Schema markup and structured data play a key role in your website’s overall performance. Not only are there SEO benefits to help your website rank well, but you can also make your search results stand out from the crowd.
Have you ever been searching on Google and wondered why some search results are full of information and images, while others are just basic text?
Schema and structured data are ways to tag important information on your website, making it easier for search engines to understand. When done well, you’re rewarded with rich search results.
When structured data and schema are used properly, Google rewards you with rich search results, or rich snippets. Not only does it help boost your rankings, but makes your search results look better.
All the key pieces of information are shown right there in the search results, making users more likely to click through to your website.
Here at sitecentre, we make structured data and schema testing a priority. It’s the only way to know whether your key information is tagged correctly, and increases the chances of Google rewarding you with rich search results.
We test thoroughly to address all warning and errors, ensuring the best results.
There are so many types of schema you can use on your website. Depending on your business, you may use a few types of schema or several. The possibilities are nearly limitless.
Organization schema lets you display key business details such as logo, address, contact and social links.
Display information such as opening hours, reviews and appear in carousels for local searches.
Enhance search results for news articles, blogs, and even appear in carousels and visual stories.
Display key publishing information and appear in shopping carousels for book sales.
Helps users navigate your site better by showing where an individual page sits in the site’s hierarchy.
Carousels are rich search results that mobile users can easily swipe through, such as recipes or movies.
Provide specific details about courses you’re offering, right there on the search engine results page.
Make urgent announcements such as closures, date changes or restrictions for events.
Show critic reviews for your business or service. A small snippet of a longer review is displayed.
Improve the discovery of datasets from fields like government data, sciences or machine learning data.
This schema shows evaluation and ratings for certain hiring organisations, making it easy for users to choose.
Clearly display the estimated salary for job postings, or even in searches for broader job information.
Highlight key event details such as date, start time and links for where to purchase tickets.
Displays a summarised version of your fact check when your page ranks for certain claims you review.
List of common questions and answers on rich search results. May even allow action on Google Assistant.
Display details and even instructional videos when people search for things they can do at home.
Step by step guides appear in rich search results, making users more likely to click through for more info.
Clearly display if your image is licensable when people search for images online.
Help your job postings appear in a special user experience for Google search results.
Help people discover information about certain jobs or careers, and the training you offer.
Attaching your logo to rich search results makes you stand out and builds brands awareness.
Rich details such as cast, review ratings and more. Appears in a carousel for mobile users.
Display key information such as price, availability, review ratings and even images for products you sell.
If your website answers specific questions, your answers can appear in Q&A results.
Show recipe details, cooking time, images and more to entice users to click your link.
A short snippet from a longer review, or even an aggregated review rating from review sites.
A separate search box may appear on the right of screen when customers search for your business.
Provide details about your app in rich search results, such as price, operating system and ratings.
Helps attach a text-to-speech function to your site, making it easier for Google Assistant to display your results.
Indicate whether content on your site is subject to a paywall or subscription, such as news articles.
Tag your videos to make it easier for Google to show them in video search results.
Want to know more about schema and structured data? Here’s the answers to some common questions.