Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2024. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Keyword Cannibalisation

Keyword Cannibalisation

Kristi Ray

Discover the concept of keyword cannibalisation, its detrimental effects on SEO, and practical techniques to safeguard your website’s search engine rankings.

Copywriting Content Writing

Copywriting vs Content Writing

Kristi Ray

Explore the significant differences between copywriting and content writing, including their respective purposes, styles and impact on effective communication.

Updating Content SEO

Updating Your Old Content for SEO

Kristi Ray

Content decay can harm your SEO. Learn why it’s crucial to address it and optimise your old content with sitecentre® for a stronger online presence and improved search rankings.

Table Contents

Table Of Contents

Princess Kang

Learn everything you need to know about the table of contents with our comprehensive guide. Discover the benefits, best practices, and how-tos for designing an effective table of contents that improves the user experience of any article or publication online.

Google’ Helpful Content Update

Google’s Helpful Content Update

Kristi Ray

Explore Google’s Helpful Content Update, a significant algorithm change aimed at rewarding satisfying user experiences. Learn how it reshapes SEO strategies and impacts your web presence.

Skyrocket Content Strategy Conversions

Skyrocket Your Content Strategy for Conversions

Kristi Ray

This guide covers proven strategies to help you improve your content quality, use calls to action, and optimise your blog posts for SEO. By following these tips, you can turn your blog into a lead-generating machine.

Revolutionise Content Marketing AI

Revolutionise Your Content Marketing With AI

Brodey Sheppard

AI has the potential to revolutionise the content marketing industry. With its ability to improve content creation, personalisation, optimisation, and analysis, it’s no wonder more and more businesses are adopting AI in their content marketing strategies. Read on to learn more.

AI Content . Human Written Content

AI Content vs. Human Written Content

Kristi Ray

Explore the world of AI and human written content, and learn how they compare in quality and readability. Discover which type of content may be the best fit for your needs.

Creating Content Integrity

Creating Content With Integrity

Kristi Ray

Learn how to create compelling and accurate content by understanding the principles of good SEO practices. Find out how you can use quality content to combat misinformation online.

Content Decay?

What Is Content Decay?

Kristi Ray

Are you worried your SEO ranking is suffering from content decay? We’ve put together a guide to explain how content decay works, how it affects your visibility, and what you can do to prevent it!

Multi-Purpose Content Marketing Startups

Multi-Purpose Content Marketing For Startups

Kristi Ray

Multi-purpose content marketing methods can help new businesses build their brands, attract and retain customers, and ultimately improve revenue. Learn how this strategy can help startups!

eCommerce Content Marketing Guide

eCommerce Content Marketing Guide

Kristi Ray

Are you an ecommerce entrepreneur looking to maximise your online presence? This guide is designed specifically for Australian businesses wanting to take their ecommerce efforts up a notch with savvy content marketing tactics.

Visual Content Marketing

Visual Content Marketing

Danny Mahoney

Visual content marketing has continued to grow in 2022, and in 2024, it’ll grow further again. Here are some strategies to increase your visual content today.

7 Asp. NET-Based CMS Platforms (Free & Paid)

7 Best Asp. NET-Based CMS Platforms (Free & Paid)

Danny Mahoney

If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.

Lead Generation Strategies

Lead Generation Strategies

Brodey Sheppard

Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.

Content Repurposing?

What is Content Repurposing?

Princess Kang

You can reduce time and costs by recycling your content. Learn how content repurposing works and how to use it to your advantage in this guide.

Content Personalisation

Content Personalisation

Brodey Sheppard

Are you looking for ways to make your content more valuable for users? Check out our guide to know how content personalisation can help your business grow.

Website Page #1 Google

How To Get Your Website On Page #1 Of Google

Brodey Sheppard

Tired of employing digital marketing tactics that don’t work? Get your website on page #1 of Google and increase traffic by following our detailed guide.

Business Blog

Why Your Business Needs A Blog

Kristi Ray

Are you ready to start your business blog? This guide highlights the importance and how it can boost your ranking in SERPs.

Increase Blog Content Conversions

How To Increase Blog Content Conversions

Brodey Sheppard

Finding it a little difficult to increase the conversion rates of your blogs? Not to worry, here is an extensive guide on the topic to help you out.

Implement Schema WordPress

How To Implement Schema In WordPress

Stephanie Salud

Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!

Customer Journey Mapping

Customer Journey Mapping

Kristi Ray

Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.

Start Blog 2024

How To Start A Blog in 2024

Brodey Sheppard

Considering starting a new blog or adding articles to your existing website? Here’s a detailed guide to help you get started with your new blog!

& Disavow Backlinks

When & How To Disavow Backlinks

Stephanie Salud

Want to disavow backlinks that are harming your SEO efforts? Then check out our guide that will protect your website from link-related penalties.

