build a solid reputation on social media is to host giveaways, hashtag contests and surveys. Also, you can encourage customers to drop honest reviews on your social media account. All this will indirectly improve your SEO strategy by increasing your ranking on the search engines.

Also, if you’re a newbie, let us tell you that there are apps designed to help online store owners collect reviews from their existing customers. As such, you can use those reviews by displaying them on your Shopify storefront. Not only that, but you can also use this app to communicate with your customers through social Q&A. Even though indirectly, this will contribute to the SEO of your Shopify store.

Shopify SEO Tips And Tools

We’ve covered on-site and off-site SEO improvements that you can do on your Shopify store. Now, it’s time to look at some tips that you can follow to make the pages of your website SEO-friendly.

Crawling Indexing Ranking Proceedure

1. SEO Tips To Follow For Shopify Product Pages

Who doesn’t wish to get their products ranked on the first page of the search engine? Of course, every site owner dreams of this. It’s a well-known fact that ranking on the first page can shoot up your sales sky high.

That said, we’ve listed some guidelines that you can follow to make your product pages SEO-friendly. So, keep them in mind while optimising your Shopify website.

A) Improve Readability

No matter how well you write but if the product descriptions aren’t interesting, all your efforts will go in vain. Hence, try to write engaging descriptions and keep them short and crisp. Also, make sure you include head and long-tail keywords but don’t overstuff them.

B) Easy-To-Read Content Is The Key

Of course, your goal is to drive sales and generate leads. Thus, while optimising product pages, avoid gibberish. If you want to make an impact on your customers, write sentences that are easy to read. Also, remember to keep them short and concise.

C) Highlight The USP Of The Product

Simply describing a product isn’t enough. To drive sales, you must highlight the unique features of the product in a convincing manner. Only then will the customers buy the products.

D) Use A Clear Site Structure

As we already mentioned, a well-structured website drives traffic and helps in generating leads. Hence, use a clear structure to optimise your Shopify website. Make sure you use headings, subheadings and bullet points in a manner that the users find easy enough to navigate. This will also reduce bounce rates.

Structuring A Clear Sitemap

E) Be Quick To Address Queries

If there’s any doubt regarding products or services, look forward to answering them. Delaying such things can tarnish the image of your brand, which we are sure you wouldn’t want. Also, make sure you include product and FAQ Structured data.

In addition to that, don’t forget to use product tags because they will boost the SEO of your Shopify store.

2. SEO Tips To Follow For Shopify Homepage

Creating a website isn’t just adding some pictures and writing a few words. But, it must be aesthetically appealing and functional, too. And nothing is as important as the homepage of your website.

That said, it is important to create a homepage that will attract users to your website and tempt them to browse other pages. Hence, optimising the homepage of your website is an important step to make it SEO-friendly.

  • Include all relevant and target keywords in the content of your homepage.
  • Use the H1 tag only to include the most important keywords.
  • Don’t forget to include a paragraph beneath the page title and meta description to describe your trade.

3. SEO Tips To Follow For Shopify Blogs

SEO blogs can help you rank higher on the search engines, which can increase conversion rates by driving traffic to your website. While optimising blogs, make sure you keep these tips in mind.

A) Focus More On Quality Than Quantity

When you’re planning to create SEO blogs, focus on quality rather than quantity. Creating and publishing high-quality content is more important than creating dozens of useless posts.

Of course, you’re putting in so much effort for people to read and like your blogs. And we’re sure you wouldn’t want people to get bored and leave the blog page. Whether you create a few blogs or more, make sure they are interesting enough to arrest the attention of your customers.

B) Stick To Your Posting Schedule

Whether sticking to SEO strategies or publishing SEO blogs, being consistent is the key to success. Hence, prepare a schedule for blog posting and make sure you stick to it. Along with short blog posts, try to publish a few comprehensive long-form blog posts every month.

C) Publish Unique Content

If you’re a site owner, you know that creating blogs is a back-breaking task. After all, the ultimate aim of these blogs is to improve SEO and rank higher in the SERPs.

Having said that, make sure you publish content that is unique and original. That’s because the audience is much smarter than us. Hence, post content that is interesting, captivating to seize their attention. Include catchy headlines, snappy introductions, and make the tone engaging.

Plagiarism is a serious crime, so make sure your content is free of plagiarism. Also, audiences appreciate well-researched and original articles. In a nutshell, publishing unique content is the ticket to generating leads.

D) Build Internal Links

To strengthen your SEO game, make efforts to build internal links in every blog post that you publish. Along with enhancing the user experience, internal linking will also let your audience dig deeper into the content, which will improve engagement metrics.

With that said, build internal links to collection and product pages, which will drive traffic to those pages and result in sales.

E) Don’t Forget To Add A Call-To-Action Button

In SEO web design, a call-to-action button plays an important role. You can expect an increase in conversion rates only when you include a call-to-action button at the end of the blog posts.

