Our Top Picks For Shopify Themes

Are you starting a business and searching for the best Shopify themes to create a stylish and user-friendly online store? We’ve got you covered with our favourite Shopify themes in this guide.

Photo of Kristi Ray
Kristi Ray

When you’re deciding a theme for a party, you take a lot into consideration. From the party decor to the menu- everything should be perfect.

Similarly, choosing a theme for your online store is not as easy as it sounds. While giving an eye-catching look to your eCommerce website is the priority, you want visitors to easily navigate the site and eventually convert into customers. Thus, an eCommerce theme is essential to meet your business goals.

That’s when Shopify enters the scene. Being the leading eCommerce platform, it is a renowned name among online shop owners. Whether you sell clothes, furniture, or stationery — there is a Shopify theme for you!

Top Picks For Shopify Themes

However, we understand that no one has the time to go through hundreds of pre-built themes and templates. Hence, we have curated a list of paid Shopify themes that offer a mobile-friendly responsive design, easy drag-and-drop setup, and other customisation options.

It is important to mention that while Shopify themes are great for new businesses, they are not a permanent solution for an online store. This is due to design limitations, SEO rankings, brand recognition, among other restrictions. Hence, we always recommend speaking with your local web design company about custom-built website options.

So, without further ado, let’s get browsing…

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1. Roxxe

Claiming to be responsive, multipurpose and easy to use, Roxxe is hands down our top pick among the best Shopify themes. Despite being expensive, we think it is worth the money as it includes timely updates and quality checks. Plus, you get six months of technical support from the creators of Roxxe, making this Shopify theme a sweet deal for online store owners.

Roxxe was released in May 2020, but it didn’t take long for the new kid on the block to steal the spotlight from some of the best Shopify themes like Wokiee. Part of the credit for its success goes to the various web design options you can choose from. Whether you run an online pharmacy or a gifting service, Roxxe offers modern and trendy pre-built designs for any kind of store.

Roxxe Shopify Theme

Key Features

A. Eye-catching Pre-built Designs

Roxxe is compatible with the Shopify Visual Builder, so you can choose from 70+ pre-built homepage designs for your business. But if you still seek creative freedom, the responsive Shopify theme also offers 50+ customisable layouts to play around with.

B. Responsive And Versatile

One of the USPs of Roxxe is the fully responsive design that maintains the quality of your website on any screen size and device. Plus, it boasts a list of beneficial integrations with various software platforms like Klaviyo, Trust Hero, Email Collection Bar, and more.

C. Optimisable Website Sections

Customising with this Shopify template is not just about experimenting with colour palettes; it is more about enhancing the user experience. For instance, you can create complex drop-down menus using the mega menu feature, display additional information and add-ons on the website header, and so on.

Similarly, you can easily grow your mailing list by providing a subscription form on the website footer.


  • Value for money
  • Versatile, responsive, and mobile friendly design
  • Consists of completely pre-built and customisable options
  • 6-month technical support
  • Easy to use


  • Low SEO scores on mobile view

2. Wokiee

Boasting more than 80 homepage layouts, Wokiee is a multipurpose Shopify theme for any type of online shop. Currently, Wokiee has more than 50,000 active customers, so there’s got to be something great about it!

With its latest update, you get 16 new skins and pre-built templates to create the online store of your dreams! Interestingly, Wokiee is compatible with Oberlo, making it an ideal Shopify theme for dropshipping. Additionally, it is equipped with a built-in Google Rich Snippets tool which will prove beneficial in terms of SEO.

Wokiee Shopify Theme

Key Features

A. Versatile, Flexible, And Customisable

When it comes to versatility, Wokiee is hands down the best Shopify theme on the market. Whether your business deals in multiple products or a single product, you can create an efficient eCommerce website in minutes and promote the brand.

We especially like the multiple header options and content blocks that make website design a truly customisable experience. Some of the commonly used blocks include full-width tabs, blurbs, review grid, Instagram feed integration, variable grid banners, multi-column menu, etc.

B. Advanced Mega Menu

We cannot even imagine eCommerce websites without multi-column mega menus that allow easy segregation of products into different categories. Thanks to the mega menu feature, Wokiee allows efficient product filtering, making your website more user-friendly.

This Shopify theme also offers additional features like wishlist, compare, product quick view, etc., all of which are must-haves in a shopping store.

C. High-quality Web Design

Despite being jam-packed with responsive and useful features, Wokiee offers an eye-catching yet minimalist design. But if you want something bold and quirky, you can always check out the wide selection of colourful themes and templates.


