Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2024. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.
Discover the key to maximising conversion value in your Google Ads campaign through effective bid strategies. Boost your ROI and achieve higher-quality conversions with our expert guidance.
Continue ReadingLearn how to effectively use the Target Impression Share bid strategy in Google Ads to enhance your ad performance and maximize visibility.
Continue ReadingLearn what customer acquisition cost (CAC) is, why it matters to your business, and how to optimise it for increased profitability.
Continue ReadingLearn how to optimize your Google Ads landing page to improve conversions and engage users effectively. Implementing these strategies will help you maximize your ad performance and drive better results.
Continue ReadingLearn how dynamic search ads can revolutionise your search advertising strategy and help you reach your target audience more efficiently.
Continue ReadingPerformance Max is a new Google Ads campaign using AI to optimise ads across Search, YouTube, Display etc. for better reach, conversions & lower costs. This guide covers how Performance Max works, setting up campaigns, optimising for success, measuring performance with insights and reports, and real brand success stories.
Continue ReadingUnlock the potential of Google Ads audiences to supercharge your advertising strategy. Learn how to effectively target your desired audience and maximise the performance of your ad campaigns.
Continue ReadingLearn how ad relevance can significantly impact the performance of your Google Ads campaigns and explore effective strategies to improve your ad relevance score.
Continue ReadingDiscover the importance of Google Advertiser Verification in establishing trust and transparency in online advertising. Learn how this verification process works and find answers to commonly asked questions.
Continue ReadingExplore PPC testing to boost your advertising efforts. Through systematic trials on ad variations, gain insights for better budget management, marketing strategies, and improved conversion rates.
Continue ReadingLearn how to maximise your Google Ads results by optimising your quality scores. Improve ad relevance, click-through rates, and landing page experience. Elevate your ad game now!
Continue ReadingMaximising your Google Ads ROAS (Return on Ad Spend) is crucial for the success of your ad campaigns. In this comprehensive guide, you will learn the best practices and expert strategies for tracking conversions, optimising ad spend, and achieving higher returns on investment.
Continue ReadingChoosing a PPC agency can be a confusing and challenging process. Learn how to choose the best PPC agency for your business with our comprehensive guide. We cover essential factors like experience, cost, and results to help you make an informed decision.
Continue ReadingGoogle Ads bidding strategies play a crucial role in the success of your ad campaigns. In this guide, you’ll learn about different types of bidding, including cost-per-click bidding, automated bidding, and target CPA bidding. Find tips for optimising your ad bidding and winning ad auctions to achieve your advertising goals.
Continue ReadingDiscover the power of AI for Google Ads and boost your campaign performance with the latest tools and techniques. Learn how AI can optimise your advertising strategy.
Continue ReadingDoes Google Ads improve your website’s SEO? Unfortunately, the answer is no. However, this blog explains why and offers alternative solutions to help your website rank better in search engines.
Continue ReadingCTR is key to digital marketing success. For Google Ads, optimal CTR is 3–5%, but industry & platform can impact it. Strategies to improve CTR include relevant ad copy, ad extensions & linking to relevant landing pages. Benchmarks like CVR, CPC & CPA also help analyze campaign effectiveness.
Continue ReadingAdvertising plays a crucial role in the success of a business, and location targeting is an essential aspect of it. With Google Ads, you can target potential customers based on their location, preferences, and more. Learn how to utilise location targeting and achieve better business results.
Continue ReadingGet ready to reach new heights and set PPC campaign goals to maximise your ROI and help you achieve success. Learn how to set your PPC goals efficiently and take your business to the next level!
Continue ReadingDon’t know which Google Ads campaigns generate the most click conversions on your website? Read on as we discuss all conversion tracking!
Continue ReadingIf you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.
Continue ReadingStruggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.
Continue ReadingTired of employing digital marketing tactics that don’t work? Get your website on page #1 of Google and increase traffic by following our detailed guide.
Continue ReadingDo you know how to use Google Ads to scale your campaign better while keeping CPA down? You can get the best results by using these proven and tested techniques.
Continue ReadingThinking of posting online ads and starting a new digital advertising campaign for your business? Here’s all you need to know about CPC and paid ad campaigns.
Continue ReadingWant to know whether to focus your online efforts on paid or organic traffic? Here’s what you need to know about which is more effective for your conversion rates!
Continue ReadingReady to take the next step with your Google Shopping Feed? You’ll find the best tips and tricks for writing product descriptions, image optimisation, and SEO in this guide!
Continue ReadingPlanning to use the Google Ads platform for your trade? We’ve brought you an excellent guide covering all the important aspects of the process.
Continue ReadingWant to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!
Continue ReadingWant to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.
Continue ReadingConsidering starting a new blog or adding articles to your existing website? Here’s a detailed guide to help you get started with your new blog!
Continue ReadingWant to disavow backlinks that are harming your SEO efforts? Then check out our guide that will protect your website from link-related penalties.
Continue ReadingWondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.
Continue ReadingTired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.
Continue ReadingWant to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.
Continue ReadingHow long does it take Google Ads to deliver results? You’ll find all the answers you need in this detailed guide on Google Ad timelines.
Continue ReadingWant to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.
Continue ReadingStruggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.
Continue ReadingLooking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.
Continue ReadingWant to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.
Continue ReadingWant to drive more traffic to your Shopify store with SEO? Discover tips and information on Shopify SEO in our comprehensive guide.
Continue ReadingWant to set up a successful remarketing campaign through Google Ads? Our informative guide will help you create a remarketing list to attract website visitors.
Continue ReadingThe human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.
Continue ReadingBuilding a marketing campaign to get your business noticed? Learn all about Google Display Ads and the right tools to reach your target audience here.
Continue ReadingWondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.
Continue ReadingWant to get better at creating content in 2024? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.
Continue ReadingWant to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2024.
Continue ReadingPlanning to invest in an inbound marketing campaign on a platform like Google Ads? Read our guide and know how to calculate CPL and ROI in Google Ads.
Continue ReadingWondering how much to spend on Google Ads? Fret not because this comprehensive guide will answer all of your budgeting queries while ensuring high traffic on your website.
Continue ReadingStarting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2024 and beyond.
Continue ReadingStruggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.
Continue ReadingCurious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.
Continue ReadingGoogle will often crawl your website to keep data fresh, up-to-date and detect changes. But how often does Google crawl your site?
Continue ReadingLogos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.
Continue ReadingHow does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.
Continue ReadingIs your Google Ads account performing as it should? Find out where your website is underperforming with these Google Ads auditing tools.
Continue ReadingIs fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.
Continue ReadingYou might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.
Continue ReadingWondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.
Continue ReadingDo unique content matter for Google and your rankings? In this guide, we will discuss the need to have unique content versus duplicate content in SEO.
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