To understand how SEO helps in digital marketing, you must know about the three most important types of SEO.
You will get a fantastic Google page ranking and enjoy better digital footfall with the proper knowledge. Once you know them all, being on top of search results won’t be a challenge anymore. This, coupled with the right expertise, will help you identify the target audience better, and you will be adequately equipped to execute the optimisation plan.
When you employ the right strategy, whereby you mix different types of SEO to get the best results, any brand will fare better than before. But to know how to do that, it is essential to know about the different types of SEO to utilise them effectively.
Today, we are here to tell you how to use each strategy to enhance your overall content marketing performance. So, without delay, let’s look at the three different types of SEO.
Three Different Types Of SEO
1. On-Page SEO
When you want to optimise the content for a website, you have to go for SEO on-page techniques. For this type of SEO to work well, you need to optimise the content on your site, depending on the page.
This part of SEO marketing involves optimising each factor on the page so that it is easier for the search engines to find your content. Also, do not forget to add quality content so that your readers find something of value.
With the proper title tags, alt tags, and internal linking, you will be able to deliver high-quality content to your readers. You will have to optimise meta descriptions, titles, and keywords so that even with an organic search, your website gets maximum visibility.
A. Ways To Get On-Page SEO Right
Firstly, to increase your online presence, you need to optimise meta-data well apart from putting a great SEO strategy to use.
To help Google and your readers find your website easily, it is crucial to include the right meta description that has all the keywords. This will improve the user experience as the page titles will be spot-on, and it will get easier for users to locate the content they are looking for.
Pro tip:always remember to add relevant keywords because content without the right mix of relevant keywords is no good. Use strategies to ensure that your blog or the business page has the right keyword to turn up on all search engines.
While selecting a keyword, remember that going by search volumes is not a great way to go. Sometimes, a keyword with less competition might work even better. That’s why keyword research is of utmost importance, and you must always keep in mind that keyword stuffing is not a good idea. This sort of SEO technique is known as black hat SEO, and search engines often punish sites utilising black hat SEO techniques.
Lastly, you need to learn one of the most critical parts of content marketing: link building. When you add relevant links to a website or attach links to anchored texts, the validity of that web page goes up.
Try adding high-authority pages to your blog, as that will help Google read your website better. This will be instrumental in improving the user experience.
To sum it up, on-page SEO is what you do to increase the readability of your web page. Once Google reads your website better (because of targeted keywords and links), it will display the website to all seeking a service you offer. In short, more traffic!
2. Off-Page SEO
Think of off-page SEO as maintaining public relations with other websites on Google. With the right strategies, your bond with other websites will develop over time, and that would help strengthen your brand’s authority and appeal.
Google MY Business is one good way of implementing off-page SEO and helps boost business locally by magnifying your presence to potential local buyers. Meaning, off-page SEO will put the spotlight on your website and will reflect its authenticity and reputation.
Coming back to building public relations, off-page SEO highly relies on link building. To put it simply, it is the strategies that you employ to get other reputed websites to use anchors and keywords that link back to your web pages. Also, always focus on improving local SEO to ensure that you target the right audience and do not lose your way of looking for more digital footfall.
Now that you have a fair idea about off-page SEO let’s quickly take a look at some of the most time-tested tricks you can try for acing the link-building strategy.
A. Competitor Research
We are all guilty of keeping a tab on our competitor’s website from time to time to check all the amazing things that they are up to. Now, while you are at it, it’s time that you reap some benefits and check out the backlink profile of your competitors to see what strategies they are implementing.
B. Pitching Articles
Another way to increase your digital presence and acquire repute is by publishing your blogs on relevant portals and websites. If the company is relevant to the service you are offering, get the company to post a blog, which includes a link that redirects to your brand.
Most of the time, monetary transactions are involved in this process.
C. Coming To The Reporters’ Aid
You will find many services and forums where journalists ask for help from industry experts on the web. You can share your expert knowledge with them so that your brand gains credibility.
When writing their article, the journalists are most likely to link back to your web page. It is always about who maintains their connections well and strives hard to get into better networks.
And trust us when we say that digital marketing is no different.
Off-page SEO is more like word of mouth, about how far your reputation travels, so put it to good use. Also, keep in mind that getting featured on quality content is better any day than getting featured in places that won’t draw the correct audience.
3. Technical SEO
When you have to index a website so that it is easier for web bots to locate, technical SEO is your safest bet. Simply put, it helps solidify a site’s foundation and structure by enhancing its readability.
When you combine quality content with the right SEO tactics, you will witness the magic! Magic in terms of traffic that are likely to convert into actual sales.
Focusing on mobile-friendliness is essential if you are trying to get it right. You have to ensure that you optimise it well for use on mobile devices. For this, you likely have to reduce the size of the images to make sure that the pages load fast when your target user wants to access them.
If the search engines deliver slow results or your site does not appear on the first page of a Google search, you are likely to lose the audience. Your primary goal should be to enhance page speed as much as possible.
A. 3 Types Of Technical SEO Tactics
When working on improving this, know that you need to follow three technical SEO tactics.
