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What Are The 3 Types of SEO?

Do you know that using the right SEO strategies would help amp up your digital marketing game like no other? That’s why we are here to help you learn it all.

Brodey Sheppard

Brodey Sheppard — 15 minute read.

To understand how SEO helps in digital marketing, you must know about the three most important types of SEO.

You will get a fantastic Google page ranking and enjoy better digital footfall with the proper knowledge. Once you know them all, being on top of search results won’t be a challenge anymore. This, coupled with the right expertise, will help you better identify the target audience and be adequately equipped to execute the optimisation plan.

Types Seo

When you employ the right strategy, combining different types of SEO to get the best positive results, any brand will fare better than before. But to know how to do that, it is essential to know about the different types of SEO to utilise them effectively.

Today, we are here to tell you how to use each strategy to enhance your overall content marketing performance. So, without delay, let’s look at the three SEO types.

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Three Different Types Of SEO

1. On-Page SEO

When you want to optimise the content for a website, you have to go for SEO on-page techniques. For this type of SEO to work well, you need to optimise the content on your site, depending on the page.

This part of SEO marketing involves optimising each factor on the page to make it easier for the major search engines to find your content. Also, do not forget to add high-quality, relevant content, so your readers find something of value.

With the proper title tags, image alt tags, and internal linking, you can deliver high-quality content to your readers. You will have to optimise meta descriptions, titles, and keywords so that your website gets maximum visibility even with organic search queries. Here is a list of various types of on-page ranking factors:

  • Content Creation — Writing relevant content that provides value.
  • Content Optimisation — Editing content to keep it up-to-date, taking the time to fix broken links and performing keyword optimisations.
  • Keyword Research — Great content requires proper keyword research to find the searchers’ intent and other long-tail keywords.
  • Meta Tags — Titles and Description tags help search engines identify what the page is about.
  • Internal Linking — Building internal links is essential for building a strong site structure.
  • Multimedia — Images, Icons, Videos, PDFs, etc.
  • URL Optimisations — Websites require a strong URL structure to form a foundation and category for page content.
  • External Linking — Linking to other pages online helps build page authority in what you’re saying and link context.
  • Social Proof — Reviews, awards, trust signals and showing your physical business location help build a better understanding of your website.

Page Seo Explaner Graphic

A. Ways To Get On-Page SEO Right

Firstly, to increase your online presence, you need to optimise meta-data well apart from putting a great SEO strategy.

Types Metadata Page Seo

To help Google and your readers find your website easily, including the right meta description with all the keywords is crucial. This will improve the user experience as the page titles will be spot-on, making it easier for users to locate the content they are looking for.

Pro TipAlways remember to add relevant keywords because content without the right mix of relevant keywords is no good. Use strategies to ensure that your blog or the business page has the right keyword and relevant blog ideas. This will help increase search engine traffic to your website.

While selecting a keyword, remember that going by search volumes is not a great way to go. Sometimes, keyword phrases with less competition might work even better. That’s why keyword research is of utmost importance, and you must never forget that keyword stuffing is not a good idea. This SEO technique is known as black hat SEO, and search engines often punish sites utilising black hat SEO techniques.

Lastly, you need to learn one of the most critical parts of content marketing: link building. When you add relevant links to a website or attach links to anchored texts, the validity of that web page goes up.

Try adding high-authority pages to your blog, as that will help Google read your website better. This will be instrumental in improving the user experience.

To sum it up, on-page SEO is what you do to increase the readability of your web page. Once Google reads your website better (because of targeted keywords and links), it will display the website to all seeking a service you offer. In short, more organic traffic!

2. Off-Page SEO

Think of off-page SEO as maintaining public relations with other websites on Google. With the right strategies, your bond with other sites will develop over time, and that would help strengthen your brand’s authority and appeal.

Google My Business is one good way of implementing off-page SEO. It helps boost business locally by magnifying your presence to potential local buyers, part of local SEO. Meaning off-page SEO will put the spotlight on your website and will reflect its authenticity and reputation.

Coming back to building public relations, off-page SEO highly relies on link building. Simply put, it is the strategies you employ to get other reputed websites to use anchors and keywords that link back to your web pages. Also, constantly improve local SEO to target the right audience and not lose your way of looking for more digital footfall.

Now that you have a fair idea about off-page SEO strategies let’s quickly take a look at some of the most time-tested tricks you can try for acing the link-building strategy.

