Made a Shopify account, and Shopify SEO techniques left you scratching your head? If yes, we feel you.
Keyword research, content marketing, and on-page optimisation are popular SEO techniques business owners use to drive organic traffic to their websites. There isn’t denying the fact that incorporating the right SEO strategy can make your website climb higher in the search engine.
But, despite making so many efforts, if organic traffic flows in like a trickle into your business’s website, then don’t lose heart. Even though boosting your website in the Google search engine may appear challenging, you can get it right by following the correct strategies.
So, instead of letting defeat settle in your mind and turning to endless Ad campaigns and AdWords, take a look at this SEO guide that we’ve curated just for you. No matter how amateur you are, this step-by-step guide will help boost the ranking of your Shopify website without paying a single penny.
Of course, we only suggest using Shopify for online businesses starting with a small budget. To boost your rankings and produce higher conversions, it is always recommended to develop a custom-coded website. A custom website will ensure a better ranking, load times and overall performance.
So, without further ado, let’s dig in!
The Ultimate Guide To Shopify SEO
Over the years, Shopify has gained popularity among eCommerce business owners, and for a good reason. With in-built marketing tools, advanced functionality, appealing themes, and plenty of features, Shopify has quickly taken the eCommerce world by storm.
As we already know, SEO is essential to drive traffic, leads, and sales to your website. Also, most of the revenues generated by eCommerce businesses are due to organic search results. However, if you don’t do it right, your business will not be visible online. Of course, nobody wants that!
Google keeps modifying its search algorithm. So, there’s a high probability that what worked in the past will no longer work in the future. But, fret not! We are here to help you.
What Is Shopify SEO?
Put simply, Shopify SEO refers to enhancing the technical and content layout of your Shopify site to boost the traffic flow to your online store. That said, some common Shopify SEO recommendations are used by users, which we’ll discuss in detail later on. They are:
- Creating blog content for informative keywords
- Implement structured data such as “Product”, “BreadCrumb List”, and “Article.”
- Using crush.pics to compress images
- Eliminating duplicate paginated URLs
- Eliminating duplicate web addresses from the internal linking structure
- Discovering ways to tackle product variant pages
- Removing Shopify apps that are not essential
Is Shopify SEO-Friendly?
One of the most asked questions on the internet is whether Shopify is SEO-friendly or not. Hence, before we begin with our Shopify SEO tutorial, we’ll be answering this question that almost all e-commerce store owners have in their minds.
When we invest time in implementing SEO strategies to boost the online visibility of our brand, we probably want it to work. Of course, no one supports days and weeks in implementing SEO techniques only to discover that it isn’t working.
Well, the good news is that Shopify is packed with plenty of SEO-friendly features from the very beginning. With a free SSL certificate, editable title tags, meta descriptions and meta tags, image alt tags, automatically generated sitemaps, URLs, and many more features, Shopify is SEO-friendly.
But, hold on! It isn’t the perfect eCommerce platform for SEO. No e-commerce platform is ideal for SEO. However, custom-built websites designed by a web developer will always be the most SEO-friendly.
All you need to do is pick the suitable theme to add the right apps and other SEO to improve your shopify store’s search rankings on Google or other search engines. Anyone can make their brand rank high in the search engine by following the right strategies, whether a novice or a professional.
Shopify SEO Guide To Rank Your Shopify Store
Whether you’re a budding DIY craft seller or an established business owner, Shopify offers an excellent platform for eCommerce business owners to sell products and services online. Luckily, the Shopify platform is SEO-friendly.
But, SEO is much more than just sprinkling keywords into your site’s content. Hence, you can rank your website high in the Google search engine with the right strategies and patience.
What’s great about Shopify is that it is excellent for beginners, which means you don’t have to be an SEO expert to optimise your Shopify online store. Let’s now jump to what you can do to rank your store higher in the search engine. Let’s take a look.
1. Shopify On-Site Improvements
The first step to improve the ranking of your Shopify site is to optimise the internal pages of your online store. That’s what all Shopify store owners do.
From text and visual content to user-friendliness, there’s so much that you can do to optimise the page of your Shopify store. The good news is that all of this is in your control. Hence, you can maximise all these features and make your site rank higher on search engines.
