Spending big bucks on content marketing but not being able to generate revenue through your blogs? It’s about time you learned about increasing blog conversions.
Sure, you can consider putting advertisements up on your blogs. But you will most likely not get a cent worth of return unless you get a thousand visitors per month. So, how do you convert your visitors into potential customers? Fret not; we are here to help.
In this guide, we will explain all the possible ways to ensure that you can convert traffic into transactions and clicks into customers. Now, without further ado, let’s get straight to the real stuff.
Can Blog Posts Really Convert Visitors Into Customers?
The short answer is a big yes. If done correctly, your blog posts will ensure that the visitors learn about your service or product, engage with the brand, and eventually purchase. This is why many content marketers believe content development is one of the top marketing priorities.
That said, it’s worth noting that ensuring blog post conversions is not simple; it could be a little challenging.
Marketers and business owners often fail to ensure a high conversion rate despite producing top-quality content that brings adequate traffic to their sites every month. Many people who start writing blogs quit in less than three months. Successful people usually have patience and implement a few strategies we will discuss in the next section.
19 Ways To Increase Blog Content Conversions
Here, we have mentioned 19 ways to increase the conversation rates with your blog content.
1. Improve Your Content Quality
Your content quality has a major role in increasing or decreasing conversion rates. If you cannot attract the target audience and keep them engaged, you’re bound to lose them as no one will read hundreds of words if a blog is boring. So, ensure that you provide enormous amounts of value through your content.
When your main objective is to provide value, rest assured your content will appear more targeted, which is a good thing. You also want to sharpen your writing skills to add flair to the content.
We strongly recommend using subheadings and short paragraphs to help visitors navigate the blog post quickly and easily. This will increase the chances that they’ll read the entire thing from the beginning to the end.
Subheadings are a must-have in lengthy content. If the website visitors scroll through your blog and notice paragraph after paragraph, they will get bored and leave the page fast. So, it’s always a good idea to incorporate subheadings as markers to ensure visitors know where they are in the blog post.
You will also have to back your writing with data to make the content look credible and authentic to the readers. Therefore, ensure that you ct the necessary research while writing the blogs. Try incorporating case studies and real-life examples wherever possible, as they usually do better than data-free blog posts.
Long story short, keep the content of your blogs as interesting, authentic and engaging as possible to increase the blog conversion rates.
2. Know Your Visitors
Another important thing to consider to increase your website blog content conversions is the site visitors or readers. Even though it sounds pretty obvious, many site owners get it wrong by posting irrelevant content to their visitors. Your content quality could be incredibly high yet fail to make conversions if your site visitors don’t find it relevant.
So, you need to determine what your visitors want and provide them with that.
Surveying is a good start as it can help you know your site visitors. You could schedule calls with some visitors to know what they want. Other than that, we strongly recommend going through the comment section of your blog posts to find out what the readers want.
You will also notice that specific blog posts tend to garner more comments. Make sure that you check the social metrics to know which kind of blog posts gets retweeted and shared more often.
Finally, use Google Analytics, a widely used tool that can reveal a ton of stuff about your visitors. It can help you know the location and interest of your visitors. In our opinion, every online business owner and blogger should learn to use Google Analytics.
3. Provide Content That Satisfies User Intent
Creating blog content in line with the user intent is one of the best methods to increase conversions. So, what does “user intent” actually mean? It is essentially what a person wants when looking something up on Google. For instance, if you fly from Sydney to Perth, chances are you will search: “flight tickets from Sydney to Perth.”
Here, your intent as an Internet user is to buy flight tickets from Sydney to Perth. In response to your search query, Google (or any other search engine) will present you with many airlines with flight rates and times.
There are essentially three main query types:
First, let’s take a quick look at transaction query type, where the user intends to purchase something. For instance, “best gaming laptops.”
As far as informational query type is concerned, it is where the main intent of the Internet user is to procure information to learn about something. For instance, “how to write a blog.”
When the Internet user is trying to find a specific site, it is called a navigational query. For instance, “Better Homes & Gardens Blog”.
