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<title>sitecentre®</title>
<dc:publisher>sitecentre®</dc:publisher>
<link>https://www.sitecentre.com.au/blog</link>
<copyright>Copyright © 2026 sitecentre®</copyright>
<description>sitecentre® is an Australian industry-leading digital marketing agency. Focusing on SEO, PPC and Web Design services to Australian SME’s in eCommerce, or local industries.</description>
<language>en-AU</language>
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<title>Truth about your “Local SEO Agency”</title>
<link>https://www.sitecentre.com.au/blog/truth-about-your-local-seo-agency</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Most likely, you’re overpaying for SEO services without even realising it. Here is how to fix it and stop paying for white labels.</description>
<pubDate>Thu, 25 Apr 2019 12:21:31 +1000</pubDate>
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<item>
<title>Ultimate Guide to Marketing Psychology</title>
<link>https://www.sitecentre.com.au/blog/marketing-psychology</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>We dive into the unreal world of Marketing Psychology and the impact your subconscious mind plays when it comes to creativity within the marketing world.</description>
<pubDate>Thu, 09 May 2019 13:31:04 +1000</pubDate>
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<item>
<title>The Art of Podcast Marketing in 2025</title>
<link>https://www.sitecentre.com.au/blog/the-art-of-podcast-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Starting a PodCast in 2025 will become a fast growing trend in digital marketing. Get the facts, the cheat sheet information right here...</description>
<pubDate>Tue, 17 Dec 2019 12:29:37 +1000</pubDate>
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<item>
<title>Google E-E-A-T: The Future of SEO</title>
<link>https://www.sitecentre.com.au/blog/google-eat</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Is your website quality up to Google E-E-A-T standards? Experience, Expertise, Authoritativeness, and Trustworthiness are the next generation of SEO.</description>
<pubDate>Mon, 01 Feb 2021 10:31:40 +1000</pubDate>
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<item>
<title>Google Ads vs. Bing Ads</title>
<link>https://www.sitecentre.com.au/blog/google-ads-vs-bing-ads</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Looking to see if Google Ads or Bing Ads are right for your business? Our detailed definitive guide compares Google Ads to Bing Ads to help you decide</description>
<pubDate>Tue, 02 Feb 2021 11:21:32 +1000</pubDate>
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<item>
<title>Website Redesign SEO: Without Losing SEO Rankings</title>
<link>https://www.sitecentre.com.au/blog/website-redesign-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Looking to redesign your website but worried about a drop in SEO rankings? Here’s a detailed guide on website redesign SEO that answers the most critical questions.</description>
<pubDate>Fri, 05 Feb 2021 12:21:21 +1000</pubDate>
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<item>
<title>Local SEO Ranking Factors</title>
<link>https://www.sitecentre.com.au/blog/local-seo-ranking-factors</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>What makes a local SEO campaign successful? You can increase your chances of being found online by using these local SEO ranking factors.</description>
<pubDate>Tue, 16 Feb 2021 11:21:02 +1000</pubDate>
</item>
<item>
<title>Does Hosting Affect SEO?</title>
<link>https://www.sitecentre.com.au/blog/does-hosting-affect-seo</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Does web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.</description>
<pubDate>Sat, 06 Mar 2021 12:43:22 +1000</pubDate>
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<item>
<title>Why Google Prefers Brands</title>
<link>https://www.sitecentre.com.au/blog/why-google-prefers-brands</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Wondering why Google prefers brands over non-branded domains in its results? Our comprehensive guide will explain the importance of branding in SEO.</description>
<pubDate>Thu, 18 Mar 2021 09:30:11 +1000</pubDate>
</item>
<item>
<title>SEO vs. Google Ads</title>
<link>https://www.sitecentre.com.au/blog/seo-vs-google-ads</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>If you’re weighing SEO vs. Google Ads, you may wonder which is better. This page discusses both to help you decide which strategy is right for you.</description>
<pubDate>Sat, 20 Mar 2021 15:24:44 +1000</pubDate>
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<item>
<title>Best Website Builders of 2026</title>
<link>https://www.sitecentre.com.au/blog/best-website-builders</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Looking for the best website builders for your online business? Check out our top 13 site builders for building your eCommerce store or business site.</description>
<pubDate>Mon, 22 Mar 2021 13:19:55 +1000</pubDate>
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<item>
<title>What Is Search Intent?</title>
<link>https://www.sitecentre.com.au/blog/what-is-search-intent</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Search Intent is a crucial concept in the digital marketing world. Our guide hopes to provide you with all the information that there is to know about keyword intent in research.</description>
<pubDate>Wed, 24 Mar 2021 06:05:41 +1000</pubDate>
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<item>
<title>STAG vs. SKAG Google Ad Campaigns</title>
<link>https://www.sitecentre.com.au/blog/stag-vs-skag-campaigns</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Not sure which Google Ads setup is best for 2026? Find out which is better between STAG and SKAG for your grouping of your Google Ad campaigns.</description>
<pubDate>Thu, 25 Mar 2021 05:05:13 +1000</pubDate>
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<item>
<title>HTML Sitemap vs. XML Sitemap for SEO</title>
<link>https://www.sitecentre.com.au/blog/html-sitemap-vs-xml-sitemap</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Not sure if you should use HTML sitemap or XML sitemap for SEO? We provide a brief comparison between both the sitemaps and the benefits.</description>
<pubDate>Tue, 06 Apr 2021 14:27:11 +1000</pubDate>
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<item>
<title>Best Google Ads Management Tools</title>
<link>https://www.sitecentre.com.au/blog/google-ads-management-tools</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.</description>
<pubDate>Sat, 10 Apr 2021 12:41:27 +1000</pubDate>
</item>
<item>
<title>Designing A Website Based On Human Behaviour</title>
<link>https://www.sitecentre.com.au/blog/designing-websites-on-human-behaviour</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Learn how crafting a website with human behaviour at its core can elevate your UX and UI design game. Curious how small design tweaks can make a big impact? Discover more in our guide!</description>
<pubDate>Thu, 15 Apr 2021 10:20:13 +1000</pubDate>
</item>
<item>
<title>How Important Is Unique Content For Google?</title>
<link>https://www.sitecentre.com.au/blog/unique-content-for-google</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Do unique content matter for Google and your rankings? In this guide, we will discuss the need to have unique content versus duplicate content in SEO.</description>
<pubDate>Sun, 18 Apr 2021 08:23:28 +1000</pubDate>
</item>
<item>
<title>Does Performance-Based SEO Work?</title>
<link>https://www.sitecentre.com.au/blog/does-performance-based-seo-work</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.</description>
<pubDate>Mon, 19 Apr 2021 10:01:19 +1000</pubDate>
</item>
<item>
<title>How Long Does SEO Take To Work?</title>
<link>https://www.sitecentre.com.au/blog/how-long-does-seo-take</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.</description>
<pubDate>Wed, 21 Apr 2021 18:53:54 +1000</pubDate>
</item>
<item>
<title>Click Fraud Prevention on Google Ads</title>
<link>https://www.sitecentre.com.au/blog/click-fraud-prevention-on-google-ads</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/click-fraud-prevention-on-google-ads</guid>
<description>Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.</description>
<pubDate>Fri, 23 Apr 2021 13:52:52 +1000</pubDate>
</item>
<item>
<title>Tools To Improve Website Speed</title>
<link>https://www.sitecentre.com.au/blog/tools-to-improve-website-speed</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Looking for tools to speed up your site? We’ve got you covered with this informative guide that contains all the nitty-gritty about website speed.</description>
<pubDate>Thu, 29 Apr 2021 12:31:40 +1000</pubDate>
</item>
<item>
<title>Why SEO Should Be Your Priority</title>
<link>https://www.sitecentre.com.au/blog/why-seo-should-be-your-priority</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Wondering why SEO should be a priority for your website? Read our guide for all the answers on the importance of SEO. sitecentre® breaks down the most important factors in 2026.</description>
<pubDate>Tue, 11 May 2021 18:53:54 +1000</pubDate>
</item>
<item>
<title>What are Keywords?</title>
<link>https://www.sitecentre.com.au/blog/what-are-keywords</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>You’ve heard of keywords, but what are they? Learn about keywords, research and how to improve your traffic using them in this guide.</description>
<pubDate>Fri, 14 May 2021 12:00:32 +1000</pubDate>
</item>
<item>
<title>Best Tools for Google Ad Auditing</title>
<link>https://www.sitecentre.com.au/blog/tools-for-google-ad-auditing</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Is your Google Ads account performing as it should? Find out where your website is underperforming with these Google Ads auditing tools.</description>
<pubDate>Mon, 17 May 2021 05:23:28 +1000</pubDate>
</item>
<item>
<title>The Definitive Guide on Keyword Intent</title>
<link>https://www.sitecentre.com.au/blog/keyword-intent</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Wondering what keyword intent exactly is and what it is used for? Go through our comprehensive guide to know all about it! Everything you need to know about keyword intent, and why it matters.</description>
<pubDate>Wed, 19 May 2021 06:06:21 +1000</pubDate>
</item>
<item>
<title>NLP For On-Page SEO</title>
<link>https://www.sitecentre.com.au/blog/nlp-for-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Want to know about natural language processing (NLP) for on-page SEO? Read our guide to learn more about how NLP can improve the quality of your content and on-page SEO.</description>
<pubDate>Thu, 20 May 2021 02:11:32 +1000</pubDate>
</item>
<item>
<title>How To Use Content Silos In SEO</title>
<link>https://www.sitecentre.com.au/blog/content-silos-in-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>You can easily create the perfect website structure using content clusters. Learn how to use content silos in SEO &amp; their importance to ranking.</description>
<pubDate>Sat, 22 May 2021 13:13:21 +1000</pubDate>
</item>
<item>
<title>How To Find The Best Keywords For SEO</title>
<link>https://www.sitecentre.com.au/blog/find-keywords-for-seo</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>How to find the best keywords for your website? Our advanced guide will improve your website organic rankings with proper keyword research strategies.</description>
<pubDate>Tue, 25 May 2021 06:32:51 +1000</pubDate>
</item>
<item>
<title>What Are Internal Links In SEO?</title>
<link>https://www.sitecentre.com.au/blog/what-are-internal-links</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>In this detailed guide, we answer your questions about what internal links In SEO are, its importance &amp; why do you need an internal linking strategy.</description>
<pubDate>Thu, 27 May 2021 01:52:52 +1000</pubDate>
</item>
<item>
<title>How Colour Can Boost Your Sales</title>
<link>https://www.sitecentre.com.au/blog/colour-can-boost-sales</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Ever wondered how colour can influence your customers and increase sales? Fret not because this informative guide on the psychology of colour will answer all of your questions.</description>
<pubDate>Tue, 01 Jun 2021 09:50:00 +1000</pubDate>
</item>
<item>
<title>Dash Or Underscore In URL For SEO</title>
<link>https://www.sitecentre.com.au/blog/dash-or-underscore-in-url-for-seo</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/dash-or-underscore-in-url-for-seo</guid>
<description>How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.</description>
<pubDate>Sat, 05 Jun 2021 12:32:32 +1000</pubDate>
</item>
<item>
<title>Why Brochures Are Still Relevant</title>
<link>https://www.sitecentre.com.au/blog/why-brochures-are-still-relevant</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>B2B businesses have always benefited from brochures. While digital assets continue to grow, brochures remain relevant, and here’s why.</description>
<pubDate>Tue, 08 Jun 2021 05:32:12 +1000</pubDate>
</item>
<item>
<title>Why You Should Consider Bing Ads</title>
<link>https://www.sitecentre.com.au/blog/why-you-should-consider-bing-ads</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Wondering if you should make the shift to Bing Ads? Learn everything you need to know about Bing Ads, and why you should be using it here.</description>
<pubDate>Tue, 15 Jun 2021 04:51:01 +1000</pubDate>
</item>
<item>
<title>The Fundamentals Of Logo Design</title>
<link>https://www.sitecentre.com.au/blog/fundamentals-of-logo-design</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.</description>
<pubDate>Fri, 18 Jun 2021 14:01:00 +1000</pubDate>
</item>
<item>
<title>Guide to Citations for Local SEO</title>
<link>https://www.sitecentre.com.au/blog/guide-to-citations-for-local-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Citations are a key ranking factor and a core part of local SEO. To build a successful local SEO strategy, learn how to manage local citations here.</description>
<pubDate>Fri, 25 Jun 2021 14:25:25 +1000</pubDate>
</item>
<item>
<title>Why You Should Avoid Cheap SEO</title>
<link>https://www.sitecentre.com.au/blog/why-avoid-cheap-seo</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Tempted to hire cheap SEO services for website optimisation? In this guide, we’ll tell you all about cheap SEO packages and why it is advisable to avoid them at all costs.</description>
