Understanding what users are doing on your website is vital for knowing what's working and what you need to change. How can you get more visibility over what viewers are doing on your website?
We can create a website heatmap for you to show you exactly what your visitors are up to on your website pages. Find out where they are clicking, when they are exiting, and more!
What Is A Website Heat Map?
A heat map is any data shown in a graph format with the values shown as colours. The most popular elements show up as red, while the least popular sections will be blue on the heat map.
The great thing about this graph style is that it's super easy to understand in a glance, even when it contains highly complex data. By simplifying data into colours, this makes it much easier for people to understand.
When we're talking about a website heatmap, these show you where the hotspots are on any page of your website. Visually, you'll be able to quickly see where people are clicking and spending the most and least time when on a webpage.
An aggregate of user behaviour is created, and the heat map is crafted from there. This heat map will help you to gain an understanding of how users interact with your page elements.
Why Get A Website Heat Map?
By observing visitor behaviour, you can get a clear picture of what elements of your website your users are the most interested in.
Knowing where people spend the most time will show you the things you should focus on doing more of on your website.
Know Where People Focus Attention
By using Google Analytics, you can gain a lot of information about which webpages on your site are the most popular. This is certainly useful knowledge that you can use to improve your website.
However, the information it can provide is simply not as in-depth as a heat map. You may know what pages people like, but not which parts of them they focus their attention on.
This is vital information to have when you're creating new content.
Find Out What Improvements Are Needed
Website heatmaps will show you if there are sections on a webpage that people often overlook. You could then either remove these due to lack of interest or improve them to make them more engaging.
You'll be able to see what people are interested in on pages on your site and emulate these elements on less popular sections.
By making improvements based on heat maps, you can uniquely target your site to your customer base. Add more of what works and get rid of the stuff that doesn't!
Find Out Why People Leave Your Site
By getting website heatmaps made, you can discover why people leave your website. Any usability issues will become crystal clear when you're looking at a heat map report.
Perhaps the link that users are supposed to click is not noticeable enough and people quit the page instead. Whatever it is, the data will be able to show you.
Heat Map Considerations
One thing you should be aware of before getting heat maps created for your site is that they require a lot of data to be accurate.
If you only have a small amount of website data, this is not as useful for heat map analysis, similar to research done on only small subject groups. It's not as reliable.
To get a proper idea of your webpage trends, you need a lot of information. Otherwise, you may wind up with misleading heat maps that cause you to focus on the wrong things for your website.
While heat maps show what happened, they don't tell you why it happened. You can only make assumptions based off of what the data shows.
Another heatmap consideration is that sometimes on forms, it may look like people drop out after the first question, as there are no more clicks after that. However, this can be due to users using the tab key instead of continuing to click. So it's vital that you conduct a thorough analysis of your heatmap results to have an accurate understanding of the user experience.
How We Can Help
We are here to help you with all of your heat map needs. Not only can we provide you with fantastic, accurate heat maps for any or all pages of your website, but we can also help you to interpret the results.
Find out more about what exactly is happening on your website to get set yourself up for success. Then you will be able to change your website around as needed, whether you want to do it yourself or get us to do that for you.
We can advise you on all aspects of creating a fantastic user experience for your customers, and then put in the work to make it happen!