What Type Of Backlinks Are Worth More On A Website?

Are you looking to build a solid backlinking strategy to grow your website’s ranking in Google SERPs? Find out what backlinks you should be prioritising in our guide.

Danny Mahoney

Danny Mahoney — 13 minute read.

Building links with high authority websites can significantly enhance your websites’ rankings. And for your digital marketing to be successful, it is imperative to implement it in your SEO strategy. As a result, the linking process heavily impacts how a website ranks on the search engine results page.

Making Sense Backlink Valuations

DA PA Checker evaluates the authority of a website based on various factors, including the type of linking strategy it follows. The following factors determine the value of a backlink for your website:

  1. The authority of the linking site and its quality
  2. Status of the linking website, whether it is do-follow or no-follow.
  3. The link’s position on the website.

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In this article, you’ll find out which backlinks are valuable for ranking your website high in the SERPs. We will also discuss the importance of building links and how they affect a website’s ranking in search engine results.

Backlinks Work Linking

1. Guest Post Backlinks

Guest posting involves writing content for another website or company with a similar target audience. You will include one or more links in your guest post that will link back to relevant pages on your website. Often, bloggers write guest posts for other platforms related to their niche.

Effect Of Guest Posting on Rank

Google algorithm encourages guest posting as it becomes a source to provide valuable information to users. It helps spread information about a specific topic or niche by linking to an article that refers visitors to another website.

However, Google’s algorithm can efficiently detect high volume and low-quality guest posts. Therefore, quality matters more than quantity when it comes to backlinks.

How To Create A Guest Post Link

The main point is to avoid spamming by overflooding websites with backlinks. The best way to build your authority on Google is to create high-quality, plagiarism-free content and focus on making connections with relevant websites.

2. Natural Blog Commenting

In the past, blog commenting was the simplest form of backlinking. Up until 2005, this strategy was heavily followed until Google began implementing no-follow links.

The technique was used by sharing a link or adding anchor text, including a link to a website, in the comments of ranking blogs. This method soon became a spamming technique which was frustrating for many bloggers and content creators.

Effect of Blog Commenting On Rank

Blog commenting is now considered a form of spam promotion. However, bloggers and webmasters still consider this technique effective as long as the link and comment are relevant to the content of the article or website.

How to Build A Blog Commenting Backlink

It is as easy as commenting on social media posts. While blog commenting, it is recommended that you use an official account name associated with a company or website.

This technique will only be effective if you keep the topic’s relevancy in mind while mentioning a link. Do not post the link to spammy sites or leave massive comments under blog posts.

3. Author Bio Backlinking

Published articles represent a writer’s work, so linking the writer’s profile would be a great way to generate organic traffic. Including the author’s profile link in anchor text is a practical yet old blogging technique.

Authors often include links to their profiles or websites at the end of their articles as further references. Additionally, links to affiliated retailers, websites, and social media accounts are often included.

Effects Of Author Bio Backlinking on Rank

In some cases, webmasters may consider this technique effective at improving user experience. However, the author’s bio attracts organic traffic to the site mentioned in the anchor text. In addition, the author’s bio page must comply with Google’s quality rating guidelines.

How To Build Author Bio Backlink

You can link the author’s bio by featuring it in the anchor text mentioned on a website. However, Google might consider it spammy if the website is not trustworthy. You can also feature naked links or use brand anchors to source the profile.

4. Editorial Backlinks

Editorial links heavily depend on the quality of content featured on a site. These links are taken from the sites that produce high-quality content that is unique and gives value to users’ queries. And the only way to obtain such a link is by providing genuine content.

This method is also followed as contextual linking to collaborate with another link or website to support research related to their article. It is a natural and effective method for referring readers to other articles.

Effects Of Editorial Backlinks on Rank

The density of keywords or anchor text does not matter for this linking type. According to search engines, it’s healthy for a website to make editorial links.

The uniqueness and added value make this technique highly recommended to increase the ranking of a website.