<pubDate>Thu, 01 Jul 2021 13:25:20 +1000</pubDate>
</item>
<item>
<title>How Often Does Google Crawl Websites?</title>
<link>https://www.sitecentre.com.au/blog/how-often-does-google-crawl-websites</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-often-does-google-crawl-websites</guid>
<description>Curious how often Google checks your website for updates or changes? Discover what influences Google’s crawling frequency and how to optimise your site for better visibility.</description>
<pubDate>Mon, 05 Jul 2021 08:55:32 +1000</pubDate>
</item>
<item>
<title>Famous Logo Designers &amp; What They Got Right</title>
<link>https://www.sitecentre.com.au/blog/famous-logo-designers-what-they-got-right</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Wondering what makes a logo unique, intriguing, and attractive? Check out our guide on world-renowned symbols and what they did right.</description>
<pubDate>Thu, 08 Jul 2021 11:55:43 +1000</pubDate>
</item>
<item>
<title>UX Principles For Creating Websites</title>
<link>https://www.sitecentre.com.au/blog/website-ux-principles</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Creating beautiful websites isn’t all it seems. There are important UX and UI principles to follow to build a relationship with your traffic and convert higher. Take a look at our list of the most important website UX principles.</description>
<pubDate>Tue, 13 Jul 2021 02:02:11 +1000</pubDate>
</item>
<item>
<title>The History Of Google Search</title>
<link>https://www.sitecentre.com.au/blog/history-of-google-search</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.</description>
<pubDate>Fri, 16 Jul 2021 03:12:33 +1000</pubDate>
</item>
<item>
<title>Tips To Improve Your Google My Business</title>
<link>https://www.sitecentre.com.au/blog/tips-to-improve-your-google-my-business</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Looking to improve your GMB listing but to no avail? Here we are the best tips to improve your GMB with an extensive guide on everything you need to know!</description>
<pubDate>Wed, 21 Jul 2021 04:21:22 +1000</pubDate>
</item>
<item>
<title>The History of Web Design</title>
<link>https://www.sitecentre.com.au/blog/history-of-web-design</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Ever wondered how, and when web design took over the online world? This guide will answer all of your questions about the history of web design.</description>
<pubDate>Tue, 27 Jul 2021 09:50:31 +1000</pubDate>
</item>
<item>
<title>Difference Between White Hat SEO &amp; Black Hat SEO</title>
<link>https://www.sitecentre.com.au/blog/difference-between-white-hat-and-black-hat-seo</link>
<author>allan@sitecentre.com.au (Allan Dumayas)</author>
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<description>Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.</description>
<pubDate>Mon, 02 Aug 2021 02:22:31 +1000</pubDate>
</item>
<item>
<title>Things To Ask Before Hiring an SEO Agency</title>
<link>https://www.sitecentre.com.au/blog/things-to-ask-before-hiring-seo-agency</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Building an existing brand and its SEO from scratch? Get the best SEO agency for your business that can answer these 11 pertinent questions.</description>
<pubDate>Fri, 06 Aug 2021 11:11:11 +1000</pubDate>
</item>
<item>
<title>Must-Have Website Design Basics</title>
<link>https://www.sitecentre.com.au/blog/website-design-basics</link>
<author>allan@sitecentre.com.au (Allan Dumayas)</author>
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<description>Thinking of redesigning your website? Start with these essential UI/UX elements that can make or break user experience, driving traffic and conversions.</description>
<pubDate>Thu, 12 Aug 2021 09:01:55 +1000</pubDate>
</item>
<item>
<title>How Do You Bring A Brand To Life?</title>
<link>https://www.sitecentre.com.au/blog/how-to-bring-a-brand-to-life</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2026 and beyond.</description>
<pubDate>Mon, 16 Aug 2021 05:04:22 +1000</pubDate>
</item>
<item>
<title>How To Calculate A Budget For Google Ads</title>
<link>https://www.sitecentre.com.au/blog/calculate-google-ads-budget</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Wondering how much to spend on Google Ads? Fret not because this comprehensive guide will answer all of your budgeting queries while ensuring high traffic on your website.</description>
<pubDate>Mon, 23 Aug 2021 04:09:08 +1000</pubDate>
</item>
<item>
<title>Content Writing For eCommerce Products</title>
<link>https://www.sitecentre.com.au/blog/content-writing-for-ecommerce-products</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Writing content can be time-consuming and challenging. Our guide covers everything you need to know about eCommerce product descriptions.</description>
<pubDate>Fri, 27 Aug 2021 05:05:59 +1000</pubDate>
</item>
<item>
<title>How to Calculate ROI and CPL in Google Ads</title>
<link>https://www.sitecentre.com.au/blog/calculate-roi-and-cpl-in-google-ads</link>
<author>allan@sitecentre.com.au (Allan Dumayas)</author>
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<description>Planning to invest in an inbound marketing campaign on a platform like Google Ads? Read our guide and know how to calculate CPL and ROI in Google Ads.</description>
<pubDate>Wed, 01 Sep 2021 04:22:31 +1000</pubDate>
</item>
<item>
<title>How To Create A Landing Page That Converts</title>
<link>https://www.sitecentre.com.au/blog/create-a-landing-page-that-converts</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Want to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2026.</description>
<pubDate>Mon, 06 Sep 2021 12:21:21 +1000</pubDate>
</item>
<item>
<title>The Do’s and Don’ts Of Content Marketing</title>
<link>https://www.sitecentre.com.au/blog/dos-and-donts-of-content-marketing</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Want to get better at creating content in 2026? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.</description>
<pubDate>Sat, 11 Sep 2021 08:38:19 +1000</pubDate>
</item>
<item>
<title>Call To Actions and Your Marketing Material</title>
<link>https://www.sitecentre.com.au/blog/call-to-actions-on-your-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Is your business suffering from a weak call to action? You can fix your problem today by following our tips and tricks.</description>
<pubDate>Thu, 16 Sep 2021 10:41:09 +1000</pubDate>
</item>
<item>
<title>Best Word Of Mouth Marketing Strategies</title>
<link>https://www.sitecentre.com.au/blog/word-of-mouth-marketing-strategies</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Want to learn about the word of mouth marketing strategy? Our guide has all the information on word of mouth marketing and how it can improve your business.</description>
<pubDate>Tue, 21 Sep 2021 13:58:29 +1000</pubDate>
</item>
<item>
<title>Tips to Retain Your Top Rankings in Search Engines</title>
<link>https://www.sitecentre.com.au/blog/tips-for-retaining-top-rankings-in-search-engines</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>You may have optimised your website design, created precisely targeted content, earned authority links, and so on. And now, you have finally made it to the Top 5 to 10 spot in SERP’s.</description>
<pubDate>Thu, 30 Sep 2021 11:08:46 +1000</pubDate>
</item>
<item>
<title>What Are Backlinks?</title>
<link>https://www.sitecentre.com.au/blog/what-are-backlinks</link>
<author>allan@sitecentre.com.au (Allan Dumayas)</author>
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<description>Wondering what backlinks are and how they are relevant to your SEO strategy? Go through our detailed guide to know all the details.</description>
<pubDate>Tue, 05 Oct 2021 10:03:43 +1000</pubDate>
</item>
<item>
<title>Best Hosting Providers In Australia</title>
<link>https://www.sitecentre.com.au/blog/best-hosting-providers-in-australia</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Find the Top Hosting Providers in Australia — Free SSL Certificate, 24/7 support and top-notch services start at $1.39 per month.</description>
<pubDate>Thu, 07 Oct 2021 10:27:37 +1000</pubDate>
</item>
<item>
<title>Hire Web Developer vs. Do It Yourself?</title>
<link>https://www.sitecentre.com.au/blog/hire-web-developer-or-do-it-yourself</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.</description>
<pubDate>Wed, 13 Oct 2021 09:10:21 +1000</pubDate>
</item>
<item>
<title>Image Optimisation: Is It Worth It?</title>
<link>https://www.sitecentre.com.au/blog/image-optimisation-is-it-worth-it</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Considering using image optimisation techniques for your website? If yes, check out our guide to learn if image optimisation is worth your time!</description>
<pubDate>Sat, 23 Oct 2021 10:33:29 +1000</pubDate>
</item>
<item>
<title>Where To Buy Website Themes</title>
<link>https://www.sitecentre.com.au/blog/where-to-buy-website-themes</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Wondering where to buy website templates and stunning themes from? All you need to know about website templates and where to buy them is in this guide</description>
<pubDate>Mon, 25 Oct 2021 13:11:43 +1000</pubDate>
</item>
<item>
<title>Tools For Creating Google Display Ads</title>
<link>https://www.sitecentre.com.au/blog/tools-for-creating-google-display-ads</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Building a marketing campaign to get your business noticed? Learn all about Google Display Ads and the right tools to reach your target audience here.</description>
<pubDate>Mon, 01 Nov 2021 10:53:55 +1000</pubDate>
</item>
<item>
<title>Website User Testing</title>
<link>https://www.sitecentre.com.au/blog/website-user-testing</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Now that your website prototype is ready, it’s time to put it to the test. Learn how to use website user testing for business success in this guide.</description>
<pubDate>Fri, 05 Nov 2021 16:17:15 +1000</pubDate>
</item>
<item>
<title>What Is Schema/Structured Data &amp; How To Use It?</title>
<link>https://www.sitecentre.com.au/blog/what-is-schema-structured-data</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>Curious about how schema markup can boost your SEO game? Our step-by-step guide reveals how structured data helps search engines understand your content better and rank you higher.</description>
<pubDate>Tue, 09 Nov 2021 10:09:10 +1000</pubDate>
</item>
<item>
<title>What is Negative SEO?</title>
<link>https://www.sitecentre.com.au/blog/what-is-negative-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Wondering what negative SEO is and how you can protect your website? Find out what negative SEO is, and how to recover if you get attacked by competition.</description>
<pubDate>Fri, 12 Nov 2021 09:55:57 +1000</pubDate>
</item>
<item>
<title>How To Optimise For Google’s Featured Snippet</title>
<link>https://www.sitecentre.com.au/blog/optimise-for-google-featured-snippet</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Want to learn about the best techniques to optimise your website for Google’s Featured Snippet? Learn all about it with this comprehensive guide.</description>
<pubDate>Wed, 17 Nov 2021 14:22:12 +1000</pubDate>
</item>
<item>
<title>How To Create Infographics In 5 Simple Steps</title>
<link>https://www.sitecentre.com.au/blog/creating-astonishing-infographics</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.</description>
<pubDate>Wed, 24 Nov 2021 08:53:20 +1000</pubDate>
</item>
<item>
<title>Our Top Picks For Shopify Themes</title>
<link>https://www.sitecentre.com.au/blog/top-picks-for-shopify-themes</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Are you starting a business and searching for the best Shopify themes to create a stylish and user-friendly online store? We’ve got you covered with our favourite Shopify themes in this guide.</description>
<pubDate>Mon, 29 Nov 2021 11:01:34 +1000</pubDate>
</item>
<item>
<title>How To Setup Google Remarketing Ads</title>
<link>https://www.sitecentre.com.au/blog/google-remarketing-ads-setup</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Want to set up a successful remarketing campaign through Google Ads? Our informative guide will help you create a remarketing list to attract website visitors.</description>
<pubDate>Mon, 06 Dec 2021 09:02:01 +1000</pubDate>
</item>
<item>
<title>The Definitive Guide To Shopify SEO</title>
<link>https://www.sitecentre.com.au/blog/guide-to-shopify-seo</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>Discover how to boost your Shopify store’s visibility and traffic with our comprehensive SEO guide. Perfect for store owners looking to dominate search results in 2026.</description>
<pubDate>Sun, 12 Dec 2021 17:10:03 +1000</pubDate>
</item>
<item>
<title>Using Heatmap To Better eCommerce User Experience &amp; Engagement</title>
<link>https://www.sitecentre.com.au/blog/heatmaps-for-ecommerce-user-experience</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.</description>
<pubDate>Thu, 16 Dec 2021 07:59:56 +1000</pubDate>
</item>
<item>
<title>What is Domain Authority?</title>
<link>https://www.sitecentre.com.au/blog/what-is-domain-authority</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>Unravel the mystery of Domain Authority with this straightforward guide and discover how to supercharge your website’s performance today.</description>
<pubDate>Sun, 19 Dec 2021 11:36:11 +1000</pubDate>
</item>
<item>
<title>Boost Your eCommerce Sales with Better Conversion Rates</title>
<link>https://www.sitecentre.com.au/blog/improving-your-conversion-rate-on-an-ecommerce-campaign</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/improving-your-conversion-rate-on-an-ecommerce-campaign</guid>
<description>Struggling with eCommerce sales? Learn actionable steps to boost your conversion rates and transform your campaign’s performance into a success story.</description>
<pubDate>Wed, 22 Dec 2021 09:48:14 +1000</pubDate>
</item>
<item>
<title>Exact Match Domains &amp; SEO</title>
<link>https://www.sitecentre.com.au/blog/exact-match-domains-and-seo</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Wondering what exact match domains are and if they will be a good SEO strategy for your online business? Follow our guide as we define EMDs and how best to use.</description>
