SEO is a long-term commitment. It takes time and patience to see results, but the effort you put in now will pay off exponentially down the line. You might think that hiring an SEO company or freelancer on Upwork is as good as it gets for your business because they promise quick turnaround times with affordable packages, but you should really be wary of these services.
Cheap SEO providers can’t provide quality work because they have too many clients and don’t take the time necessary to rank your site properly. They’ll just do some general tasks like keyword stuffing which won’t create any lasting effects.
As a business owner, your ultimate goal is to improve the visibility of your brand and increase profits.
However, there are certain things, like increasing competition or consumer reaction to a new product, that you can’t control. But with SEO, you get to exercise tremendous control over your page’s rankings. This can help attract visitors and generate higher online sales for your site.
Many companies offer cheap SEO packages and make tall claims about boosting your webpage’s visibility. The question is, how reliable are these claims? A cheap SEO service might look like a fantastic opportunity, but they seldom deliver on their promises.
Out here, we will look at the value of search engine optimisation in the modern online world, how you can efficiently budget for it, and why you should avoid cheap SEO services.
So, let’s delve right into it!
What Is SEO?
Before moving on to anything else, we think it is only right to define what SEO entails.
SEO or search engine optimisation is the way you get search engines (such as Google) to determine which sites are displayed to the user for each query that they enter into the search engine. Thus, it not only displays the top results as per user query but also helps improve rankings for individual sites.
Of course, there is a lot more to SEO, and we’re sure you know the details. But one thing’s for sure, with it, manipulating search results and getting sites with the most pages and links to rank on the top becomes pretty simple. As such, even low-quality or software-spun content can make its way to the top. In the next section, we will talk about why this does more harm than good.
Is SEO Worth It In 2020?
SEO has long been viewed as a viable marketing strategy. However, paid marketing campaigns have also gained prominence in the digital world in recent years and are looked at as an alternative to SEO as they generate quicker results. So, one common question business agencies have often asked is whether SEO is still worth the investment. We are here to tell you, it absolutely is!
In fact, around 50% of marketers believe SEO is the most effective strategy to achieve prominence in the digital world.
Low-quality content and bad SEO techniques that could have earlier resulted in high rankings on Google’s SERPs have become outdated. Still, the concept of SEO itself remains as potent as ever. Thus, cheap SEO services will no longer amplify your content. Besides, even though paid ads are effective, organic traffic is still a long-term way of ensuring site visibility.
Coming back to the central question, is SEO worth it in 2020? Without a doubt, yes. Businesses are still ranking on top and attracting organic traffic to their website through this method. The need of the hour is to avoid outdated and ineffective techniques and develop a good SEO strategy that can improve your brand rankings on SERPs.
Replace keyword stuffing with quality content, earn backlinks naturally, and spend more time developing your website, especially for technical SEO services. These advanced practices will improve your site’s usability, and Google will rank it higher.
Is SEO Really Necessary?
Digital marketing strategies have broadened to include pay-per-click and social media advertising, but we still rely on SEO for attracting organic traffic to the website. If, as a website owner, you are wondering whether SEO is necessary for your business, we have got an answer - and it is a resounding yes!
Savvy searchers view SEO as an authentic source to determine the credibility of a site. In fact, as per a survey, SEO generates more traffic and over 62% of desktop searchers click on organic websites over paid links, which generate merely 2.8%. Without boring you with any more figures, we’ll get straight to the point.
SEO is necessary for your business because it will be nearly impossible for users to discover your site or brand otherwise. Besides, it keeps the results fair by ensuring the content that ranks high does so because of a successful marketing campaign and not due to black hat practices that a cheap SEO service adopts.
It reduces the chances of manipulation by forcing websites to meet specific criteria to rank higher and appeal to visitors.
Not to forget, SEO is one of the most cost-effective marketing solutions. Investing in SEO may seem like a risk, but it can snowball over time and continue to drive traffic to your website if you adopt suitable marketing strategies. Unlike a pay-per-click campaign, it doesn’t need repeated funding.
How Much Should I Budget For SEO?
There is one simple rule when it comes to SEO - you get what you pay for. But, remember that SEO is only one part of digital marketing - PPC ads, email campaigns, and social media posts are other variables that influence your business’ growth and visibility.
