Content marketing covers all aspects of using content to market your business and increase SEO. It can include regular blogs optimised for SEO, sponsored articles, social media content and more. A data-driven content marketing strategy also has long-term SEO benefits.
Using SEO optimised content not only engages readers and helps build your audience but also improves your SEO rankings. Relevant, useful content tells Google you’re an authority on a subject, helping you rank higher for the right kind of searches.
SEO optimised content ranks higher, and contributes to your website’s overall ranking. When optimised correctly, your content ranks well on search engines and also establishes your website as an authority in your field, giving long-term SEO benefits.
Content should be easily readable, and provide useful information to your audience. It’s also great if your content solves a problem for the reader. For example, ‘how-to’ blogs or videos are a useful, relevant and engaging form of content that captures your audience’s attention.
When used correctly, the content you produce can be used across multiple channels to reach a wider audience. For example, a well-written, SEO optimised blog can be shared across multiple social media platforms. It can even be turned into video or images.
Want to know something specific about SEO content marketing? Here’s the answers to some frequently asked SEO questions.