Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2024. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Create Backlink

How To Create A Backlink

Princess Kang

Learn how to create high-quality backlinks for your website to boost your SEO and improve your online presence. Our comprehensive guide covers the best strategies and techniques for building effective backlinks.

AI Tools Business: Comprehensive Guide

AI Tools For Business: A Comprehensive Guide

Brodey Sheppard

Unlock the power of AI technology for your business with our comprehensive guide to AI tools and software. Learn how AI solutions can improve business productivity, automation, and decision-making for a brighter future. Explore our guide today.

Choose PPC Agency Business

How To Choose The Right PPC Agency For Your Business

Alannah Picking

Choosing a PPC agency can be a confusing and challenging process. Learn how to choose the best PPC agency for your business with our comprehensive guide. We cover essential factors like experience, cost, and results to help you make an informed decision.

AI SEO

AI For SEO

Brodey Sheppard

AI for SEO is rapidly changing the digital marketing landscape. Learn about the latest AI techniques for improving website ranking and discover how AI can enhance your SEO efforts.

Google Ads Bidding Types

Google Ads Bidding Types

Alannah Picking

Google Ads bidding strategies play a crucial role in the success of your ad campaigns. In this guide, you’ll learn about different types of bidding, including cost-per-click bidding, automated bidding, and target CPA bidding. Find tips for optimising your ad bidding and winning ad auctions to achieve your advertising goals.

AI Web Design

AI For Web Design

Brodey Sheppard

Unleash the power of AI in web design and transform your website with advanced techniques and tools. From beginners to experts, learn how AI can improve your web design skills and bring your site to the next level.

Robots.txt SEO

Robots.txt For SEO

Kristi Ray

In the SEO world, robots.txt is a critical aspect of website optimisation. This file communicates with search engines and determines which parts of your site should be indexed. Learn how to use robots.txt to improve your SEO and visibility properly.

Revolutionise Content Marketing AI

Revolutionise Your Content Marketing With AI

Brodey Sheppard

AI has the potential to revolutionise the content marketing industry. With its ability to improve content creation, personalisation, optimisation, and analysis, it’s no wonder more and more businesses are adopting AI in their content marketing strategies. Read on to learn more.

Maximise Social Media AI Solutions

Maximise Your Social Media With AI Solutions

Brodey Sheppard

AI for social media can potentially revolutionise how we approach social media marketing. AI can improve efficiency, accuracy, and results from management to advertising. Discover the power of AI for social media.

Generational Marketing Helps Businesses

Generational Marketing Helps Businesses

Princess Kang

Unlock the power of generational marketing and skyrocket your conversion rates by targeting the right audience. Learn how in our comprehensive guide!

SMS . Email Marketing

SMS vs. Email Marketing

Alannah Picking

Are you looking to reach your customers effectively? Then you’re probably wondering if SMS or Email marketing is the right choice for you. Read on to learn more about both methods and make an informed decision.

AI Keyword Research

AI For Keyword Research

Brodey Sheppard

Explore the latest advancements in AI for keyword research and unlock the full potential of your SEO. Learn about the benefits, tools, and strategies to improve your keyword research with AI.

10 eCommerce Platforms Online Store

10 Best eCommerce Platforms for Your Online Store

Kristi Ray

Explore our handpicked list of the top 10 eCommerce platforms, designed to streamline your search for the perfect solution. Find the best platform to boost your online store’s performance, cater to your target audience, and achieve long-term business success.

Setup Google Alerts

How To Setup Google Alerts

Princess Kang

Learn how to set up Google Alerts for business growth and receive notifications on brand mentions, competitors, and relevant industry news. Enhance your online presence and streamline business processes with efficient tracking.

Build Topical Authority

How To Build Topical Authority

Alannah Picking

“Topical authority” is a crucial aspect of SEO that helps establish your website as a trusted and authoritative source on a specific topic. This comprehensive guide will show you how to build and improve your topical authority for better search engine visibility and increased website traffic.

AI Digital Marketing

AI In Digital Marketing

Brodey Sheppard

AI in digital marketing is changing the game. From automation to personalisation, discover the benefits and future of this exciting industry. Get ahead with the latest AI strategies and tools today.

Marketing Automation Trends

Marketing Automation Trends

Alannah Picking

Marketing automation is changing the way businesses approach marketing. Stay ahead of the game with the latest trends and best practices. Discover how to improve your marketing strategy now.

AI Content . Human Written Content

AI Content vs. Human Written Content

Kristi Ray

Explore the world of AI and human written content, and learn how they compare in quality and readability. Discover which type of content may be the best fit for your needs.