Ultimate Guide Google Display Network

Ultimate Guide to Google Display Network

Danny Mahoney

Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.

Stopping SEO Working? Decoding SEO Challenges

What Is Stopping SEO From Working? Decoding SEO Challenges

Stephanie Salud

Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.

Spying Competitors Google Ads

Spying On Competitors Google Ads

Stephanie Salud

Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.

Create SEO Content Strategy

How To Create An SEO Content Strategy

Brodey Sheppard

Have you been thinking about improving your SEO content strategy for 2024? Check out our informative guide to have a fool proof content schedule.

Write SEO Friendly Blog Posts

How To Write SEO Friendly Blog Posts

Kristi Ray

Wondering how to write SEO friendly blog posts? Keep reading to learn the tips and tricks for ideal search engine optimisation for blog posts.

Calculate SEO ROI

How to Calculate SEO ROI

Danny Mahoney

Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.

Keyword Stuffing?

What is Keyword Stuffing?

Brodey Sheppard

Need help using the right keywords to boost your SEO ranking? Read our detailed guide to learn how keyword stuffing affects your rankings.

Beginner’ Guide Evergreen Content

Beginner’s Guide to Evergreen Content

Kristi Ray

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

Create User Persona

How To Create a User Persona

Brodey Sheppard

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.

Definitive Guide Shopify SEO

The Definitive Guide To Shopify SEO

Stephanie Salud

Want to drive more traffic to your Shopify store with SEO? Discover tips and information on Shopify SEO in our comprehensive guide.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

Optimise Google’ Featured Snippet

How To Optimise For Google’s Featured Snippet

Stephanie Salud

Want to learn about the best techniques to optimise your website for Google’s Featured Snippet? Learn all about it with this comprehensive guide.

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content in 2024? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

Create Landing Page Converts

How To Create A Landing Page That Converts

Brodey Sheppard

Want to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2024.

Content Writing eCommerce Products

Content Writing For eCommerce Products

Kristi Ray

Writing content can be time-consuming and challenging. Our guide covers everything you need to know about eCommerce product descriptions.

Calculate Budget Google Ads

How To Calculate A Budget For Google Ads

Danny Mahoney

Wondering how much to spend on Google Ads? Fret not because this comprehensive guide will answer all of your budgeting queries while ensuring high traffic on your website.

Bring Brand Life?

How Do You Bring A Brand To Life?

Brodey Sheppard

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2024 and beyond.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

History Google Search

The History Of Google Search

Kristi Ray

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

Google Crawl Websites?

How Often Does Google Crawl Websites?

Kristi Ray

Google will often crawl your website to keep data fresh, up-to-date and detect changes. But how often does Google crawl your site?

Fundamentals Logo Design

The Fundamentals Of Logo Design

Brodey Sheppard

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Dash Underscore URL SEO

Dash Or Underscore In URL For SEO

Kristi Ray

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

Internal Links SEO?

What Are Internal Links In SEO?

Brodey Sheppard

In this detailed guide, we answer your questions about what internal links In SEO are, its importance & why do you need an internal linking strategy.

Find Keywords SEO

How To Find The Best Keywords For SEO

Kristi Ray

How to find the best keywords for your website? Our advanced guide will improve your website organic rankings with proper keyword research strategies.

Content Silos SEO

How To Use Content Silos In SEO

Brodey Sheppard

You can easily create the perfect website structure using content clusters. Learn how to use content silos in SEO & their importance to ranking.

NLP -Page SEO

NLP For On-Page SEO

Brodey Sheppard

Want to know about natural language processing (NLP) for on-page SEO? Read our guide to learn more about how NLP can improve the quality of your content and on-page SEO.

Definitive Guide Keyword Intent

The Definitive Guide on Keyword Intent

Kristi Ray

Wondering what keyword intent exactly is and what it is used for? Go through our comprehensive guide to know all about it! Everything you need to know about keyword intent, and why it matters.

Keywords?

What are Keywords?

Kristi Ray

You’ve heard of keywords, but what are they? Learn about keywords, research and how to improve your traffic using them in this guide.

Click Fraud Prevention Google Ads

Click Fraud Prevention on Google Ads

Brodey Sheppard

Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.

Long SEO Work?

How Long Does SEO Take To Work?

Kristi Ray

You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.

Performance-Based SEO Work?

Does Performance-Based SEO Work?

Kristi Ray

Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.

Important Unique Content Google?

How Important Is Unique Content For Google?

Danny Mahoney

Do unique content matter for Google and your rankings? In this guide, we will discuss the need to have unique content versus duplicate content in SEO.

Designing Website Based Human Behaviour

Designing A Website Based On Human Behaviour

Brodey Sheppard

Enhancing your website for better human understanding is critical with the growing demand for UI and UX design. Get all the details in this guide.

Google Ads Management Tools

Best Google Ads Management Tools

Kristi Ray

In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.

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