  • Back Linking — To build authoritative websites, links are required. Links help search engine algorithms understand your website’s category.
  • Brand Mentions — Methods like guest blogging help build mentions of your brand in the context of your website.
  • Social Signals — Social signals help your site rank using the power of social platforms and how often your website is liked and shared online.
  • Brand Authority — Authoritative websites have authority because of their brand name. When people search for your brand on search engines, this goes towards your overall popularity.
  • Topical Authority — Creating relevant content to your industry on guest posts or Web 2.0s, off-page topical authority to your brand can be built.
  • Geographical Relevancy — Local businesses need to show they are local; being found on directories can help local customers verify your physical location.

Breakdown Page Seo

A. Competitor Research

We are guilty of keeping a tab on our competitor’s website from time to time to check all the amazing things they are up to. Now, while you are at it, it’s time to reap some benefits and check out your competitors’ backlink strategy and profile to see their implementation techniques.

B. Pitching Articles

Another way to increase your digital presence and acquire repute is by publishing your blogs on relevant portals and websites. If the company is relevant to the service you are offering, get the company to post a blog that includes a link redirecting to your brand.

Most of the time, monetary transactions are involved in this process.

C. Coming To The Reporters’ Aid

You will find many services and forums where journalists ask for help from industry experts on the web. You can share your expert knowledge with them so that your brand gains credibility.

Journalists will most likely link to your web page when writing their articles. It is always about who maintains their connections well and strives hard to get into better networks.

And trust us when we say that digital marketing is no different.

Off-page SEO is more like word of mouth about how far your reputation travels, so put it to good use. Also, remember that getting featured on quality content is better any day than getting featured in places that won’t draw the correct audience.

3. Technical SEO

Technical SEO is your safest bet when you have to index a website to make it easier for Google web bots to locate. Simply put, it helps solidify a site’s foundation and structure by enhancing its readability.

You will witness the magic when you combine quality content with the right SEO tactics! Magic in terms of traffic that are likely to convert into actual sales.

Focusing on mobile-friendliness is essential if you try to get it right. You have to ensure that you optimise it well on mobile devices. For this, you likely must reduce the images’ size to ensure that the pages load fast when your target user wants to access them. If you are finding your site speed is still slow, there are several tools you can use to ensure your webpage loads faster.

If the search engines deliver slow results or your site does not appear on the first page of Google’s SERP, you will likely lose the audience. Your primary goal should be to enhance page speed as much as possible.

  • Site Structure — A strong site architecture helps similar group pages such as product and services pages so that search engines can distinguish the difference.
  • Schema Markup / Structured Data — Markup allows you to access rich snippets and featured snippets in Google Search.
  • Site Speed — Good user experience requires fast loading websites; Google’s bots check for page performance as one of their verified ranking factors.
  • Schematics — HTML5/CSS3 and JS validation and proper coding can help search engines understand what your web page is about.
  • Site Security — One of the best trust symbols is a security protocol icon; securing your website will improve conversion rates and page rankings.
  • International Optimisation — Whether eCommerce SEO or an international brand, targeting international traffic is best to reach new potential customers.
  • Mobile Friendliness — Mobile SEO is vital to improving search rankings in 2022. Making sure your website loads on any mobile device can help reach new potential customers, irrespective of their browser or device.

Technical Seo

A. 3 Types Of Technical SEO Tactics

It knows that you need to follow three technical SEO tactics when improving this.

As we have mentioned, focus on making the site easier to navigate on mobile devices. This would widen the access and thereby funnel traffic to the website. There is no way around it as more and more people are shifting to mobile devices and moving away from desktops.

Secondly, you must make the website as fast as a hare. The site’s load-time is a significant factor that affects Google rankings, and one way to make it more quickly is to keep the size of the visuals optimised. So, use simple templates and limit redirects as much as possible.

Lastly, you need to ensure that your audience does not face difficulty navigating the website. To make the backend work clean, keep the internal linking consistent as it will also help ensure there are no inconsistencies in the site’s structure.

What’s The Need For On-Page SEO?

When thinking of on-page SEO, remember that you have to ‘EAT’ to increase your online presence. We are sure you are wondering what EAT is? It simply stands for Expertise, Authoritativeness, and Trustworthiness, as these are the major factors that Google uses to rate the websites and content in general.

Google is always on the lookout for high-quality content, and it rewards the websites by ranking them better. With the right page titles and meta descriptions, the chances of you appearing on search engines become considerably high.

We cannot emphasise enough how crucial it is to spend good resources on keyword research. This will help you present good and quality content to your readers because without that, using different types of white hat SEO techniques will all go to waste.

How Can SEO Off-Page Help Your Business?