Basic On-Site Improvements On Shopify
Mastering SEO techniques isn’t child’s play, but it isn’t impossible either. Moving to the intricate stuff will be accessible once you get the on-site key elements right. That said, here are some tips to improve Shopify SEO by making on-site changes.
A) Optimise Page Titles To Generate Quality Leads
Did you know writing interesting captions on web page titles is one of the best ways to drive traffic to Shopify sites? Hence, along with including target keywords you must make sure that the page titles are interesting enough to captivate the attention of the search crawler. Also, keyword stuffing is a big no-no! So, make sure you avoid that when writing your compelling page titles.
It’s a well-known fact that only the first 50 to 60 characters of the page titles are displayed by Google. Hence, keeping titles short and crisp is important. We are sure you wouldn’t want incomplete page titles to appear on search engines. So, it’s best to keep them concise.
In addition to that, it’s advisable to include the main keywords near the beginning of the page title. By doing so, you’ll rest assured that the keywords won’t be curtailed from the search engine. Note that when you create a page through Shopify, its titles are by default H1 tags. So, avoid adding any other H1 tag anywhere on the page. It’s best to stick to only one H1 tag.
B) Optimise URL Structure On Your Website To Increase Organic Traffic
Apart from optimising the page titles, make sure you keep the URLs brief and to the point. While optimising the URL structure, make sure you include the chosen keywords in the URL of the page. Also, do not use filler words unnecessarily.
To edit the page URL, all you need to do is go to the page you wish to optimise, scroll down to look for “Search Engine Listing Preview”, and do the needful. And you’re done!
C) Optimise Meta Descriptions On Shopify For Improving SEO
If you’re a novice who has just started using Shopify, you might not be well aware of what meta description is. So, let us tell you what it is.
Put simply, the text that appears beneath the page title on the search engine page is known as meta description. Much like the title tag, making meta descriptions appealing to the visitors and the Google bots is also essential.
Along with adding target keywords, you must write it appealingly so that the visitors are tempted to click and visit your Shopify site. That’s because meta descriptions help improve click-through rates and your brand’s online visibility.
For instance, if your business offers free shipping on products or special discounts, you must include that in the meta description. In this way, your meta description can drive traffic and sales.
As a rule of thumb, keep meta descriptions below 155 characters. This will prevent meta descriptions from being truncated from the search result page, Also, do not forget to mention your unique selling propositions in the meta description.
To edit page titles and meta descriptions, you need to follow the same steps for URL structure.
D) Optimise Images Of Your Website To Improve The Ranking Of Your Site
Much like textual content, on-page optimisation also focuses on visual content. That’s why it’s crucial to optimise all the images on your Shopify site.
That said, you must make sure that all the product images on your website must have a descriptive file name. Also, don’t forget to write descriptive alt text to explain what the image is all about. As we already know, search engine crawlers can only see texts, not images. Hence, image alt text will help search engines to rank your website high in result pages.
Not only that, but they are also beneficial for visually-impaired people who use screen reading tools. Also, make sure you include keywords in image alt text and the file name to improve search engine optimisation.
E) Optimise Website Content To Increase Brand Awareness
Along with optimising URLs, image alt text, page titles and meta descriptions, it is important to optimise the content of your website for the right keywords.
You can regularly create keyword-optimised and engaging content, listicles, and how-to guides to help your website rank higher on the search engine. When you publish keyword-optimised content regularly, you can target multiple keywords with diverse user intent.
For instance, you can publish blog posts to provide information to users. Alternatively, you can target low search volume keywords that indicate a keen desire to buy the product.
Advanced On-Page SEO Improvements On Shopify
When it comes to fundamental on-page SEO advancements, you’ll have to take care of it every time you publish a new blog post or create a new page for a new product.
At the same time, the advanced on-site SEO improvements are something that, once done, will work for a long time unless the settings are changed. That said, let’s look at some of the advanced on-site improvements that you can do to improve SEO on Shopify stores.
A) Optimise The Structure Of Your Shopify Online Store
There is no denying that a well-organised website is a key to improving your site’s ranking on the search engine. Not only does a well-organised website attract search engine crawlers, but it also tempts visitors to click and browse through it.
If your site is well-structured, the search engine crawlers can crawl into the other pages of your online store quickly and register them in the database. Also, they will rank your pages appropriately to match the users’ search queries.
Speaking from shoppers’ perspectives, a thoughtful, well-crafted website will make it easier for them to navigate your online store and the products you offer. This, in turn, will boost the sales of your store. To be very honest, a well-structured website leads to a positive user experience.
