
Optimising PPC Campaigns for Seasonal Trends

Not getting the clicks you want during peak season? Discover how to fine-tune your PPC campaigns to ride the seasonal wave and actually turn spikes in interest into sales.
Continue ReadingOur blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2025. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.
Not getting the clicks you want during peak season? Discover how to fine-tune your PPC campaigns to ride the seasonal wave and actually turn spikes in interest into sales.
Continue ReadingIn the SEO world, robots.txt is a critical aspect of website optimisation. This file communicates with search engines and determines which parts of your site should be indexed. Learn how to use robots.txt to improve your SEO and visibility properly.
Continue Reading“Topical authority” is a crucial aspect of SEO that helps establish your website as a trusted and authoritative source on a specific topic. This comprehensive guide will show you how to build and improve your topical authority for better search engine visibility and increased website traffic.
Continue ReadingWeb accessibility and SEO are essential for creating user-friendly sites that rank high on search engines. Accessibility compliance can also avoid legal risks and enhance brand identity. Additionally, accessible design can improve SEO by prioritising user experience and optimising for mobile devices.
Continue ReadingCurious if your website is truly search engine ready? Explore our latest guide on technical SEO factors and learn the essential steps to maximise your site’s visibility in 2025.
Continue ReadingWondering how schema markup can enhance the online visibility of your local business? Here’s all you need to know about schema markup and how to apply it.
Continue ReadingIs speed of your website affects your ranking and SEO? With this guide, you’ll learn what page speed is, how to measure it, and why it matters!
Continue ReadingYearning to learn about Google’s Core Web Vitals? Explore how you can improve the visiting experience for the long-term success of your site.
Continue ReadingIf you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.
Continue ReadingStruggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.
Continue ReadingWondering how to improve your website ranking through SEO-friendly pagination? Find out how paginated pages can benefit your website and how to avoid common mistakes.
Continue ReadingAre you wondering if your business needs a Google Knowledge Panel? Let us Help! You can learn more about the benefits and how to create one in our guide.
Continue ReadingWant to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!
Continue ReadingWant to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.
Continue ReadingStruggling with harmful backlinks dragging down your SEO? Discover when and how to disavow bad links to protect your site from Google penalties and improve your rankings.
Continue ReadingWondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.
Continue ReadingWant to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.
Continue ReadingDo you want to know if Google is still using the keyword meta tag for ranking a website? Read this detailed informational guide to learn more about it
Continue ReadingWant to optimise your website through Google voice search? Know everything you need to do while highlighting the voice search key aspects in this blog
Continue ReadingWant to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.
Continue ReadingWhat is Alt text in HTML? Should you use it, and is there an SEO advantage to it? Read our expert guide on optimising image alt text the easy way.
Continue ReadingStruggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.
Continue ReadingDo you know that SEO strategies can amp up your digital marketing game like no other? That’s why we’re here to help learn it all.
Continue ReadingLooking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.
Continue ReadingWondering what exact match domains are and if they will be a good SEO strategy for your online business? Follow our guide as we define EMDs and how best to use.
Continue ReadingWant to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.
Continue ReadingDiscover how to boost your Shopify store’s visibility and traffic with our comprehensive SEO guide. Perfect for store owners looking to dominate search results in 2025.
Continue ReadingWant to learn about the best techniques to optimise your website for Google’s Featured Snippet? Learn all about it with this comprehensive guide.
Continue ReadingCurious about how schema markup can boost your SEO game? Our step-by-step guide reveals how structured data helps search engines understand your content better and rank you higher.
Continue ReadingWant to get better at creating content in 2025? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.
Continue ReadingStarting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2025 and beyond.
Continue ReadingStruggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.
Continue ReadingCurious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.
Continue ReadingLogos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.
Continue ReadingHow does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.
Continue ReadingLooking for tools to speed up your site? We’ve got you covered with this informative guide that contains all the nitty-gritty about website speed.
Continue ReadingIs fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.
Continue ReadingYou might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.
Continue ReadingWondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.
Continue ReadingLearn how crafting a website with human behaviour at its core can elevate your UX and UI design game. Curious how small design tweaks can make a big impact? Discover more in our guide!
Continue ReadingIn search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.
Continue ReadingNot sure if you should use HTML sitemap or XML sitemap for SEO? We provide a brief comparison between both the sitemaps and the benefits.
Continue ReadingDoes web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.
Continue ReadingMost likely, you’re overpaying for SEO services without even realising it. Here is how to fix it and stop paying for white labels.
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