Know that search engines, especially Google, are good at finding out the query type you are using and providing you with the best results. They will offer a hassle-free and quick way to perform a purchase based on your transactional query when you search for flight tickets.
You might be wondering how user intent is related to increasing conversions on your website? Well, there is a link; to understand it, you will need to understand the concept of the buying funnel first. The buying funnel is nothing but a model that business owners use to illustrate how users purchase a product. The basic idea of this model is the visitor/reader:
- Comes to know about the product
- Starts considering, researching or comparing different products
- Makes the decision to buy the product
It’s worth noting that the user’s buying funnel includes the research stage (second point). Depending on the information they obtain based on their inquiry and intent, they may make a purchase. So, form your content to provide the blog visitors with what they are looking for as such content will most likely lead to them making a purchase.
4. Link Your Content To Relevant Products
Another simple yet effective way to increase blog content conversions is linking your blog posts to your products. But remember that you must always link them to relevant products. For instance, the conversation rate would be poor if your article is about the best gaming laptops and you add a link to a guide about mobile phones.
This is because visitors are there for laptops and not mobile phones. However, the results will be much better if you include a link to your gaming laptop buying guide in the same article.
Always aim to solve your visitors’ problems by incorporating relevant blog links to increase conversion rates.
5. While Using Forms, Don’t Keep More Than Three Fields
Ideally, you would want to keep just one field for email addresses, but it could depend on your product type. If your forms are long and require blog readers to fill up many fields, they might not go through the hassle, which could lead to poor conversion. So, limit the number of fields in your forms; if possible, keep them to three.
6. Create A Group Of Loyal Readers
One of the first things to remember when converting readers into customers is that loyal readers tend to convert first. They are fans of your work and products and love everything you bring to the table; they are usually the early adopters. So, make sure that you enhance your readers’ loyalty in the following ways:
- Providing quality and valuable content for free
- Replying to their comments to make them feel special
- Responding to their emails
These are indeed effective ways to build a loyal reader base. We also highly recommend making videos on your platform as videos usually have a much higher perceived value than blog posts, and site visitors enjoy watching them.
If you are not much of a camera-friendly person, you can conduct webinars; they are as effective as videos and are better suited to sell services or products.
7. Collect Emails
Collecting emails is another nifty way to monetise a blog post. Even though it takes a little compared to the other methods mentioned above, it’s worth it as the conversion rates are higher. Here, we have mentioned a few ways of collecting emails on your blog posts:
- Sidebar - can help convert about 2% of your visitors into email subscribers
- Popup - use tools such as PopUp Domination to get the email address of 3% of your readers
- Blog posts - adding an email box at the end of your blog can help convert 2% of your visitors into email subscribers
Note that the percentages could vary depending on the number of these methods you utilise.
You want to use a mail drip system when you collect the emails. An email drip system typically features seven emails that are sent to the readers automatically within a span of time. You can create a drip using services such as SendGrid, Aweber, and MailChimp.
Through the emails, you will have to inform and educate the customer base about your products to sell the products to them. With an efficient email drip system, you should be able to convert at least 5% of your readers into customers.
In other words, if you manage to get hold of 100 emails of the readers, you will most likely be able to convert 5 of them into customers. If you are not an expert in writing drips, we highly suggest hiring a consultant who will do the job on your behalf.
Remember that you should educate and inform your readers first, build trust in the second step, and then sell the product. The rule is to use seven emails because it is hard to achieve all of those using fewer emails.
8. Shell Out Some Bucks For Remarketing
Believe it or not, it is way easier to bring traffic to blog posts than to the main website, thanks to content marketing. Once you’ve formed a decently-sized readers base, remarket your products or services to them. Pixel your readers using services like Retargeter and Perfect Audience so that they visit sites such as TMZ they see a banner ad for your business.
In our experience, you get a click-through rate of about 0.2% upon remarketing. Out of that, 3.25% are likely to be converted into customers.