How To Build Editorial Links

Editorial links rely on the quality of the content’s body. Writing unique articles that provide unique solutions for users’ queries can attract more traffic.

You shouldn’t buy editorial links because they don’t have the same value as a natural post intended to attract traffic.

5. Private Blog Network Linking

This website group links to other companies’ sites and generates significant revenue. Blog networks like these are intended for confidential purposes. As this technique is achieved through manipulation, it is a risky method of linking with little value in today’s world.

Private Blog Network Understanding

Effects Of PBN Linking On Rank

Due to search engine rules and regulations, this technique is highly inadvisable. This method is not traceable, and it has always kept marketers in the dark about posting and creating these links.

Google’s algorithms have improved considerably in the last few years to address this issue. It is prohibited to use PNB, and you may be penalised by Google for doing so.

How To Build PBN Backlinks

This method was once effective in ranking high-earning and prestigious sites. Nowadays, this technique is considered blackhat SEO, which carries many risks.

6. Social Media Backlinks

Social media platforms are an effective source of gathering traffic for your website. Social media marketing has evolved due to increased interaction between users and their online marketplace. Well-known social media platforms like Twitter and Facebook offer links to blog posts and web pages.

Social Media Supports Seo

Effects Of Social Media Backlinks On Rank

Google does not consider social media links part of the linking scheme or strategy. Search engines treat social media platforms like usual web pages but do not consider ranking factors.

A website’s SEO does not benefit directly from social media link sharing. However, it can help to verify the social media presence of a brand or individual.

How To Build Social Media Backlinks

Social media backlinks are considered no-follow links, labelled as user-generated content. However, bloggers or web admins can use social media platforms to extend their reach to generate more traffic.

On social media websites, audiences can find links to relevant trending tags that will lead them to their source. Usually employed by eCommerce stores, it’s an indirect yet highly effective digital marketing method.

7. Auto Backlink Generation

Automated tools are used to carry out this technique of link-building, which assigns a bot to do the work. The bots target specific websites using anchor texts and comment links, generally considered spam.

Effect Of Auto Backlink Generation On Rank

It is against Google’s webmaster guidelines to generate and post automated links. Using this technique can negatively affect your website’s ranking.

Initially, one might be able to gain rankings with these links. However, once the search engine discovers they are auto-generated, it might attribute them to link scheming, and all your efforts will go to waste.

How To Build Auto Backlinks

You can use online tools to create backlinks for you automatically. Google considers such links as low quality, irrelevant, and spammy, so it is not recommended to use such a technique.

8. PR Linking

A press release is an official statement released by a reputable company. An announcement like this can be a powerful tool for grabbing the attention of SEO marketers.

Link builders take advantage of the authority of these publications and begin linking sites through anchor texts.

Effect Of PR linking On Rank

Currently, PR links are marked as no-follow links by search engine algorithms. Google’s algorithm typically ignores links in press releases and does not consider PR links natural because businesses often release them.

How To Build PR Backlinks

For organisations to release announcements and updates, press release links are beneficial. It is still possible to indirectly gain traffic by mentioning publication as part of your site’s source.

9. Directory Page Linking

A web directory is an online catalogue that provides links to different websites. The information in these catalogues is used to develop an authentic background for backlinks. Instead of focusing on quality, this method focused more on the number of backlinks. An example of this is hi pages or yellow pages.

Directory Submission Process

Effect of Directory Page Linking on Rank

Website directories have verified and authentic data about websites and online businesses. When searching, ensure you are targeting relevant directories to avoid wasting time.

How To Build Directory Page Links

Any high-quality website, blog, or article can get featured among these directories. You can use these web directories to find backlinks for a website in large numbers.

These addresses, however, fall into the unnatural linking category. Mentioning these links might harm your website ranking instead of improving it depending on the directory, which is not a progressive step. So, make sure you do your research before undertaking this.

10. Infographics Link

Infographics are a creative way to educate an audience about a specific topic or niche. This technique involves the graphical representation of research or data featured with some text to support its context.

Sharing infographics on social media or a blog that includes a link to your website can generate traffic on your platform.


