When it comes to getting a top rank on Google using strategic SEO tactics, businesses need to be careful about their methods.
Choosing a domain name for your business can be exciting. However, if you want it to rank high on search engine results, there are some tips and tricks you need to know about. Domain names should ideally tell the audience what your business offers or have the company name in it. That said, many companies use exact match domain names to feature an exact keyword that the brand wants to rank in.
In this guide, we will tell you all about exact match domain names, how they affect search engine algorithms and rankings, and whether using one is still a good strategy or not. Keep on reading to learn all about it.
What Does Exact Match Domain Mean?
You may already have guessed what the phrase “exact match domain name” means. Essentially, an exact match domain name is the domain name chosen by a business that features a specific keyword related to their business. Using this exact keyword in the domain name can help the brand rank on Google SERPs for the intended search term.
Often, a business may choose a domain name that coincidentally features a keyword, thus, helping the business website rank higher on Google. However, some businesses also use the exact match domain name as a strategy to rank higher — and more often than not, it is a time-tested and effective technique.
Some examples of using an exact match domain name include a web design company choosing a domain name:
How Did Exact Match Domains Come Into Play?
During the early 2000s, when businesses began exploring SEO and putting up brand websites, they discovered an excellent SEO tactic to rank high on the Google search engine results. This strategy was known as exact match domains, which meant that the business would choose a domain name that would feature an essential keyword related to their business.
Soon, most companies began opting for domain names that featured a keyword containing the name of their business service or the goods they offered. This SEO strategy became immensely popular, and the internet was booming with exact match domains for the coming decade.
Businesses began realising that using this SEO tactic could be a golden ticket for them to feature at the top of Google’s search engine; however, this came at a price. Google eventually understood that this SEO tactic was impacting the quality of its search results, and by 2012, it released an exact match domain update that would stop this practice.
This was essentially done because Google realised that many low-quality domains were using this tactic to rank high on Google’s search engine. This was affecting the quality of Google search results.
All said and done, nothing can boost the rankings of your business page more than opting for safe and effective SEO practices. So, while choosing EMD may boost your ranking, there are tons of other effective SEO techniques that you can use.
What About Partial Match Domains?
A partial match domain is similar to an exact match domain; however, as the name might tell you, it features only a part of the keyword that a brand wants to target or feature. Some examples of this might be -
Similar to how a company can use an exact match domain or an EMD to rank higher on Google’s search engine, partial match domains can also help get great rankings. This domain name provides information to audiences and customers about what the brand offers.
However, unlike using exact match domains, partial match domain names look more natural and have a unique appeal.
Does Using Exact Match Domain Names Have An Impact On Search Rankings?
In simple terms — yes, it does. Exact match domains can significantly boost your SEO ranking on search engines and help your brand name reach the top of search results. There is a lot of debate around the topic, where many SEO agencies and experts will advise clients not to use this ranking strategy.
Does Google Encourage Using EMD?
At one point, Google would encourage brands to use EMD as an effective SEO tactic to rank higher on search results. However, Google soon realised that this harmed the quality of its SERPs.
Currently, Google does not encourage or discourage companies from using EMD; however, it can create an issue for the business and Google when clubbed with other spammy tactics.
You will find several web pages that offer high-quality content and resources that use EMD as a tactic. These websites focus on EMD and use other SEO tactics to rank higher and offer customers a fantastic user experience. It is essential to use proper SEO techniques to bring traffic to websites, which will automatically help them rise in the industry.
What Other SEO Tactics Can You Use To Rank Higher On Google’s SERPs?
This is a pertinent question that a lot of companies have. When ranking higher on Google’s SERPS, you have to use the best practices and back it up with quality content to attract organic traffic to your website. Of course, you can always resort to using EMDs; however, let us tell you about some of the other SEO tactics to integrate into a business website.
1. Offering High-Quality Content Optimised For SEO
One of the biggest mistakes people make when creating a web page is to stuff the page with search engine optimisation tactics while not putting adequate effort into the website content. While using great SEO tactics can help your page rank higher on Google’s SERPS, if your web page does not have high-quality content, it will eventually damage the user experience.
You should follow an essential tip to write (or hire professionals to write) high-quality, SEO-optimised content for your web page. Ensure that the content is free of errors and has an adequate amount of keyword research has been undertaken. Relevant and informative content will give you higher search engine rankings and drive traffic to your website, giving you a competitive advantage.
That being said, avoid stuffing keywords, which is a tactic used by writers who stuff a blog post or article with as many keywords as possible to get higher on search rankings. However, this can have a distinct disadvantage and can bring down the quality of your website content rather than enhance it.
The best way to do this is to engage in proper keyword research and find the relevant keywords for your site. Then, use these keywords to write high-quality content that engages readers.
Another tactic is to add enough relevant links to your website’s internal and external content. Of course, it is crucial to ensure that the links provide value to the user and enhance their user experience.
2. Enhancing The User Experience Of Your Website
This brings us to the next topic at hand — enhancing the user experience of your website. First and foremost, ensure that your website offers high-quality, valuable content to your target audience. Use images, links, and other digital marketing strategies to create an enhanced experience.
You can use the Page Experience Update tool recently provided by Google to understand this better. Remember, the more time users spend on your website and the more times they revisit it, the higher your page will rank.
