UTM URL Generator

Simplify your campaign tracking with our free UTM URL Generator, designed to create powerful, accurate URLs for GA4 in just a few clicks.

  • Fast, Free UTM Generator
  • Works with GA4 and Other Tracking Platforms
  • Automatic Suggestions
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Know your data
Track Your Marketing Campaigns with Precision
A UTM URL is a powerful tracking mechanism that helps businesses monitor their marketing campaigns across different channels. This specialised URL contains specific parameters that integrate seamlessly with Google Analytics 4, providing detailed insights into traffic sources and campaign performance.
Understanding UTM Parameters for Digital Marketing
UTM parameters act as digital breadcrumbs, revealing how visitors discover and interact with your website. These tracking codes work harmoniously with Google Analytics 4, delivering granular data about your marketing initiatives. The relationship between UTM parameters and GA4 allows businesses to measure campaign success, optimise marketing spend, and identify high-performing channels.
Campaign tracking statistics reveal that businesses using UTM parameters experience a 23% improvement in marketing attribution accuracy.
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Sections
Track Everything
Essential Components of UTM URLs
The anatomy of a UTM URL consists of five distinct parameters, each serving a unique tracking purpose:
  1. Base URL 
    • Your website’s destination page
    • Forms the foundation of the tracking URL
  2. Source (utm_source) 
    • Identifies the traffic origin
    • Examples: facebook, newsletter, google
  3. Medium (utm_medium) 
    • Specifies the marketing channel type
    • Examples: cpc, email, social
  4. Campaign (utm_campaign) 
    • Name your specific marketing initiative
    • Examples: summer_sale, product_launch
  5. Content and Term (utm_content, utm_term) 
    • Distinguishes between similar content pieces
    • Tracks specific keywords for paid search
Best Practices
UTM Implementation
Creating effective UTM URLs requires strategic planning and consistent naming conventions. A structured approach ensures accurate data collection and meaningful analytics reports.
Proven UTM Strategies:
  • Maintain consistent parameter naming
  • Document your UTM structure
  • Keep URLs clean and readable
  • Test URLs before the campaign launch
Best Practices