We understand the struggles that novices go through while optimising the structure of their online Shopify store. So, those looking for ways to optimise the structure of their online Shopify store, we’ve got your back.
Instead of complicating things and messing them up, it’s best to keep things simple. Avoid having too many “collections” in your Shopify store. For those who aren’t aware, let us tell you that product categories are known as collections in Shopify. Also, complex hierarchies in an online store is a big no-no! Hence, it’s better to avoid them.
Also, here’s a pro tip — add a global search box at the top of your website, preferably on every page. Although search crawlers won’t benefit much from this, your visitors will appreciate this small addition.
In a nutshell, an SEO-friendly Shopify site structure will improve your search engine rankings and invite visitors to it. Either way, it’s a win-win situation!
B) Optimise Page Load Speed Of Your Online Site
We live in an era where we’re always on the go! Whether desktop or mobile, the page load speed of your website is one of the most important Google ranking factors. Your potential customers will leave your site frustrated if a website page loads slowly. Of course, you wouldn’t want that to happen.
Increasing bounce rates is simply unaffordable for any business owner, and you can prevent that from happening by optimising the site speed of your website. Here’s what you can do to optimise your page load times:
i) Image Optimisation
We’ve already discussed alt text and descriptive naming of images, but did you know that keeping the image size small is recommended for improving the SEO of your site?
If not, then let us tell you the reason behind it. When images are too large, they affect the page load speed, affecting the search engine rankings. And we are sure you wouldn’t want that to happen. Hence, double-check the size of the images.
To ensure that your Shopify site loads at optimum speed, you must take care of two things. First off, you will have to compress images. With plenty of image compression apps, you can easily use any of them to compress the size of the pictures that are to be uploaded on your website. The good thing is that these apps compress images while maintaining their quality.
Secondly, you can include lazy loading to your Shopify theme. Even though we live in a digital age, many people are still victims of slow internet connections. And no eCommerce owners would want customers to leave their online site because it loads slower than other sites.
Thanks to lazy loading, the page loads faster, and every image on the page is loaded but with a twist. Initially, the images appear to be blurry. But, as the user scrolls down, the images change from low to high quality.
Hence, including lazy load to your Shopify store is a wise decision. Instead of leaving the site because images take longer to load, your customers will enjoy seeing them change from blurry to crisp. That said, we strongly recommend all Shopify store users to use lazy load to improve the page speed.
ii) Choose The Right Shopify Theme
Would you love navigating through a website that’s dull and unappealing? Of course, not! So, to drive traffic to your Shopify store and to ensure a pleasant customer experience, it’s important to make your website as aesthetically pleasing as possible.
Make sure you pick themes that do not strain the users’ internet connection. Or the bounce rates will be greater than the traffic. So, before you add a new theme to your website, always test the resource requirements of the theme. For this, all you need to do is run performance tools on the theme that you’re planning to use.
Even though the actual numbers may vary, testing a theme will give you a vague idea of the load that it places on your site.
C) Add Structured Data To The Products And Pages Of Your Website
To rank higher on the search engine results page, you must add structured data to your website. Because of structured data (or schema markup), search engines can crawl trouble-free to your website, and they are also able to organise your content without any difficulty.
When you provide structured data to Google, such as the product’s description, price, and so on, users will find your listing more compelling than simple text-based results. And when Google notices an improvement in your website’s click-through rate, it will understand that your website deserves a higher ranking in SERPs.
Fundamentally, structured data provides all the necessary information of your brand and its content to Google, which Google displays in the search engine page results in the form of rich snippets. From pricing availability to reviews, everything is displayed on the SERPs.
JSON-LD, Microdata, and RDFa are the three types of structured data that you can make use of. Out of all the three, J-SON LD is the easiest to use and recommended by Google.
As you already know, sellers can use schema markups to display rich snippets below the page’s titles. You can use it to create the availability status of an item, product reviews, price, and plenty of other things.
To give you a glimpse into schema markups, we’ll be discussing the three important ones for you in this section.
i) Article Schema
Do you publish blogs regularly on your website? If yes, you must make use of Article structured data. And so, it is a beautiful way to tell Google about the nature of your content. Adding this schema will tell Google that the material you have published is editorial.
