When trying to rank a website in Google, Bing or any other search engine, it's important to track, report and analyze growth.
In doing this, you understand why and how your rankings started to grow, track the success in actual results, not just useless traffic.
Traffic is great, but does it convert? Do you know if it converts? Let's run through how to install Google Analytics to run our reporting, install Google Search Console and Setup Google My Business. As optional Extras, you may also want to install Bing Places and Bing Search Console.
Google Analytics - https://analytics.google.com/analytics/web/
Google Search Console - https://search.google.com/search-console/about
Google My Business - https://www.google.com/intl/en_au/business/
Bing Places - https://www.bingplaces.com/
Bing Search Console - https://www.bing.com/toolbox/webmaster
We run through the settings, how to optimise, and things you need to know to better the performance.
We will go through these in-depth in later videos, but for now, start reporting so we can use the data as it becomes more useful and complete in the coming weeks to months of the series.
If you're delayed, and not following this as they come out, no worries! Install them now, and take notes in the future videos for how we start to dissect that data and use it to our advantage to improve our SEO Rankings.