Internet Marketing Blog

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2022. The sitecentre® blog offers insight into everything from local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Keyword Stuffing?

What is Keyword Stuffing?

Brodey Sheppard

Struggling with using the right keywords to boost the SEO ranking of your website? Follow us on our guide to explain keyword stuffing and its impact on your rankings.

ALT Text & ?

What Is ALT Text & Why Should You Use It?

Brodey Sheppard

What is ALT text in HTML? Should you use it, and is there an SEO advantage to it? Read our expert guide on optimising image ALT text the easy way.

Redirect — Web Redirects?

What Is A Redirect — Should You Use Web Redirects?

Stephanie Salud

Have trouble setting up redirects on your website? Here’s all you need to know about when and why to set up website redirects and how they can impact SEO.

Beginner’ Guide Evergreen Content

Beginner’s Guide to Evergreen Content

Kristi Ray

Are you struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

3 Types SEO?

What Are The 3 Types of SEO?

Brodey Sheppard

Do you know that using the right SEO strategies would help amp up your digital marketing game like no other? That’s why we are here to help you learn it all.

eCommerce Themes Worth Buying

eCommerce Themes Worth Buying

Stephanie Salud

Looking for themes to buy for your new eCommerce website? Look no further, as our guide lists the best themes for eCommerce stores, plus the features and benefits of each.

Video SEO

How Does Video Help SEO

Danny Mahoney

Want to understand how to make the best use of videos for improving your SEO? Don’t worry — we’ve got you covered with our complete guide on the topic.

Create User Persona

How To Create a User Persona

Brodey Sheppard

Want to know how to create a compelling user persona for your target audience? Well, this detailed guide will provide you with all the information you need to begin your research.

Exact Match Domains & SEO

Exact Match Domains & SEO

Kristi Ray

Wondering what exact match domains are and if they will be a good SEO strategy for your online business? Follow our guide as we define EMDs and how best to use.

Steps Improving Conversion Rate eCommerce Campaign

Steps To Improving Your Conversion Rate On An eCommerce Campaign

Kristi Ray

Not sure about how to improve eCommerce conversion rates? We’ve got a list of steps that will make sure your conversion rates change increase for your eCommerce site.

Domain Authority?

What is Domain Authority?

Stephanie Salud

Need to learn about domain authority and how you can use it to boost the performance of your website? Here’s a simplified guide on all that you need to know.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

Want to learn how to make the best possible use of heatmaps for your online business? This comprehensive guide will tell you all that you need to know and how best to utilise them.

Definitive Guide Shopify SEO

The Definitive Guide To Shopify SEO

Stephanie Salud

Are you looking for SEO strategies to drive more traffic to your online store with Shopify? Take a look at this comprehensive Shopify SEO guide that we’ve curated with industry information and tips.

Setup Google Remarketing Ads

How To Setup Google Remarketing Ads

Danny Mahoney

Want to set up a successful remarketing campaign through Google Ads? Our informative guide will help you create a remarketing list to attract website visitors.

Top Picks Shopify Themes

Our Top Picks For Shopify Themes

Kristi Ray

Are you starting a business and searching for the best Shopify themes to create a stylish and user-friendly online store? We’ve got you covered with our favourite Shopify themes in this guide.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain needs a lot of time to process numbers and information. The best way to present such data to your targeted audience is to use images that convey it.

Optimise Google’ Featured Snippet

How To Optimise For Google’s Featured Snippet

Stephanie Salud

Want to learn about the best techniques to optimise your website for Google’s Featured Snippet? You’ve come to the right place, as this comprehensive guide will help you learn all about it.

Negative SEO?

What is Negative SEO?

Brodey Sheppard

Wondering what negative SEO is and how you can protect your website? Find out what negative SEO is, and how to recover if you get attacked by competition.

Schema/Structured Data & ?

What Is Schema/Structured Data & How To Use It?

Stephanie Salud

Have you just heard about schema mark up or structured data? Don’t worry, our guide will help you in using it correctly and gain an advantage in SEO using it.

Website User Testing

Website User Testing

Kristi Ray

Now that your website prototype is ready, it’s time to test if it will work in the real world. Here’s how you can use website user testing for a successful business.

Tools Creating Google Display Ads

Tools For Creating Google Display Ads

Brodey Sheppard

Building a marketing campaign to get your business noticed? Here’s all you need to know about Google Display Ads and the right tools to reach your target audience.

Buy Website Themes

Where To Buy Website Themes

Danny Mahoney

Wondering where to buy website templates and elegant themes from? This informative guide has got you covered with all that you must know about website templates and where to buy them.

Image Optimisation: Worth ?

Image Optimisation: Is It Worth It?

Brodey Sheppard

Have you been thinking about utilising image optimisation techniques for your website? If yes, check out our guide to learn if image optimisation is worth your time!

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

Hosting Providers Australia

Best Hosting Providers In Australia

Kristi Ray

Check out our list of Best Hosting Providers in Australia — Get Free SSL Certificate, 24/7 customer support & top-notch services for as low as $1.39 per month.

Backlinks?

What Are Backlinks?

Allan Dumayas

Wondering what backlinks are and how they are relevant to your SEO strategy? Go through our guide to know all the details.

Tips Retain Top Rankings Search Engines

Tips to Retain Your Top Rankings in Search Engines

Brodey Sheppard

You may have optimised your website design, created precisely targeted content, earned authority links, and so on. And now, you have finally made it to the Top 5 to 10 spot in SERP’s.

Word Mouth Marketing Strategies

Best Word Of Mouth Marketing Strategies

Danny Mahoney

Want to learn about the word of mouth marketing strategy? Our guide has all the information on word of mouth marketing and how it can improve your business.

Call Actions Marketing Material

Call To Actions and Your Marketing Material

Brodey Sheppard

Is your business suffering from a weak call to action? You can fix your problem today by following our tips and tricks.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content? Our guide highlights all the dos and don’ts of content marketing to help you.

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