That said, when you use this schema, Google pulls your article in platforms like “Interesting Finds” and Google Discover. So, when you publish blogs, make sure that it includes “Article” structured data as it will increase the chances of your content ranking higher in the SERPs.
ii) Breadcrumbs Schema
Much like your visitors, Google loves breadcrumbs. When your brand sells multiple products and has different categories, breadcrumbs are an excellent solution to improve the user experience by enabling them to navigate your website easily.
Also, it’s a well-known fact that not everyone enters your website through the homepage. Organic search results play a crucial role in driving traffic. To add breadcrumbs to your Shopify website, you will have to click “Themes settings” and go to “Cart”. Next, check “Show breadcrumb navigation”, click save, and you’re done.
iii) Product Schema
Whether you’re a Shopify store owner or any other eCommerce platform owner, no other structured data is as important as product schema. That’s because it plays a vital role in attracting potential customers to your website by exhibiting all the necessary information about the product.
Straight out of the box, product markup is included in the top Shopify themes for SEO. When you use product schemas, you’re providing search engines with ample information which they love having about any product. This, in turn, boosts the ranking of your website on the search engine page results.
Hence, installing JSON-LD for SEO is recommended to ensure you do this efficiently. You don’t have to be a tech-savvy coder to use JSON-LD because it is beginner-friendly.
D) Use Canonical Tags to Avoid Duplicate Content Issues On Shopify
One thing that troubles eCommerce sites the most is duplicate content. For those who don’t know much about duplicate content, let us tell you what it is. Duplicate content occurs when similar content appears on different URLs of the same website.
Although it might not appear a problem to you, it is for search crawlers. That’s because it becomes difficult for them to identify the preferred version. And, for SEO to be effective, you want search engines to crawl your pages easily.
Hence, Shopify users can use canonical tags to indicate what the ranking of the URL should be. That said, don’t forget to link to canonical URLs while linking within your Shopify site because this will make Google aware of your preferences.
E) Responsive Design
Gone are when people navigated a website only through computers and desktops. Mobile devices are now more popular than computers for browsing the web. Businesses must also design mobile-friendly, responsive websites with the increasing dependence on mobile phones.
Presently, businesses need to have responsive websites to enhance the user experience. The good news is that all the themes available on Shopify stores are responsive and mobile-friendly.
Even though Shopify themes are responsive, it’s essential to review all the pages of your website to check whether they function flawlessly on mobile or not. Also, don’t forget to check whether they are readable or not.
F) Use Redirects
Broken links on websites are also something you must avoid. So, what do you do when certain pages of your Shopify sites become inactive? That’s when you need to use redirects for redirecting search crawlers and, of course, customers to a new destination.
Note that redirects must only redirect customers and search crawlers to relevant pages, not the home page or any other page. In addition to that, be sure to create a 301 redirect from the previous URL to the recent one. Or, a 404 error will be generated on your site.
Setting up a redirect is an easy task. After going to “Sales Channel”, you will have to go to “Online Store”, and then to the “Navigation” option. On the Navigation page, you’ll see “URL Redirects” in the top-left corner. And there, you can set up 301 redirects for the links that you want to.
2. Off-Page SEO Improvements On Shopify Stores
We’ve taken a look at the on-page SEO improvements that you can make to rank higher in the search engine page results. Now, it’s time to discuss off-page SEO improvements you can make to improve your brand’s online visibility.
If implemented correctly, these actions will increase the credibility of your website in front of Google. Here are some tips to improve off-page SEO on Shopify.
A) Create Backlinks To Your Online Shopify Store
The external links that bring people to your Shopify store are backlinks. Backlinks are an important ranking factor for Google. Most Shopify owners aren’t aware that Google uses the relevancy, quality, and amount of backlinks to rank web pages in the search engine.
In simple words, backlinks are considered by Google as a “vote of confidence”. Hence, when you earn quality backlinks from other external sites, your brand is likely to rank high in SERPs.
Undoubtedly, both internal website links and external links are important to SEO. That said, for effective SEO, it’s essential to create a proper link building strategy. Or, your online site will not appear on the first page of the search engine results page.
Here’s what you can do to build high-quality links and drive organic traffic to your Shopify store.
i) Creating And Publishing Shareable Links
Creating and publishing shareable content on your brand’s website is one of the best practices that SEO experts have been following for years.
