The human brain needs a lot of time to process numbers and information. The best way to present such data to your targeted audience is to use images that convey it.
It may also be difficult for people to navigate through lines of statistics, and this is where infographics come as an excellent solution to the problem.
Infographics have gained popularity amongst many businesses and organisations in both print and digital forms. They are an artistic and effective way of presenting information that keeps the viewer’s attention.
They also allow people to digest information easily using visual data. With the proper use of information, colour and proportion, they can be transformed into attention-grabbing, persuasive, and memorable graphics.
In this article, we will explain five steps for creating stunning infographics.
What Is An Infographic?
An infographic is a visual representation of data and information. Infographics include and combine elements such as text, images, charts, and diagrams.
It presents data and explains complex issues in a way that can easily lead to better understanding.
Set A Plan
The first challenge you may encounter when you are new to infographic design is that it takes time to create one. Although it is easier to do a Google search and share graphics created by others, the importance of making your images can’t be overstated in today’s “visual internet.”
Infographics are a fantastic way to boost the online visibility of your brand’s identity and vision.
The question is: How can I spend the least amount of time designing an infographic and still have excellent results? The key to success is to plan each step carefully.
Step 1: Set The Right Tone With A Custom Colour Scheme
In the digital world today, almost everyone has access to free graphic design tools and software. Unfortunately, the increased access to free tools has also led to more poorly designed infographics.
Your goal is to reach the audience at the right time with the right message, but a poorly designed infographic will undermine that.
You probably know that creating any artwork, like a design for your website or a social media post, is a process that needs to follow basic principles.
Colour is a crucial characteristic that contributes to the overall style and tone of an infographic. By customising your colour schemes, you can tailor the tone and the mood of your infographics to fit the theme of the content. This ensures your graphic is relevant to the rest of your content.
Colours are strongly rooted in emotions. Specific colour schemes are capable of provoking emotions and communicating ideas on a subconscious level.
Colour psychology studies the effect colours have on people’s behaviour and how we perceive different things, whether our environment, food, or objects we use every day. Red gives a sense of urgency; green has been connected with health and nature. According to research, you can use blue for its calming effect since blue is the world’s favourite colour.
When creating professional infographics, try to stick with greens, blues, and greys. Don’t forget to keep the text white or black for the best readability.
Challenge With Typography
When there are thousands of fonts available, choosing the right one for your infographic can be challenging. And, font selection is one of the least considered aspects of infographic design.
Choosing fonts for an infographic starts with considering the overall theme. Are you trying to convey a serious or playful tone? Remember to also think about your target audience and the infographic’s intent. If your goal is to share data, you will undoubtedly want to make the infographic look as professional as possible.
It helps to look at other infographics to consider how you should think about the thematic design.
Choosing several fonts and putting them to use however you like is not enough. To make a well-designed and eye-catching infographic, it’s vital to establish what weights, sizes, and fonts you will use in different sections.
Creating a font palette is going to keep your design compatible and improve the look of your infographic. You will also need to find fonts that work well together and utilise them in different parts of your infographic.
Step 2: Customise Your Infographic With Icons
Whether it is to share statistics or information, you can use icons in many powerful ways to give context to the message in infographics.
Many designers and marketers interested in creating great graphics will use infographic templates that are often come with their own set of icons. Using suitable icons can make a massive difference in how your infographic is received. On the other hand, using the wrong kind of icon will jeopardise your message.
Small icons that are proportionate to the text are a much better way to layout infographics design. They need to relate to your text without overshadowing it.
Icons should be paired with the text in infographics; for instance, if your graphic is about a topic like high poverty rates, you will use monochrome icons instead of colourful cartoon icons. It is also recommended you use simple shapes to create borders and backgrounds around icons. It is also suggested that you:
- Find icons of the same style that will centre on the theme of the infographic.
- Use a single icon colour to pull them together.
- Add simple icon shapes like borders and circles to give icons visual weight.
Step 3: Authentic Branding for Your Infographic
If you are using the infographic to promote your business or product, customise the chosen template to align with the company’s branding. You can use the company’s brand style guide and create infographics that represent your brand’s voice and style.
You want to keep a connection between an image and a company in the audience’s mind. This ensures that the information you relay to the user is trustworthy.
What Do You Want People To Remember?
Not every infographic is an excellent piece of content. Take the information you would like to share and build a story around it:
- What do you want viewers to remember from the infographic?
- Why is this information essential for them to know?
- How will you make the message visually impactful?
Place Your Logo Correctly
Your company name and logo shouldn’t interrupt the body of your content. It is suggested to make it visible in the header or footer of the image.
Of course, you want everyone to remember your business name. Still, by branding your infographic with your photo and logo, you will ensure that it is a trusted piece of design and content coming from a reputable organisation. Before doing this, be sure that your logo accurately represents your brand’s image.
Include A Call To Action
You need to include a call to action in your infographic. To figure out how your call to action should sound, answer these questions:
- Why are you creating an infographic?
- What do you want readers to do with it?
You may ask people to call you for a free consultation, to check out your website, or suggest to them share the infographic on their social media.
Step 4: Use Storytelling And Check Data Sources
People usually overemphasise design in infographics. They add a ton of different colour and font styles in an attempt to follow the latest design trends. However, design is not the only thing you should focus on when creating a memorable infographic.