  • Easy setup
  • Useful plugins and integrations are available
  • Suitable for single and multi-product shops
  • Modern and minimalist design
  • Highly customisable


  • Slow loading time

3. Mobilia

If you want to create a stylish eCommerce website, look no further. Mobilia offers smooth content integration along with various sleek styles for your website. Once you purchase this page builder, rest assured of getting regular theme updates and staying in touch with the latest Shopify store features.

Small business owners will appreciate the free high-resolution product images available for you to use around the website to create a clean aesthetic. All of the layouts have been designed and coded by skilled web designers, so no matter the template you choose, the end product will be a professional-looking and responsive website.

Mobilia Shopify

Key Features

A. Unlimited Trial Period

Right off the bat, the moment we got to know about the unlimited free trial, we were sold! Even with limited functionality, using the basic customisation options to create a store website is easy and fun with Mobilia.

B. Sophisticated Design And Transitions

In addition to being responsive and optimised for mobile use, Mobilia boasts a sophisticated design with homepage menu lists, custom promotional tiles, and more. The smooth transition to the “Quick Buy” and “Related Products” pages is something that impressed most users.

Overall, Mobilia has managed to offer functional tools while maintaining a professional yet stylish look, both of which are essentials in an eCommerce theme.

C. Customisable Options

As we have already established by now, Mobilia is a versatile Shopify theme. So, whether you want to use a pre-made template and quickly launch a website or tweak some parts of the page- everything is possible.

Interestingly, you can even add a full-width video on the homepage to catch the viewers’ attention and consecutively promote a particular product.


  • Clean and stylish design
  • Versatile and multi-purpose
  • Mobile responsive
  • Free stock photos from Shopify Burst
  • Unlimited free trial


  • Expensive

4. Porto

Known for having the best eCommerce design, Porto offers a powerful package for your Shopify store. With more than 45,000 users taking advantage of its regular updates, this Shopify theme ensures a smooth UI/UX experience.

Despite being one of the budget-friendly options, Porto contains powerful theme options to configure your online store easily. Plus, it is highly optimised and ensures great SEO performance, making you gain more and more sales with each passing second! All these factors make this Shopify theme a great choice among business owners.

Porto Shopify Theme

Key Features

A. Impressive eCommerce Features

Similar to the previous Shopify Themes, Porto is no less in offering reliable options to take your online business up a notch. It provides 20+ modern niche themes and styles to choose from, each of which is customisable and lends a responsive design to your website.

Besides the demo layouts, Porto is equipped with product detail and collection pages. So, according to your products, you can mix and match the tools on this Shopify theme and make the homepage easier to navigate.

B. Speed Optimisation

Porto is compatible with Bootstrap 4, thereby ensuring speed optimisation and seamless browsing on mobile devices. So, you need not worry about low SEO rankings… Porto has got you covered!

C. Live Demos Available

Analysing whether a particular theme or layout will suit your website can be difficult if you don’t get to test it first. Hence, Porto offers a live demo option for you to check the theme compatibility and functionality.


  • Easy to install
  • Great UI/UX experience
  • Speed optimised
  • Up-to-date with new Shopify features
  • Dedicated customer support centre


  • Not fully customisable

5. Avone

Here’s another truly multipurpose Shopify theme to suit all of your business needs. With its high-quality features designed by qualified creators, brand new landing page layout, and improved drag-and-drop slider, Avone ensures optimum functionality and a smooth user experience.

Despite being a new Shopify theme, Avone is quite powerful and easy to use. It also offers a live demo to accurately decide on an ideal template for your online store. Additionally, this is one of those few Shopify templates that follows a clean design, ensuring your customers enjoy their browsing and shopping time on your website.

Avone Shopify Theme

Key Features

A. Customisable Shopify Theme Options

Avone boasts a varied collection of homepage layouts, shop designs, header styles, and more. Each of the demos contains different page elements to play around with, so you can choose the theme that works best for your Shopify store.

Additionally, you can mix and match the features of different demos to create a unique layout for your store. New theme updates will further keep your website in tune with the latest trends in colour combos, aesthetics, and more.

B. Fast Loading

The creators of Avone claim that this Shopify theme loads 30% faster than other eCommerce themes. While we cannot say if it’s completely true, it is undeniably a quick-loading theme, both on desktop and mobile devices.

C. Effective Support

Avone is known for maintaining effective after-sales support through its ticketing system. Thus, if you’re looking for a prompt response, we suggest you refrain from mailing them and raise a ticket instead. The customer care team usually replies within a few hours.