Nobody likes to share other people’s content on their page. However, when blog posts genuinely stand out in the crowd, you will come across platforms that will love to share your content on their page. But, keep in mind that your site’s content must be unique enough to grab the attention of others. To do this, consider putting your content ideas into clusters, to ensure it is both relevant and informative.
ii) Blogger Outreach Strategy
Blogger outreach is one of the recent SEO trends you can add to your marketing strategy. As we already know, bloggers have a huge fan following. Recently, businesses have started collaborating with bloggers interested in the products or services they offer.
By partnering with the right bloggers in the industry, you can drive massive traffic to your website, which is the ultimate goal of SEO. Unlike other SEO strategies, blogger outreach strategy isn’t cost-free. But, it is a cost-effective SEO strategy that you can use to increase conversion rates.
From online giveaways to product reviews, bloggers can create various content for your brand, which you can share on numerous platforms. When people land on your blogs through external links, that is a sign of reliability in the eyes of Google.
Thus, Google will trust your site and rank it higher on the search engine. After all, that’s the ultimate goal of SEO practices.
iii) Building Broken Links And Link Reclamation
Building broken links is one effective link-building tool that you can add to your tool arsenal. For this, you’ll have to find the broken links on the internet and then reach out to the publisher and get it replaced by the working link.
If truth be told, broken links are harmful to the SEO of your site. But, when you replace that with a working one, it can do wonders for both your brand and the publisher. So, that’s a win-win situation!
Also, we’d like to share that instead of focusing on quantity, focus on the quality of the backlinks. That said, it’s better to have a few natural backlinks from popular websites than having a dozen of them from spammy or poor authority websites.
If you think link building requires creating new content, think again! That’s because you can also build links for those addresses where your store is mentioned but not linked. With plenty of tools available, you can easily find unlinked mentions. Once you’re done, connect with the publishers and get the unlinked mentions linked.
iv) Guest Blogging
If you still haven’t added guest blogging to your SEO strategies, it’s high time to add it. Guest blogging is an excellent way to improve your brand’s visibility online. It is one of the tried-and-tested SEO strategies.
Guest blogging involves creating and supplying high-quality articles to content-driven websites. Not only does it improve your website ranking on Google, but it also captures new audiences and increases conversion rates.
B) Gain More Brand Mentions And Social Signals
Backlinks and unlinked brand mentions on popular websites can help you generate leads in unimaginable ways.
We suggest altering content strategies by analysing your competitors’ media mentions and backlinks. That way, you can start building backlinks by altering your content and earning mentions on popular websites. For this, there are tools available on the market, so you don’t have to break your back analysing it.
In addition to that, having a solid social media presence is necessary. Even though it does not directly improve the SEO of a website, there is a high probability that your social media profile will rank high on the search engine results page. Of course, such rankings will drive people to your websites, increasing the conversion rates.
When it comes to social media profiles, they are a great way to connect directly with your customers. Also, you can add call-to-action buttons such as “Shop Now”, “Sign Up”, and many more on the social media profile of your brand.
Using call-to-action buttons will let your followers engage with your brand and, of course, generate leads. Not to forget, they also play an important role in boosting sales.
One fantastic way to build a solid reputation on social media is to host giveaways, hashtag contests and surveys. Also, you can encourage customers to drop honest reviews on your social media account. This will indirectly improve your SEO strategy by increasing your ranking on the search engines.
Also, if you’re a newbie, let us tell you that there are apps designed to help online store owners collect reviews from their existing customers. As such, you can use those reviews by displaying them on your Shopify storefront. Not only that, but you can also use this app to communicate with your customers through social Q&A. Even though indirectly, this will contribute to the SEO of your Shopify store.
Shopify SEO Tips And Tools
We’ve covered on-site and off-site SEO improvements that you can do on your Shopify store. Now, it’s time to look at some tips that you can follow to make the pages of your website SEO-friendly.
1. SEO Tips To Follow For Shopify Product Pages
Who doesn’t wish to get their products ranked on the first page of the search engine? Of course, every site owner dreams of this. It’s a well-known fact that ranking on the first page can shoot up your sales sky high.
That said, we’ve listed some guidelines that you can follow to make your product page SEO-friendly. So, keep them in mind while optimising your Shopify website.