3. Create Backlinks
Another crucial SEO practice that you can apply is to create backlinks to your website from other relevant, authority sites. This automatically enhances your site’s authority and invites more traffic to it. In turn, this will help your site rank higher.
The advantage of using backlinks is that it is by far one of the most significant factors determining your web page’s ranking on Google. Of course, you need to be very cautious about spammy backlinks, as this can harm the page. Ensure that the links you use are taken from authority websites and do not contain irrelevant content.
4. Optimising Your Images
Did you know that you can optimise the images used on a site to boost its speed? Doing so will encourage incoming traffic to your pages while making it easier for Google to identify and download the images.
A few ways to optimise the images on your page include using compressed images, creating descriptive filenames, and including alt text. Ensure that you don’t upload any low-quality pictures as it can harm the rankings.
5. Optimising Your Page For Local Search
As technology advances, people are getting more and more tech-savvy. Most people now own smartphones and know how to use them in the right ways to find what they need.
One of the common searches includes looking for “businesses near me.” For example, if individuals want to find a pizza shop closest to their location, they might type “pizza shop near me” in Google and find the nearest pizza shops.
So, if you are a local business owner and want to get noticed by customers within a particular geographic region, there are a few steps you can take.
First, you need to claim the “Google My Business” listing for your brand and post relevant content. Then, ensure that you get your business listing made in Google Directories. Finally, see that your business engages in the best practices to generate genuine positive online reviews.
6. Fixing Broken Links
Do you want to know one of the best ways to improve your website’s domain authority and organically drive more traffic to it? While we already talked about adding high-quality links from authority websites, people often overlook a minor aspect— fixing broken links on their pages.
Often, users are interested in exploring your site and what it offers. However, when they click on an interesting link, they find that it leads them to a broken page saying “404 Error.” Many site owners are unaware of this issue and don’t fix it soon enough. By then, audiences are already turned away from the page.
To prevent this, ensure that you often conduct quality checks on the site and fix any broken links as soon as you find them. You can do this easily by using the Dead Link Checker or BrokenLinkCheck tools you will find online.
7. Using Relevant Header Tags (H1 And H2)
We cannot emphasise this enough, but many websites forget to or avoid using relevant header tags, which can be a disadvantage. Adding H1 and H2 header tags throughout the website content can make it more readable and enjoyable for users and search engines.
Furthermore, did you know that using header tags can increase the rank of your SEO content on Google? Lastly, header tags are a great way to add structure to an article, making it visually appealing and readable.
8. Improving The Download Speed Of Your Page
Don’t you hate it when you type a search query on Google, and the page takes ages to download? Most people end up closing the link and moving on to the next one, or whichever one downloads the fastest.
Technology, the internet, and having things at our fingertips have made people more and more restless and impatient. This applies to slow-downloading pages on Google as well.
So, having a fast load time on your website is essential to bring up the rank of your website. A recent upgrade on Google’s Core Web Vitals takes load time as one of the key measurements for good websites and rankings. Ensure that your website is optimised for mobile phones and desktops and has a fast load time.
9. Understand The Google Algorithm
The ever-changing Google algorithm is one of the most important things that website owners and developers fail to understand or keep track of. Not many people are aware of the fact that Google changes its algorithm every single day. One of the reasons behind this might be that these changes and updates are not announced publicly.
As a company with a growing website on Google, it is essential to keep an eye on these Google algorithm changes and understand them. There are almost 600 Google algorithm changes every year, so keeping track of all of them might be challenging. However, you should ideally know about the major ones, which are advantageous.
Some of the significant algorithm updates you should know about are -
- Page Experience Update
- Core Update
- Mobile-first Update
- Mobile-friendly update
To know more about these updates and learn about them, you can check out Google Webmaster Central or Moz’s Google Algorithm Change History.
How Can You Prevent Your Website From Getting Penalised By Google?
Many “smart” web developers or business owners want to get up the Google ranks quickly without putting in all the effort and engage in Black Hat SEO practices. They may also not fully understand SEO practices and overload their page with excessive SEO tactics. This, in turn, causes their ranking to drop and their pages to get penalised by Google.
Some of the significant practices that you should avoid engaging in include -
- Adding low-quality links
- Adding spammy links
- Excessive reciprocal linking
- Having unnatural links to and from your website
- Pure spam
- User-generated spam
While these are just a few examples of what can bring your rankings down and get your website penalised, there are several other things to avoid. Most of all, it is important to avoid practising Black Hat SEO tactics and engage only in White Hat SEO.
EMDs And Search Engine Optimisation
So, now that you know everything about Exact Match Domains and have all the resources to bring the ranking of your page higher, we are ready to end our guide.
Remember that while Exact Match Domain names are still prevalent and a great way to rank up, you can apply several other SEO tactics. Furthermore, Partial Match Domain names might be a more unique and natural way to add a domain name to your site, so that is something you can consider.
Most importantly, avoid engaging in wrongful practices that can bring the reputation of your website and company down. It is always best to learn about SEO and use its resources to rank up. And with that, we have reached the end of our comprehensive guide.
Please reach out to our digital marketing team for any advice on domains or other SEO services.