  • SEO and Google PageSpeed optimisation
  • Clean and functional online store demos
  • Highly responsive design
  • MailChimp support
  • Full RTL support


  • Slow processing
  • Beginners may take some time to understand its features

6. Fashion Store

If you own a clothing brand and want to amp up your sales with a responsive Shopify theme, look no further. Fashion Store allows easy installation and setup, and you get a website that contains no restrictions in terms of device and location.

The customisable homepage contains readymade sections that can be used as-is, or you can make adjustments according to your Shopify store requirements. Some of its most used features include an admin panel, online chat, a drop-down mega menu, and more.

Fashion Store Shopify Theme

Key Features

A. Sorting/Viewing Options

An easy-to-use website not only attracts viewers but also makes them stay longer and eventually buy from your Shopify store. We highly recommend Fashion Store as the sorting options make the user experience smooth and much more enjoyable.

One can choose between grid view and list view, and further use the product filtering option to check out the best sellers, low-high priced items, etc. Thus, customers will easily be able to find what they’re looking for.

B. Advanced Product Display

Fashion Store offers a lot of unique ways to upload and view the product images on the website. For instance, we were really drawn to the “Image with Text Overlay” option and the full-width website slider that allows users to present important information on the header or any other part of the site. We recommend using these features to launch new products, announce sales and discount offers, and more.

Overall, Fashion Store stays true to its name by offering a lookbook-style homepage layout.

C. Integrated Google Maps

Often dismissed as a trivial feature, Google Maps integration is a valuable add-on to any online store, especially if your business has a physical store as well. Plus, if you have multiple stores in a city or country, you can easily add those on the attached Google Map.

Notably, you can change the colour scheme and experiment with tons of styling options to make the map match your store website and aesthetic.


  • Cross-browser compatibility
  • Pre-made themes with customisable parts
  • Multi-currency
  • Mobile-optimised
  • Online chat functionality


  • May not be suitable for other types of businesses

7. Ella

An all-in-one Shopify theme with multiple skins, product pages, header and footer options, and lots more to choose from- that’s Ella for you!

Thanks to its attractive templates, you can highlight the products while ensuring smooth UI/UX on your Shopify store. Since it is mobile-optimised, your buyers can seamlessly switch between devices to view your website without sacrificing the quality.

Also, despite having more than 99 layouts, the customisable content blocks will ensure your website looks fresh and unique, unlike any other Shopify store out there. Thus, Ella will allow you to create a web design that speaks for your brand!

Ella Theme

Key Features

A. Regular Updates

Ella is always ahead when it comes to Shopify updates, so rest assured that you will stay in trend in terms of technology and aesthetics. In fact, some of the newer skins have made it difficult for active users to stick to their original choice!

So, when it comes to updated features, Ella is one of the best Shopify themes out there.

B. Drag-and-drop Customisation

Customisation is always a priority when looking for Shopify templates, and Ella delivers in this aspect too. Even with many eyecatching layouts and templates, you can customise content blocks to create a unique website for your online store. We especially liked the mega menu builder for product filtering and the lookbook feature to create product collections.

C. Drop Down Shopping Cart Menu

Another unique feature offered by this great Shopify theme is the drop-down shopping cart that allows buyers to check all that they are about to purchase. This way, they won’t have to go back and forth while shopping and removing or adding items from the cart.


  • Fast and responsive
  • Ideal for fashion products
  • Smart search and suggestions
  • One-click installation
  • Frequent theme updates


  • Complicated backend interface
  • Inadequate customer support

8. Foodly

Responsive and retina-ready, Foodly scores high among the best Shopify themes in terms of UI/UX and loading time. Thus, it is no surprise that this Shopify theme for grocery shops is extremely SEO-friendly, complete with social media integrations.

With basic image settings and customisation options, Foodly serves simplicity at its best. However, that does not mean that you will be falling short of useful features like stylised default emails, mega menu, and so on.

Foodly Theme

Key Features

A. 1-click Installation

We know no one likes waiting, so Foodly is ideal if you need to get an online store ready on short notice. With the in-house Shopify theme installer, you can upload the demo, adjust the content blocks, and launch your website without breaking a sweat.

And in case you’re wondering, you don’t need to have any design or coding knowledge. Thanks to Shopify templates like Foodly, designing a website is no more rocket science!

B. Informational Documentation

Foodly is accompanied by massive documentation that contains all that you need to know to get started. Of course, these will be useful for beginners who are struggling with their online store. But the marketing guides are also targeted at experts or anyone who has already been in the game for a long time.

C. Prompt Customer Support

Roadblocks are bound to happen, even in the best Shopify themes, and nothing works better than a ticketing system that ensures that you get help as soon as possible. Thus, the Foodly team is as responsive as the theme itself!


