It is no secret that social media offers one of the most lucrative opportunities in the domain of digital marketing today.
Artificial intelligence (AI) has undergone significant advancements due to rapid developments in computing systems, making it one of the most popular trends in the tech industry today. It has paved the way for AI social media tools that revolutionise the field of digital marketing. With the help of AI, businesses can manage many complex tasks with relative ease.
But what if we could combine the power of AI to manage social media marketing? Any digital marketer’s dream is to tap into social media’s marketing potential with AI’s processing power. Well, with the power of modern tech, it has finally come true, and that’s what this guide is all about.
If you’re interested in leveraging AI for social media, let’s delve deeper into how it can benefit your target audience and enhance your marketing efforts!
What Is AI For Social Media?
There are billions of people today who use different types of social networking sites, such as Facebook, YouTube, Instagram, and so on. Consequently, these users upload vast quantities of data on these sites daily, which makes it impossible to process this information manually. This is where AI for social media comes into the picture.
By incorporating AI, businesses can utilise machine learning and other advanced technologies to efficiently process massive volumes of social media data efficiently, thereby enhancing their social media presence. Several AI tools have been specifically designed for this purpose so businesses can fully utilise the marketing potential of social platforms.
How Can AI Be Used In Social Media Marketing
AI can be applied across various social networks, enabling businesses to automate marketing tasks and gain valuable insights through data analysis. This means that they can potentially be used for any social media activity.
But for your convenience, we have listed some of the most suitable social media systems where they can be implemented with utmost effectiveness.
1. AI For Social Media Management
Given the automation potential of AI, they can be used to automate the social media management system completely. Marketers can employ AI tools to streamline the management of their business profiles across multiple social media accounts, automating various tasks and optimising their overall presence.
AI can automate the process of generating social media posts, with modern systems employing natural language generation (NLG) techniques to produce high-quality content with great efficiency. And since most AI tools use natural language generation (NLG) and natural language processing (NLP), the posts created will be nearly indistinguishable from those created by human users. These social posts will even include hashtags and shortened outbound links.
Marketers can leverage smart scheduling tools powered by AI to effortlessly plan and automate the creation of bulk content across various platforms. This will greatly help in maximising business reach and visibility.
Apart from that, AI can be used to improve the engagement of social media users. Marketers can program AI algorithms to create and reply to comments, respond to personal messages or follow other profiles and pages. This can be achieved with little or no human intervention, making managing multiple channels highly convenient.
2. AI For Social Media Advertising
Social media advertising is another field where AI can be utilised effectively. In traditional advertising on social media, marketers must create relevant ad copies and content. Then they need to perform A/B testing and keyword testing to develop the best ad version that can appeal to users.
However, with the help of AI, this whole process can be automated. AI tools can be configured to create high-quality ads that appeal to most users. Thanks to the creativity and efficiency of modern AI systems, the ads will be made by following all the advertising best practices. And the best part is that the whole process will be completed within budget and quickly.
Businesses can utilise AI to implement effective social media influencer marketing strategies, finding influencers and generating content ideas that resonate with their target audience. Influencer marketing is a highly effective advertising tactic for social media platforms and can drastically enhance brand visibility and reputation if undertaken correctly. Businesses can use AI tools to identify relevant influencers with a huge fan following and reach. Then, it can partner with them to tap into their user bases.
3. AI For Social Media Monitoring
Marketers can use AI systems to efficiently monitor their social handles across different platforms. These AI algorithms can oversee the activity on each social media platform so that followers and customers can get prompt responses from the page.
For instance, if someone makes a comment providing feedback about the products and services offered by your business, they can be easily detected with proper monitoring. Or, if someone creates a complaint post about the company, they can be easily detected with AI monitoring as well. The marketers can configure the AI tool to respond accordingly for both cases, which can help improve customer experience.
Long story short, you can use AI for social media customer service. And if the service and responses are satisfactory, it will help create a positive brand image.
4. AI For Social Media Analytics
Here is another big reason for using AI in social media, in addition to automation. AI’s value extends beyond task automation to encompass data analytics, allowing businesses to leverage AI for insights that can enhance their strategies and create a unified content feed.
This is because data (or big data, as it is known in the IT domain) is a crucial component to success in the modern business landscape. Leveraging machine learning capabilities, businesses can gain a competitive edge by effectively analysing the vast amount of social media data available.