A) Improve Readability
No matter how well you write but if the product descriptions aren’t interesting, all your efforts will have little effect. Hence, try to write engaging descriptions and keep them short and crisp. Also, include head and long-tail keywords but don’t overstuff them.
B) Easy-To-Read Content Is The Key
Of course, your goal is to drive sales and generate leads. Thus, while optimising product pages, avoid gibberish. If you want to impact your customers, write sentences that are easy to read. Also, remember to keep them short and concise. This relates to every product page and blog content.
C) Highlight The USP Of The Product
Simply describing a product isn’t enough. To drive sales, you must convincingly highlight the product’s unique features. Only then will the customers buy the products.
D) Use A Clear Site Structure
As we already mentioned, a well-structured website drives traffic and helps in generating leads. Hence, use a clear structure to optimise your Shopify website. Make sure you use headings, subheadings and bullet points in a manner that the users find easy enough to navigate. This will also reduce bounce rates.
E) Be Quick To Address Queries
If there’s any doubt regarding products or services, look forward to answering them. Delaying such things can tarnish your brand’s image, which we are sure you wouldn’t want. Also, make sure you include product and FAQ Structured data.
In addition to that, don’t forget to use product tags because they will boost the SEO of your Shopify store.
2. SEO Tips To Follow For Shopify Homepage
Creating a website isn’t just adding pictures and writing a few words. But, it must be aesthetically appealing and functional, too. And nothing is as important as the homepage of your website.
That said, it is important to create a homepage that will attract users to your website and tempt them to browse other pages. Hence, optimising the homepage of your website is an important step to make it SEO-friendly.
- Include all relevant and target keywords in the content of your homepage.
- Use the H1 tag only to include the most important keywords.
- Don’t forget to include a paragraph beneath the page title and meta description to describe your trade.
3. SEO Tips To Follow For Shopify Blogs
SEO blogs can help you rank higher on the search engines, increasing conversion rates by driving traffic to your website. While optimising blogs, make sure you keep these tips in mind.
A) Focus More On Quality Than Quantity
When you’re planning to create SEO blogs, focus on quality rather than quantity. Creating and publishing high-quality content is more important than making dozens of useless posts.
Of course, you’re putting in so much effort for people to read and like your blogs. And we’re sure you wouldn’t want people to get bored and leave the blog page. Whether you create a few blogs or more, make sure they are interesting enough to arrest the attention of your customers.
B) Stick To Your Posting Schedule
Whether sticking to SEO strategies or publishing SEO blogs, being consistent is the key to success. Hence, prepare a schedule for blog posting and make sure you stick to it. Along with short blog posts, try to publish a few comprehensive long-form blog posts every month.
C) Create Unique Content
You know that creating blogs is a back-breaking task if you’re a site owner. After all, the ultimate aim of these blogs is to improve SEO and rank higher in the SERPs.
Make sure you publish content that is unique and original. That’s because the audience is much more intelligent than us. Hence, post content that is interesting captivating to seize their attention. Include catchy headlines and snappy introductions, and make the tone engaging.
Plagiarism is a serious crime, so make sure your content is free of plagiarism. Also, audiences appreciate well-researched and original articles. In a nutshell, when you create unique content, you generate leads.
D) Build Internal Links
To strengthen your SEO game, make efforts to build internal links in every blog post you publish. Along with enhancing the user experience, internal linking will also let your audience dig deeper into the content, which will improve engagement metrics.
With that said, build internal links to collection and product pages, which will drive traffic to those pages and result in sales.
E) Don’t Forget To Add A Call-To-Action Button
In SEO web design, a call-to-action button plays an important role. You can expect an increase in conversion rates only when you include a call-to-action button at the end of the blog posts.
Sign up for a newsletter, Shop Now, Refer, Add To Cart, Learn More, Check it Out are some of the examples of CTA. That said, when you publish a blog, include a CTA button, and you’ll notice an increase in conversions.
4. SEO Tips To Follow For Shopify Collection Pages
Collection pages are excellent to keep similar products under one roof. Not only is it useful for SEO, but it also improves user experience. When you create collection pages, it becomes easy to target various keywords. To be very honest, it is impossible to target multiple keywords when it comes to individual products.
To create a collection on the Shopify site, you will first click on “Products” and then “Collections”. After that, click on “Create Collection” and set up the collection page. Once you’re done, click on “Save Collection”.