AI Google Ads

AI For Google Ads

Brodey Sheppard

Discover the power of AI for Google Ads and boost your campaign performance with the latest tools and techniques. Learn how AI can optimise your advertising strategy.

Creating Content Integrity

Creating Content With Integrity

Kristi Ray

Learn how to create compelling and accurate content by understanding the principles of good SEO practices. Find out how you can use quality content to combat misinformation online.

Marketing Automation

Marketing Automation

Brodey Sheppard

Simplify marketing with automation tools and technologies. Learn the benefits, types of software available, and how to implement them for better efficiency, collaboration, and understanding of customers in our ultimate guide to marketing automation.

Accessibility SEO

The Value of Accessibility in SEO

Princess Kang

Web accessibility and SEO are essential for creating user-friendly sites that rank high on search engines. Accessibility compliance can also avoid legal risks and enhance brand identity. Additionally, accessible design can improve SEO by prioritising user experience and optimising for mobile devices.

Google Ads SEO?

Do Google Ads Help SEO?

Brodey Sheppard

Does Google Ads improve your website’s SEO? Unfortunately, the answer is no. However, this blog explains why and offers alternative solutions to help your website rank better in search engines.

4 Ps Marketing

4 Ps Of Marketing

Kristi Ray

Learn about the 4 Ps of marketing — product, price, place, and promotion — the building blocks of a successful marketing plan. Read along as we discuss each of these factors in detail, plus how you can use them to better reach your target audience.

Google Ads: CTR

Google Ads: CTR

Princess Kang

CTR is key to digital marketing success. For Google Ads, optimal CTR is 3–5%, but industry & platform can impact it. Strategies to improve CTR include relevant ad copy, ad extensions & linking to relevant landing pages. Benchmarks like CVR, CPC & CPA also help analyze campaign effectiveness.

Types Marketing?

What Are the Different Types of Marketing?

Brodey Sheppard

Find out how different marketing techniques and strategies can boost your business by looking at the various marketing types, such as content marketing, influencer marketing, and digital marketing. Our comprehensive guide will help you stay on top of the marketing game!

Size Impact SEO?

Does Size Impact SEO?

Princess Kang

Font size and colour are often overlooked, but they can greatly improve web design and boost your SEO practices. Read below to explore their impact and ways to benefit from them.

Content Decay?

What Is Content Decay?

Kristi Ray

Are you worried your SEO ranking is suffering from content decay? We’ve put together a guide to explain how content decay works, how it affects your visibility, and what you can do to prevent it!

Google Ads: Location Targeting

Google Ads: Location Targeting

Brodey Sheppard

Advertising plays a crucial role in the success of a business, and location targeting is an essential aspect of it. With Google Ads, you can target potential customers based on their location, preferences, and more. Learn how to utilise location targeting and achieve better business results.

Guide Setting PPC Campaign Goals

Guide To Setting PPC Campaign Goals

Danny Mahoney

Get ready to reach new heights and set PPC campaign goals to maximise your ROI and help you achieve success. Learn how to set your PPC goals efficiently and take your business to the next level!

Technical SEO Factors

Technical SEO Factors

Brodey Sheppard

Want to make sure your website is as search engine friendly as possible? Check out our guide to technical SEO factors!

Multi-Purpose Content Marketing Startups

Multi-Purpose Content Marketing For Startups

Kristi Ray

Multi-purpose content marketing methods can help new businesses build their brands, attract and retain customers, and ultimately improve revenue. Learn how this strategy can help startups!

Website Design Checklist

Website Design Checklist

Brodey Sheppard

Are you ready to take your website design to the next level? Follow our website design checklist, and you’ll be well on your way to creating a stunning website that will leave a lasting impression!

Google Ads Conversion Tracking

Google Ads Conversion Tracking

Danny Mahoney

Don’t know which Google Ads campaigns generate the most click conversions on your website? Read on as we discuss all conversion tracking!

Tools Local SEO

Tools For Local SEO

Princess Kang

Take your local SEO to the next level with the right tools! Make your business shine and boost visibility in your local area with the perfect tools for local SEO.

-Page SEO Factors

Off-Page SEO Factors

Brodey Sheppard

Looking to improve your site’s ranking on the search engine results page? Then check out this guide, where we have discussed some crucial off-page SEO factors that influence rankings.

eCommerce Content Marketing Guide

eCommerce Content Marketing Guide

Kristi Ray

Are you an ecommerce entrepreneur looking to maximise your online presence? This guide is designed specifically for Australian businesses wanting to take their ecommerce efforts up a notch with savvy content marketing tactics.

