
Optimising PPC Campaigns for Seasonal Trends

Not getting the clicks you want during peak season? Discover how to fine-tune your PPC campaigns to ride the seasonal wave and actually turn spikes in interest into sales.
Continue ReadingOur blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2025. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.
Not getting the clicks you want during peak season? Discover how to fine-tune your PPC campaigns to ride the seasonal wave and actually turn spikes in interest into sales.
Continue ReadingLearn how to optimise your Google Ads landing page to improve conversions and engage users effectively. Implementing these strategies will help you maximise your ad performance and drive better results.
Continue ReadingWhen should you look at website redesign? Join us to discover the recommended frequency for redesigning your website and keeping it fresh. Learn how often to update your online presence to engage visitors and stay competitive.
Continue ReadingElevate your online presence through effective website redesign. Enhance user experience, conversions, and brand alignment for local business growth.
Continue ReadingLet’s explore the relationship between user experience and search engine optimisation. We’ll answer common questions about how these two areas of website design are connected, and offer tips for optimising your website for both UX and SEO.
Continue ReadingA competent web designer is essential for a strong online presence. Consider goals, expertise, costs, SEO, and references when hiring. Stay positive and organised in your search for success.
Continue ReadingUnleash the power of AI in web design and transform your website with advanced techniques and tools. From beginners to experts, learn how AI can improve your web design skills and bring your site to the next level.
Continue ReadingAre you ready to take your website design to the next level? Follow our website design checklist, and you’ll be well on your way to creating a stunning website that will leave a lasting impression!
Continue ReadingLearn why designing a seamless, intuitive, and easy-to-use navigation interface is a must. Read this blog post for tips and best practices for creating a user-friendly navigation interface!
Continue ReadingAre you thinking about revamping your website? Discover what goes into redesigning a website and whether it can help you reach your business goals in 2025!
Continue ReadingAre you considering hiring a UX designer for your website? Explore the value of UX and the types you can use to boost your website’s revenue!
Continue ReadingYearning to learn about Google’s Core Web Vitals? Explore how you can improve the visiting experience for the long-term success of your site.
Continue ReadingWhen was the last time you updated your website? Using our guide, you can increase your search engine ranking, leads, and conversions by upgrading your site.
Continue ReadingIf you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.
Continue ReadingConsidering designing a new website for your business? Be sure you understand how wireframes are used for UX and web design before you begin!
Continue ReadingStruggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.
Continue ReadingWant to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!
Continue ReadingWant to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.
Continue ReadingWondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.
Continue ReadingWant to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.
Continue ReadingWant to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.
Continue ReadingWhat is Alt text in HTML? Should you use it, and is there an SEO advantage to it? Read our expert guide on optimising image alt text the easy way.
Continue ReadingHave trouble setting up redirects on your website? Here’s all you need to know about when and why to set up website redirects and how they can impact SEO.
Continue ReadingStruggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.
Continue ReadingLooking for themes to buy for your new eCommerce website? Look no further, as our guide lists the best themes for eCommerce stores, plus the features and benefits of each.
Continue ReadingLooking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.
Continue ReadingWant to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.
Continue ReadingDiscover how to boost your Shopify store’s visibility and traffic with our comprehensive SEO guide. Perfect for store owners looking to dominate search results in 2025.
Continue ReadingAre you starting a business and searching for the best Shopify themes to create a stylish and user-friendly online store? We’ve got you covered with our favourite Shopify themes in this guide.
Continue ReadingCurious about how schema markup can boost your SEO game? Our step-by-step guide reveals how structured data helps search engines understand your content better and rank you higher.
Continue ReadingNow that your website prototype is ready, it’s time to put it to the test. Learn how to use website user testing for business success in this guide.
Continue ReadingWondering where to buy website templates and stunning themes from? All you need to know about website templates and where to buy them is in this guide
Continue ReadingWondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.
Continue ReadingWant to get better at creating content in 2025? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.
Continue ReadingWant to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2025.
Continue ReadingStarting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2025 and beyond.
Continue ReadingThinking of redesigning your website? Start with these essential UI/UX elements that can make or break user experience, driving traffic and conversions.
Continue ReadingStruggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.
Continue ReadingEver wondered how, and when web design took over the online world? This guide will answer all of your questions about the history of web design.
Continue ReadingCurious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.
Continue ReadingCreating beautiful websites isn’t all it seems. There are important UX and UI principles to follow to build a relationship with your traffic and convert higher. Take a look at our list of the most important website UX principles.
Continue ReadingLogos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.
Continue ReadingHow does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.
Continue ReadingIs fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.
Continue ReadingYou might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.
Continue ReadingWondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.
Continue ReadingLearn how crafting a website with human behaviour at its core can elevate your UX and UI design game. Curious how small design tweaks can make a big impact? Discover more in our guide!
Continue ReadingIn search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.
Continue ReadingNot sure if you should use HTML sitemap or XML sitemap for SEO? We provide a brief comparison between both the sitemaps and the benefits.
Continue ReadingLooking for the best website builders for your online business? Check out our top 13 site builders for building your eCommerce store or business site.
Continue ReadingDoes web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.
Continue ReadingLooking to redesign your website but worried about a drop in SEO rankings? Here’s a detailed guide on website redesign SEO that answers the most critical questions.
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