<pubDate>Mon, 27 Dec 2021 19:57:56 +1000</pubDate>
</item>
<item>
<title>How To Create a User Persona</title>
<link>https://www.sitecentre.com.au/blog/how-to-create-a-user-persona</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.</description>
<pubDate>Sat, 01 Jan 2022 17:44:46 +1000</pubDate>
</item>
<item>
<title>How Does Video Help SEO</title>
<link>https://www.sitecentre.com.au/blog/video-seo</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Want to understand how to make the best use of videos for improving your SEO? Don’t worry — we’ve got you covered with our complete guide on the topic.</description>
<pubDate>Fri, 07 Jan 2022 07:30:57 +1000</pubDate>
</item>
<item>
<title>eCommerce Themes Worth Buying</title>
<link>https://www.sitecentre.com.au/blog/best-ecommerce-themes</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>Looking for themes to buy for your new eCommerce website? Look no further, as our guide lists the best themes for eCommerce stores, plus the features and benefits of each.</description>
<pubDate>Mon, 10 Jan 2022 09:54:26 +1000</pubDate>
</item>
<item>
<title>What Are The 3 Types of SEO?</title>
<link>https://www.sitecentre.com.au/blog/what-are-the-3-types-of-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Do you know that SEO strategies can amp up your digital marketing game like no other? That’s why we’re here to help learn it all.</description>
<pubDate>Fri, 14 Jan 2022 14:23:24 +1000</pubDate>
</item>
<item>
<title>Beginner’s Guide to Evergreen Content</title>
<link>https://www.sitecentre.com.au/blog/evergreen-content</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.</description>
<pubDate>Thu, 20 Jan 2022 10:08:46 +1000</pubDate>
</item>
<item>
<title>What Is A Redirect — Should You Use Web Redirects?</title>
<link>https://www.sitecentre.com.au/blog/what-is-a-redirect</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Have trouble setting up redirects on your website? Here’s all you need to know about when and why to set up website redirects and how they can impact SEO.</description>
<pubDate>Tue, 25 Jan 2022 09:03:36 +1000</pubDate>
</item>
<item>
<title>What Is Alt Text &amp; Why Should You Use It?</title>
<link>https://www.sitecentre.com.au/blog/alt-text</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>What is Alt text in HTML? Should you use it, and is there an SEO advantage to it? Read our expert guide on optimising image alt text the easy way.</description>
<pubDate>Sat, 29 Jan 2022 09:54:57 +1000</pubDate>
</item>
<item>
<title>What is Keyword Stuffing?</title>
<link>https://www.sitecentre.com.au/blog/keyword-stuffing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Need help using the right keywords to boost your SEO ranking? Read our detailed guide to learn how keyword stuffing affects your rankings.</description>
<pubDate>Sat, 05 Feb 2022 17:03:01 +1000</pubDate>
</item>
<item>
<title>How to Calculate SEO ROI</title>
<link>https://www.sitecentre.com.au/blog/calculate-seo-roi</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.</description>
<pubDate>Thu, 10 Feb 2022 09:24:26 +1000</pubDate>
</item>
<item>
<title>How To Write SEO Friendly Blog Posts</title>
<link>https://www.sitecentre.com.au/blog/how-to-write-seo-friendly-blog-posts</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-to-write-seo-friendly-blog-posts</guid>
<description>Wondering how to write SEO friendly blog posts? Keep reading to learn the tips and tricks for ideal search engine optimisation for blog posts.</description>
<pubDate>Mon, 14 Feb 2022 10:35:45 +1000</pubDate>
</item>
<item>
<title>How Long Does It Take For Google Ads To Work?</title>
<link>https://www.sitecentre.com.au/blog/how-long-does-google-ads-take</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>If you’re wondering when to expect results from Google Ads, we’ve got you covered. Discover how long it typically takes and the steps you can take to improve outcomes faster.</description>
<pubDate>Fri, 18 Feb 2022 10:52:54 +1000</pubDate>
</item>
<item>
<title>How To Create An SEO Content Strategy</title>
<link>https://www.sitecentre.com.au/blog/seo-content-strategy</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Have you been thinking about improving your SEO content strategy for 2026? Check out our informative guide to have a fool proof content schedule.</description>
<pubDate>Wed, 23 Feb 2022 10:00:49 +1000</pubDate>
</item>
<item>
<title>How to Optimise for Voice Search in 2026</title>
<link>https://www.sitecentre.com.au/blog/voice-search-optimisation</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Want to optimise your website through Google voice search? Know everything you need to do while highlighting the voice search key aspects in this blog</description>
<pubDate>Sat, 26 Feb 2022 11:36:07 +1000</pubDate>
</item>
<item>
<title>Does Google Still Use Meta Keywords?</title>
<link>https://www.sitecentre.com.au/blog/meta-keywords</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Do you want to know if Google is still using the keyword meta tag for ranking a website? Read this detailed informational guide to learn more about it</description>
<pubDate>Wed, 02 Mar 2022 12:39:06 +1000</pubDate>
</item>
<item>
<title>Spying On Competitors Google Ads</title>
<link>https://www.sitecentre.com.au/blog/google-ads-spying</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-spying</guid>
<description>Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.</description>
<pubDate>Mon, 07 Mar 2022 11:21:06 +1000</pubDate>
</item>
<item>
<title>Best Digital Marketing Tools</title>
<link>https://www.sitecentre.com.au/blog/best-digital-marketing-tools</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Looking for the most effective digital marketing tools available online? We’ll go over the best tools for managing, analysing, and optimising your digital marketing campaigns.</description>
<pubDate>Tue, 15 Mar 2022 15:49:19 +1000</pubDate>
</item>
<item>
<title>Outbound Marketing Vs. Inbound Marketing</title>
<link>https://www.sitecentre.com.au/blog/outbound-vs-inbound-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>How does outbound marketing differ from inbound marketing? Find out how these two differ along with their pros and cons in this guide.</description>
<pubDate>Tue, 22 Mar 2022 09:33:41 +1000</pubDate>
</item>
<item>
<title>What Is Stopping SEO From Working? Decoding SEO Challenges</title>
<link>https://www.sitecentre.com.au/blog/decoding-seo-challenges</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.</description>
<pubDate>Fri, 25 Mar 2022 09:15:14 +1000</pubDate>
</item>
<item>
<title>QR Codes for Small Business</title>
<link>https://www.sitecentre.com.au/blog/qr-codes-for-small-business</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Wondering how a QR code could benefit a small business like yours? Learn how to integrate QR codes into your business strategy in this guide.</description>
<pubDate>Mon, 28 Mar 2022 12:18:24 +1000</pubDate>
</item>
<item>
<title>Ultimate Guide to Google Display Network</title>
<link>https://www.sitecentre.com.au/blog/guide-to-google-display-network</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.</description>
<pubDate>Fri, 01 Apr 2022 09:37:26 +1000</pubDate>
</item>
<item>
<title>Brand Style Guide vs. Brand Identity</title>
<link>https://www.sitecentre.com.au/blog/brand-style-guide-vs-brand-identity</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Want to take the next step to make your brand stand out? This guide will teach you how to apply brand style and identity to your business strategy.</description>
<pubDate>Mon, 04 Apr 2022 10:45:04 +1000</pubDate>
</item>
<item>
<title>How To Get Started With An eCommerce Store?</title>
<link>https://www.sitecentre.com.au/blog/how-to-get-started-with-an-ecommerce-store</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>Not sure where to begin the process of starting an eCommerce store? This is an easy-to-read guide to help you get started with your online store!</description>
<pubDate>Wed, 06 Apr 2022 10:33:18 +1000</pubDate>
</item>
<item>
<title>What Type Of Backlinks Are Worth More On A Website?</title>
<link>https://www.sitecentre.com.au/blog/making-sense-of-backlink-valuations</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Trying to increase your website’s ranking in Google SERPs with a backlinking strategy? Learn what backlinks you should be prioritising in our guide.</description>
<pubDate>Mon, 11 Apr 2022 11:43:23 +1000</pubDate>
</item>
<item>
<title>What Every Business Should Do On ‘Google My Business’</title>
<link>https://www.sitecentre.com.au/blog/google-my-business-basics</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>New to ‘Google My Business’ and don’t know your way around it? Then this guide will let you know the basics and help you make the most out of it.</description>
<pubDate>Sun, 17 Apr 2022 17:17:29 +1000</pubDate>
</item>
<item>
<title>When &amp; How To Disavow Backlinks</title>
<link>https://www.sitecentre.com.au/blog/how-to-disavow-backlinks</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>Struggling with harmful backlinks dragging down your SEO? Discover when and how to disavow bad links to protect your site from Google penalties and improve your rankings.</description>
<pubDate>Fri, 22 Apr 2022 11:31:24 +1000</pubDate>
</item>
<item>
<title>How To Start A Blog in 2026</title>
<link>https://www.sitecentre.com.au/blog/how-to-start-a-blog</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Considering starting a new blog or adding articles to your existing website? Here’s a detailed guide to help you get started with your new blog!</description>
<pubDate>Fri, 29 Apr 2022 10:53:54 +1000</pubDate>
</item>
<item>
<title>Customer Journey Mapping</title>
<link>https://www.sitecentre.com.au/blog/customer-journey-mapping</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.</description>
<pubDate>Tue, 03 May 2022 15:15:51 +1000</pubDate>
</item>
<item>
<title>How To Implement Schema In WordPress</title>
<link>https://www.sitecentre.com.au/blog/how-to-implement-schema-in-wordpress</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-to-implement-schema-in-wordpress</guid>
<description>Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!</description>
<pubDate>Mon, 09 May 2022 15:27:49 +1000</pubDate>
</item>
<item>
<title>Google Ads For Tradies</title>
<link>https://www.sitecentre.com.au/blog/google-ads-for-tradies</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Planning to use the Google Ads platform for your trade? We’ve brought you an excellent guide covering all the important aspects of the process.</description>
<pubDate>Sun, 15 May 2022 18:45:47 +1000</pubDate>
</item>
<item>
<title>Geofencing Marketing</title>
<link>https://www.sitecentre.com.au/blog/geofencing-marketing</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Do you intend to expand your business based on the location of your target customers? Geofencing marketing helps you do just that.</description>
<pubDate>Fri, 20 May 2022 14:41:47 +1000</pubDate>
</item>
<item>
<title>SEO For Tradies</title>
<link>https://www.sitecentre.com.au/blog/seo-for-tradies</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Looking to get more jobs flowing in through search engines? Our guide on SEO for tradies covers the key tools and strategies that really work for your trade business.</description>
<pubDate>Tue, 24 May 2022 09:15:14 +1000</pubDate>
</item>
<item>
<title>Australian Local Listing Sites</title>
<link>https://www.sitecentre.com.au/blog/australian-local-listing-sites</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Looking for the most popular Australian listing websites for your business? Check out our guide as we go over the 24 best free and paid online business directories!</description>
<pubDate>Sun, 29 May 2022 10:57:19 +1000</pubDate>
</item>
<item>
<title>Website Security Guide</title>
<link>https://www.sitecentre.com.au/blog/website-security-guide</link>
<author>stephanie@sitecentre.com.au (Stephanie Salud)</author>
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<description>Don’t let cyberattacks ruin your online business. Learn everything you need to know about website security with our comprehensive guide. With over 30,000 websites attacked daily, protect your website by understanding the ins and outs of website security. Our guide covers all the necessary information to secure your website in 2026.</description>
<pubDate>Wed, 08 Jun 2022 10:24:52 +1000</pubDate>
</item>
<item>
<title>How To Increase Blog Content Conversions</title>
<link>https://www.sitecentre.com.au/blog/blog-content-conversions</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Finding it a little difficult to increase the conversion rates of your blogs? Not to worry, here is an extensive guide on the topic to help you out.</description>
<pubDate>Fri, 10 Jun 2022 15:46:48 +1000</pubDate>
</item>
<item>
<title>Video Marketing Strategy Guide</title>
<link>https://www.sitecentre.com.au/blog/video-marketing-strategy</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Ready to boost your conversion rates by implementing an online video marketing strategy? Read our beginners guide on how to get started on your video campaign.</description>
<pubDate>Wed, 15 Jun 2022 10:50:19 +1000</pubDate>
</item>
<item>
<title>How to Optimise Your Google Shopping Feed</title>
<link>https://www.sitecentre.com.au/blog/google-shopping-feed-optimisation</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Ready to take the next step with your Google Shopping Feed? You’ll find the best tips and tricks for writing product descriptions, image optimisation, and SEO in this guide!</description>
<pubDate>Tue, 21 Jun 2022 08:32:02 +1000</pubDate>
</item>
<item>
<title>Guide To Google Analytics 4</title>
<link>https://www.sitecentre.com.au/blog/guide-to-google-analytics-4</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Want to use Google Analytics 4 to measure traffic across your website? Check out our comprehensive guide on implementing GA4 on our website.</description>
<pubDate>Fri, 24 Jun 2022 10:59:06 +1000</pubDate>
</item>
<item>
<title>Headless CMS: What You Need To Know</title>