9. Conduct Weekly Webinars
You must consider conducting weekly webinars to sell services or products more effectively on your site. However, note that the webinars must not only be about your service or product but should also be based on things that could add value to your potential customers. When you provide potential customers with useful information, they start trusting your brand, which drives signups.
But the thing about conducting webinars is that you need to ask people who plan to watch them sign up for your service or product, which is undoubtedly challenging. So, we have explained two ways you can do it.
a) Provide a free trial
Perhaps, the best way to make visitors sign up for your service or product on your website is by offering them free trials.
b) Ask Them Politely
Another way of making visitors subscribe to your service or product is by asking them directly during the webinar. Even if you manage to get 10% of them on board, consider it a win.
10. Organise Contests
There is no denying that people can’t resist the possibility of getting something free. You can use this by organising free contests. You might wonder how you can generate profit by offering free products or services. Let us tell you that the contests could help grow your audience base and make them interested in the services or products.
Also, we would advise using websites like Rafflecopter to provide extra entries to those who share and link your pages.
11. Fix Problems
Another efficient way to make your blog readers take action is by addressing pain points. Believe it or not, fixing your visitors’ problems is a great way to gain their trust and ensure your business is the go-to choice when searching for solutions.
If your blog post contains valuable materials for your readers, rest assured that they will stay on the webpage and site for much longer, share comments and engage with the content. And the best part? They are likely to return whenever they need assistance. So, make sure you don’t just talk about your product but focus on how it can benefit the customers.
You don’t necessarily have to write long-form content to address your customers’ pain points; shorter articles can do the job too. Regardless of your approach, give people a long-term remedy instead of a temporary fix.
12. Don’t Shy Away From Boasting Your Product
No one would be interested in your product or service until and unless they learn about the benefits it offers. Instead of playing coy, show off the features of your product or service on your website to your blog readers. However, it’s worth noting that you shouldn’t praise your product or service as if it is the best thing on Earth!
Instead, provide the readers with detailed and specific reasons for the greatness of your product or service. Don’t forget to mention how it is better than its competitors and how it can benefit the readers. Long story short, give them a reason to buy your product.
If you can do this correctly, you will soon see a conversion rate hike.
13. Affiliate Marketing
Any person who knows a thing or two about running a blog would agree that affiliate marketing is one of the best ways to get more visitors to your website. However, ensure that you let the visitors know you are using affiliate links; otherwise, some might feel deceived.
If the visitors genuinely love your content, be assured that there is a high chance that they will buy something to help you out financially.
Also, it’s always a good idea to recommend products you are familiar with, ideally those you have used at a certain point in life. If you are not confident about a product and don’t feel it will positively help your readers, don’t promote it.
Lastly, don’t directly tell your readers to purchase a product and ensure that your content doesn’t sound promotional. Instead, be your readers’ buddies and recommend products to enhance their lives.
14. Write About Your Customers
Ensure you share the customers’ experience with the service or product, as it can help take your blog content conversions to the next level. Your visitors will see how your service or product benefits people in real life, become interested in it and consider buying it.
15. Offer Freebies
Let’s face it, any service or product can sound excellent when it is backed with a beautifully written description. However, if you are confident that your product has something special to bring, we strongly recommend offering a free preview to the readers. Let them know how beneficial the product is.
For instance, if there is a subscription service, make sure you give the visitors a free trial so that they can know what your product is all about. If your product is an e-book, make the first chapter free or the first four chapters free, which would be even better.
16. Customise The CTAs And Landing Pages
To increase blog conversions, produce relevant CTAs (call to action) for each blog post. We also strongly recommend incorporating custom landing pages. Since each visitor has different goals and interests, having different landing pages can help narrow down the people interested in the service or product.
Once they finish signing up using the landing page, you can introduce yourself and develop a relationship with them.
17. Analyse, Measure And Repeat
Irrespective of your path, remember that blog content conversion takes time. So, you have to review the conversions and traffic now and then and keep evaluating the techniques that worked and those that did not. Using tools like HotJar, CrazyEgg, and Google Analytics, you can evaluate the results of your efforts and determine which technique of increasing blog conversion is working the best.
