Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2024. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Robots.txt SEO

Robots.txt For SEO

Kristi Ray

In the SEO world, robots.txt is a critical aspect of website optimisation. This file communicates with search engines and determines which parts of your site should be indexed. Learn how to use robots.txt to improve your SEO and visibility properly.

Build Topical Authority

How To Build Topical Authority

Alannah Picking

“Topical authority” is a crucial aspect of SEO that helps establish your website as a trusted and authoritative source on a specific topic. This comprehensive guide will show you how to build and improve your topical authority for better search engine visibility and increased website traffic.

Accessibility SEO

The Value of Accessibility in SEO

Princess Kang

Web accessibility and SEO are essential for creating user-friendly sites that rank high on search engines. Accessibility compliance can also avoid legal risks and enhance brand identity. Additionally, accessible design can improve SEO by prioritising user experience and optimising for mobile devices.

Technical SEO Factors

Technical SEO Factors

Brodey Sheppard

Want to make sure your website is as search engine friendly as possible? Check out our guide to technical SEO factors!

Local Business & Schema Markup

Local Business & Schema Markup

Danny Mahoney

Wondering how schema markup can enhance the online visibility of your local business? Here’s all you need to know about schema markup and how to apply it.

Site Speed Ranking Factor?

Is Site Speed A Ranking Factor?

Princess Kang

Is speed of your website affects your ranking and SEO? With this guide, you’ll learn what page speed is, how to measure it, and why it matters!

Core Web Vitals: Ultimate Guide

Core Web Vitals: The Ultimate Guide

Brodey Sheppard

Yearning to learn about Google’s Core Web Vitals? Explore how you can improve the visiting experience for the long-term success of your site.

7 Asp. NET-Based CMS Platforms (Free & Paid)

7 Best Asp. NET-Based CMS Platforms (Free & Paid)

Danny Mahoney

If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.

Lead Generation Strategies

Lead Generation Strategies

Brodey Sheppard

Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.

SEO-Friendly Pagination

SEO-Friendly Pagination

Kristi Ray

Wondering how to improve your website ranking through SEO-friendly pagination? Find out how paginated pages can benefit your website and how to avoid common mistakes.

Website Page #1 Google

How To Get Your Website On Page #1 Of Google

Brodey Sheppard

Tired of employing digital marketing tactics that don’t work? Get your website on page #1 of Google and increase traffic by following our detailed guide.

Google Knowledge Panel & Acquire ?

What Is A Google Knowledge Panel & How To Acquire One?

Princess Kang

Are you wondering if your business needs a Google Knowledge Panel? Let us Help! You can learn more about the benefits and how to create one in our guide.

Implement Schema WordPress

How To Implement Schema In WordPress

Stephanie Salud

Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!

Customer Journey Mapping

Customer Journey Mapping

Kristi Ray

Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.

Start Blog 2024

How To Start A Blog in 2024

Brodey Sheppard

Considering starting a new blog or adding articles to your existing website? Here’s a detailed guide to help you get started with your new blog!

& Disavow Backlinks

When & How To Disavow Backlinks

Stephanie Salud

Want to disavow backlinks that are harming your SEO efforts? Then check out our guide that will protect your website from link-related penalties.

Ultimate Guide Google Display Network

Ultimate Guide to Google Display Network

Danny Mahoney

Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.

Stopping SEO Working? Decoding SEO Challenges

What Is Stopping SEO From Working? Decoding SEO Challenges

Stephanie Salud

Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.

Spying Competitors Google Ads

Spying On Competitors Google Ads

Stephanie Salud

Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.

Google Meta Keywords?

Does Google Still Use Meta Keywords?

Danny Mahoney

Do you want to know if Google is still using the keyword meta tag for ranking a website? Read this detailed informational guide to learn more about it

Optimise Voice Search 2024

How to Optimise for Voice Search in 2024

Brodey Sheppard

Want to optimise your website through Google voice search? Know everything you need to do while highlighting the voice search key aspects in this blog

Calculate SEO ROI

How to Calculate SEO ROI

Danny Mahoney

Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.

Alt Text & ?

What Is Alt Text & Why Should You Use It?