It is known that some of the biggest social media platforms, such as Facebook, Instagram, Twitter, and YouTube, collect vast amounts of user data. This data is either provided by the users or generated by analysing the online behaviours of users. As such, it can help create detailed consumer profiles individually or identify market and consumer trends as a whole.
With that in mind, a particular business’s social media data analysts can program AI tools to collect and process this consumer data with minimal effort. And after analysing this information, the business can create a suitable social media strategy to increase its market position and visibility. That, in turn, will attract more consumers and generate greater revenues.
5. AI For Social Media Optimisation
AI-powered social media tools are much more efficient at optimising strategies than conventional ones. Thanks to advanced deep learning systems, they can be used to create strategies that can drive the highest-value interaction with social media audiences.
With them, marketers can create fully optimised PPC ads for social media with high click-through and conversion rates. AI tools can also develop a robust framework. Because of that, the brand and its social pages will have higher search rankings and frequently appear in search results. This will drive organic traffic and may even improve conversion rates.
What Are The Benefits Of Using AI For Social Media?
Using AI for social media has several benefits, as discussed below.
1. Enhanced Marketing Efficiency
Utilising AI technologies can drastically reduce the time and effort required for managing different systems, thereby streamlining the process. Because of this aspect, social media marketers don’t have to overwork themselves, and they can focus their efforts on other associated tasks, which improves overall marketing efficiency.
2. Better Financial Management
Business owners can get the best value for their marketing budget by using AI tools for social media. That’s because they can be used to develop smart marketing strategies that greatly enhance social media reach with minimal funding. Besides, with AI systems, business managers won’t need to maintain large social media teams, which can somewhat cut human resource costs.
3. Improved Reputation Management
Using AI for social media reputation management is an excellent idea because it can improve the efficiency of activities like social media customer service. Timely and valuable responses from AI systems can significantly enhance user experience and shape a positive brand image, fostering customer loyalty. This extends to various platforms, including blogs, where engaging content attracts and retains readers.
4. Enhanced Audience Targeting
Since AI systems can provide advanced audience insights, they can be used to improve the consumer targeting process. AI-powered tools can identify the most suitable audience groups and create targeted posts that greatly enhance engagement and conversion rates.
What Are The Challenges Of Using AI For Social Media?
Despite its effectiveness, there are certain challenges in using AI for social media systems, as we have mentioned here.
1. Technical Difficulties
This is the biggest drawback of implementing AI for social media. Although highly technical, AI technologies can automate various aspects of marketing, reducing the dependency on manual intervention and expert knowledge. Social media marketers may need higher technical expertise, making implementing it a significant challenge, especially for smaller businesses.
2. Data Privacy And Security Concerns
Another major concern about using AI in social media is related to data privacy and security. You need to remember that AI is a software-based system, after all. And like all other software, it is vulnerable to hacking or exploitation. Most AI frameworks collect large amounts of data from users and businesses, and if this data falls into the wrong hands, it can have catastrophic consequences for both parties.
Examples Of AI-Powered Social Media Tools
Lately allows you to create and schedule all types of social media posts. It also has an analytics dashboard that helps improve your project management systems. You can even analyse your past marketing assets and historical post data to develop better future strategies. All in all, it is a comprehensive social media AI tool.
Heyday is a unique AI-based chatbot that uses NLP and NLG to interact with social media users. Because of that, it can be used to streamline the social media customer service processes.
Murf is a highly useful social tool that uses AI-generated voiceovers in over 20 languages. This makes them perfect for creating engaging audio and video posts on social media.
Wordstream is another social media AI tool that improves PPC ads’ performance via machine learning. By analysing ads found across major social media platforms, it provides data-driven recommendations that can be used to increase the Return on Investment (ROI) on paid ads.
Using AI for Social Media
Most artificial intelligence tools we have today are still quite new and untested. As you can see from the above discussion, some kinks and drawbacks still need to be sorted out.
But you can rest assured that, in time, these AI systems will completely change how businesses manage social media systems.
The potential of AI extends beyond social media management, offering businesses the ability to optimise various marketing efforts and revolutionise their overall business processes.
Anyway, that brings us to the end of this guide. For more updates like this, keep an eye on this space!