Sign up for a newsletter, Shop Now, Refer, Add To Cart, Learn More, Check it Out are some of the examples of CTA. That said, when you publish a blog, include a CTA button, and you’ll notice an increase in conversions.

4. SEO Tips To Follow For Shopify Collection Pages

Collection pages are excellent to keep similar products under one roof. Not only is it useful for SEO, but it also improves user experience. When you create collection pages, it becomes easy to target a variety of keywords. To be very honest, it is impossible to target a variety of keywords when it comes to individual products.

To create a collection on the Shopify site, you will first have to click on “Products” and then “Collections”. After that, click on “Create Collection” and set up the collection page. Once you’re done, click on “Save Collection”.

However, if you want to edit pre-existing collection pages, you will have to log in to Shopify admin and edit it from the collection page.

A) Add Long-Tail Keywords

When you’re implementing SEO strategies, you’re aiming to drive traffic through organic search results. So, to survive in the competitive market, SEO experts suggest using long-tail keywords.

Hence, when you’re optimising collection pages on Shopify, make sure you add long-tail keywords for every product listed on the page. Long-tail keywords result in a better conversion rate, so keep this in mind while optimising collection pages on Shopify.

B) Customise Every Collection Page

Customising every collection page will save you from the troubles of duplicate content. So, make every page unique by customising it accordingly.

C) Write Powerful Descriptions

The description that you write on collection pages can either make sales or turn your potential customers away from making a purchase.

Hence, you must write strong and persuasive descriptions for each collection page. Also, try to make it as interesting as you can. Only an interesting description can persuade the customer to buy the product.

Dull and boring text will only drive customers away, and we don’t want that. So, make efforts to make product descriptions as engaging as possible.

Shopify SEO Issues And Ways To Fix Them

No doubt, the Shopify platform is one of the best platforms available for business owners. However, much like other platforms, there are certain issues on Shopify that need to be fixed.

We know how overwhelming it is for beginners to face SEO issues on Shopify. So, to help you out, we’ll discuss some of the common SEO issues that Shopify users face while optimising their website.

Issue No 1: Your Website Structure Isn’t Submitted To Google

Whether Shopify or any other platform, the structure of your website is important when it comes to SEO. On top of it, having hundreds and thousands of products and collections on your Shopify site can further complicate things. Hence, a strong website plan is required.

Websites must be well-structured so that users and search crawlers can navigate your online store without any difficulty. Well-structured websites improve user experience and also let Google list all pages easily.

At the same time, illogically structured websites will increase bounce rates, decrease conversion, and affect the listing.

Even though Shopify takes care of a lot of things, it doesn’t submit sitemaps to Google. So, no matter how well-structured your website is, it won’t get indexed on a regular basis. Fortunately, there is a simple solution to fix this Shopify issue.

Step 1. Search For Your Sitemap

Locating your sitemap isn’t challenging at all. You can easily locate your sitemap in the root folder of the main domain.

Step 2. Get Your Domain Verified

Once you’ve located the sitemap, the next thing to do is to get your domain verified from Google.

Step 3. Submit Your Sitemap To Google Search Console

After getting your domain verified from Google, you will have to submit it to Google Search Console.

To fix your Shopify SEO site structure issue, you need to follow the three simple steps mentioned above. After submitting the sitemap, Google will list your website. Also, it will help customers to navigate your store easily.

Issue No 2: Forced URL Structure

One of the biggest complaints that we’ve heard from Shopify site owners is that Shopify doesn’t let you have short and crisp URLs. Hence, you are forced to have long URLs which aren’t SEO-friendly.

Preferably, URLs should be brief and to the point, and the product must be close to the root domain. However, with the forced URL structure of Shopify, the domain becomes longer and longer, which can have a negative impact in terms of SEO.

Hostinger Structure Of A Url

In addition to that, one more issue that Shopify owners face is the absence of sub-categories in the layout of the URL structure. It might not be a problem for small-scale businesses. However, it is definitely a big issue for those brands that sell thousands of products.

Much like other Shopify SEO issues, you can also fix this issue by using apps like Globo Mega Menu. Such apps will let you add more sub-categories.

Also, since Shopify doesn’t give much control to users in the case of URLs, most lengthy URLs are mechanically canonicalised to a shorter form. Hence, the Shopify store owners are relieved from the issues of duplicate content.

Issue No 3: Limited Character Counts

When it comes to the page title tag, Shopify offers only 70 characters. Though it might not be a big deal for you, it does affect the SEO of your website.

For those who don’t know, let us tell you that Google calculates the width not by characters but by pixels. Note that this is about 600 pixels which amount to about 60 characters. That said, if you use the entire 70 characters provided by Shopify, you are optimising the website for SEO in an incorrect way. Hence, it’s best to limit the page title to 600 pixels.

So, how do you find out whether your title tag is lengthy or not? Luckily, there’s a solution for this too. Hence, go to Google and search for site:yourdomain.com or site:yourdomain.com/exact-url. Once you are able to see the length of your title tag, shorten its length accordingly.