<link>https://www.sitecentre.com.au/blog/headless-cms</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Do you want to know how a headless CMS can help you manage online content? Find out why so many businesses are switching to a headless CMS in our guide.</description>
<pubDate>Wed, 29 Jun 2022 22:43:38 +1000</pubDate>
</item>
<item>
<title>What Are Orphan Pages?</title>
<link>https://www.sitecentre.com.au/blog/orphan-pages</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>Are you having trouble understanding what orphan pages are? Read our guide to learn where you can find these pages and how to remove or add them to your website.</description>
<pubDate>Tue, 05 Jul 2022 11:20:01 +1000</pubDate>
</item>
<item>
<title>8 Effective Ways to Build Brand Authority</title>
<link>https://www.sitecentre.com.au/blog/building-brand-authority</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Are you interested in building your brand authority online? This guide will teach you several techniques to set yourself apart from your competition and build customer loyalty.</description>
<pubDate>Sun, 10 Jul 2022 10:31:24 +1000</pubDate>
</item>
<item>
<title>Guest Posting Outreach</title>
<link>https://www.sitecentre.com.au/blog/guest-posting-outreach</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Have you been wondering how to search for guest posting opportunities? Learn how to pitch a guest post, how to build relationships with other bloggers, and more!</description>
<pubDate>Tue, 12 Jul 2022 10:02:21 +1000</pubDate>
</item>
<item>
<title>Ultimate Guide to Marketing Funnels</title>
<link>https://www.sitecentre.com.au/blog/marketing-funnels</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Thinking about acing the marketing funnel game to improve business, but don’t know where to begin? Learn how to incorporate it into your marketing strategy with our guide.</description>
<pubDate>Fri, 15 Jul 2022 16:32:43 +1000</pubDate>
</item>
<item>
<title>Go To Market Strategy (GTM Strategy)</title>
<link>https://www.sitecentre.com.au/blog/go-to-market-strategy</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/go-to-market-strategy</guid>
<description>Do you want to build a go-to-market strategy to ensure the success of your new launches? Learn how to develop and implement one in our guide!</description>
<pubDate>Tue, 19 Jul 2022 08:53:50 +1000</pubDate>
</item>
<item>
<title>Organic vs. Paid Traffic</title>
<link>https://www.sitecentre.com.au/blog/organic-vs-paid-traffic</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/organic-vs-paid-traffic</guid>
<description>Want to know whether to focus your online efforts on paid or organic traffic? Here’s what you need to know about which is more effective for your conversion rates!</description>
<pubDate>Fri, 22 Jul 2022 17:41:30 +1000</pubDate>
</item>
<item>
<title>What Is CPC?</title>
<link>https://www.sitecentre.com.au/blog/what-is-cpc</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Thinking of posting online ads and starting a new digital advertising campaign for your business? Here’s all you need to know about CPC and paid ad campaigns.</description>
<pubDate>Mon, 25 Jul 2022 12:11:58 +1000</pubDate>
</item>
<item>
<title>Google Ads: How To Decrease CPA</title>
<link>https://www.sitecentre.com.au/blog/how-to-lower-google-ads-cpa</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-to-lower-google-ads-cpa</guid>
<description>Do you know how to use Google Ads to scale your campaign better while keeping CPA down? You can get the best results by using these proven and tested techniques.</description>
<pubDate>Mon, 01 Aug 2022 10:05:00 +1000</pubDate>
</item>
<item>
<title>What Is A Google Knowledge Panel &amp; How To Acquire One?</title>
<link>https://www.sitecentre.com.au/blog/google-knowledge-panels</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-knowledge-panels</guid>
<description>Are you wondering if your business needs a Google Knowledge Panel? Let us Help! You can learn more about the benefits and how to create one in our guide.</description>
<pubDate>Thu, 04 Aug 2022 14:34:16 +1000</pubDate>
</item>
<item>
<title>Marketing Strategies for Small Businesses</title>
<link>https://www.sitecentre.com.au/blog/marketing-strategies-for-small-businesses</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Are you ready to take your small business to the next level with digital marketing? Get started with our easy-to-follow guide on digital marketing and SEO.</description>
<pubDate>Mon, 08 Aug 2022 14:11:52 +1000</pubDate>
</item>
<item>
<title>Why Digital Marketing Fails (And What To Do About It)</title>
<link>https://www.sitecentre.com.au/blog/why-digital-marketing-fails</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Wondering why digital marketing fails and what to do about it? The following informational guide has all the answers to put your mind at ease.</description>
<pubDate>Tue, 16 Aug 2022 18:17:49 +1000</pubDate>
</item>
<item>
<title>The Guru’s Guide To B2B Marketing In 2026</title>
<link>https://www.sitecentre.com.au/blog/guide-to-b2b-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/guide-to-b2b-marketing</guid>
<description>Are you looking to improve your B2B marketing efforts? Learn how to develop a successful marketing B2B marketing strategy for your business with this comprehensive guide.</description>
<pubDate>Sat, 20 Aug 2022 07:48:00 +1000</pubDate>
</item>
<item>
<title>Why Your Business Needs A Blog</title>
<link>https://www.sitecentre.com.au/blog/why-your-business-needs-a-blog</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/why-your-business-needs-a-blog</guid>
<description>Are you ready to start your business blog? This guide highlights the importance and how it can boost your ranking in SERPs.</description>
<pubDate>Thu, 25 Aug 2022 08:47:54 +1000</pubDate>
</item>
<item>
<title>How To Get Your Website On Page #1 Of Google</title>
<link>https://www.sitecentre.com.au/blog/how-to-rank-page-one-of-google</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-to-rank-page-one-of-google</guid>
<description>Struggling to get noticed on Google? Discover the proven steps to ranking your website on page #1 and driving more organic traffic with our easy-to-follow guide.</description>
<pubDate>Thu, 01 Sep 2022 11:04:14 +1000</pubDate>
</item>
<item>
<title>Content Personalisation</title>
<link>https://www.sitecentre.com.au/blog/content-personalisation</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Are you looking for ways to make your content more valuable for users? Check out our guide to know how content personalisation can help your business grow.</description>
<pubDate>Tue, 06 Sep 2022 09:14:34 +1000</pubDate>
</item>
<item>
<title>What is Content Repurposing?</title>
<link>https://www.sitecentre.com.au/blog/content-repurposing</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/content-repurposing</guid>
<description>You can reduce time and costs by recycling your content. Learn how content repurposing works and how to use it to your advantage in this guide.</description>
<pubDate>Tue, 13 Sep 2022 12:52:46 +1000</pubDate>
</item>
<item>
<title>SEO-Friendly Pagination</title>
<link>https://www.sitecentre.com.au/blog/seo-friendly-pagination</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/seo-friendly-pagination</guid>
<description>Wondering how to improve your website ranking through SEO-friendly pagination? Find out how paginated pages can benefit your website and how to avoid common mistakes.</description>
<pubDate>Sun, 18 Sep 2022 09:12:40 +1000</pubDate>
</item>
<item>
<title>Common SEO Mistakes To Avoid</title>
<link>https://www.sitecentre.com.au/blog/seo-mistakes-to-avoid</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>You won’t see results and won’t rank higher if you make SEO mistakes. This article will discuss the 30 most common SEO mistakes you should avoid.</description>
<pubDate>Sun, 25 Sep 2022 11:11:14 +1000</pubDate>
</item>
<item>
<title>Lead Generation Strategies</title>
<link>https://www.sitecentre.com.au/blog/lead-generation-strategies</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.</description>
<pubDate>Tue, 27 Sep 2022 11:54:44 +1000</pubDate>
</item>
<item>
<title>Link Building &amp; On-Page SEO: Understanding the Relationship</title>
<link>https://www.sitecentre.com.au/blog/relationship-between-link-building-on-page-seo</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/relationship-between-link-building-on-page-seo</guid>
<description>Are you aware link building and on-page SEO are closely related? Using these methods, learn how to optimise your website to boost conversions and rankings.</description>
<pubDate>Fri, 30 Sep 2022 13:12:50 +1000</pubDate>
</item>
<item>
<title>What Is A Website Wireframe?</title>
<link>https://www.sitecentre.com.au/blog/what-is-a-wireframe</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Considering designing a new website for your business? Be sure you understand how wireframes are used for UX and web design before you begin!</description>
<pubDate>Tue, 04 Oct 2022 09:17:40 +1000</pubDate>
</item>
<item>
<title>Google Sandbox: The Effect on New Websites</title>
<link>https://www.sitecentre.com.au/blog/google-sandbox</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-sandbox</guid>
<description>Do you fear your website has been lost in the Google sandbox? Learn how to improve your website’s ranking and break out of the Sandbox today!</description>
<pubDate>Mon, 10 Oct 2022 18:01:24 +1000</pubDate>
</item>
<item>
<title>7 Best Asp. NET-Based CMS Platforms (Free &amp; Paid)</title>
<link>https://www.sitecentre.com.au/blog/best-asp-based-cms-platforms</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.</description>
<pubDate>Sun, 16 Oct 2022 19:20:27 +1000</pubDate>
</item>
<item>
<title>How Often Should You Upgrade Your Website?</title>
<link>https://www.sitecentre.com.au/blog/how-often-should-you-upgrade-your-website</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-often-should-you-upgrade-your-website</guid>
<description>When was the last time you updated your website? Using our guide, you can increase your search engine ranking, leads, and conversions by upgrading your site.</description>
<pubDate>Tue, 18 Oct 2022 06:59:56 +1000</pubDate>
</item>
<item>
<title>Core Web Vitals: The Ultimate Guide</title>
<link>https://www.sitecentre.com.au/blog/core-web-vitals</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Yearning to learn about Google’s Core Web Vitals? Explore how you can improve the visiting experience for the long-term success of your site.</description>
<pubDate>Tue, 25 Oct 2022 11:12:12 +1000</pubDate>
</item>
<item>
<title>Ad Copy Examples That Grab Viewers’ Attention</title>
<link>https://www.sitecentre.com.au/blog/ad-copy-examples</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Running short of ideas for your next advertising copy? We’ve compiled some of the best ad copy examples to get your creative juices flowing.</description>
<pubDate>Sat, 29 Oct 2022 11:28:44 +1000</pubDate>
</item>
<item>
<title>Christmas Marketing Checklist For eCommerce</title>
<link>https://www.sitecentre.com.au/blog/christmas-marketing-checklist-for-ecommerce</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>We’re getting close to Christmas, but is your eCommerce store ready? Our guide will help you make the most of the holiday season and boost your conversions!</description>
<pubDate>Thu, 03 Nov 2022 09:31:21 +1000</pubDate>
</item>
<item>
<title>Why UX Is Important For Your Website</title>
<link>https://www.sitecentre.com.au/blog/why-ux-is-important-for-websites</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/why-ux-is-important-for-websites</guid>
<description>Are you considering hiring a UX designer for your website? Explore the value of UX and the types you can use to boost your website’s revenue!</description>
<pubDate>Mon, 07 Nov 2022 10:20:41 +1000</pubDate>
</item>
<item>
<title>Top 7 Link Building Best Practices</title>
<link>https://www.sitecentre.com.au/blog/best-link-building-practices</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>What are the best link building best practices in 2026? We uncover of the best strategies across all industries and professions to grow your SEO.</description>
<pubDate>Thu, 10 Nov 2022 10:54:48 +1000</pubDate>
</item>
<item>
<title>What Goes Into A Website Redesign?</title>
<link>https://www.sitecentre.com.au/blog/what-goes-into-a-website-redesign</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Are you thinking about revamping your website? Discover what goes into redesigning a website and whether it can help you reach your business goals in 2026!</description>
<pubDate>Tue, 15 Nov 2022 08:41:50 +1000</pubDate>
</item>
<item>
<title>Is Site Speed A Ranking Factor?</title>
<link>https://www.sitecentre.com.au/blog/site-speed-ranking-factor</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>Is speed of your website affects your ranking and SEO? With this guide, you’ll learn what page speed is, how to measure it, and why it matters!</description>
<pubDate>Mon, 21 Nov 2022 10:04:16 +1000</pubDate>
</item>
<item>
<title>How to Build A Brand in 2026</title>
<link>https://www.sitecentre.com.au/blog/how-to-build-a-brand</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Crafting a brand in 2026 is no easy feat. Our step-by-step guide offers proven strategies to help you cultivate authenticity, stand out in competitive markets, and build lasting trust.</description>
<pubDate>Thu, 24 Nov 2022 14:44:21 +1000</pubDate>
</item>
<item>
<title>B2C eCommerce Ideas</title>
<link>https://www.sitecentre.com.au/blog/b2c-ecommerce-ideas</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/b2c-ecommerce-ideas</guid>
<description>Are you operating a B2C eCommerce store or plan to open one in 2026? Use these eCommerce ideas for 2026 to maximise your chances of long-term success.</description>
<pubDate>Sat, 26 Nov 2022 10:12:27 +1000</pubDate>
</item>
<item>
<title>Local SEO Checklist</title>
<link>https://www.sitecentre.com.au/blog/local-seo-checklist</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/local-seo-checklist</guid>
<description>Do you need help ranking high locally in 2026 but don’t know where to start? Take a look at our checklist for help setting up your local SEO strategy!</description>
<pubDate>Thu, 01 Dec 2022 12:47:31 +1000</pubDate>
</item>
<item>
<title>Local SEO Content Ideas</title>