Data visualisation and infographics play a vital role in helping you succeed in the ever-changing business world. Both businesses and clients can benefit from these two resources when using them correctly for educational purposes.
Data visualization represents statistics in a graphic form that the viewer can easily interpret. To make the data stand out, it needs to be aesthetically pleasing but not visually distracting. There must be a balance between both the information and graphics presented.
An infographic is a visual tool used to communicate information that is complex in some way. Above all, great infographics should be helpful and informative to an audience. And visual storytelling is a good way to help audience members interpret information.
Data storytelling is a great technique for guiding the audience through your information. Infographics are fantastic storytelling mediums, and good infographics tell stories that people won’t forget.
Check Data Sources
Good infographics give great value by using trustworthy sources and putting them into appropriate context for their audience.
To do this right, you will have to learn more about sources of information and answer a few questions:
- Is this source trustworthy? Are these data verifiable?
- May I share this data? Are there any privacy concerns to be aware of?
- Is this information or data appropriate for the story and message I want to send?
The first and most convenient place to find relevant and valuable data is your own company. Sales data, analytics, and insights from social networks can give you large amounts of data to turn into an infographic. Just be sure you have permission to use it.
And if you ask someone else to create the infographic, you can credit them through an author box.
Step 5: Define Your Audience
When you attempt to create an infographic that appeals to everyone, you will not succeed.
One of the main questions when creating infographics is who it is made for. Perhaps it is for educating clients, or maybe for training employees. It is imperative to keep your audience in mind while creating graphics.
Ask yourself the following questions:
- Is your target audience external or internal?
- What is your target audience’s position?
- What is their level of knowledge?
When creating an infographic for internal audiences, you can skip over basic information. You don’t have to explain primary data to people who have been working on the same project for months. Skip over the basics and go more in-depth when your audience is experts.
Things are a bit different with an external audience — you must set the stage before explaining the details.
Consider what your audience will take away from reading and watching the infographic and how this information will be helpful. Make sure it will be easy for them to read by using words they understand and eliminating jargon.
Advantages of Using Infographics
Unlike data written on paper or displayed on a shared document, infographics are visually appealing.
Your brand awareness and reach will be increased by using infographics for your business campaign. Using the same colours, shapes, and messages will help your audience recognise and connect with your brand. This is a good way to reach a great number of people and educate your audience about your company.
Infographics have the following benefits:
- They are attractive — Infographics are more eye-catching than text, as they combine images, colours, icons, and content.
- They draw attention — Most people have a short attention span, so they “scan” material rather than read the text. Infographics are helping the audience pay more attention to content and also for a longer time.
- They are shareable — You can use one on your blog or a website. You can easily share them via different social networks and create a greater chance of becoming viral.
- Decrease space and increase promotion — When using infographics, you will save much space while greatly increasing the effect. One image is worth 1000 words; we have heard it so many times.
- Enhance SEO — A well-designed infographic will strengthen your SEO. Infographics drive targeted audiences to your website as they are more willing to “click” on it and “share” it.
- Increase engagement — Finally, infographics are fun which is perfect for increasing engagement.
Best Tools For Creating Infographics
Creating infographics with online tools has never been so easy. It doesn’t matter if your project is related to your job or for private purposes, each new project starts with a template. Search, drag, and then publish — it’s really that simple. With the dimensions already set out for you, you can take your time and focus attention on creating effective designs quickly.
Data visualisation is implemented broadly in newsletters, annual reports, eBooks, and white papers. A newsletter is a great place to implement this when sharing valuable statistics. For an eBook document, data visualisation will show specific information and highlight important points from the text to your readers.
Annual reports are also a great opportunity to incorporate data visualisation techniques. To show your team and clients your current work progression, use infographics to create annual reports that analyse the data collected over the year. Additionally, you can place infographics in case studies, blog posts, and as marketing content, of course.
A Few Tips To Remember
When designing infographics, keep these things in mind:
- Make it simple — The design should make for easy navigation around the information, without making the viewer confused. Talking about great infographics, less is more, so leave enough space for the eye and limit different colours.
- Try to be universal — Universal design is crucial so information can be accessible to anyone. By using recognisable icons and images, an infographic will be easily understood.
- Be original — Whether your infographics are marketing content or a sales report, each design should be original. The design should be unique through the creative use of colour, fonts, text, and images.
Creating An Infographic
With each of the steps we mentioned and explained above, we hope we have helped you create a great and memorable infographic that can convey a story. Infographics should be compelling in terms of the information and the design.
Studies have shown that people are 30 times more likely to look at infographics compared to plain data.
The first step is to decide on the topic. After this, research to gather plenty of information to cover in your infographic. Make sure you have enough information that leaves no questions unanswered. Lastly, find visuals that will help you with ideas for your information graphic.
Remember that the best infographics need to be easily consumable. It is an art to take all of the data and concentrate it on one image. All graphics and images should also be optimised for an appealing visual appearance.
If your infographic makes sense after looking at it for less than 10 seconds, and it still teaches you things after carefully looking at it, you know it is good.
That’s all for this article, we look forward to seeing you next time!