Also, one thing you must keep in mind is any changes that you make on the title tag, it won’t be updated instantly. So, don’t panic if you don’t see the changes right away.

Issue No 4: Robots.txt File Access

Previously, Shopify didn’t allow owners to make edits to the content of the robots.txt file. If you don’t know much about the robotx.txt file, let us brief you about it. The main task of the robots.txt file is to block content that might hinder the SEO strategy of your Shopify site.

But, the good news is that Shopify has fixed this issue all by itself. Hence, you can now edit the robots.txt file through the robots.txt.liquid theme template. With the new update, you can now do the following things:

  • Include additional sitemap URLs
  • Block or allow any URL that you want from being crawled
  • Block any crawlers if you want
  • Create crawl-delay regulations for some crawlers

Here are the steps that you can follow to edit the robots.txt file on Shopify:

Step 1: Log in to Shopify Admin and go to “Online Stores” and then “Theme”.

Step 2: Click on the “Actions” button and then click on the “Edit Code”.

Step 3: Next, click on the “Add a new template” option and choose “robots”.

Step 4: After that, choose “Create Template”.

Step 5: Now, you can make the changes that you want to the template.

Step 6: When you’re done, save the changes that you’ve made to the robots.txt.liquid file. And you’re done!

Shopify SEO Checklist

We know that was a lot to take in. So, if you are having trouble keeping track of all the SEO chores that need to be done, here’s a helpful checklist you can check off while working on SEO strategies. Let’s jump to it.

1. Setting Up Shopify SEO

a) Begin by setting up Google Analytics.

b) Install Google Search Console.

c) Submit XML sitemap to Google through Google Search Console.

d) Use Google Search Console to search crawling errors.

2. Keywords

a) Perform keyword research to find the right one for your brand.

b) Limit your keyword research to only those terms that are useful for your website.

c) Develop a strategy for product pages planned to primary and secondary keywords.

3. Structure Of Your Shopify Site

a) Make sure that the anchor text is keyword-focused.

b) Design your website in a way that makes it easy for search crawlers and, of course, visitors to navigate.

c) Don’t forget to add descriptive names and alt tags to all the images on your website.

4. On-Site SEO

a) Write engaging product descriptions to drive traffic to your website.

b) Keep meta description within 155 characters.

c) Include the target keywords in the page titles.

d) Do not use more than one H1 for every page.

e) Don’t forget to add keywords in the URL of products and collection pages.

f) Keep titles less than 600 pixels wide.

5. Off-Site SEO

a) Remember to add backlinks to your Shopify store.

b) Build Social Media Presence and media mentions.

6. Advanced SEO

a) Don’t forget to optimise the structure of your Shopify site.

b) Design a responsive website.

c) Check for duplicate contents and eliminate them.

d) Make use of redirects if needed.

e) Include structured data.

7. Other SEO

a) Make sure the design is mobile-friendly.

b) Keep yourself updated with algorithm modifications.

c) Check the page loading speed of your website.

d) Don’t forget to add a call-to-action button.

Frequently Asked Questions

Q. Is Shopify Site Good For SEO?

Because Shopify offers excellent SEO tools to site owners, it is indeed good for SEO. Even though it covers all the tools that an eCommerce owner would need to optimise his website, you can get more advanced features by paying a few bucks. Honestly, if you use it the right way, the SEO features of Shopify will rank your site higher in the SERPs.

Q. Is SEO Beneficial For Small Businesses?

In present times, social presence is important for both small and large-scale businesses. And one of the best ways to be visible to the audience is to invest in SEO.

SEO plays a vital role in driving traffic to your website through organic search. Not only that, but it will boost the online visibility of your brand by ranking it high on the search engines. And lastly, it is one of the cost-effective ways to generate quality leads.

Why Is Seo Important Statistics

SEO & Your Shopify Store

There you have it! A complete guide on Shopify SEO from the pros.

SEO or search engine optimisation is one of the best ways to drive traffic to your site through organic search. It is also one of the cost-effective ways to rank your page high in the search engine compared to other marketing strategies.

But, before we sign off, we have one last piece of advice for you. If you are a novice who needs help with SEO for your Shopify website, it’s best to hire a professional for the best results.

We also recommended that you speak to a trusted web designer about custom building an eCommerce store, as this will result in even higher rankings across search engines. It also ensures top usability and navigation and is a great platform to showcase your content.

With that, we shall take your leave. If you have any doubts or queries, feel free to reach out to us in the comment section below. We’ll be more than happy to help you.

Photo of Stephanie Salud

Stephanie Salud

Stephanie comes from a background specialising in off-page SEO, from link building, citations and strategic brand placements to increase search rankings. Stephanie brings to the team a unique approach to off-page and on-page optimisations for our clients.

Find them on their website: sitecentre™ and LinkedIn.

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