<link>https://www.sitecentre.com.au/blog/local-seo-content-ideas</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/local-seo-content-ideas</guid>
<description>Are you looking for SEO content ideas to help boost your business online in 2026? You can use our guide to help develop a successful local SEO content strategy.</description>
<pubDate>Sun, 04 Dec 2022 13:17:03 +1000</pubDate>
</item>
<item>
<title>Local Business &amp; Schema Markup</title>
<link>https://www.sitecentre.com.au/blog/local-business-schema-markup</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/local-business-schema-markup</guid>
<description>Wondering how schema markup can enhance the online visibility of your local business? Here’s all you need to know about schema markup and how to apply it.</description>
<pubDate>Thu, 08 Dec 2022 14:33:22 +1000</pubDate>
</item>
<item>
<title>Guide To UX Navigation Design</title>
<link>https://www.sitecentre.com.au/blog/ux-navigation-design</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Learn why designing a seamless, intuitive, and easy-to-use navigation interface is a must. Read this blog post for tips and best practices for creating a user-friendly navigation interface!</description>
<pubDate>Wed, 14 Dec 2022 10:39:50 +1000</pubDate>
</item>
<item>
<title>Boost Brand Trust Through Video Content</title>
<link>https://www.sitecentre.com.au/blog/boost-brand-trust-through-video-content</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Are you ready to post videos to improve your brand’s identity? Using our industry expertise, we give you the five best tactics to build brand trust through video content.</description>
<pubDate>Fri, 23 Dec 2022 11:26:00 +1000</pubDate>
</item>
<item>
<title>Visual Content Marketing</title>
<link>https://www.sitecentre.com.au/blog/visual-content-marketing</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Visual content marketing has continued to grow in 2024, and in 2026, it’ll grow further again. Here are some strategies to increase your visual content today.</description>
<pubDate>Fri, 23 Dec 2022 12:14:04 +1000</pubDate>
</item>
<item>
<title>How To Increase Google Reviews</title>
<link>https://www.sitecentre.com.au/blog/increase-google-reviews</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>Are you looking to increase your Google reviews in 2026? Check out this blog post to learn how! Discover the key steps you need to take to boost your reputation and maximise your online visibility.</description>
<pubDate>Mon, 26 Dec 2022 08:48:01 +1000</pubDate>
</item>
<item>
<title>eCommerce Content Marketing Guide</title>
<link>https://www.sitecentre.com.au/blog/ecommerce-content-marketing-guide</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ecommerce-content-marketing-guide</guid>
<description>Are you an ecommerce entrepreneur looking to maximise your online presence? This guide is designed specifically for Australian businesses wanting to take their ecommerce efforts up a notch with savvy content marketing tactics.</description>
<pubDate>Wed, 11 Jan 2023 12:57:13 +1000</pubDate>
</item>
<item>
<title>Off-Page SEO Factors</title>
<link>https://www.sitecentre.com.au/blog/off-page-seo-factors</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/off-page-seo-factors</guid>
<description>Looking to improve your site’s ranking on the search engine results page? Then check out this guide, where we have discussed some crucial off-page SEO factors that influence rankings.</description>
<pubDate>Wed, 11 Jan 2023 13:49:36 +1000</pubDate>
</item>
<item>
<title>Tools For Local SEO</title>
<link>https://www.sitecentre.com.au/blog/tools-for-local-seo</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/tools-for-local-seo</guid>
<description>Take your local SEO to the next level with the right tools! Make your business shine and boost visibility in your local area with the perfect tools for local SEO.</description>
<pubDate>Wed, 11 Jan 2023 14:29:32 +1000</pubDate>
</item>
<item>
<title>Google Ads Conversion Tracking</title>
<link>https://www.sitecentre.com.au/blog/google-ads-conversion-tracking</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
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<description>Don’t know which Google Ads campaigns generate the most click conversions on your website? Read on as we discuss all conversion tracking!</description>
<pubDate>Mon, 16 Jan 2023 11:27:57 +1000</pubDate>
</item>
<item>
<title>Website Design Checklist</title>
<link>https://www.sitecentre.com.au/blog/website-design-checklist</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/website-design-checklist</guid>
<description>Are you ready to take your website design to the next level? Follow our website design checklist, and you’ll be well on your way to creating a stunning website that will leave a lasting impression!</description>
<pubDate>Thu, 19 Jan 2023 16:09:42 +1000</pubDate>
</item>
<item>
<title>Multi-Purpose Content Marketing For Startups</title>
<link>https://www.sitecentre.com.au/blog/multi-purpose-content-marketing</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/multi-purpose-content-marketing</guid>
<description>Multi-purpose content marketing methods can help new businesses build their brands, attract and retain customers, and ultimately improve revenue. Learn how this strategy can help startups!</description>
<pubDate>Tue, 24 Jan 2023 19:08:07 +1000</pubDate>
</item>
<item>
<title>Technical SEO Factors</title>
<link>https://www.sitecentre.com.au/blog/technical-seo-factors</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Curious if your website is truly search engine ready? Explore our latest guide on technical SEO factors and learn the essential steps to maximise your site’s visibility in 2026.</description>
<pubDate>Thu, 26 Jan 2023 09:14:47 +1000</pubDate>
</item>
<item>
<title>Guide To Setting PPC Campaign Goals</title>
<link>https://www.sitecentre.com.au/blog/ppc-campaign-goals</link>
<author>danny@sitecentre.com.au (Danny Mahoney)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ppc-campaign-goals</guid>
<description>Get ready to reach new heights and set PPC campaign goals to maximise your ROI and help you achieve success. Learn how to set your PPC goals efficiently and take your business to the next level!</description>
<pubDate>Wed, 01 Feb 2023 09:33:13 +1000</pubDate>
</item>
<item>
<title>Google Ads: Location Targeting</title>
<link>https://www.sitecentre.com.au/blog/google-ads-location-targeting</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-location-targeting</guid>
<description>Advertising plays a crucial role in the success of a business, and location targeting is an essential aspect of it. With Google Ads, you can target potential customers based on their location, preferences, and more. Learn how to utilise location targeting and achieve better business results.</description>
<pubDate>Sat, 04 Feb 2023 11:33:24 +1000</pubDate>
</item>
<item>
<title>What Is Content Decay?</title>
<link>https://www.sitecentre.com.au/blog/content-decay</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/content-decay</guid>
<description>Are you worried your SEO ranking is suffering from content decay? We’ve put together a guide to explain how content decay works, how it affects your visibility, and what you can do to prevent it!</description>
<pubDate>Mon, 06 Feb 2023 13:08:57 +1000</pubDate>
</item>
<item>
<title>Does Size Impact SEO?</title>
<link>https://www.sitecentre.com.au/blog/font-colour-size-impact-seo</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/font-colour-size-impact-seo</guid>
<description>Font size and colour are often overlooked, but they can greatly improve web design and boost your SEO practices. Read below to explore their impact and ways to benefit from them.</description>
<pubDate>Thu, 09 Feb 2023 08:18:40 +1000</pubDate>
</item>
<item>
<title>What Are the Different Types of Marketing?</title>
<link>https://www.sitecentre.com.au/blog/types-of-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/types-of-marketing</guid>
<description>Find out how different marketing techniques and strategies can boost your business by looking at the various marketing types, such as content marketing, influencer marketing, and digital marketing. Our comprehensive guide will help you stay on top of the marketing game!</description>
<pubDate>Mon, 13 Feb 2023 09:50:54 +1000</pubDate>
</item>
<item>
<title>Google Ads: CTR</title>
<link>https://www.sitecentre.com.au/blog/google-ads-ctr</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-ctr</guid>
<description>CTR is key to digital marketing success. For Google Ads, optimal CTR is 3–5%, but industry &amp; platform can impact it. Strategies to improve CTR include relevant ad copy, ad extensions &amp; linking to relevant landing pages. Benchmarks like CVR, CPC &amp; CPA also help analyze campaign effectiveness.</description>
<pubDate>Wed, 15 Feb 2023 08:57:53 +1000</pubDate>
</item>
<item>
<title>4 Ps Of Marketing</title>
<link>https://www.sitecentre.com.au/blog/4-ps-of-marketing</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Learn about the 4 Ps of marketing — product, price, place, and promotion — the building blocks of a successful marketing plan. Read along as we discuss each of these factors in detail, plus how you can use them to better reach your target audience.</description>
<pubDate>Mon, 20 Feb 2023 09:29:36 +1000</pubDate>
</item>
<item>
<title>Do Google Ads Help SEO?</title>
<link>https://www.sitecentre.com.au/blog/do-google-ads-help-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/do-google-ads-help-seo</guid>
<description>Does Google Ads improve your website’s SEO? Unfortunately, the answer is no. However, this blog explains why and offers alternative solutions to help your website rank better in search engines.</description>
<pubDate>Fri, 24 Feb 2023 10:29:46 +1000</pubDate>
</item>
<item>
<title>The Value of Accessibility in SEO</title>
<link>https://www.sitecentre.com.au/blog/accessibility-in-seo</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>Web accessibility and SEO are essential for creating user-friendly sites that rank high on search engines. Accessibility compliance can also avoid legal risks and enhance brand identity. Additionally, accessible design can improve SEO by prioritising user experience and optimising for mobile devices.</description>
<pubDate>Thu, 02 Mar 2023 15:18:49 +1000</pubDate>
</item>
<item>
<title>Marketing Automation</title>
<link>https://www.sitecentre.com.au/blog/marketing-automation</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Simplify marketing with automation tools and technologies. Learn the benefits, types of software available, and how to implement them for better efficiency, collaboration, and understanding of customers in our ultimate guide to marketing automation.</description>
<pubDate>Sun, 05 Mar 2023 13:41:15 +1000</pubDate>
</item>
<item>
<title>Creating Content With Integrity</title>
<link>https://www.sitecentre.com.au/blog/creating-content-with-integrity</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/creating-content-with-integrity</guid>
<description>Learn how to create compelling and accurate content by understanding the principles of good SEO practices. Find out how you can use quality content to combat misinformation online.</description>
<pubDate>Wed, 15 Mar 2023 18:50:44 +1000</pubDate>
</item>
<item>
<title>AI For Google Ads</title>
<link>https://www.sitecentre.com.au/blog/ai-for-google-ads</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-for-google-ads</guid>
<description>Discover the power of AI for Google Ads and boost your campaign performance with the latest tools and techniques. Learn how AI can optimise your advertising strategy.</description>
<pubDate>Thu, 16 Mar 2023 10:22:50 +1000</pubDate>
</item>
<item>
<title>AI Content vs. Human Written Content</title>
<link>https://www.sitecentre.com.au/blog/ai-content-vs-human-written-content</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-content-vs-human-written-content</guid>
<description>Explore the world of AI and human written content, and learn how they compare in quality and readability. Discover which type of content may be the best fit for your needs.</description>
<pubDate>Fri, 17 Mar 2023 09:41:10 +1000</pubDate>
</item>
<item>
<title>Marketing Automation Trends</title>
<link>https://www.sitecentre.com.au/blog/marketing-automation-trends</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>Marketing automation is changing the way businesses approach marketing. Stay ahead of the game with the latest trends and best practices. Discover how to improve your marketing strategy now.</description>
<pubDate>Sat, 18 Mar 2023 16:30:03 +1000</pubDate>
</item>
<item>
<title>AI In Digital Marketing</title>
<link>https://www.sitecentre.com.au/blog/ai-in-digital-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-in-digital-marketing</guid>
<description>AI in digital marketing is changing the game. From automation to personalisation, discover the benefits and future of this exciting industry. Get ahead with the latest AI strategies and tools today.</description>
<pubDate>Tue, 21 Mar 2023 00:00:00 +1000</pubDate>
</item>
<item>
<title>How To Build Topical Authority</title>
<link>https://www.sitecentre.com.au/blog/topical-authority</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/topical-authority</guid>
<description>“Topical authority” is a crucial aspect of SEO that helps establish your website as a trusted and authoritative source on a specific topic. This comprehensive guide will show you how to build and improve your topical authority for better search engine visibility and increased website traffic.</description>
<pubDate>Wed, 22 Mar 2023 08:26:45 +1000</pubDate>
</item>
<item>
<title>How To Setup Google Alerts</title>
<link>https://www.sitecentre.com.au/blog/how-to-setup-google-alerts</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-to-setup-google-alerts</guid>
<description>Learn how to set up Google Alerts for business growth and receive notifications on brand mentions, competitors, and relevant industry news. Enhance your online presence and streamline business processes with efficient tracking.</description>
<pubDate>Sat, 25 Mar 2023 14:09:34 +1000</pubDate>
</item>
<item>
<title>10 Best eCommerce Platforms for Your Online Store</title>
<link>https://www.sitecentre.com.au/blog/best-ecommerce-platforms</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/best-ecommerce-platforms</guid>
