Citations are when your business is mentioned online, particularly in online directories. Certain citations, known as NAP citations include your business name, address and phone number. These are the best kind, and often appear in online directories or local search services.
Citations are extremely important for businesses who rely on local search. Citations help users find your business when they’re looking for something in the area. We seek out the best and most authoritative directories to include your business in.
To get value for your SEO efforts, it’s important to include citations that are topically relevant. That means sticking to relevant industry directories and online channels. It’s all about delivering the right type of customers to your business, as this results in better conversion rates.
The most useful citations include your name, address and phone number. Other unstructured mentions of your business might appear in blogs or articles, but NAP citations provide users with valuable information about your business.
Of course, the biggest directory of all is Google My Business. Ensuring your details are up to date and relevant allows your website to be found more easily in searches. The more information on your GMB profile, the better.
Citation aggregators feed information to search engines about your online citations. The more citations you have, the more likely you are to be found on popular search tools like Google Maps, Bing Local, Apple/Siri and even Facebook.
Want to know more about citations and directories? The frequently asked questions below are here to help you along the way.