Schema Markup / Structured Data

Schema markup and structured data play a key role in your website’s overall performance. Not only are there SEO benefits to help your website rank well, but you can also make your search results stand out from the crowd.

Structured DataBenefitsTestingTypes of SchemaFAQs

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Get Your Website Noticed

Enhance Your Website with Schema and Structured Data.

Have you ever been searching on Google and wondered why some search results are full of information and images, while others are just basic text?

Schema and structured data are ways to tag important information on your website, making it easier for search engines to understand. When done well, you’re rewarded with rich search results.

It’s important

Benefits of Schema and Structured Data.

When structured data and schema are used properly, Google rewards you with rich search results, or rich snippets. Not only does it help boost your rankings, but makes your search results look better.

All the key pieces of information are shown right there in the search results, making users more likely to click through to your website.

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Test, Test, Test!

Comprehensive Testing is Essential.

Here at sitecentre, we make structured data and schema testing a priority. It’s the only way to know whether your key information is tagged correctly, and increases the chances of Google rewarding you with rich search results.

We test thoroughly to address all warning and errors, ensuring the best results.

Types of Schema.

There are so many types of schema you can use on your website. Depending on your business, you may use a few types of schema or several. The possibilities are nearly limitless.

Organization

Organization schema lets you display key business details such as logo, address, contact and social links.

Local Business

Display information such as opening hours, reviews and appear in carousels for local searches.

Article

Enhance search results for news articles, blogs, and even appear in carousels and visual stories.

Book

Display key publishing information and appear in shopping carousels for book sales.

Breadcrumb

Helps users navigate your site better by showing where an individual page sits in the site’s hierarchy.

Carousel

Carousels are rich search results that mobile users can easily swipe through, such as recipes or movies.

Course

Provide specific details about courses you’re offering, right there on the search engine results page.

Covid-19 Accouncement

Make urgent announcements such as closures, date changes or restrictions for events.

Critic Review

Show critic reviews for your business or service. A small snippet of a longer review is displayed.

Dataset

Improve the discovery of datasets from fields like government data, sciences or machine learning data.

Employer Aggregate Rating

This schema shows evaluation and ratings for certain hiring organisations, making it easy for users to choose.

Estimated Salary

Clearly display the estimated salary for job postings, or even in searches for broader job information.

Event

Highlight key event details such as date, start time and links for where to purchase tickets.

Fact Check

Displays a summarised version of your fact check when your page ranks for certain claims you review.

FAQ

List of common questions and answers on rich search results. May even allow action on Google Assistant.

Home Activities

Display details and even instructional videos when people search for things they can do at home.

How-to

Step by step guides appear in rich search results, making users more likely to click through for more info.

Image License

Clearly display if your image is licensable when people search for images online.

Job Posting

Help your job postings appear in a special user experience for Google search results.

Job Training

Help people discover information about certain jobs or careers, and the training you offer.

Logo

Attaching your logo to rich search results makes you stand out and builds brands awareness.

Movie

Rich details such as cast, review ratings and more. Appears in a carousel for mobile users.

Product

Display key information such as price, availability, review ratings and even images for products you sell.

Q&A

If your website answers specific questions, your answers can appear in Q&A results.

Recipe

Show recipe details, cooking time, images and more to entice users to click your link.

Review Snippet

A short snippet from a longer review, or even an aggregated review rating from review sites.

Sitelink Search Box

A separate search box may appear on the right of screen when customers search for your business.

Software App

Provide details about your app in rich search results, such as price, operating system and ratings.

Speakable

Helps attach a text-to-speech function to your site, making it easier for Google Assistant to display your results.

Subscription Paywall

Indicate whether content on your site is subject to a paywall or subscription, such as news articles.

Video

Tag your videos to make it easier for Google to show them in video search results.

Frequently Asked Questions

Want to know more about schema and structured data? Here’s the answers to some common questions.

Schema is a universal method of tagging certain information on your website, making it easier for Google to identify important information and display it to users.
Sort of. Schema is a particular set of tags, and is therefore a form of structured data.
We’ve got the expertise to implement, test and monitor structured data to your site, resulting in rich search results and better visibility in online searches.
We conduct thorough testing to ensure all of your structured data is implemented correctly and free of errors.
You certainly can. There are some basic tools available such as Google’s Structured Data Markup Helper. However, for best results, we suggest seeking help from website optimisation experts.
When testing your structured data, you’re presented with ‘warnings’ and ‘errors’. All errors must be fixed or you won’t get rich search results. You can get away with not fixing warnings, however it may diminish your chances of receiving rich results.

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