<description>Explore our handpicked list of the top 10 eCommerce platforms, designed to streamline your search for the perfect solution. Find the best platform to boost your online store’s performance, cater to your target audience, and achieve long-term business success.</description>
<pubDate>Tue, 28 Mar 2023 12:30:10 +1000</pubDate>
</item>
<item>
<title>AI For Keyword Research</title>
<link>https://www.sitecentre.com.au/blog/ai-for-keyword-research</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-for-keyword-research</guid>
<description>Explore the latest advancements in AI for keyword research and unlock the full potential of your SEO. Learn about the benefits, tools, and strategies to improve your keyword research with AI.</description>
<pubDate>Wed, 29 Mar 2023 09:21:42 +1000</pubDate>
</item>
<item>
<title>SMS vs. Email Marketing</title>
<link>https://www.sitecentre.com.au/blog/sms-vs-email-marketing</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>Are you looking to reach your customers effectively? Then you’re probably wondering if SMS or Email marketing is the right choice for you. Read on to learn more about both methods and make an informed decision.</description>
<pubDate>Sun, 02 Apr 2023 09:25:00 +1000</pubDate>
</item>
<item>
<title>Generational Marketing Helps Businesses</title>
<link>https://www.sitecentre.com.au/blog/generational-marketing-helps-businesses</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/generational-marketing-helps-businesses</guid>
<description>Unlock the power of generational marketing and skyrocket your conversion rates by targeting the right audience. Learn how in our comprehensive guide!</description>
<pubDate>Fri, 07 Apr 2023 12:01:25 +1000</pubDate>
</item>
<item>
<title>Maximise Your Social Media With AI Solutions</title>
<link>https://www.sitecentre.com.au/blog/ai-for-social-media</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>AI for social media can potentially revolutionise how we approach social media marketing. AI can improve efficiency, accuracy, and results from management to advertising. Discover the power of AI for social media.</description>
<pubDate>Fri, 07 Apr 2023 12:30:57 +1000</pubDate>
</item>
<item>
<title>Revolutionise Your Content Marketing With AI</title>
<link>https://www.sitecentre.com.au/blog/ai-for-content-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-for-content-marketing</guid>
<description>AI has the potential to revolutionise the content marketing industry. With its ability to improve content creation, personalisation, optimisation, and analysis, it’s no wonder more and more businesses are adopting AI in their content marketing strategies. Read on to learn more.</description>
<pubDate>Sat, 08 Apr 2023 10:03:30 +1000</pubDate>
</item>
<item>
<title>Robots.txt For SEO</title>
<link>https://www.sitecentre.com.au/blog/robots-txt-for-seo</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/robots-txt-for-seo</guid>
<description>In the SEO world, robots.txt is a critical aspect of website optimisation. This file communicates with search engines and determines which parts of your site should be indexed. Learn how to use robots.txt to improve your SEO and visibility properly.</description>
<pubDate>Tue, 11 Apr 2023 10:47:01 +1000</pubDate>
</item>
<item>
<title>AI For Web Design</title>
<link>https://www.sitecentre.com.au/blog/ai-for-web-design</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-for-web-design</guid>
<description>Unleash the power of AI in web design and transform your website with advanced techniques and tools. From beginners to experts, learn how AI can improve your web design skills and bring your site to the next level.</description>
<pubDate>Wed, 12 Apr 2023 12:41:03 +1000</pubDate>
</item>
<item>
<title>Google Ads Bidding Types</title>
<link>https://www.sitecentre.com.au/blog/google-ads-bidding-types</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-bidding-types</guid>
<description>Google Ads bidding strategies play a crucial role in the success of your ad campaigns. In this guide, you’ll learn about different types of bidding, including cost-per-click bidding, automated bidding, and target CPA bidding. Find tips for optimising your ad bidding and winning ad auctions to achieve your advertising goals.</description>
<pubDate>Mon, 17 Apr 2023 15:48:53 +1000</pubDate>
</item>
<item>
<title>AI For SEO</title>
<link>https://www.sitecentre.com.au/blog/ai-for-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-for-seo</guid>
<description>AI for SEO is rapidly changing the digital marketing landscape. Learn about the latest AI techniques for improving website ranking and discover how AI can enhance your SEO efforts.</description>
<pubDate>Thu, 20 Apr 2023 09:27:48 +1000</pubDate>
</item>
<item>
<title>How To Choose The Right PPC Agency For Your Business</title>
<link>https://www.sitecentre.com.au/blog/choosing-the-right-ppc-agency</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/choosing-the-right-ppc-agency</guid>
<description>Choosing a PPC agency can be a confusing and challenging process. Learn how to choose the best PPC agency for your business with our comprehensive guide. We cover essential factors like experience, cost, and results to help you make an informed decision.</description>
<pubDate>Fri, 21 Apr 2023 10:40:26 +1000</pubDate>
</item>
<item>
<title>AI Tools For Business: A Comprehensive Guide</title>
<link>https://www.sitecentre.com.au/blog/ai-tools-for-business</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-tools-for-business</guid>
<description>Unlock the power of AI technology for your business with our comprehensive guide to AI tools and software. Learn how AI solutions can improve business productivity, automation, and decision-making for a brighter future. Explore our guide today.</description>
<pubDate>Mon, 24 Apr 2023 11:15:26 +1000</pubDate>
</item>
<item>
<title>How To Create A Backlink</title>
<link>https://www.sitecentre.com.au/blog/how-to-create-a-backlink</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-to-create-a-backlink</guid>
<description>Learn how to create high-quality backlinks for your website to boost your SEO and improve your online presence. Our comprehensive guide covers the best strategies and techniques for building effective backlinks.</description>
<pubDate>Mon, 01 May 2023 20:03:59 +1000</pubDate>
</item>
<item>
<title>eCommerce Product Page: What It Needs For Higher Conversions</title>
<link>https://www.sitecentre.com.au/blog/ecommerce-product-page</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ecommerce-product-page</guid>
<description>Learn the essential elements that every product page must have to increase conversion rates. From captivating product descriptions to user-friendly navigation, this blog covers everything you need to know to optimise your product pages and boost your online sales.</description>
<pubDate>Wed, 03 May 2023 09:00:27 +1000</pubDate>
</item>
<item>
<title>How to Increase Brand Awareness with Video Marketing</title>
<link>https://www.sitecentre.com.au/blog/increase-brand-awareness-with-video-marketing</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/increase-brand-awareness-with-video-marketing</guid>
<description>Learn how to boost your brand’s visibility and attract new customers through effective video marketing strategies. Our blog offers valuable tips and insights to help you create compelling video content to increase brand awareness and engagement.</description>
<pubDate>Fri, 05 May 2023 11:01:34 +1000</pubDate>
</item>
<item>
<title>Brand Management In The Age Of AI</title>
<link>https://www.sitecentre.com.au/blog/brand-management-in-the-age-of-ai</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/brand-management-in-the-age-of-ai</guid>
<description>Explore the impact of Artificial Intelligence on Brand Management in the digital age. Learn about the latest AI tools and strategies to enhance your brand’s reputation, engage with customers, and stay ahead of the competition.</description>
<pubDate>Mon, 08 May 2023 08:45:54 +1000</pubDate>
</item>
<item>
<title>Tips for Hiring a Web Designer</title>
<link>https://www.sitecentre.com.au/blog/hiring-a-web-designer</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/hiring-a-web-designer</guid>
<description>A competent web designer is essential for a strong online presence. Consider goals, expertise, costs, SEO, and references when hiring. Stay positive and organised in your search for success.</description>
<pubDate>Fri, 12 May 2023 12:18:48 +1000</pubDate>
</item>
<item>
<title>AI For Small Businesses</title>
<link>https://www.sitecentre.com.au/blog/ai-for-small-businesses</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-for-small-businesses</guid>
<description>AI can help small businesses in a variety of ways, including improving marketing efforts and sales, providing better customer service, gaining competitive intelligence, automating repetitive tasks, and saving time and money.</description>
<pubDate>Tue, 16 May 2023 12:58:06 +1000</pubDate>
</item>
<item>
<title>Local SEO For Service-Based Businesses</title>
<link>https://www.sitecentre.com.au/blog/local-seo-for-service-based-businesses</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/local-seo-for-service-based-businesses</guid>
<description>Local SEO is important for service-based businesses because it helps them rank higher in local search results. By optimising their website and local business listings for local keywords, service-based businesses can attract more customers who are searching for their services in their area.</description>
<pubDate>Sun, 21 May 2023 14:15:43 +1000</pubDate>
</item>
<item>
<title>AI For Marketing Ideas</title>
<link>https://www.sitecentre.com.au/blog/ai-for-marketing-ideas</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-for-marketing-ideas</guid>
<description>AI for marketing is revolutionising the industry and providing new business opportunities. From AI marketing analytics to AI marketing personalisation, learn how AI can enhance your marketing strategy and bring new ideas to the table. Explore the latest AI for marketing trends and tools today.</description>
<pubDate>Thu, 25 May 2023 08:23:04 +1000</pubDate>
</item>
<item>
<title>What Is End-to-End Marketing?</title>
<link>https://www.sitecentre.com.au/blog/end-to-end-marketing</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>In this blog post, we will discuss the benefits of end-to-end marketing and provide some tips on how to implement it in your business. We will also explore the different stages of the customer journey and how you can create a marketing strategy that is tailored to each stage.</description>
<pubDate>Fri, 02 Jun 2023 15:21:41 +1000</pubDate>
</item>
<item>
<title>How To Plan Your Digital Marketing</title>
<link>https://www.sitecentre.com.au/blog/plan-your-digital-marketing</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/plan-your-digital-marketing</guid>
<description>Creating a digital marketing plan is crucial for the success of your business. This guide will cover everything from defining your marketing goals to choosing the right marketing channels. Keep reading to learn how to plan your digital marketing.</description>
<pubDate>Tue, 06 Jun 2023 11:38:54 +1000</pubDate>
</item>
<item>
<title>2026 Marketing Plan Essentials for Business Growth</title>
<link>https://www.sitecentre.com.au/blog/must-haves-for-your-marketing-plan</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/must-haves-for-your-marketing-plan</guid>
<description>A marketing plan is essential for any business that wants to succeed. It helps you define your target audience, set goals, and develop strategies to reach those goals. This article outlines the must-haves for any successful marketing plan, including market research, competitor analysis, and a call to action.</description>
<pubDate>Mon, 12 Jun 2023 09:00:11 +1000</pubDate>
</item>
<item>
<title>AI For Marketing Automation</title>
<link>https://www.sitecentre.com.au/blog/ai-for-marketing-automation</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ai-for-marketing-automation</guid>
<description>This comprehensive guide delves into how AI revolutionises marketing automation. It covers aspects from productivity boosting, ROI improvement, personalisation, error reduction, to quick decision-making.</description>
<pubDate>Thu, 15 Jun 2023 10:10:52 +1000</pubDate>
</item>
<item>
<title>What Is Brand Architecture?</title>
<link>https://www.sitecentre.com.au/blog/brand-architecture</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/brand-architecture</guid>
<description>Learn all about brand architecture — its definition, significance, components, models, and steps for creation. Gain insights into creating a unique brand identity and boosting brand equity.</description>
<pubDate>Fri, 16 Jun 2023 16:41:59 +1000</pubDate>
</item>
<item>
<title>What is a Marketing Plan?</title>
<link>https://www.sitecentre.com.au/blog/what-is-a-marketing-plan</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/what-is-a-marketing-plan</guid>
<description>Ready to take the guesswork out of your marketing? In this guide, we break down the key components of a marketing plan, showing you how to create a strategy that drives growth and success.</description>
<pubDate>Mon, 26 Jun 2023 16:29:58 +1000</pubDate>
</item>
<item>
<title>Skyrocket Your Content Strategy for Conversions</title>
<link>https://www.sitecentre.com.au/blog/skyrocket-content-for-conversions</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/skyrocket-content-for-conversions</guid>
<description>This guide covers proven strategies to help you improve your content quality, use calls to action, and optimise your blog posts for SEO. By following these tips, you can turn your blog into a lead-generating machine.</description>
<pubDate>Wed, 28 Jun 2023 17:55:08 +1000</pubDate>
</item>
<item>
<title>Google Ads: ROAS</title>
<link>https://www.sitecentre.com.au/blog/google-ads-roas</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-roas</guid>
<description>Maximising your Google Ads ROAS (Return on Ad Spend) is crucial for the success of your ad campaigns. In this comprehensive guide, you will learn the best practices and expert strategies for tracking conversions, optimising ad spend, and achieving higher returns on investment.</description>
