Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2024. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Brand Architecture?

What Is Brand Architecture?

Kristi Ray

Learn all about brand architecture — its definition, significance, components, models, and steps for creation. Gain insights into creating a unique brand identity and boosting brand equity.

Brand Management Age AI

Brand Management In The Age Of AI

Brodey Sheppard

Explore the impact of Artificial Intelligence on Brand Management in the digital age. Learn about the latest AI tools and strategies to enhance your brand’s reputation, engage with customers, and stay ahead of the competition.

Increase Google Reviews

How To Increase Google Reviews

Princess Kang

Are you looking to increase your Google reviews in 2024? Check out this blog post to learn how! Discover the key steps you need to take to boost your reputation and maximise your online visibility.

Boost Brand Trust Video Content

Boost Brand Trust Through Video Content

Kristi Ray

Are you ready to post videos to improve your brand’s identity? Using our industry expertise, we give you the five best tactics to build brand trust through video content.

Build Brand

How to Build A Brand

Kristi Ray

If you’re trying to build a brand, these 15 actionable steps will help you develop your brand identity in 2024 and take it to the next level.

7 Asp. NET-Based CMS Platforms (Free & Paid)

7 Best Asp. NET-Based CMS Platforms (Free & Paid)

Danny Mahoney

If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.

Lead Generation Strategies

Lead Generation Strategies

Brodey Sheppard

Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.

Website Page #1 Google

How To Get Your Website On Page #1 Of Google

Brodey Sheppard

Tired of employing digital marketing tactics that don’t work? Get your website on page #1 of Google and increase traffic by following our detailed guide.

8 Effective Ways Build Brand Authority

8 Effective Ways to Build Brand Authority

Kristi Ray

Are you interested in building your brand authority online? This guide will teach you several techniques to set yourself apart from your competition and build customer loyalty.

Implement Schema WordPress

How To Implement Schema In WordPress

Stephanie Salud

Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!

Customer Journey Mapping

Customer Journey Mapping

Kristi Ray

Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.

Start Blog 2024

How To Start A Blog in 2024

Brodey Sheppard

Considering starting a new blog or adding articles to your existing website? Here’s a detailed guide to help you get started with your new blog!

& Disavow Backlinks

When & How To Disavow Backlinks

Stephanie Salud

Want to disavow backlinks that are harming your SEO efforts? Then check out our guide that will protect your website from link-related penalties.

Brand Style Guide . Brand Identity

Brand Style Guide vs. Brand Identity

Kristi Ray

Want to take the next step to make your brand stand out? This guide will teach you how to apply brand style and identity to your business strategy.

Ultimate Guide Google Display Network

Ultimate Guide to Google Display Network

Danny Mahoney

Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.

Stopping SEO Working? Decoding SEO Challenges

What Is Stopping SEO From Working? Decoding SEO Challenges

Stephanie Salud

Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.

Spying Competitors Google Ads

Spying On Competitors Google Ads

Stephanie Salud

Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.

Calculate SEO ROI

How to Calculate SEO ROI

Danny Mahoney

Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.

Beginner’ Guide Evergreen Content

Beginner’s Guide to Evergreen Content

Kristi Ray

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

Create User Persona

How To Create a User Persona

Brodey Sheppard

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.

Definitive Guide Shopify SEO

The Definitive Guide To Shopify SEO

Stephanie Salud

Want to drive more traffic to your Shopify store with SEO? Discover tips and information on Shopify SEO in our comprehensive guide.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

Word Mouth Marketing Strategies

Best Word Of Mouth Marketing Strategies

Danny Mahoney

Want to learn about the word of mouth marketing strategy? Our guide has all the information on word of mouth marketing and how it can improve your business.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content in 2024? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

Create Landing Page Converts

How To Create A Landing Page That Converts

Brodey Sheppard

Want to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2024.

Calculate Budget Google Ads

How To Calculate A Budget For Google Ads

Danny Mahoney

Wondering how much to spend on Google Ads? Fret not because this comprehensive guide will answer all of your budgeting queries while ensuring high traffic on your website.

Bring Brand Life?

How Do You Bring A Brand To Life?

Brodey Sheppard

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2024 and beyond.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

History Google Search

The History Of Google Search

Kristi Ray

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

Famous Logo Designers &

Famous Logo Designers & What They Got Right

Kristi Ray

Wondering what makes a logo unique, intriguing, and attractive? Check out our guide on world-renowned symbols and what they did right.

Google Crawl Websites?

How Often Does Google Crawl Websites?

Kristi Ray

Google will often crawl your website to keep data fresh, up-to-date and detect changes. But how often does Google crawl your site?

Fundamentals Logo Design

The Fundamentals Of Logo Design

Brodey Sheppard

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Brochures Relevant

Why Brochures Are Still Relevant

Danny Mahoney

B2B businesses have always benefited from brochures. While digital assets continue to grow, brochures remain relevant, and here’s why.

Dash Underscore URL SEO

Dash Or Underscore In URL For SEO

Kristi Ray

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

Click Fraud Prevention Google Ads

Click Fraud Prevention on Google Ads

Brodey Sheppard

Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.

Long SEO Work?

How Long Does SEO Take To Work?

Kristi Ray

You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.

Performance-Based SEO Work?

Does Performance-Based SEO Work?

Kristi Ray

Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.

Important Unique Content Google?

How Important Is Unique Content For Google?

Danny Mahoney

Do unique content matter for Google and your rankings? In this guide, we will discuss the need to have unique content versus duplicate content in SEO.

Designing Website Based Human Behaviour

Designing A Website Based On Human Behaviour

Brodey Sheppard

Enhancing your website for better human understanding is critical with the growing demand for UI and UX design. Get all the details in this guide.

Google Ads Management Tools

Best Google Ads Management Tools

Kristi Ray

In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.

Google Prefers Brands

Why Google Prefers Brands

Kristi Ray

Wondering why Google prefers brands over non-branded domains in its results? Our comprehensive guide will explain the importance of branding in SEO.

Hosting Affect SEO?

Does Hosting Affect SEO?

Danny Mahoney

Does web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.

Google Ads . Bing Ads

Google Ads vs. Bing Ads

Danny Mahoney

Looking to see if Google Ads or Bing Ads are right for your business? Our detailed definitive guide compares Google Ads to Bing Ads to help you decide

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