There is no fixed answer to this, and there are several factors that determine SEO pricing. That said, it largely depends on your goals and how extensive your website is. If you want to earn more clicks on your website and broaden its reach, be prepared to shell out a sizeable amount. As a rule of thumb, you can allocate the bigger chunk of your digital marketing budget to SEO.
Why Is SEO So Expensive?
The saying “experience is expensive” sums up why good SEO is so pricey. Companies that provide top-tier SEO services hire providers who come with years of experience and expertise. As a result, their services are bound to be expensive, but they never compromise on the quality of work.
In addition, the provider understands the intricacies involved in SEO planning and designs a comprehensive and tailored strategy after evaluating your business and website. They will never offer their services as SEO packages because they understand that the time and labour involved in optimisation vary for different companies and cannot be sold as a package deal.
Ultimately, you get what you pay for - so pull up your socks and be ready for a substantial investment if you want to boost the online presence of your business.
Reasons To Avoid Cheap SEO Packages
Given below are a few reasons why you should steer away from cheap SEO packages:
1. Will Not Deliver Quality Content
Quality content and link building are two key components of a successful SEO campaign. If you avail of cheap SEO services, the agency will use software to spin out substandard content instead of putting in the required time and effort to deliver valuable and well-structured content for your website.
As a result, your brand image is adversely impacted, and the value of your website significantly lowers in the eyes of potential clients.
The same goes for link building. The absence of quality links from your website is likely to result in low search traffic. SEO companies can adopt different ways of building top-tier backlinks. However, a cheap SEO agency will randomly place low-quality links on your website, and in such cases, link building becomes counterproductive.
Hence, even though good content and reliable links cost more, they save your site from Google penalties and help your website attract a larger audience.
2. Focus On Cookie-Cutter SEO Campaign
Cheap SEO companies operate on a one-size-fits-all policy. The provider does not care to customise the SEO campaigns as per the requirements and goals of your business or industry.
The key focus of a cheap SEO company is not to build long-term relationships or render top-quality services. Their sole purpose is to get more clients on board with their affordable SEO packages, and they place little value on adopting tailored strategies that can boost your business.
3. Will Adopt Short-Term Strategies
Here’s a simple fact: good-quality SEO will always take time to produce the desired results. The focus is on developing long-term strategies worth the investment and guaranteeing a high ranking on Google. So, it is highly likely that you will not experience the benefits of hiring a good-quality SEO agency right away.
Agencies that offer affordable SEO services make use of black hat practices and other short-term promotional plans that can generate high traffic for a while but will eventually plummet. Although grey and black hat techniques such as cloaking, keyword stuffing, and duplicate content can create temporary buzz, be warned that they are likely to result in Google penalties.
Once penalised, it will be difficult for your site to recover even if you opt for sustainable SEO practices in the future.
Verdict: Avoid Cheap SEO Services To Build Online Presence
We understand how tempting affordable SEO is, especially if you have a low budget, but it doesn’t justify compromising your site’s ranking potential and online presence.
Cheap SEO providers pay little attention to link-building, technical SEO, and content development. They use short-term practices that draw clients with their low price points. By hiring a cheap service for your site optimisation, you are not merely throwing away money but also causing collateral damage. Bad SEO practices are liable for a penalty and will severely affect your online presence.
So, always hire a reliable SEO provider to ensure consistent traffic and a high conversion rate!
SEO is an investment, not a purchase. You might think that hiring an SEO company or freelancer on Upwork is as good as it gets for your business because they promise quick turnaround times with affordable packages, but you should really be wary of these services.
They may offer short-term gains in traffic and conversions (which are attractive at first), but the long-term effects can actually lead to more harm than good if their strategies aren’t aligned with what Google wants.
If you want true ROI from your digital marketing efforts, don’t just hire anyone--hire us! We guarantee high engagement rates and conversion optimization so you get results now AND later down the line when we execute our proven strategy for boosting organic.
Danny is head of web design at sitecentre™ and uses user-behaviour metrics to improve UX/UI and accelerate conversions. Using his unique combination of skills, Danny is able to deliver award-winning websites to SMB’s quicker whilst delivering better results.