<pubDate>Fri, 07 Jul 2023 15:57:03 +1000</pubDate>
</item>
<item>
<title>Google’s Helpful Content Update</title>
<link>https://www.sitecentre.com.au/blog/google-helpful-content-update</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-helpful-content-update</guid>
<description>Explore Google’s Helpful Content Update, a significant algorithm change aimed at rewarding satisfying user experiences. Learn how it reshapes SEO strategies and impacts your web presence.</description>
<pubDate>Sun, 09 Jul 2023 10:41:57 +1000</pubDate>
</item>
<item>
<title>Improving Customer Journey Using User Feedback</title>
<link>https://www.sitecentre.com.au/blog/improving-customer-journey-using-user-feedback</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/improving-customer-journey-using-user-feedback</guid>
<description>Unlock the power of user feedback and SEO strategies to enhance customer experience. Dive into usability testing, data analysis, and creating a strong online presence. Gain comprehensive insights for a successful customer journey.</description>
<pubDate>Tue, 11 Jul 2023 13:08:21 +1000</pubDate>
</item>
<item>
<title>Google Ads Quality Score</title>
<link>https://www.sitecentre.com.au/blog/google-ads-quality-score</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-quality-score</guid>
<description>Learn how to maximise your Google Ads results by optimising your quality scores. Improve ad relevance, click-through rates, and landing page experience. Elevate your ad game now!</description>
<pubDate>Tue, 18 Jul 2023 14:57:56 +1000</pubDate>
</item>
<item>
<title>What Is ERP vs. CRM?</title>
<link>https://www.sitecentre.com.au/blog/erp-vs-crm</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/erp-vs-crm</guid>
<description>Discover the power of ERP vs CRM systems in aligning your business with customer demands and boosting efficiency. Learn how to retain customers and increase profits.</description>
<pubDate>Wed, 26 Jul 2023 14:31:39 +1000</pubDate>
</item>
<item>
<title>Guide to PPC Ad Testing</title>
<link>https://www.sitecentre.com.au/blog/guide-to-ppc-testing</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/guide-to-ppc-testing</guid>
<description>Explore PPC testing to boost your advertising efforts. Through systematic trials on ad variations, gain insights for better budget management, marketing strategies, and improved conversion rates.</description>
<pubDate>Wed, 02 Aug 2023 13:52:44 +1000</pubDate>
</item>
<item>
<title>What Is Omnichannel Marketing</title>
<link>https://www.sitecentre.com.au/blog/omnichannel-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/omnichannel-marketing</guid>
<description>Omnichannel marketing is a strategy that uses multiple channels to create a unified and seamless customer experience. It’s about delivering the right message to the right person at the right time, regardless of which channel they’re using.</description>
<pubDate>Sat, 05 Aug 2023 16:15:58 +1000</pubDate>
</item>
<item>
<title>Marketing Attribution</title>
<link>https://www.sitecentre.com.au/blog/marketing-attribution</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>Explore the intricacies of marketing attribution in depth. This article delves into its critical role in tracking the customer journey, revealing how businesses can effectively trace back various touchpoints to their marketing efforts, and subsequently, optimise their spending and strategies for better ROI.</description>
<pubDate>Sun, 06 Aug 2023 18:49:14 +1000</pubDate>
</item>
<item>
<title>Internal Linking Audit Guide</title>
<link>https://www.sitecentre.com.au/blog/internal-linking-audit</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/internal-linking-audit</guid>
<description>An internal linking audit is an essential part of any SEO strategy. Reviewing and optimising your internal links can improve user experience, increase pageviews, and boost your website’s search engine rankings.</description>
<pubDate>Wed, 09 Aug 2023 00:00:00 +1000</pubDate>
</item>
<item>
<title>UX and SEO</title>
<link>https://www.sitecentre.com.au/blog/ux-and-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ux-and-seo</guid>
<description>Let’s explore the relationship between user experience and search engine optimisation. We’ll answer common questions about how these two areas of website design are connected, and offer tips for optimising your website for both UX and SEO.</description>
<pubDate>Thu, 17 Aug 2023 15:54:53 +1000</pubDate>
</item>
<item>
<title>How To Set Up Google Search Console</title>
<link>https://www.sitecentre.com.au/blog/how-to-set-up-google-search-console</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-to-set-up-google-search-console</guid>
<description>Want to improve your website’s visibility on search engines? Our simple, step-by-step guide on setting up Google Search Console will get you started and on your way to better performance in no time.</description>
<pubDate>Mon, 21 Aug 2023 11:21:54 +1000</pubDate>
</item>
<item>
<title>Referring Domains vs. Backlinks</title>
<link>https://www.sitecentre.com.au/blog/referring-domains-vs-backlinks</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/referring-domains-vs-backlinks</guid>
<description>Are you trying to improve your search engine rankings? Learn about referring domains and backlinks in SEO and how they can help. With the right strategy, you can increase the number of quality referring domains for your website, resulting in higher search engine rankings.</description>
<pubDate>Thu, 24 Aug 2023 22:52:52 +1000</pubDate>
</item>
<item>
<title>The Ultimate Guide To Bing SEO</title>
<link>https://www.sitecentre.com.au/blog/ultimate-guide-to-bing-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/ultimate-guide-to-bing-seo</guid>
<description>In this ultimate guide, we cover the top strategies and techniques to help you optimise your website for Bing search engine rankings. Whether you’re a beginner or an experienced SEO professional, you’ll find everything you need to know here.</description>
<pubDate>Mon, 04 Sep 2023 09:49:28 +1000</pubDate>
</item>
<item>
<title>Website Redesign Tips For Local Businesses</title>
<link>https://www.sitecentre.com.au/blog/website-redesign-tips-for-local-businesses</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/website-redesign-tips-for-local-businesses</guid>
<description>Elevate your online presence through effective website redesign. Enhance user experience, conversions, and brand alignment for local business growth.</description>
<pubDate>Tue, 05 Sep 2023 09:20:55 +1000</pubDate>
</item>
<item>
<title>QR Codes in Digital Marketing</title>
<link>https://www.sitecentre.com.au/blog/qr-codes-in-digital-marketing</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/qr-codes-in-digital-marketing</guid>
<description>Unlock the power of QR Codes in digital marketing. Discover the evolution of QR codes and their role in interactive marketing, data capture, and bridging print and digital media. Explore creative use cases and expert strategies for maximum impact in 2026.</description>
<pubDate>Fri, 08 Sep 2023 10:22:40 +1000</pubDate>
</item>
<item>
<title>Google Advertiser Verification</title>
<link>https://www.sitecentre.com.au/blog/google-advertiser-verification</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-advertiser-verification</guid>
<description>Discover the importance of Google Advertiser Verification in establishing trust and transparency in online advertising. Learn how this verification process works and find answers to commonly asked questions.</description>
<pubDate>Sun, 10 Sep 2023 08:07:47 +1000</pubDate>
</item>
<item>
<title>How Often Should I Redesign Your Website?</title>
<link>https://www.sitecentre.com.au/blog/how-often-should-i-redesign-your-website</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/how-often-should-i-redesign-your-website</guid>
<description>When should you look at website redesign? Join us to discover the recommended frequency for redesigning your website and keeping it fresh. Learn how often to update your online presence to engage visitors and stay competitive.</description>
<pubDate>Fri, 15 Sep 2023 14:09:35 +1000</pubDate>
</item>
<item>
<title>Mastering On-Page SEO</title>
<link>https://www.sitecentre.com.au/blog/mastering-on-page-seo</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/mastering-on-page-seo</guid>
<description>Explore the intricacies of mastering on-page SEO to enhance your site’s rankings. From keyword strategy and title tags to internal linking, our comprehensive guide equips you for sustained success in the ever-changing SEO landscape.</description>
<pubDate>Fri, 22 Sep 2023 11:58:46 +1000</pubDate>
</item>
<item>
<title>What Is Cost Per Lead?</title>
<link>https://www.sitecentre.com.au/blog/what-is-cost-per-lead</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
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<description>Cost Per Lead (CPL) is a crucial metric in digital marketing that measures the cost incurred to generate a lead. In this blog, we’ll explore the definition of CPL, and its significance, and answer some common questions.</description>
<pubDate>Fri, 22 Sep 2023 12:45:48 +1000</pubDate>
</item>
<item>
<title>Google Ads: Ad Relevance</title>
<link>https://www.sitecentre.com.au/blog/google-ads-ad-relevance</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-ad-relevance</guid>
<description>Learn how ad relevance can significantly impact the performance of your Google Ads campaigns and explore effective strategies to improve your ad relevance score.</description>
<pubDate>Thu, 28 Sep 2023 13:00:55 +1000</pubDate>
</item>
<item>
<title>Impact of Press Releases on SEO</title>
<link>https://www.sitecentre.com.au/blog/press-release-impact-seo</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Unlock the hidden potential of press releases to drive rankings and attract high-quality organic traffic. Perfect your strategy with these essential SEO tips.</description>
<pubDate>Tue, 03 Oct 2023 16:14:23 +1000</pubDate>
</item>
<item>
<title>Google Ads: Audiences</title>
<link>https://www.sitecentre.com.au/blog/google-ads-audiences</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
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<description>Unlock the potential of Google Ads audiences to supercharge your advertising strategy. Learn how to effectively target your desired audience and maximise the performance of your ad campaigns.</description>
<pubDate>Thu, 05 Oct 2023 10:04:09 +1000</pubDate>
</item>
<item>
<title>Table Of Contents</title>
<link>https://www.sitecentre.com.au/blog/table-of-contents</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>Learn everything you need to know about the table of contents with our comprehensive guide. Discover the benefits, best practices, and how-tos for designing an effective table of contents that improves the user experience of any article or publication online.</description>
<pubDate>Mon, 09 Oct 2023 10:26:30 +1000</pubDate>
</item>
<item>
<title>Updating Your Old Content for SEO</title>
<link>https://www.sitecentre.com.au/blog/optimise-old-content-for-seo</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Content decay can harm your SEO. Learn why it’s crucial to address it and optimise your old content with sitecentre® for a stronger online presence and improved search rankings.</description>
<pubDate>Thu, 12 Oct 2023 10:49:46 +1000</pubDate>
</item>
<item>
<title>Guide to Impactful Marketing Campaigns</title>
<link>https://www.sitecentre.com.au/blog/guide-to-impactful-marketing-campaigns</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>A marketing campaign is a strategic effort to promote a product, service or message. This guide explores what makes campaigns effective, key differences between campaigns and brand strategy, examples from top brands, and actionable steps to create a successful marketing campaign that boosts awareness and sales.</description>
<pubDate>Wed, 25 Oct 2023 11:57:25 +1000</pubDate>
</item>
<item>
<title>Why Podcasting Matters to Marketing</title>
<link>https://www.sitecentre.com.au/blog/why-podcasting-matters-to-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Podcasting offers immense marketing potential through building brand authority, thought leadership and loyal audiences. This article explores the benefits of podcasting for marketing and provides best practices, case studies, and a look at the future of podcast marketing.</description>
<pubDate>Mon, 30 Oct 2023 15:35:37 +1000</pubDate>
</item>
<item>
<title>Improve Your Onsite SEO with Podcasting</title>
<link>https://www.sitecentre.com.au/blog/improve-your-onsite-seo-with-podcasting</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>Podcasts creatively boost your site’s SEO. As unique content, they help you rank for more keywords and phrases. Podcasts build expertise and authority to earn credible backlinks. Create quality episodes optimised for keywords. Strategically leverage podcasting to improve your onsite SEO.</description>
<pubDate>Tue, 31 Oct 2023 12:34:59 +1000</pubDate>
</item>
<item>
<title>Google Ads: Performance Max</title>
<link>https://www.sitecentre.com.au/blog/google-ads-performance-max</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
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<description>Performance Max is a new Google Ads campaign using AI to optimise ads across Search, YouTube, Display etc. for better reach, conversions &amp; lower costs. This guide covers how Performance Max works, setting up campaigns, optimising for success, measuring performance with insights and reports, and real brand success stories.</description>
<pubDate>Mon, 06 Nov 2023 11:14:14 +1000</pubDate>
</item>
<item>
<title>What Is SMS Marketing?</title>
<link>https://www.sitecentre.com.au/blog/sms-marketing</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>SMS marketing is a powerful tool for brands to directly engage customers. With 98% open rates, it cuts through noise for results. Learn how it works, tips for effective campaigns, tools, analytics, and legal considerations.</description>
<pubDate>Thu, 09 Nov 2023 11:37:55 +1000</pubDate>
</item>
<item>
<title>Website Maintenance Checklist</title>