Brodey Sheppard

What is Alt text in HTML? Should you use it, and is there an SEO advantage to it? Read our expert guide on optimising image alt text the easy way.

Beginner’ Guide Evergreen Content

Beginner’s Guide to Evergreen Content

Kristi Ray

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

3 Types SEO?

What Are The 3 Types of SEO?

Brodey Sheppard

Do you know that SEO strategies can amp up your digital marketing game like no other? That’s why we’re here to help learn it all.

Create User Persona

How To Create a User Persona

Brodey Sheppard

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Exact Match Domains & SEO

Exact Match Domains & SEO

Kristi Ray

Wondering what exact match domains are and if they will be a good SEO strategy for your online business? Follow our guide as we define EMDs and how best to use.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.

Definitive Guide Shopify SEO

The Definitive Guide To Shopify SEO

Stephanie Salud

Want to drive more traffic to your Shopify store with SEO? Discover tips and information on Shopify SEO in our comprehensive guide.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

Optimise Google’ Featured Snippet

How To Optimise For Google’s Featured Snippet

Stephanie Salud

Want to learn about the best techniques to optimise your website for Google’s Featured Snippet? Learn all about it with this comprehensive guide.

Schema/Structured Data & ?

What Is Schema/Structured Data & How To Use It?

Stephanie Salud

Is schema markup or structured data new to you? By following our guide, you will be able to use it correctly and gain an advantage in SEO.

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content in 2024? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

Create Landing Page Converts

How To Create A Landing Page That Converts

Brodey Sheppard

Want to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2024.

Calculate Budget Google Ads

How To Calculate A Budget For Google Ads

Danny Mahoney

Wondering how much to spend on Google Ads? Fret not because this comprehensive guide will answer all of your budgeting queries while ensuring high traffic on your website.

Bring Brand Life?

How Do You Bring A Brand To Life?

Brodey Sheppard

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2024 and beyond.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

History Google Search

The History Of Google Search

Kristi Ray

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

Google Crawl Websites?

How Often Does Google Crawl Websites?

Kristi Ray

Google will often crawl your website to keep data fresh, up-to-date and detect changes. But how often does Google crawl your site?

Fundamentals Logo Design

The Fundamentals Of Logo Design

Brodey Sheppard

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Dash Underscore URL SEO

Dash Or Underscore In URL For SEO

Kristi Ray

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

Tools Improve Website Speed

Tools To Improve Website Speed

Brodey Sheppard

Looking for tools to speed up your site? We’ve got you covered with this informative guide that contains all the nitty-gritty about website speed.

Click Fraud Prevention Google Ads

Click Fraud Prevention on Google Ads

Brodey Sheppard

Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.

Long SEO Work?

How Long Does SEO Take To Work?

Kristi Ray

You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.

Performance-Based SEO Work?

Does Performance-Based SEO Work?

Kristi Ray

Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.

Important Unique Content Google?

How Important Is Unique Content For Google?

Danny Mahoney

Do unique content matter for Google and your rankings? In this guide, we will discuss the need to have unique content versus duplicate content in SEO.

Designing Website Based Human Behaviour

Designing A Website Based On Human Behaviour

Brodey Sheppard

Enhancing your website for better human understanding is critical with the growing demand for UI and UX design. Get all the details in this guide.

Google Ads Management Tools

Best Google Ads Management Tools

Kristi Ray

In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.

HTML Sitemap . XML Sitemap SEO

HTML Sitemap vs. XML Sitemap for SEO

Brodey Sheppard

Not sure if you should use HTML sitemap or XML sitemap for SEO? We provide a brief comparison between both the sitemaps and the benefits.

Hosting Affect SEO?

Does Hosting Affect SEO?

Danny Mahoney

Does web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.

Google Ads . Bing Ads

Google Ads vs. Bing Ads

Danny Mahoney

Looking to see if Google Ads or Bing Ads are right for your business? Our detailed definitive guide compares Google Ads to Bing Ads to help you decide

Truth “Local SEO Agency”

Truth about your “Local SEO Agency”

Brodey Sheppard

Most likely, you’re overpaying for SEO services without even realising it. Here is how to fix it and stop paying for white labels.

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