Have you ever been searching on Google and wondered why some search results are full of information and images, while others are just basic text?
Schema and structured data are ways to tag important information on your website, making it easier for search engines to understand. When done well, you’re rewarded with rich search results.
When structured data and schema are used properly, Google rewards you with rich search results, or rich snippets. Not only does it help boost your rankings, but makes your search results look better.
All the key pieces of information are shown right there in the search results, making users more likely to click through to your website.
Here at sitecentre, we make structured data and schema testing a priority. It’s the only way to know whether your key information is tagged correctly, and increases the chances of Google rewarding you with rich search results.
We test thoroughly to address all warning and errors, ensuring the best results.
There are so many types of schema you can use on your website. Depending on your business, you may use a few types of schema or several. The possibilities are nearly limitless.
Want to know more about schema and structured data? Here’s the answers to some common questions.