<link>https://www.sitecentre.com.au/blog/website-maintenance-checklist</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>A functional website is crucial for any business today. But creating it is only the first step — you need to maintain it regularly too. This guide provides a detailed website maintenance checklist with weekly, monthly, quarterly and annual tasks to keep your online platform optimised and delivering results.</description>
<pubDate>Tue, 14 Nov 2023 10:38:51 +1000</pubDate>
</item>
<item>
<title>Google Ads: Dynamic Search Ads</title>
<link>https://www.sitecentre.com.au/blog/dynamic-search-ads</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
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<description>Learn how dynamic search ads can revolutionise your search advertising strategy and help you reach your target audience more efficiently.</description>
<pubDate>Tue, 21 Nov 2023 16:17:40 +1000</pubDate>
</item>
<item>
<title>Copywriting vs Content Writing</title>
<link>https://www.sitecentre.com.au/blog/copywriting-vs-content-writing</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Explore the significant differences between copywriting and content writing, including their respective purposes, styles and impact on effective communication.</description>
<pubDate>Wed, 29 Nov 2023 11:02:25 +1000</pubDate>
</item>
<item>
<title>Keyword Cannibalisation</title>
<link>https://www.sitecentre.com.au/blog/keyword-cannibalisation</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Discover the concept of keyword cannibalisation, its detrimental effects on SEO, and practical techniques to safeguard your website’s search engine rankings.</description>
<pubDate>Sun, 03 Dec 2023 10:48:51 +1000</pubDate>
</item>
<item>
<title>Google Search Console Guide</title>
<link>https://www.sitecentre.com.au/blog/google-search-console-guide</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>Discover how to maximise your website’s potential with Google Search Console. From improving search rankings to fixing indexing issues, this guide covers everything you need to know.</description>
<pubDate>Thu, 07 Dec 2023 10:57:53 +1000</pubDate>
</item>
<item>
<title>Psychological Purchasing Triggers</title>
<link>https://www.sitecentre.com.au/blog/psychological-purchasing-triggers</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Learn how psychological triggers influence consumer behaviour and explore effective strategies to harness their power in driving sales and conversions.</description>
<pubDate>Wed, 13 Dec 2023 11:08:35 +1000</pubDate>
</item>
<item>
<title>Google Search Generative Experience (SGE)</title>
<link>https://www.sitecentre.com.au/blog/google-search-generative-experience-sge</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Unleash the power of the Google Search Generative Experience (SGE) to revolutionise your search encounters. Explore AI-driven content creation and seamless search capabilities in this insightful blog.</description>
<pubDate>Mon, 18 Dec 2023 11:11:18 +1000</pubDate>
</item>
<item>
<title>Google Ads: Landing Page Experience</title>
<link>https://www.sitecentre.com.au/blog/google-ads-landing-page-experience</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
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<description>Learn how to optimise your Google Ads landing page to improve conversions and engage users effectively. Implementing these strategies will help you maximise your ad performance and drive better results.</description>
<pubDate>Fri, 22 Dec 2023 11:17:23 +1000</pubDate>
</item>
<item>
<title>Behavioural Segmentation in Marketing</title>
<link>https://www.sitecentre.com.au/blog/behavioural-segmentation</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Explore the fascinating world of behavioural segmentation and gain valuable insights into consumer behaviour. Discover how to tailor your marketing strategies to engage and convert your target audience effectively.</description>
<pubDate>Tue, 30 Jan 2024 09:30:11 +1000</pubDate>
</item>
<item>
<title>Why Does SEO Cost So Much</title>
<link>https://www.sitecentre.com.au/blog/why-does-seo-cost-so-much</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>Uncover the reasons behind the seemingly high costs of SEO services and gain insights into the factors that influence the pricing of search engine optimization. Explore the value of SEO for your online business and its long-term benefits.</description>
<pubDate>Mon, 05 Feb 2024 09:44:01 +1000</pubDate>
</item>
<item>
<title>AI Ethics In Marketing</title>
<link>https://www.sitecentre.com.au/blog/ai-ethics-in-marketing</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Explore the ethical implications of AI in marketing and learn how to navigate responsible and fair practices in this evolving landscape.</description>
<pubDate>Sat, 10 Feb 2024 09:55:58 +1000</pubDate>
</item>
<item>
<title>Customer Acquisition Cost (CAC)</title>
<link>https://www.sitecentre.com.au/blog/customer-acquisition-cost</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
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<description>Learn what customer acquisition cost (CAC) is, why it matters to your business, and how to optimise it for increased profitability.</description>
<pubDate>Fri, 16 Feb 2024 10:10:07 +1000</pubDate>
</item>
<item>
<title>How to Map Keywords Across Your Website</title>
<link>https://www.sitecentre.com.au/blog/keyword-mapping</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>Keyword mapping is a crucial ongoing process for SEO success. With the right tools and commitment to iterating based on data, your pages can continuously convert searchers into loyal visitors and customers. Learn how with our guide!</description>
<pubDate>Wed, 28 Feb 2024 17:47:10 +1000</pubDate>
</item>
<item>
<title>What is Taxonomy SEO?</title>
<link>https://www.sitecentre.com.au/blog/seo-taxonomy</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Discover how to develop SEO taxonomy or categorise your website content. We explain the connection between taxonomy and SEO, plus provide tips to create a user-friendly and search-optimised structure.</description>
<pubDate>Mon, 11 Mar 2024 20:22:47 +1000</pubDate>
</item>
<item>
<title>Google Shopping SEO</title>
<link>https://www.sitecentre.com.au/blog/google-shopping-seo</link>
<author>alannah@sitecentre.com.au (Alannah Picking)</author>
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<description>Get insights to implement ongoing refinements to your Google Shopping optimisation plan based on performance data and shifts in the market. From continually testing new keywords, landing pages, structured data, and other elements, learn how to maximise conversions over time.</description>
<pubDate>Wed, 13 Mar 2024 10:11:06 +1000</pubDate>
</item>
<item>
<title>Google Ads: Target Impression Share Bid Strategy</title>
<link>https://www.sitecentre.com.au/blog/google-ads-target-impression-share</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
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<description>Learn how to effectively use the Target Impression Share bid strategy in Google Ads to enhance your ad performance and maximise visibility.</description>
<pubDate>Tue, 19 Mar 2024 15:28:51 +1000</pubDate>
</item>
<item>
<title>Google Ads: Maximise Conversion Value Bid Strategy</title>
<link>https://www.sitecentre.com.au/blog/google-ads-maximise-conversion-value</link>
<author>ana@sitecentre.com.au (Anastasia Paraskevos)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-maximise-conversion-value</guid>
<description>Discover the key to maximising conversion value in your Google Ads campaign through effective bid strategies. Boost your ROI and achieve higher-quality conversions with our expert guidance.</description>
<pubDate>Tue, 19 Mar 2024 16:47:02 +1000</pubDate>
</item>
<item>
<title>Google Ads: Target ROAS Bid Strategy</title>
<link>https://www.sitecentre.com.au/blog/google-ads-target-roas</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Discover the power of Target ROAS in paid digital advertising. This strategy maximises your ad spend returns, helping your business grow. Learn how it works, how to set it up, and tips for success.</description>
<pubDate>Mon, 24 Jun 2024 13:14:49 +1000</pubDate>
</item>
<item>
<title>Tools to Optimise Your Email Campaigns</title>
<link>https://www.sitecentre.com.au/blog/tools-to-optimise-email-campaign</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Emails continue to remain one of the top methods in digital marketing to reach your audience. From existing customers to new leads, people love checking emails consistently, so using tools to optimise your campaigns is a smart move.</description>
<pubDate>Mon, 24 Jun 2024 13:21:18 +1000</pubDate>
</item>
<item>
<title>Building Local Influence Through Content Marketing</title>
<link>https://www.sitecentre.com.au/blog/build-local-influence-through-content-marketing</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Are you a local business trying to build a community and foster influence through content marketing? Then this is the only article you need to succeed.</description>
<pubDate>Thu, 15 Aug 2024 09:49:22 +1000</pubDate>
</item>
<item>
<title>Google Ads: Maximise Conversions Bid Strategy</title>
<link>https://www.sitecentre.com.au/blog/google-ads-maximise-conversions</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
<guid isPermaLink="true">https://www.sitecentre.com.au/blog/google-ads-maximise-conversions</guid>
<description>Get ahead of the competition by mastering Google’s Maximise Conversions bid strategy. It’s time to convert more clicks into customers with a smarter approach to your ad spend.</description>
<pubDate>Thu, 15 Aug 2024 09:53:40 +1000</pubDate>
</item>
<item>
<title>Local SEO for Specific Industries</title>
<link>https://www.sitecentre.com.au/blog/local-seo-for-specific-industries</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Learn how to boost your business by mastering local SEO tailored to your specific industry. Discover strategies that align perfectly with your sector’s needs and watch your local presence grow.</description>
<pubDate>Thu, 29 Aug 2024 11:42:00 +1000</pubDate>
</item>
<item>
<title>Interactive Content</title>
<link>https://www.sitecentre.com.au/blog/interactive-content</link>
<author>ji@sitecentre.com.au (Princess Kang)</author>
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<description>Ever wondered how to make content that your audience can’t resist interacting with? Explore the benefits of interactive content and how you can start using it today.</description>
<pubDate>Mon, 02 Sep 2024 10:15:01 +1000</pubDate>
</item>
<item>
<title>Local SEO for Franchise Businesses</title>
<link>https://www.sitecentre.com.au/blog/local-seo-for-franchise-businesses</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Local SEO is key to your franchise business’s success. This detailed guide explores the essential tactics to enhance online discoverability, manage consistent branding, and leverage location-based marketing. Learn how to outrank the competition and attract more customers to your franchise locations.</description>
<pubDate>Wed, 11 Sep 2024 13:32:57 +1000</pubDate>
</item>
<item>
<title>Local vs National SEO</title>
<link>https://www.sitecentre.com.au/blog/local-vs-national-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Local SEO or National SEO—which one actually suits your goals? Let us guide you through the pros, cons, and when each strategy makes sense.</description>
<pubDate>Tue, 22 Oct 2024 09:54:36 +1000</pubDate>
</item>
<item>
<title>Local Events for SEO Benefits</title>
<link>https://www.sitecentre.com.au/blog/local-events-for-seo</link>
<author>kristi@sitecentre.com.au (Kristi Ray)</author>
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<description>Curious how your local sausage sizzle or community fair can help your website climb Google’s ranks? This guide breaks down exactly how showing up in your neighbourhood helps your SEO do the same.</description>
<pubDate>Thu, 03 Apr 2025 14:58:48 +1000</pubDate>
</item>
<item>
<title>Google Ads: Maximise Clicks Bid Strategy</title>
<link>https://www.sitecentre.com.au/blog/google-ads-maximise-clicks</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Wondering how to stretch your Google Ads budget further without sacrificing traffic? Learn how the Maximise Clicks bid strategy can help you get more eyes on your site without breaking the bank.</description>
<pubDate>Thu, 03 Apr 2025 16:04:15 +1000</pubDate>
</item>
<item>
<title>Strategies for Effective PPC Keyword Research</title>
<link>https://www.sitecentre.com.au/blog/ppc-keyword-research-strategies</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Want better results from your Google Ads? Discover smart, no-fuss PPC keyword research strategies that actually work—and learn how to turn clicks into conversions without wasting your budget.</description>
<pubDate>Thu, 03 Apr 2025 16:09:30 +1000</pubDate>
</item>
<item>
<title>Optimising PPC Campaigns for Seasonal Trends</title>
<link>https://www.sitecentre.com.au/blog/seasonal-trends-impact-on-seo</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Not getting the clicks you want during peak season? Discover how to fine-tune your PPC campaigns to ride the seasonal wave and actually turn spikes in interest into sales.</description>
<pubDate>Thu, 03 Apr 2025 16:13:22 +1000</pubDate>
</item>
<item>
<title>Beyond SEO: How sitecentre® Is Building for the AI Search Era (2026+)</title>
<link>https://www.sitecentre.com.au/blog/beyond-seo-ai-search-era</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Traffic down, ads up, and AI changing search forever. The honest truth about what’s happening - and why staying with us (or coming to us) is the smartest decision you can make.</description>
<pubDate>Wed, 26 Nov 2025 21:58:41 +1000</pubDate>
</item>
<item>
<title>The New Intelligent Live Chat</title>
<link>https://www.sitecentre.com.au/blog/intelligent-live-chat</link>
<author>brodey@sitecentre.com.au (Brodey Sheppard)</author>
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<description>Generic chatbots frustrate users with wrong answers and zero context. Intelligent Live Chat is different. Built into Rhodium CMS, it’s trained on your business data to provide accurate, contextual answers about your services.</description>
<pubDate>Fri, 12 Dec 2025 09:01:57 +1000</pubDate>
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