Even if your product or service is amazing, without the proper SEO off-page techniques, your competitors will likely fare much better in terms of sales. Relying only on content is not enough, and you would have to try different SEO techniques to make your page rank high on search engines.

As we have mentioned before, creating links can help your business prosper, while strong backlinks on an authority website that direct back to your page can be of enormous help. This way, your business gains much repute and appears reliable to the viewers.

Your main aim should be to make your website rank higher in authority and trustworthiness. And choosing the correct SEO strategy will quickly help you outrank your competitors.

It goes without saying that without knowing the right link-building strategies, your off-page SEO will likely not work. If you do not have the right expertise, consider asking an expert for help.

Why Do You Need Technical SEO?

It is true that only working on improving technical SEO won’t lead you to the top of Google searches or other search engines. But if you decide to ignore it altogether, there’s a guarantee that you won’t end up appearing on the first few searches.

You must understand that high-quality technical SEO requires expert intervention if you want good results.

Technical SEO work involves you making sure that your website loads fast. Our attention spans are deteriorating by the day, and no one likes to visit a web page that takes forever to load. To give you a rough estimate, ensure that your website does not take more than 3 seconds to load.

Bounce Rate Works

Plus, consider using online tools on the internet to check the ‘waterfall’ of your website. This way, you will get a demo to look at your website before the launch to check if everything is in place.

It would help if you also used Chrome developer tools that further help understand which codes are irrelevant. To get your site the maximum footfall, you must keep updating the backend work now and then.

It would help if you also remembered that the web is evolving daily, and so are the devices. So, you must ensure that your SEO is user-friendly on all possible devices.

In short, you should be geared towards providing device-agnostic service and information.

Why Take All The Trouble?

Digital marketing today relies heavily on SEO. The product you sell is no good unless you find the right buyers, and SEO helps you find them. With the right SEO, it also gets easier for Google to pull up all the necessary information if the backend work on your website is clean and thoughtful.

When you search on Google for a product or service, you are most likely to view the first five suggestions. Now you understand how important your website appears among the first few when people use search engines.

A. The Role Of SEO

The most crucial role of SEO is to increase your visibility and rankings. When done right, you will get more viewers, which will potentially increase your sales. The more the traffic, the more the footfalls that can eventually turn into sales. There’s no point in selling unless more people get to know what is up for sale, right?

With the right SEO strategies, you can improve the user experience manifold. When you build your site correctly, users won’t have difficulty navigating and are more likely to revisit. If a potential customer finds it challenging to find information on your website, the chances are that their visit won’t convert into sales.

Apart from that, to help your brand grow faster, you must implement different types of SEO. You have to ensure that you use high-volume keywords so your website can appear quickly on search engine results pages.

Try using different types of SEO strategies so that people share your website across various social media platforms. It is no secret that more cross shares lead to more traffic on your website.

Lastly, it is essential to remember that all businesses rely heavily on trust. So, the SEO types you plan on implementing must enhance consumers’ trust.

Users must find your website a trustworthy source every time it appears on search engines. This is because when there’s trust, your buyers will revisit your website repeatedly.

Keep in mind, that when SEO is done incorrectly or done using negative SEO strategies, your organic traffic can decrease. It is strongly advised to use white hat techniques to improve rankings, White hat SEO refers to properly following Google’s guidelines when it comes to quality.

Understand The 3 Types Of SEO

The SEO word is full of turning cogs and changing algorithms. It is more than finding the right keywords. It would help if you always mixed a few types of SEO techniques to get the desired results, keeping in mind that search engine crawlers can easily distinguish keyword stuffing or other black hat techniques.

There’s no doubt that content is crucial in determining how well your web page performs. But that’s not the only thing; you need to pay careful attention to get your SEO game right.

You need to use your expertise and skills to mix different types of SEO to give your website the best chance of appearing on a search engine. If you follow the strategies mentioned in this guide, appearing on search results would no longer feel like a task. Also, be sure to check out Google’s search engine guidelines.

If you have any other suggestions or tricks that you would like to share with us, let us know in the comments section below. And keep a watch on this space for more exciting reads. Reach out to our team if you need assistance with your website’s search engine optimisation or other SEO services by one of Australia’s leading SEO agencies.

Until next time, fare thee well.

Brodey Sheppard

Brodey Sheppard

Brodey is the CEO of sitecentre® and a data analyst in the SEO, Paid advertising space that uses machine learning and AI to advance sitecentre® as an industry-leading digital marketing agency across Australia.

Find them on their website: sitecentre®, Facebook and LinkedIn.

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