Increase Google Reviews

How To Increase Google Reviews

Princess Kang

Are you looking to increase your Google reviews in 2024? Check out this blog post to learn how! Discover the key steps you need to take to boost your reputation and maximise your online visibility.

Visual Content Marketing

Visual Content Marketing

Danny Mahoney

Visual content marketing has continued to grow in 2022, and in 2024, it’ll grow further again. Here are some strategies to increase your visual content today.

Boost Brand Trust Video Content

Boost Brand Trust Through Video Content

Kristi Ray

Are you ready to post videos to improve your brand’s identity? Using our industry expertise, we give you the five best tactics to build brand trust through video content.

Guide UX Navigation Design

Guide To UX Navigation Design

Brodey Sheppard

Learn why designing a seamless, intuitive, and easy-to-use navigation interface is a must. Read this blog post for tips and best practices for creating a user-friendly navigation interface!

Local Business & Schema Markup

Local Business & Schema Markup

Danny Mahoney

Wondering how schema markup can enhance the online visibility of your local business? Here’s all you need to know about schema markup and how to apply it.

Local SEO Content Ideas

Local SEO Content Ideas

Princess Kang

Are you looking for SEO content ideas to help boost your business online in 2024? You can use our guide to help develop a successful local SEO content strategy.

Local SEO Checklist

Local SEO Checklist

Brodey Sheppard

Do you need help ranking high locally in 2024 but don’t know where to start? Take a look at our checklist for help setting up your local SEO strategy!

B2C eCommerce Ideas

B2C eCommerce Ideas

Kristi Ray

Are you operating a B2C eCommerce store or plan to open one in 2024? Use these eCommerce ideas for 2024 to maximise your chances of long-term success.

Build Brand

How to Build A Brand

Kristi Ray

If you’re trying to build a brand, these 15 actionable steps will help you develop your brand identity in 2024 and take it to the next level.

Site Speed Ranking Factor?

Is Site Speed A Ranking Factor?

Princess Kang

Is speed of your website affects your ranking and SEO? With this guide, you’ll learn what page speed is, how to measure it, and why it matters!

Website Redesign?

What Goes Into A Website Redesign?

Brodey Sheppard

Are you thinking about revamping your website? Discover what goes into redesigning a website and whether it can help you reach your business goals in 2024!

Top 7 Link Building Practices

Top 7 Link Building Best Practices

Brodey Sheppard

What are the best link building best practices in 2024? We uncover of the best strategies across all industries and professions to grow your SEO.

UX Important Website

Why UX Is Important For Your Website

Danny Mahoney

Are you considering hiring a UX designer for your website? Explore the value of UX and the types you can use to boost your website’s revenue!

Christmas Marketing Checklist eCommerce

Christmas Marketing Checklist For eCommerce

Princess Kang

We’re getting close to Christmas, but is your eCommerce store ready? Our guide will help you make the most of the holiday season and boost your conversions!

Ad Copy Examples Grab Viewers’ Attention

Ad Copy Examples That Grab Viewers’ Attention

Kristi Ray

Running short of ideas for your next advertising copy? We’ve compiled some of the best ad copy examples to get your creative juices flowing.

Core Web Vitals: Ultimate Guide

Core Web Vitals: The Ultimate Guide

Brodey Sheppard

Yearning to learn about Google’s Core Web Vitals? Explore how you can improve the visiting experience for the long-term success of your site.

Upgrade Website?

How Often Should You Upgrade Your Website?

Princess Kang

When was the last time you updated your website? Using our guide, you can increase your search engine ranking, leads, and conversions by upgrading your site.

7 Asp. NET-Based CMS Platforms (Free & Paid)

7 Best Asp. NET-Based CMS Platforms (Free & Paid)

Danny Mahoney

If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.

Google Sandbox: Effect Websites

Google Sandbox: The Effect on New Websites

Brodey Sheppard

Do you fear your website has been lost in the Google sandbox? Learn how to improve your website’s ranking and break out of the Sandbox today!

Website Wireframe?

What Is A Website Wireframe?

Danny Mahoney

Considering designing a new website for your business? Be sure you understand how wireframes are used for UX and web design before you begin!

Link Building & -Page SEO: Understanding Relationship

Link Building & On-Page SEO: Understanding the Relationship

Princess Kang

Are you aware link building and on-page SEO are closely related? Using these methods, learn how to optimise your website to boost conversions and rankings.

Lead Generation Strategies

Lead Generation Strategies

Brodey Sheppard

Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.

Common SEO Mistakes Avoid

Common SEO Mistakes To Avoid

Danny Mahoney

You won’t see results and won’t rank higher if you make SEO mistakes. This article will discuss the 30 most common SEO mistakes you should avoid.

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