However, if you want to edit pre-existing collection pages, you will have to log in to Shopify admin and edit it from the collection page.
A) Add Long-Tail Keywords
When you’re implementing SEO strategies, you aim to drive traffic through organic search results. So, to survive in the competitive market, SEO experts suggest using long-tail keywords.
Hence, when optimising collection pages on Shopify, make sure you add long-tail keywords for every product listed on the page. Long-tail keywords result in a better conversion rate, keeping this in mind while optimising collection pages on Shopify.
B) Customise Every Collection Page
Customising every collection page will save you from the troubles of duplicate content. So, make every page unique by customising it accordingly.
C) Write Powerful Descriptions
The description that you write on collection pages can either make sales or turn your potential customers away from making a purchase.
Hence, you must write strong and persuasive descriptions for each collection page. Also, try to make it as enjoyable as you can. Only an exciting description can persuade the customer to buy the product.
Dull and boring text will only drive customers away, and we don’t want that. So, make efforts to make product descriptions as engaging as possible.
Shopify SEO Issues And Ways To Fix Them
Undoubtedly, the Shopify platform is one of the best platforms available for business owners. However, much like other platforms, there are specific issues on Shopify that need to be fixed.
We know how overwhelming it is for beginners to face SEO issues on Shopify. So, to help you out, we’ll discuss some of the common SEO issues that Shopify users face while optimising their website.
Issue No 1: Your Website Structure Isn’t Submitted To Google
Whether Shopify or any other platform, the structure of your website is important when it comes to SEO. On top of it, having hundreds and thousands of products and collections on your Shopify site can further complicate things. Hence, a strong website plan is required.
Websites must be well-structured so that users and search crawlers can navigate your online store without any difficulty. Well-structured websites improve user experience and also let Google list all pages easily.
At the same time, illogically structured websites will increase bounce rates, decrease conversion, and affect the listing.
Even though Shopify takes care of many things, it doesn’t submit sitemaps to Google. So, no matter how well-structured your website is, it won’t get indexed regularly. Fortunately, there is a simple solution to fix this Shopify issue.
Step 1. Search For Your Sitemap
Locating your sitemap isn’t challenging at all. You can quickly locate your sitemap in the root folder of the main domain.
Step 2. Get Your Domain Verified
Once you’ve located the sitemap, the next thing to do is get your domain verified from Google.
Step 3. Submit Your Sitemap To Google Search Console
After getting your domain verified from Google, you will have to submit it to Google Search Console.
To fix your Shopify SEO site structure issue, you need to follow the three simple steps mentioned above. After submitting the sitemap, Google will list your website. Also, it will help customers to navigate your eCommerce store easily.
Issue No 2: Forced URL Structure
One of the biggest complaints that we’ve heard from Shopify site owners is that Shopify doesn’t let you have short and crisp URLs. Hence, you are forced to have long URLs which aren’t SEO-friendly.
Preferably, URLs should be brief and to the point, and the product must be close to the root domain. However, with the forced URL structure of Shopify, the domain becomes longer and longer, which can have a negative impact in terms of SEO.
In addition to that, one more issue that Shopify owners face is the absence of sub-categories in the layout of the structure of the URL. It might not be a problem for small-scale businesses. However, it is a big issue for those brands that sell thousands of products.
Like other Shopify SEO issues, you can also fix this issue by using apps. Such apps will let you add more sub-categories.
Also, since Shopify doesn’t give much control to users in the case of URLs, most lengthy URLs are mechanically canonicalised to a shorter form. Hence, the Shopify store owners are relieved from duplicate content issues.
Issue No 3: Limited Character Counts
When it comes to the page title tag, Shopify offers only 70 characters. Though it might not be a big deal for you, it does affect the SEO of your website.
For those who don’t know, let us tell you that Google calculates the width not by characters but by pixels. Note that this is about 600 pixels which amount to about 60 characters. That said, if you use the entire 70 characters provided by Shopify, you are optimising the website for SEO in an incorrect way. Hence, it’s best to limit the page title to 600 pixels.
So, how do you find out whether your title tag is lengthy or not? Luckily, there’s a solution for this too. Hence, go to Google and search for site:yourdomain.com or site:yourdomain.com/exact-url. Once you can see the length of your tag, shorten its length accordingly.
Also, you must keep in mind that any changes you make on the title tag won’t be updated instantly. So, don’t panic if you don’t see the changes right away.