As we have mentioned, focus on making the site easier to navigate on mobile devices. This would widen the access and thereby funnel traffic to the website. There is no way around it as more and more people are shifting to mobile devices and moving away from desktops.
Secondly, you must work towards making the website as fast as a hare. The load-time of a site is a major factor that affects Google rankings, and one way to make it more quickly is to keep the size of the visuals optimised. So, use simple templates and limit redirects as much as possible.
Lastly, you need to ensure that your audience does not face a hard time navigating the website. To make the backend work clean, keep the internal linking consistent as it will also help make sure that there are no inconsistencies in the site’s structure.
What’s The Need For On-Page SEO?
When thinking of on-page SEO, remember that you have to ‘EAT’ to increase your online presence. We are sure you are wondering what EAT is? It simply stands for Expertise, Authoritativeness, and Trustworthiness as these are the major factors that Google uses to rate the websites and content in general.
Google is always on the lookout for high-quality content, and it rewards the websites by ranking them better. With the right page titles and meta descriptions, the chances of you appearing on search engines become considerably high.
We cannot emphasise enough how crucial it is to spend good resources on keyword research. This will help you present good and quality content to your readers because without that, using different types of SEO techniques will all go to waste.
How Can SEO Off-Page Help Your Business?
Even if your product or service is amazing, without the proper SEO off-page techniques, your competitors will likely fare much better in terms of sales. Relying only on content is not enough, and you would have to try different SEO strategies to make your page rank high on search engines.
As we have mentioned before, creating links can help your business prosper, while backlinks on an authority website that directs back to your page can be of enormous help. This way, your business gains much repute and appears reliable to the viewers.
Your main aim should be to make your website rank higher in authority and trustworthiness. And choosing the correct SEO strategy will quickly help you outrank your competitors.
It goes without saying that without knowing the right link-building strategies, your off-page SEO is likely not going to work. If you do not have the right expertise, consider asking an expert for help.
Why Do You Need Technical SEO?
It is true that only working on improving technical SEO won’t lead you to the top of Google searches or other search engines. But if you decide to ignore it altogether, there’s a guarantee that you won’t end up appearing on the first few searches.
You have to understand that high-quality technical SEO work requires expert intervention if you want good results.
Technical SEO work involves you making sure that your website loads fast. Our attention spans are deteriorating by the day, and no one likes to visit a web page that takes forever to load. To give you a rough estimate, make sure that your website does not take more than 3 seconds to load.
Plus, consider using online tools on the internet to check the ‘waterfall’ of your website. This way, you will be able to get a demo to look at your website before the launch to check if everything is in place.
Apart from that, it is best that you use Chrome developer tools that further help understand which codes are not relevant anymore. To get your site the maximum footfall, it is essential that you keep updating the backend work every now and then.
You must also remember that the web is evolving every day, and so are the devices. So, you need to ensure that your SEO focuses on being user-friendly on all possible devices.
In short, you should be geared towards providing device-agnostic service and information.
Why Take All The Trouble?
Digital marketing today relies heavily on SEO. The product that you sell is of no good unless you find the right buyers, and SEO helps you find them. With the right SEO, it also gets easier for Google to pull up all the necessary information if the backend work on your website is clean and thoughtful.
When you perform a search on Google for a product or service, you are most likely to view the first 5 suggestions. Now you understand how important it is that your website appears among the first few when people use search engines.
A. The Role Of SEO
The most important role of SEO is to increase your visibility and rankings. When done right, you will be able to get more viewers, and that will have the potential to increase your sales. The more the traffic, the more the footfalls that can eventually turn into sales. There’s no point in selling unless more people get to know what is up for sale, right?
With the right types of SEO strategies, you can improve the user experience manifold. When you build your site correctly, users won’t face a hard time navigating and are more likely going to revisit. If a potential customer finds it difficult to find information on your website, the chances are that their visit won’t convert into sales.
Apart from that, to help your brand grow faster, it is essential that you implement different types of SEO. You have to ensure that you use high-volume keywords so that your website can appear easily on search engines.
Try using a mix of different types of SEO strategies so that people share your website across various social media platforms. It is no secret that more cross shares lead to more traffic on your website.
Lastly, it is important to remember that all businesses rely heavily on trust. So, it is essential that the different types of SEO you plan on implementing should enhance the trust of consumers.
Users must find your website to be a trustable source every time it appears on search engines. This is because when there’s trust, your buyers are going to revisit your website time and again.
Understand The 3 Types Of SEO
SEO is more than finding the right keywords, and you need to always mix a few types of SEO techniques to get the desired results.
There’s no doubt that content plays a crucial factor in determining how well your web page performs. But that’s not the only thing, and you need to pay careful attention to get your SEO game right.
You need to use your expertise and skills to mix different types of SEO to give your website the best chances to appear on a search engine. If you follow the strategies we have mentioned in this guide, appearing on search results would no longer feel like a task.
In case you have any other suggestions or tricks that you would like to share with us, let us know in the comments section below. And keep a watch on this space for more exciting reads.
Until next time, fare thee well.