Effect Of Infographics Linking On Rank

Infographics are an essential component of any quality website. Search engines appreciate a high-quality infographic accompanied by a link to educate the user.

However, spammers may abuse this technique and ruin the purpose of creating high-quality and informative websites.

How To Build Infographics Links

To construct quality infographics links, you must create quality and educational images. The design, data presentation, and relevance of that information to the topic are the most important aspects of developing infographics.

These graphics have a link embedded in them that leads the user to your website. This technique does not affect anchor text or rich text and helps maintain the keyword density across the content.

Although it’s important to ensure that infographics embedded with the link are relevant to the topic, in addition to that, the featured link should contain content pertinent to the page.

11. Website Footer Linking

Typically, these links appear in a webpage’s footer, consistent throughout the website. Many SEO experts embed rich keywords into the bottom of the page as part of their strategy.

However, as they say, excess of anything is terrible, and excessive use of this technique can be considered spam.

Website Footer Links

Effect of Website Footer Linking on Rank

Site-wide footer links are considered no-follow links according to Google’s webmaster guidelines. Since they are not earned or developed, these links may not benefit the ranking of a website.

Instead, they are just acquired for ranking purposes. However, your website will not be penalised by tagging these links as no-follow under the unnatural linking scheme.

How To Build A Website Footer Link

You can link your footer text to another site or your own by using branded anchor text instead of rich text.

12. Free Service Linking

Everyone loves to avail of a service that’s available for free. Featuring a link to your site on another site by offering free tools or services is another way of generating traffic on your platform. These tools don’t have to be very complicated.

Effect Of Service Linking On Rank

One can offer free service-based tools like tax calculators or paraphrasing tools—another way to provide a basic version of any paid device. Websites may link with the contents of the agency if they are valuable to provide solutions.

This sort of linking would be considered natural to generate traffic for your website. According to Google link scheming, this process will generate do-follow links.

How To Build Free Service Links

The development of such a link may take some time. One can create a simple utility or web-based application as a down-scaled version of a paid tool. Target the websites which include content relevant to this tool, as they might be interested in featuring your Service on their site for free.

13. Sidebar Links

Sidebar links are featured on each website page and are popular for grabbing users’ attention. Since these links appear on every page, more clicks redirect them to your website.

Effect of Sidebar Linking On Rank

This technique appears to be effective for generating traffic. However, search engine policies state this method of linking to be spam which classifies this technique as an unnatural way of connecting. Search engines like Google may reach out to penalise websites featuring such links.

How To Build Sidebar Links

Sidebar links are also known as site-wide links. These links can be featured as rich anchor text or pasted naked as a source of information to follow. However, this technique is not very effective in improving search engine visibility.

14. Brand Backlinks

A good practice to build backlinks is by giving value to other sites via branded images. A brand’s badge is like an achievement that a brand creates for other websites to state a status symbol among other competitors.

Effect Of Brand Backlinks On Rank

Like the infographic’s technique, this method also generates organic traffic on a website. A website can feature a list of top platforms and assign a badge based on various attributes. The link embedded with the badge logo may lead users to our website.

How To Build Brand Backlinks

One can always look for competition among websites or products that can rank worthy to attain a badge. List these sites and assign each one a badge for it. The given badge should feature a link to our website.

Different Linking Strategies To Improve Your Rank

The backlinking technique is among the most effective methods to increase optimisation and performance scores.

The best methods for generating better traffic are guest posting, editorial linking, infographic linking, and free service linking.

sitecentre® can assist you in developing a solid and successful linking strategy. With our help, you can build a campaign to build organic traffic to your website. Please get in touch with us for assistance.

Danny Mahoney

Danny Mahoney

Danny is head of web design at sitecentre® and uses user-behaviour metrics to improve UX/UI and accelerate conversions. Using his unique combination of skills, Danny can deliver award-winning websites to SMB’s quicker whilst delivering better results.

Find them on their website: sitecentre®, Facebook and LinkedIn.

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