Lastly, be sure to perform A/B testing as it is beneficial to figure out which CTAs, headlines, or language are suitable for your readers.
18. Be Persuasive And Honest
There is no denying that site visitors like it when you are helping them. So, you don’t need to hide or lie about the efforts that you are putting in to convert the visitors from mere readers to customers. If you genuinely provide them with valuable knowledge and help them fix their problem, they will support you in increasing conversions.
Be honest about what you want your visitors to do, and they will most likely oblige. Once your conversion rates spike, share your journey with them and incentivise them to help out. You don’t have to spend a lot of money for that; small rewards such as free merchandise, special mentions and welcome emails would more than suffice.
19. Engaging UI
It’s a no-brainer that visually pleasing blogs make for better engagement and conversion. Here, we have provided a few tips and tricks with which you can make your blogs look more satisfying in the eyes of the visitors.
a) Mobile Optimisation
Since most people use mobile phones for content consumption today, you want to ensure that your blogs are optimised for viewing on mobile phones.
b) Scannable Content
Your blogs should be scannable and readable to increase the chances of blog conversions
c) Include Text Breaks
Moving on, you would want to incorporate text breaks like charts, tables, bullet points, and images so that users can read your blogs for a longer period without feeling fatigued.
d) Bigger Font Size
Size matters when it comes to content marketing. Bigger the font size, the better the readability, and thereby the more the chances of conversion. In our opinion, 18px and anything above is ideal.
Ensure that your font style and spacing are uniform throughout your blog, as it makes the content easier to read.
Frequently Asked Questions (FAQs)
In this segment, we have tried answering some commonly asked questions to help clear your queries and doubts to the best of our abilities. We genuinely hope that you find them helpful.
Q1. What does a call to action mean in content marketing?
In content marketing, “call to action” means a step a business owner or a marketer wants their site visitors to take. For instance, it could move the visitors further along the process of becoming a company’s customer or simply instruct the visitors to make a transaction.
Q2. What does the term “landing page” mean?
In the world of content marketing, a landing page is a self-standing web page that has been developed specifically for advertising and marketing campaigns. It is essentially where the reader “lands” once they click on a link on Twitter, Instagram, Facebook, Youtube, Google and other similar platforms.
Contrary to conventional web pages that encourage exploration and have various goals, landing pages are developed with only one goal or focus: CTA or call to action. This goal or focus makes such pages the go-to choice for increasing conversion rates of advertising and marketing campaigns.
Q3. What are the different types of landing pages?
There are mainly two types of landing pages:
a) Clickthrough Landing Pages
SaaS and eCommerce marketers commonly use this landing page for sales and subscriptions.
b) Lead Generation Landing Pages
As far as lead generation landing pages are concerned, they use forms for their call to action. The forms collect data such as email addresses and names of the visitors. B2B brands and marketers that sell expensive products utilise this landing page to put together a list of potential customers.
Q4. What is considered a healthy conversion rate for blogs?
By now, we hope you already know that conversion rate is the percentage of readers or visitors that get converted into customers after completing a specific action. So, you might be wondering what is considered a healthy conversion rate.
Generally, a healthy conversion rate lies between 2% and 5%, but this range could be slightly higher for a well-established brand.
Q5. What is the importance of SEO?
Search engine optimisation, often referred to as SEO, is important as it enhances the visibility of your blog online. When more people visit your blog, it means more traffic and better chances of conversions.
Getting Your Blog To Convert To Sales!
With that, we have reached the end of our informational guide. And we hope that it has helped you find out how to increase blog content conversions.
Remember that results won’t come in a day, so you must keep patience and follow the abovementioned techniques. Also, ensure you only promote services and products that benefit your visitors and potential customers. This will increase your credibility and, in turn, your conversion rates.
Please get in touch with us for help creating content, landing pages, or getting higher conversion rates on your website. At sitecentre®, we are committed to helping Australian small businesses succeed and reach their online potential.
On that note, it’s time for us to call it a day. Until next time, keep blogging!