  • Mobile-first design approach
  • Fast loading speed
  • Responsive and SEO-friendly
  • Integrations with useful apps and plugins
  • Impressive customer service


  • May not be suitable for other types of businesses

9. Yanka

If you are a beginner looking for a fashion-focused theme, then Yanka is the best Shopify theme for you. Thanks to its stylish homepage layouts and exceptional customer service, this multipurpose Shopify theme boasts more than 60,000 customers.

Much like the previously mentioned Shopify themes, Yanka also saves you from additional expenses on apps for features like mega menu, product quick view, related products, and so on. You’ll also enjoy the new skins every week, all of which will be stunning yet easy on the eyes.

Yanka Theme

Key Features

A. Single Product Store Layout

With multiple modern and stylish templates to choose from, you can create a website that puts your product in the spotlight. Further, you can select from multiple listing styles, product page layouts, header options, and more.

B. Dynamic Buttons And Other Content Blocks

Yanka is jam-packed with unique and useful buttons for checkout, banner, product configurations, colour swatches, and so on. These content blocks not only add more value to your online store but also offer a more responsive design.

C. Catalogue Mode And Portfolio Functionality

Besides offering various product filtering options, Yanka allows viewers to check out your contents in catalogue or portfolio form. Basically, there will be no prices and buy buttons- just a good look at your products.

This is especially useful if your products are divided into different collections (designer collections, seasonal collections, etc.), so your product images can form a cohesive catalogue.


  • Multiple content blocks for customisation
  • Ideal for fashion stores
  • Integrations with SNS and other required apps
  • Seamless live search option
  • Fast performance


  • Some features may be complicated for beginners
  • Relatively fewer customisation options

10. Shella

Here’s another premium Shopify template that wins brownie points for its stylish design. You get to choose from more than 99 pre-built pages, each of which is highly customisable with full-width sliders, video players, product quick view options, and more. Plus, it is suitable for both multi-product and single product Shopify stores.

Those who want to try their hand at web designing but don’t have any knowledge or experience in the subject can check out the page builder tool. So, not only can you design your own website from the pool of attractive templates, but also create new content blocks, present a unique colour scheme, and lots more.

Shella Theme

Key Features

A. Dropshipping Ready

Dropshipping is never possible without a brilliant strategy and a good internet connection. While the latter depends on your internet service provider, Shella is a multipurpose Shopify theme for executing your ideas online.

Thanks to its integrations with renowned suppliers like Dropified, Shopzie, and Privy, Shella is ideal for dropshipping businesses.

B. Sales Boosting Features

Besides making your eCommerce website look stylish and professional, Shella offers a range of SEO-friendly tools and add-ons. For instance, there is an optimised product page that seamlessly resizes the images and text according to the device you’re using.

And unlike other Shopify themes, Shella does not rush you into buying the product. You can check out different colour swatches, take advantage of the AR view and image zoom popup, and then checkout or add the product to your wishlist.

C. Different Types Of Product Filtering

Sometimes buyers don’t have the time to go through each and every product to find the right one. That’s when filtering tools like the mega menu builder, multi-level navigation menu, etc., come into the picture. With the help of these settings, viewers can segregate the products on the basis of price, colour, vendor, etc., making their shopping experience easy and quick.


  • Boosts SEO ranking and sales
  • Ideal for dropshipping
  • Wide variety of product filters, UI/UX elements, and other custom tools
  • Review slider for customer testimonials
  • Fast performance


  • May not appeal to non-clothing brands

11. Goodwin

Finally, we’ve got yet another multipurpose and responsive Shopify theme that you can use for any niche and product. Goodwin offers 14 pre-designed Shopify themes and more than 50 templates for you to experiment with. Other than that, there are tons of highly customisable widgets which can be used, thanks to the drag-and-drop page builder.

We also like how the theme allows you to choose between dark and light modes, along with other advanced features. From full RTL support to the Google Rich Snippets tools, Goodwin ensures your eCommerce website gets the best functionality at an affordable price.

The Goodwin Shopify Theme

Key Features

A. Various Visual Builders

Variety is the spice of life. So, it is understandable if you easily get bored of one eCommerce theme, and like changing some parts every now and then. And doing so is super easy and fun with various visual options on Goodwin. From sliders to left/right columns, your product will be showcased at its best!

B. Multi-purpose

Since there are so many different templates to choose from, Goodwin makes a great Shopify theme for any kind of online shop. Be it clothing, toys, electronics, or grocery, this theme offers versatility and responsiveness that will make your eCommerce website a hotspot among shoppers.

C. Superb Customer Support

Customer support is crucial when facing technical glitches. Although such roadblocks are hard to avoid, rest assured that the technical team has got your back. In fact, most customer testimonials on Goodwin are about the impeccable support team.