Issue No 4: Robots.txt File Access
Previously, Shopify didn’t allow owners to make edits to the content of the robots.txt file. If you don’t know much about the robotx.txt file, let us brief you about it. The main task of the robots.txt file is to block content that might hinder the SEO strategy of your Shopify site.
But, the good news is that Shopify has fixed this issue all by itself. Hence, you can now edit the robots.txt file through the robots.txt.liquid theme template. With the new update, you can now do the following things:
- Include additional sitemap URLs
- Block or allow any URL that you want from being crawled
- Block any crawlers if you want
- Create crawl-delay regulations for some crawlers
Here are the steps that you can follow to edit the robots.txt file on Shopify:
Step 1: Log in to Shopify Admin and go to “Online Stores” and then “Theme”.
Step 2: Click on the “Actions” button and click on the “Edit Code”.
Step 3: Next, click on the “Add a new template” option and choose “robots”.
Step 4: After that, choose “Create Template”.
Step 5: Now, you can make the changes you want to the template.
Step 6: When you’re done, save the changes you’ve made to the robots.txt.liquid file. And you’re done!
Shopify SEO Checklist
We know that was a lot to take in. So, if you are having trouble keeping track of all the SEO chores that need to be done, here’s a helpful checklist you can check off while working on SEO strategies. Let’s jump to it.
1. Setting Up Shopify SEO
a) Begin by setting up Google Analytics.
b) Install Google Search Console.
c) Submit XML sitemap to Google through Google Search Console.
d) Use Google Search Console to search crawling errors.
a) Perform keyword research to find the right one for your brand. You can use an online keyword research tool for this.
b) Limit your keyword research to only those terms that are useful for your website.
c) Develop a strategy for product pages planned to primary and secondary keywords.
3. Structure Of Your Shopify Site
a) Make sure that the anchor text is keyword-focused.
b) Design your website in a way that makes it easy for search crawlers and, of course, website visitors to navigate.
c) Don’t forget to add descriptive alt tags and names to all the images on your website.
4. On-Site SEO
a) Write engaging product descriptions to drive traffic to your website.
b) Keep meta description within 155 characters.
c) Include the target keywords in the page titles.
d) Do not use more than one H1 for every page.
e) Don’t forget to add keywords in the URL of products and collection pages.
f) Keep titles less than 600 pixels wide.
5. Off-Site SEO
a) Remember to add backlinks to your Shopify store.
b) Build Social Media Presence and media mentions.
6. Advanced SEO
a) Don’t forget to optimise the structure of your Shopify site.
b) Design a responsive website.
c) Check for duplicate contents and eliminate them.
d) Make use of redirects if needed.
e) Include structured data.
7. Other SEO
a) Make sure the design is mobile-friendly.
b) Keep yourself updated with algorithm modifications.
c) Check the page loading speed of your website.
d) Don’t forget to add a call-to-action button.
Frequently Asked Questions
Q. Is Shopify Site Good For SEO?
Because Shopify offers excellent SEO tools to site owners, it is suitable for SEO. Even though it covers all the tools that an eCommerce owner would need to optimise his website, you can get more advanced features by paying a few bucks. Honestly, if you use it the right way, the SEO features of Shopify will rank your site higher in the SERPs.
Q. Is SEO Beneficial For Small Businesses?
In present times, social presence is important for both small and large-scale businesses. And one of the best ways to be visible to the audience is to invest in SEO.
SEO plays a vital role in driving traffic to your website through organic search. Not only that, but it will boost your brand’s online visibility by ranking it high on the search engines. And lastly, it is one of the cost-effective ways to generate quality leads.
SEO & Your Shopify Store
There you have it! A complete guide on Shopify SEO from the pros.
SEO or search engine optimisation is one of the best ways to drive traffic to your site through organic search. It is also one of the cost-effective ways to rank your page high in the search engine compared to other marketing strategies.
But, before we sign off, we have one last piece of advice for you. If you are a novice who needs help with SEO for your Shopify website, it’s best to hire a professional for the best results.
We also recommended that you speak to a trusted web designer about custom building an eCommerce store, as this will result in even higher rankings across search engines. It also ensures maximum usability and navigation and is a great platform to showcase your content.
With that, we shall take your leave. If you have any doubts or queries, please reach out to us. We’ll be more than happy to help you.