  • Compatible with Bootstrap 4
  • Multipurpose and responsive
  • Advanced mega menu builder
  • Wide variety of designs with customisable elements
  • Prompt customer service


  • Relatively slow loading speed

How To Choose The Best Shopify Themes?

Shopify is a popular pick because of its ease of use, affordability, security, and scalability. With tons of paid and free Shopify themes out there, online store owners will never fall short of attractive templates and designs for their websites.

And considering how changing themes or editing the current Shopify theme won’t tamper with the content and engagement, you can go wild with creativity and make your brand stay in trend. However, there are certain factors you must consider before selecting the best Shopify theme for your store. Let’s take a look…

1. Prioritise Your Requirements

This goes without saying, but beginners often tend to choose Shopify templates based on the latest trends, completely ignoring what they prefer for their brand.

In addition to the basic features, if your online store requires some other tools (like a video player, image zoom popup, and more), integrations, etc., filter through the best Shopify themes accordingly. At this stage, you need not pay much attention to the design and style, so just shortlist some Shopify themes solely on the basis of your preferences.

However, as your business grows, so should your website. A Shopify theme is a great way to start when you are on a budget, but when it is time to upscale it is best to look at custom design options for your website for maximum performance, SEO results and conversions.

2. Set A Budget

As you may have noticed on our list of the best Shopify themes, the price of each theme varies by a large extent. Usually, the price of a certain Shopify theme depends on the experience and qualification of the developer, the level of customisation and functionality of the theme, and some additional perks (if any).

Thus, don’t shy away from splurging on a high-quality theme that may be expensive. It will prove to be a valuable investment in the long run. However, do keep in mind that a higher price does not always mean better quality. So, check the theme description and customer testimonials, read between the lines, and make use of the free trial period, if any. If you have an attractive budget, we would always recommend looking at custom web designs options rather than a template.

3. Select A Style

While incorporating SEO best practices will help you attract viewers in the first place, your product and style are crucial in retaining customers. Of course, we don’t mean to judge a book by its cover, but your website speaks volumes about your Shopify store.

Hence, try your best to create an attractive homepage with eye-catching or soothing colour palettes- whatever matches your brand image. But be sure not to go overboard. After all, less is more, so the end product should be a minimal and professional brand website that not only looks good but is also easy to use and navigate.

4. Prioritise Mobile-friendly Shopify Themes

When we think of designing a website, we instantly imagine what it should look like on a desktop. But with the majority of viewers browsing on mobile devices, opting for a mobile-friendly responsive Shopify theme is crucial.

As such, we suggest a lightweight theme that will ensure fast loading speed and high performance on any device. However, lightweight templates often cut down on additional custom elements like animated headers, fancy scrollers, etc.

5. Filter By Niche

Any Shopify theme will be useless if it is not designed for your niche. For instance, choosing Foodly for a fashion store or Ella for a grocery store will result in an inefficient online shop, even if you add extra elements. That’s because those themes are not meant to handle specific kinds of content, functions, and traffic.

So, be extra cautious in this step if you want to make the most of your Shopify theme. Simply select the “Industries” tab on Shopify and check the top picks to select the best Shopify theme for your store. Note that some of the best Shopify themes are multipurpose and flexible, so you can use them for any type of store.

6. Opt For Optimised Checkout

If the checkout process is too complicated, there’s a high chance of the customer leaving without purchasing anything from your store. Hence, it helps to choose a Shopify theme that ensures easy and smooth checkout via dynamic buttons, multi-currency features, and more.

What Shopify Theme Is The Best?

With the growing number of online stores out there, it takes a lot for any type of eCommerce website to make a mark in the industry. But choosing the best Shopify theme will help you kickstart on a great note!

We recommend that you only use a Shopify theme as a starting point for your business. Larger businesses or companies with a bigger budget should opt for a custom-built website. So, you can work with your web developer to build your unique site, without being restricted to the design elements of the theme you have purchased. And, it also holds a much higher authority in Google.

The best Shopify themes also do need to be updated, and can sometimes run into problems due to the plug-in’s not integrating among other software issues. As a precaution, you should only use a theme for a short timeline, with plans to have a website built in the future.

So, take your pick from the list above and let your creative juices flow.

Photo of Kristi Ray

Kristi Ray

Kristi is head of content production and editing at sitecentre™ and joined the team in early 2021 based out of our Sunshine Coast office to deliver higher-quality content to our partners. Kristi has a vast knowledge of copywriting styles and experience to accelerate the production of SEO friendly content at the highest levels.

Find them on their website: sitecentre™ and LinkedIn.

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